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hellofresh affiliate program

HelloFresh Affiliate Program

The world’s leading meal kit delivery service offers lucrative affiliate opportunities for every food-driven publishers.




14 days


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HelloFresh has been widely known as the world’s leading meal kit delivery service. HelloFresh offers an appetizing affiliate program for publishers to earn lucrative passive income by promoting their subscription boxes.

This comprehensive guide will provide helpful information about the HelloFresh affiliate program. Let’s dive in to see whether joining this program is worth a try!

Overview of HelloFresh

HelloFresh is a publicly traded meal kit company based in Berlin, Germany. Launched in 2011, HelloFresh’s goal is to build food solutions with the least possible impact on the environment.

In 2022, HelloFresh successfully delivered more than 1 billion meals. Impressively, in the third quarter of 2023, this brand reached over 7 million active customers and got €1.8 billion in net revenue.

HelloFresh’s incredible customer base can serve as a strong foundation for its affiliate program business.

How does the HelloFresh Affiliate Program Work?

The HelloFresh affiliate program offers a lucrative opportunity for publishers to earn extra income. It can be done by referring target audiences to purchase its meal kit subscriptions through affiliate links.

This program is open to anyone interested. Yet, it works particularly well for:

  • Food and cooking blog/website owners
  • Health and nutrition influencers.
  • Deal and coupon sites
  • Lifestyle bloggers and content creators

With a fixed affiliate rate, you can ensure a steady stream of affiliate income. The inquiry process of this program is hosted by Impact- a trusted affiliate network platform. Its numerous customer base can be a breeding ground for prospects of affiliate marketing traffic.

HelloFresh Affiliate Commission and Payouts Details

The HelloFresh affiliate program commission is $10 per new customer. Top publishers will get attractive bonuses.

HelloFresh offers a 14-day cookie duration. For example, if a target customer purchases a referred product within 2 week from the day they click the affiliate link, you will receive your commission.

This payout scheduling takes place monthly without requiring a minimum threshold. Payment will be made via bank transfer. You will be asked to fill in the country-location of the bank where you plan to receive your withdrawals. Keep in mind that your banklocation determined the currencies available for payout and financial reporting.

Pros and Cons of the HelloFresh Affiliate Program

Here are some benefits and drawbacks that you may need to consider before joining this program:

Pros Cons
Global popularity and trustworthiness Highly competitive niche
Immense customer base Limited payout methods
Low cancellation rate

HelloFresh is a popular brand that delivers meal kits worldwide.

With HelloFresh, your potential to earn is better than ever, with over 7 million active customers each quarter. Thus, you can diversify your traffic sources and approach numerous customer referrals.

Besides, HelloFresh claims low cancellation rate for affiliate application. Anyone can join and earn some cash with HelloFresh.

On the other hand, there are some cons of this program that you may care about. In fact, the market for meal kits can be quite saturated. HelloFresh is already being promoted by many affiliates, so there is more competition to attract and convert customers.

Also, this program provides such a limited number of payment options. This can be a considerable inconvenience for affiliates to optimize their payout receiving process.

How to Become a HelloFresh Affiliate

Here is a simple step-by-step guide to joining the HelloFresh affiliate program:

Step 1: Visit the HelloFresh affiliate program sign-up site

Go to HelloFresh.com and navigate to the footer. Click on Affiliates, then you will be directed to the HelloFresh affiliate page. Now click on “Submit your inquiry”.

Step 2: Fulfill the application form

Go through all the information required to fill in the application form at your best.

Step 3: Accept with the affiliate agreement

Carefully read through agreement before ticking the box to agree with terms of services and conditions.

Step 4: Submit the application 

Once you have completed the form, scroll down and click the “Submit Application” button to send your registration.

A HelloFresh team member will then review your submitted request. Once you receive approval, visit your affiliate dashboard to start earning money. This process may take several days, so please stay patient!

Tips to Succeed in the HelloFresh Affiliate Program

To maximize your earnings with the HelloFresh affiliate program, here are some helpful tips. It’s necessary to explore various marketing channels to reach a wider audience. You can use social media platforms, email marketing, YouTube videos, podcasts, or work with popular influencers. Diversifying your promotional efforts can help you increase your chances of success.

Additionally, if you have a website or blog, ensure that your affiliate links are strategically placed and clearly visible. You can make it easy for visitors to become HelloFresh customers by using compelling buttons and creating seamless landing pages.

Additionally, you can offer special incentives and deals to your audience. This will encourage them to sign up for HelloFresh using your affiliate links. To encourage your friends to act fast and increase sales, you might get discounts, promo codes, or bonus recipes.

Affiliates should keep in mind that continuing to diversify promotional strategies can help them attract more potential customers.

Is the HelloFresh Affiliate Program Worth It?

HelloFresh is a well-known service that delivers meal kits to people who want healthy and easy meals. As more people focus on being healthy, HelloFresh’s customer base is growing. This is a big chance for affiliates. You can join HelloFresh as an affiliate and promote their service to health-conscious people.

Thus, the HelloFresh affiliate program holds the potential for substantial earnings. As an affiliate, you can earn commissions on every successful referral you make. HelloFresh has a user-friendly website, great value, and high conversion rates. This makes it more likely for your audience to become paying customers. By using engagement strategies, you can make more money, keep sales steady, and create another way to earn.

To sum up, HelloFresh has a big advantage over other food affiliate programs because they are the top meal kit company. For food blogs and websites, becoming a HelloFresh affiliate is an easy way to monetize the existing audience of foodies.


Who should join the HelloFresh affiliate program?

The HelloFresh affiliate program is ideal for food blog posts, cooking sites, nutrition influencers, deal sites, and general lifestyle content creators.

Is there a fee to join the HelloFresh affiliate program?

No, there is no fee to join the HelloFresh affiliate program. The application process is free.

Are there any minimum requirements to become a HelloFresh affiliate?

There are no strict minimum requirements. Yet, HelloFresh usually accepts affiliates with a website, blog, YouTube, or social media presence.

What happens if a customer returns a product I referred to?

When this happens, your commission for the HelloFresh sale is usually reversed. If you work with them to negotiate your contract, this could not be the case.

What if I don’t have a website?

It will be challenging to be a successful HelloFresh affiliate if you don’t have a website. Email marketing and social networking can drive visitors to your affiliate website, but it’s harder to stand out.

How popular is HelloFresh?

It is the biggest meal-kit company in the US and also operates in Australia, Canada, New Zealand, and Europe. In the third quarter of 2023, this brand reached over 7 million active customers.

What promotional materials are available?

It offers different promotional materials to affiliates. These include banners, logos, links, coupons, and discount codes.

Can the HelloFresh program be combined with other affiliate programs?

Yes. Its affiliates can promote cookware, small appliances, grocery delivery, and other complementary offers.

Which countries is the HelloFresh affiliate program available?

This program is available in many countries including the USA, the UK, Australia, New Zealand, etc.

What are the best HelloFresh affiliate program alternatives?

You can try other meal kit companies too. Some options include Lululemon, Amazon, Blue Apron, Home Chef, Freshly, and Green Chef. Another option is using meal delivery services like Uber Eats.

See other affiliate programs here 👈