UpPromote - Affiliate Marketing Software
hobby lobby affiliate program

Hobby Lobby Affiliate Program

Hobby Lobby Affiliate Program is a great opportunity for publishers to earn passive income by guiding


1.6% per sale, 4% per sale


3 days


Bank transfer, Wire transfer, Check, PayPal, Direct deposit or Payoneer

Hobby Lobby is a well-known arts and crafts store in the United States. They have an affiliate program that lets partners earn commissions by promoting their products.

In this detailed article, we’ll give you an overview of Hobby Lobby, explain how their affiliate program functions, offer some advice on making the most money from it, discuss the advantages and disadvantages, and help you decide if it’s a good choice for you.

Now, let’s begin!

Hobby Lobby Overview

Found in 1972, Hobby Lobby’s headquartered in Oklahoma City, USA, is a major player in the arts and crafts retail industry, with over 900 stores nationwide.

What sets them apart is their incredibly vast inventory, boasting more than 70,000 products spanning various categories. In fact, they’ve made it to the prestigious Fortune 500 list, securing the 57th spot among the largest companies in the United States.

This craft supplies brand is especially renowned for its offerings in arts and crafts, home decor, fabric, floral supplies, and much more. It’s your go-to place for a wide range of creative products and crafting materials.

Overview of the Hobby Lobby Affiliate Program

This program is a great opportunity for publishers to earn passive income by guiding customers to make purchases on Hobby Lobby’s website through special affiliate links.

It’s a flexible program that welcomes various content creators, such as arts, crafts, and DIY bloggers and influencers, as well as crafters, artists, and creative entrepreneurs. If you’re involved in home decor, interior design, or creating content related to lifestyle and hobbies, this program is definitely something you should consider.

The process is simple: join via CJ or FlexOffers, promote their extensive range of over 70,000 products, and receive monthly payouts. Plus, you can keep track of your performance using the affiliate dashboard. It’s an easy and rewarding commission-based affiliate program.

How Much Can You Earn as A Hobby Lobby Affiliate?

Hobby Lobby’s affiliate program is accessible through the CJ Affiliate and FlexOffers affiliate networks. Both versions provide a three-day cookie window, meaning you can earn a commission per sale after a customer clicks on your affiliate link.

However, it’s worth noting that CJ Affiliate offers a slightly higher commission rate at 4% compared to FlexOffers’ 1.6%. Additionally, the CJ Affiliate program boasts a three-month EPC (Earnings Per Click) of $10.41, which can be an encouraging sign of its performance.

These commissions are paid monthly, but you’ll need to reach a minimum of $50 to receive your earnings.

To keep track of how well you’re doing, you’ll have access to an affiliate dashboard that provides valuable analytics.

Also, you need tohave average $1,000 per month to remain active.

Hobby Lobby Affiliate Program Pros & Cons:

Is this program worth joining? Let’s look at the table showing its pros and cons:

Benefits for Affiliate Marketers Potential Drawbacks to Consider
  • Well-known, established name
  • Massive product selections
  • Great affiliate resources
  • Valuable niche
  • Good rewards
  • Short cookie duration (3 days)
  • Must average $1,000 monthly to remain active

Hobby Lobby’s affiliate program offers several benefits, including its well-established brand, a wide selection of craft products, valuable niche appeal, and creative rewards.

However, there are potential drawbacks, such as a relatively low commission rate, a short 3-day cookie duration, a high monthly minimum payout threshold, and the requirement to maintain an average monthly revenue of $1,000 to remain active.

Despite these drawbacks, many partners find that the program’s strong brand authority compensates for these limitations.

How to Become A Hobby Lobby Affiliate?

Joining this program requires a simple process. Follow our steps below:

Step 1:

Go to CJ Affiliate or FlexOffers and complete the Hobby Lobby affiliate application.

Step 2: Get Approved

Hobby Lobby will review your request and contact you if approved to promote their products.

Step 3: Access Links

Once approved, you’ll gain access to your unique Hobby Lobby affiliate links.

Step 4: Start Promoting

Add your affiliate links to relevant content on your website, YouTube, email, social media, etc. Remember to disclose your partnership.

Getting set up as a Hobby Lobby affiliate only takes a few quick steps through their application process on CJ Affiliate or FlexOffers.

Consistency with ongoing promotions is key to maximizing your potential commissions long-term.

How to Promote Hobby Lobby Affiliate Program?

If you want to boost your success with Hobby Lobby’s program, there are many tactics to promote this program.

Firstly, craft tutorials and DIY project content are a hit among creative audiences. Create engaging content that provides step-by-step guides on how to use Hobby Lobby’s products in crafting. For example, you can demonstrate how to personalize hand-painted mugs using their ceramic paints and brushes.

Also, you can make the most of seasonal items and holiday promotions. Craft products content around specific holidays or seasons, showcasing decoration ideas and crafting projects that align with the occasion. Such as, before Halloween, you could present how to create spooky decorations using their supplies.

Additionally, don’t forget to highlight specialty items that Hobby Lobby offers, such as the popular Cricut machines. Develop reviews, tutorials, or comparisons to assist potential buyers in making informed choices.

Sharing Hobby Lobby coupon coders and special deals is another great strategy. Shoppers always appreciate savings, so featuring limited-time offers on crafting supplies with unique discount codes can attract budget-conscious customers.

Remember, the key to success is aligning your content closely with Hobby Lobby’s products. For instance, if you’re promoting their acrylic paints, ensure your content provides inspiration and guidance on how to use these paints in various art projects.

By implementing these tips and customizing your content to their products, you can optimize your success as a Hobby Lobby affiliate.

FAQs about Hobby Lobby Affiliate Program

Q: Does Hobby Lobby Have An Affiliate Program?

Yes, it does. They offer an opportunity for individuals and content creators to become affiliate partners and earn commissions by promoting Hobby Lobby products through their affiliate links. If you’re interested in joining their affiliate program, you can typically do so through affiliate networks like Commission Junction and FlexOffers.

Q: What Hobby Lobby Affiliate Program Is Best For?

The Hobby Lobby affiliate program is best suited for bloggers, content creators, and publishers in the arts, and home decor and crafts niche.

Q: Is It Free To Join Hobby Lobby Affiliate Program?

No, there is no fee to join the Hobby Lobby affiliate program. The application process is free.

Q: What are the best Hobby Lobby affiliate program alternatives?

Some alternatives are affiliate programs from Joann Fabrics, Michaels Arts & Crafts, Home Depot, Lowe’s, Wayfair, Overstock, and other major craft, home decor, and furniture retailers.