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harrods affiliate program

Harrods Affiliate Program

The world's leading luxury department store offer publishers a lucrative way to earn passive income.


1-5% per sale depending on product category


30 days


Direct Deposit, PayPal, Check (applied for US, Canada, and Australia networks only)

Want to tap into the world of luxury retail affiliate marketing? The Harrods affiliate program provides opportunities to earn commissions promoting iconic high-end products.

As the most famous department store in the UK, the Harrods brand carries immense prestige. By driving traffic to their site, you can earn a slice of their substantial revenues.

This article provides helpful information about the Harrods affiliate program. Let’s dive in!

About Harrods

Recognized as one of the world’s most prestigious and iconic retail brands, Harrods is a go-to luxury destination for 15 million people per year. Harrods has over 1 million square feet of retail space selling high-quality commercial products like accessories, beauty, homeware, and more.

In addition to its flagship British departments, Harrods houses over 300 different stores in airports and luxury holiday destinations. It also has an e-commerce site shipping to over 170 countries.

Overview of the Harrods Affiliate Program

The Harrods affiliate program allows publishers to earn commissions by promoting Harrods commercial products and driving sales. The program is open to a variety of partners, including influencers, content creators, bloggers, and website owners. It works particular well with publisher whose target audience and content is about high-end fashion products.

Publishers receive access to affiliate links, display banners, and product feeds to integrate on their sites. When site visitors click those links and make purchases on Harrods.com, the affiliate earns income on the sale. The commission rate varies depending on the product category, going up to 5%

Harrods affiliate program is hosted by Rakuten Advertising – one of the most well-known affiliate networks in the world.

Commission Rates and Payment Method Details for Harrods Affiliates

The Harrods affiliate program pays commissions depending on the product category. The reward rate of sale last click is as follows:

  • 5% base commission
  • 3% for beauty products
  • 1% for jewelry and watches
  • If product category is on this list of furniture and gift cards, there would be no reward rate.

Please note that if the sole products don’t fit into the categories mentioned before, you will get a base commission rate of 5%.

The program offers a 30-day cookie duration to earn affiliate commissions from repeat site visitors. The minimum payment threshold is $50 and the payout process will be conducted monthly by Rakuten Advertising.

Affiliates’ payouts can be conducted via direct deposit, PayPal, or check. Please note that the payment option of check is only applied for customers from the U.S., Canada and Australia.

Advantages and Disadvantages of Joining the Harrods Affiliate Program

Here are some of the key pros and cons of joining the Harrods affiliate program.

Pros Cons
Lucrative passive income Limited target audience
Comprehensive product selection from all departments
Long cookie duration (30 Days)
Promotional support

Joining Harrod’s affiliate program, a popular retail brand offers many benefits for marketers. Harrods’s commission rate may be relatively low compared with other brands. Yet, you still can earn a substantial income because Harrods sells luxury products. For example, if a customer buy Orly Marcel Earings that costs $3,075 via your affiliate link, with 1% commission rate for a jewelry product, you can earn $30,75 as commission.

Additionally, the Harrods affiliate program has a wide range of products including fashion, beauty, accessories, home goods, and more. A 30-day cookie lifetime can help increase affiliates’ chances of earning commissions from repeat visitors. For a better experience for affiliates, this program provides many materials like banners, product displays, exclusive products, etc.

In contrast, there are one thing that you need to consider before signing up. Harrod’s products are typically high-end and cater to specific customers with high incomes. Thus, your potential target audience may be narrower compared to more affordable brands.

How to Become a Harrods Affiliate

Here is a simple step-by-step guide on how to join the Harrods affiliate program:

Step 1: Visit the Harrods affiliate program website

To become an affiliate, visit Harrods’ official website: harrods.com/en-gb/become-an-affiliate.

Step 2: Start to join the program

Check out Harrods’ benefits, then click the “Join Now” button on the left to register.

Step 3: Sign up for the program

Fill in all the information required for the “Publisher Registration”. Roll down to carefully read the affiliate agreement before accepting.

Step 4: Submit the application form 

After fulfilling the publisher registration, click the “Sign me up!” button at the bottom of the page to submit your application. Then, wait for the approval announcement.

After approval, you can earn money by promoting Harrods’ products with affiliate links on your site.

How to Optimize Your Earnings with the Harrods Affiliate Program

There are several ways you may consider to increase your affiliate marketing traffic. It is necessary to keep yourself informed about the latest trends, products, and promotions. Thus, you can customize your content and promotions to earn more money.

Additionally, affiliates are encouraged to interact with your audience. You can do it by responding to comments, questions, and feedback. Building a strong relationship with your audience fosters trust and loyalty, increasing the likelihood of using your affiliate links.

Besides, as a luxury department store, Harrods’ target customers may pay high attention to product displays. Therefore, affiliate marketers should also focus on improving their high-quality images. Leveraging social media and influencer marketing helps expand your luxury audience reach. In fact, attracting affluent shoppers willing to spend premium prices is key.

Why Choose Harrods Affiliate Program?

Elite readers can be drawn in by the prestige of the Harrods brand, so affiliates need to target high-end consumers. With the right audience, Harrods commissions can become quite lucrative. Consider your niche, audience interests, and the types of specialized content you can create. Estimating potential earnings requires calculating average order values and expected referral volumes.

Benchmarked against general affiliate programs, Harrods’ 3-5% rates seem low. However, for established luxury sites, the lifetime value of referred high-income shoppers can become substantial. Content publishers who can reach the ultra-wealthy are attracted to Harrods’ glamour and reputation for making money.


Who should join the Harrods affiliate program?

This program is perfect for publishers focused on fashion, lifestyle, and luxury. Having an audience interested in high-end fashion and brands is key.

Is there a fee to join the Harrods affiliate program?

No, there is no fee to join the Harrods affiliate program. Sign-up is free.

What if I don’t have a website, can I join?

You can get affiliate marketing traffic from social media or email marketing. Yet, you should learn how to develop a blog and how to build a real affiliate marketing business.

If a customer returns a product, can I still get a commission?

In almost every circumstance, this means that your Harrods commission will be reversed. If you negotiate your contract with them, this may be different.

Are there any minimum requirements to become a Harrods Affiliate?

Harrods does not publicly list any minimum traffic or sales requirements. However, they do have an application process to ensure affiliates are a good fit. Having an established audience focused on luxury goods is recommended.

Can the Harrods program be combined with other affiliate programs?

Yes, Harrods affiliates can promote other luxury and fashion offers along with Harrods.

What are the best Harrods affiliate program alternatives?

Harrods has many top alternatives like Selfridges, Amazon, Farfetch, and more. However, Harrods is one of the highest-grossing affiliate programs.