KLM Royal Dutch Airlines is the worldwide airline company of the Netherlands, operating flights worldwide. As a KLM affiliate, you can earn commissions by driving bookings to this company.
KLM affiliate program is an airline affiliate program. KLM Royal Dutch Airlines is a well-established and reputable airline offering flights to various destinations around the world.
In this detailed overview, we’ll cover everything you need to know about KLM Affiliate Program. You will receive an in-depth overview as well as some advice for success in this program..
Overview of KLM
Founded in 1919, KLM Royal Dutch Airlines is the flag carrier airline of the Netherlands, headquartered in Amstelveen. It is the world’s oldest airline still operating under its original name.
During over 100 years in the market, KLM Royal Dutch Airlines has served 34.1 million passengers and 621,000 tonnes of cargo. They travel to 1,063 destinations in 173 countries when becoming a partner in the SkyTeam Alliance.
Based on their basic principle that customers are the key to the brand, they now become a reliable airline in the world and travel industry.
Overview of the KLM Affiliate Program
Managed by Partnerize, the KLM Affiliate Program pays commissions for promoting bookings of KLM flights.
As an affiliate, you receive unique referral links and marketing materials to promote KLM across your website and campaigns. Qualified bookings made through your link that result in revenue for KLM earn attractive commissions.
The program appeals to travel bloggers, influencers, and partners in the flight booking space. If your audience loves to travel worldwide, this program will be suitable for you.
Although this program is global, it does not include 11 countries in South Asia (SEA) on its list of destinations. As a result, it is not a good program for SEA affiliates.
KLM Affiliate Program: Commissions and Payment Details
The KLM Affiliate Program offers a commission of 1% for each medium-haul flight and 1.5% for each long-haul flight.
The cookie period is 30 days, which means you’ll earn a commission if someone clicks your link and buys flight tickets from the KLM website within a month.
Your commissions will be paid monthly through Direct Deposit or wire. There is no information about the minimum threshold and minimum requirement to engage in the program. You can contact them via KLM.com to get more useful information.
Pros and Cons of the KLM Affiliate Program
| Pros | Cons |
| Length cookie duration (30 days) | Unaccepted SEA countries |
| Global recognition | Low commission rate (1%-1.5%) |
| Dedicated account management | |
| Great promotional assets. |
Enrolling in the KLM Affiliate Program will help you take advantage of its global recognition, which makes it easier for you to promote your flight tickets to travelers. Besides, you can get a lengthy 30-day cookie duration and dedicated support from the brand and Partnerize.
However, you should consider the low commission rate of 1% to 1.5%. Compared to the Qatar Airways Affiliate Program, this number is not an ideal one. Additionally, KLM does not offer the fight around SEA countries, which will limit your opportunities to reach out to more international customers.
How to join the KLM Affiliate Program?
Here is a step-by-step guide to joining the KLM affiliate program in 5 steps:
Step 1: Visit the affiliate sign-up page
Go to the KLM Affiliate Program homepage and click “Join Affiliate Programme” to access the application.
Step 2: Submit the affiliate application
Fill out the online form with your website details, contact information, and payment preferences. Agree to the program terms.
Step 3: Get your account approved
The KLM affiliate team will review your application. You’ll get an email when approved.
Step 4: Access affiliate links and tools
After approval, log in to your KLM affiliate dashboard to access your unique referral links, banners, text links, and tracking tools.
Step 5: Start promoting KLM
Add your KLM affiliate links and creatives to your website and campaigns. Promote KLM flight offers on social media, email, and content.
How to Surge Income with the KLM Affiliate Program?
Some tips to maximize your earnings as a KLM affiliate:
First, you can promote fight tickets of KLM through some interesting posts like the journey of your traveling around Europe and how KLM serves their customers,… to gain attention from your viewers. Diversify the content in several forms to maximize their effectiveness.
It would be ideal if you could attach images of KLM from their offered promotional materials. This allows your audience to envision and interact with the quality of flight, increasing their likelihood of purchasing via your links.
Another good tip for you is to focus on some travel seasons where the demand for fight bookings is the highest. That way, you can catch the attention of travelers looking for deals and special discounts, increasing the chances of earning commissions on their purchases.
Finally, you can consider collaborating with other travel bloggers. With sharing incentives with influencers, you can create more interesting content and expand the audience without giving more effort. Thus, you can drive more qualified bookings through your link.
Is the KLM Affiliate Program Worth It?
For publishers already immersed in the flights and travel space, KLM delivers incremental value with 1% – 1.5% commission.
For example, you would need $2,500 (approximately 3-4 fight tickets of KLM) in monthly referred flight booking revenue to earn $50 at a 1% – 1.5% commission. Because of those low commissions, your affiliate income will based mostly on the sales volume.
Overall KLM provides a respectable yet restricted affiliate program. Publishers who can consistently convert niche flight booking traffic will gain the most advantage from the brand’s reach and promotions.
FAQs
- Who should join the KLM Affiliate Program?
The KLM affiliate program is best suited for travel bloggers, influencers, and partners focused on flight deals, destinations, and the travel niche overall.
- Is there a fee to join the KLM Affiliate Program?
No, there is no fee to join the KLM affiliate program. Sign-up is free.
- Are there any minimum requirements to become a KLM affiliate?
KLM does not appear to list any specific traffic or sales requirements for affiliates. However, this program is not open to SEA affiliates.
- Can the KLM program be combined with other affiliate programs?
Yes, KLM allows its affiliates to promote hotels, rental cars, travel insurance, and other complementary travel affiliate programs.
- What are the best KLM Affiliate Program alternatives?
Some top alternatives are other airline affiliate programs like Lufthansa, Air France, Emirates, Etihad Airways, Qatar Airways, and more.
