About Harrods

Harrods is a world-famous luxury department store located in Knightsbridge, London, England. It was founded in 1849 and has grown to become the largest department store in Europe, spanning over one million square feet of selling space.

Harrods is renowned globally for its vast and exclusive range of high-end products across more than 330 departments, including designer fashion, luxury beauty, fine jewelry and watches, exquisite food halls, furniture, and more.

Its motto is Omnia Omnibus Ubique—Latin for “All things for all people, everywhere.” The brand is synonymous with excellence, opulence, and a unique, luxurious shopping experience.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Harrods Affiliate Program Overview

The Harrods Affiliate Program allows approved publishers, bloggers, and content creators to earn commissions by promoting Harrods’ vast catalogue of luxury products on their platforms. By linking to Harrods’ website, affiliates can capitalize on the brand’s global recognition and high average order value.

FactorDescription
IndustryLuxury Retail, High-End E-commerce, Department Store
Product TypePhysical Products (Fashion, Beauty, Jewelry, Home, Food, Accessories)
Affiliate Program TypeCost Per Sale (CPS)

Harrods Affiliate Program Offers

The program provides affiliates with the necessary tools to drive traffic and sales, focusing on high-quality content that aligns with the Harrods luxury image.

Offer DetailDescription
Promotional MaterialsAccess to affiliate links, display banners, product feeds, exclusive products, and promotional updates.
Affiliate Cookie Duration30 days
Accepted Traffic SourceWebsites, blogs, social channels (must align with luxury/high-end content).
Accepted CountriesWorldwide, as Harrods ships to over 170 countries. (The program is available via different networks for specific regions, e.g., US/UK).
Explicit ContentGenerally not accepted. The brand maintains a high-end, family-friendly luxury image.
Religious or Political ContentGenerally not accepted for association. Affiliates must maintain content that is professional and brand-safe, aligning with a luxury lifestyle.

Harrods Affiliate Commissions & Payments

The commission structure is based on product category, reflecting the difference in margin across various luxury goods.

Commission & Payment DetailDescription
MLMNot an MLM (Multi-Level Marketing) program; it is a standard affiliate marketing program.
Commission RateVaries by category, typically 1% to 5%
Commission StructureTiered/Category-based CPS (e.g., 5% base commission, 3% for beauty, 1% for jewelry/watches, 0% for furniture/gift cards).
Payout FrequencyMonthly (standard for most major networks).
Payout MethodsDirect Deposit, PayPal, or Check (methods depend on the specific affiliate network and region).
Minimum PayoutTypically $50 (varies slightly based on the affiliate network used).
Software/NetworkRakuten Advertising (a major global affiliate network) is often the platform used.

Suitable Affiliates for Harrods Affiliate

The Harrods Affiliate Program is best suited for creators whose audience has high disposable income and an active interest in luxury goods and lifestyle. The key is high Average Order Value (AOV) to make up for the modest commission percentage.

  • Bloggers: Highly Suitable. Especially those focusing on luxury fashion, high-end beauty, fine jewelry reviews, and curated luxury gift guides.
  • TikTokers/YouTubers/Livestreamers (Influencers): Highly Suitable, provided their content maintains a premium, high-quality aesthetic and targets an affluent audience interested in “What’s in my luxury haul,” unboxings, or high-end styling.
  • KOL/Influencers: Highly Suitable. Key Opinion Leaders and Influencers in the luxury, fashion, and lifestyle niches are ideal partners.
  • KOC (Key Opinion Consumers): Suitable if they are active in the luxury niche and have a high-spending, engaged audience.
  • Video editors: Not directly suitable as an affiliate, but they are crucial for producing the high-quality visual content needed by suitable influencer affiliates.

Harrods Affiliate Software

Harrods utilizes an established, third-party global affiliate network rather than developing its own in-house software.

  • Software/Network Used: Harrods runs its affiliate program primarily through Rakuten Advertising (formerly Rakuten LinkShare). Some publishers may also access Harrods links via content monetization platforms like Skimlinks (now a part of Sovrn Commerce).

3 Alternatives for Harrods Affiliate Program

Here is a comparison of the Harrods program with three other leading luxury fashion/department store affiliate alternatives: NET-A-PORTER, SSENSE, and Saks Fifth Avenue.

Comparison FactorHarrodsNET-A-PORTERSSENSESaks Fifth Avenue
Industry FocusLuxury Department Store (Fashion, Home, Beauty, Food)Premier Luxury Fashion E-tailerLuxury & Avant-Garde FashionLuxury Department Store (US Focus)
Average BillHigh (One of the highest in retail)HighHighHigh
Commission Rate1% to 5% (Varies by category)Varies (Typically 3% to 6%)Varies (Typically ~5%)Varies (Typically 3% to 6%)
Affiliate Cookie Duration30 DaysVaries (Often 14–30 Days)30 DaysVaries (Often 7–14 Days)
Payment FrequencyMonthly (via Network)Monthly (via Network)Monthly (via Network)Monthly (via Network)
Withdrawal ThresholdTypically $50 (via Rakuten)Varies (via Network, often $25-$100)Varies (via Network, often $25-$50)Varies (via Network, often $50)
Entry FeesNone (Free to join the network)NoneNoneNone
Marketing MaterialsBanners, Text Links, Product FeedsBanners, Text Links, Product Feeds, Editorial ContentBanners, Text Links, Product FeedsBanners, Text Links, Product Feeds