Groupon is an American global e-commerce marketplace connecting users with discounts and deals for local businesses. This business gives a thriving opportunity for marketers with their affiliate program.
We’ll go over all you need to know about joining and succeeding with the Groupon Affiliate Program in this article.
Overview of Groupon
Founded in 2008, the company operates in over 15 countries and partners with 1,000,000+ merchants worldwide. Groupon offers good discounts and promotions for activities, events, services, travel, and more in various cities.
Consumers can access Groupon deals via their website and mobile apps. Over 19 million active global customers have been using Groupon discounts and gained a lot of benefits via Groupon activities.
Overview of the Groupon Affiliate Program
Hosted by CJ Affiliate, the Groupon Affiliate Program allows publishers to earn commissions by referring customers to Groupon.com. As an affiliate, you will receive referral links and marketing materials to drive traffic.
Groupon provides creatives like text links, banners, coupons, and promo codes to help convert visitors. When users click your link and complete using deals with Groupon’s merchant, you earn a commission.
The ideal affiliate partners are travel reviewers, food bloggers, social influencers and more! Additionally, Groupon always welcomes all affiliates who have an audience interested in discounted deals and vouchers for local services and activities.
However, the market of Groupon is limited to several countries: North America, The United Kingdom, Australia, Germany, France, Italy, Spain, Poland, Netherlands, Ireland, and the United Arab Emirates.
Groupon Affiliate Program: Commissions and Payment Details
The Groupon Affiliate Program pays a 4% to 6% commission on all qualified purchases from your referral links. The rates depend on the countries in which the program is running.
For the program run in North America, Groupon offers up to 4% commission on all deals. With The United Kingdom, Australia, Germany, France, Italy, Spain, Poland, Netherlands, Ireland, and the United Arab Emirates; that number is 6% commission.
Groupon offers a 60-day cookie duration to receive credit for repeat or delayed purchases from your traffic. This means you have 2 months to persuade your referrals to use Groupon deals through your links and earn commissions.
CJ Affiliate will pay your commission monthly if your affiliate account reaches $50 or $100, depending on the payment method you choose: check, wire, or direct deposit.
Pros and Cons of The Groupon Affiliate Program
Joining the Groupon Affiliate Program can bring you both benefits and drawbacks.
| Pros | Cons |
| 60-day cookie duration | Low commissions (4-6%) |
| Turnkey marketing assets | Minimum threshold ($50-100) |
| Dedicated support | Limited in several countries |
| Huge selection of deals |
The highlight benefits that Groupon offers for its partners are turnkey marketing assets and dedicated support. Many promo material embeds and banners are prepared for you to use whenever you want. Moreover, a lengthy cookie duration of 60 days is also a big benefit for affiliates.
On the other hand, you have to consider the program’s low commissions, only 4-6% for all deals and coupons in Groupon. Compared to the average commission (5% to 30%), this number is not an ideal one. The minimum threshold of $50 to $100 is a minus point to think about.
Groupon Affiliate Program Sign-Up Process
Here is a step-by-step guide to joining the Groupon affiliate program in 5 simple steps:
Step 1: Sign up for CJ Affiliate
Go to the Groupon Affiliate Program page and click to create your free CJ Affiliate account with a suitable program for each country.
Step 3: Submit application
On the Groupon form, complete the application form to have your account reviewed. This form requires several basic information such as name, country,…
Step 4: Get approved
Wait 1-2 business days for CJ Affiliate and Groupon to review and approve your affiliate application. You’ll receive an email once accepted.
Step 5: Access links & promos
After approval, log in to your CJ account and click “Get Links” on the Groupon page to access special affiliate links, banner creatives, and promo codes.
How To Steep Your Earnings With Groupon Affiliate Program?
Here are some tips to maximize earnings as a Groupon affiliate. You can read the below guideline to have a better start:
Firstly, you should choose the suitable deals on Groupon. There are hundreds of coupons and deals from over 1 million Groupon merchants, you have to focus on several niches to target specific groups at the beginning. For example, travel, restaurant, spa, and fashion deals always have a high demand making it easy for you to start with.
Secondly, you can write emails or create blog posts, YouTube videos and other promotional activities for your customers to gain their attention. You also can use paid channels such as Facebook ads and Google ads to boost conversion.
Thirdly, you should regularly monitor your affiliate effort to ensure its effectiveness. Using the CJ Affiliate dashboard will make tracking affiliate numbers easier. This critical step will help you grow with the program and in the affiliate world in the long term.
Lastly, you can think about how to expand your communications to boost your affiliate work by collaborating with other influencers. You can share incentives with other influencers if they attach your unique links to their video and posts. With this method, you can get more clicks and earn more commissions.
Is the Groupon Affiliate Program Worth It?
For publishers able to consistently drive relevant traffic and transactions, the Groupon Affiliate Program can provide a steady stream of commissions. The extensive portfolio of deals provides options to tailor promotions based on audience interests, location, and seasonal events.
Though the 4% to 6% commission rate is lower than other programs, the typical order values on Groupon offset this. With the lack of minimum requirements, lengthy cookie duration and great support from CJ Affiliate and Groupon, the program is a good choice for beginners.
FAQs
Who should join the Groupon Affiliate Program?
The Groupon Affiliate Program is ideal for publishers, bloggers, influencers, and creators with a following interest in cheap deals and coupons for local services and activities.
Is there a fee to join the Groupon Affiliate Program?
No, there is no fee to join the Groupon affiliate program. You simply sign up for an account on the CJ Affiliate platform to access the program.
What is the Groupon affiliate commission rate?
Groupon offers a 4% to 6% commission rate on all their products. Based on specific countries, the number can be different.
Are there any minimum requirements to become a Groupon Affiliate?
Groupon does not appear to have any specific minimum traffic or sales requirements for affiliates. However, your application must be approved to join.
Can the Groupon program be combined with other affiliate programs?
Yes, Groupon can be combined with other discount, travel, restaurant, and local service affiliate offers. Diversifying programs is a smart strategy.
What are the best Groupon Affiliate Program alternatives?
Some top alternatives are LivingSocial, Travelzoo, Restaurant.com, Entertainment.com, and affiliate platforms like Impact Radius, ShareASale, and CJ Affiliate.
