Lacoste is a renowned clothing company that is well-known for its iconic green crocodile logo. As a publisher, you can monetize your content by promoting this brand’s product.
In this in-depth overview, we’ll break down every aspect of the Lacoste affiliate program. If you are still wondering whether the program is a good opportunity, this article is for you!
About Lacoste
Founded in 1933, Lacoste pioneered the polo shirt and became renowned for its clothing innovation. Lacoste targets upper-middle-class consumers seeking high-quality clothing and lifestyle products. It positions itself as an aspirational brand blending sporty elegance with a French luxury heritage.
Lacoste offers a wide range of products including shirts, sweaters, shoes, fragrances, watches, home goods, and more. The company has also collaborated with various designers and artists, such as Supreme and Jean-Paul Goude.
Introduction to the Lacoste Affiliate Program
The Lacoste affiliate program allows publishers to earn commissions by referring new customers. You’ll be commissioned for each product sold through your affiliate links.
The program is hosted by Commission Junction (CJ), a reliable affiliate marketing network. It welcomes publishers from every niche to join. Yet, it works particularly well for content creators and influencers in the fashion and lifestyle spaces.
Lacoste affiliates can access a wide range of promotional materials like deep links, text links, and banners. There are also dedicated affiliate managers who provide timely help and support.
Lacoste Affiliate Commissions and Payment Details
Lacoste pays a fixed commission rate of 4% for all qualifying purchases. For example, if your audience buys a $680,78 French-made sweatshirt through your links, you’ll get $27.23 in commission.
The cookie duration lasts for 3 days. This means your referral is only qualified if your audience completes a purchase within 3 days from the last click.
Affiliate payouts are made monthly via check, direct deposit, or Payoneer. There is no minimum payout balance required for your money withdrawal.
Pros and Cons of Becoming A Lacoste Affiliate Marketer
In this section, we’ll delve into the pros and cons of the Lacoste affiliate program.
| Pros | Cons |
| No minimum payment threshold | Low commission rates (4%/sale) |
| Dedicated affiliate support | Short cookie period (3 days) |
The payment process of this program requires no minimum payout balance. You can receive your commissions anytime without reaching a threshold. Besides, Lacoste affiliates will enjoy dedicated support. You can access many marketing materials (banners, deep links, etc) and receive support from the managers.
However, Lacoste does not pay a competitive commission, only 4% per sale. It may take a long time to pile up a large affiliate income. Plus, the 3-day cookie duration puts marketers under time pressure while promoting.
Lacoste Affiliate Program Sign-up Tutorial
Here is a step-by-step guide to joining the Lacoste affiliate program.
Step 1: Access the Lacoste affiliate registration site
Publishers will sign up for this program through CJ. You can go to the registration site at: https://signup.cj.com/member/signup/publisher/?cid=5253058#/branded.
Step 2: Complete the registration form
Fill in all the required information with your details. Then, click the “Verify email” button.
Step 3: Verify your email address
Next, check your mailbox for the latest notification from CJ. In this email, click the “Create My CJ Publisher Account” button to verify.
Step 4: Log in with your registered account
Log in with the account you registered to access the CJ affiliate dashboard. Next, complete the onboarding checklist and activate the account.
Step 5: Choose the Lacoste affiliate program to apply
In the “Partners” section, choose “Find Partners”. Fill in the “Lacoste affiliate program” in the search engine.
Then, click the “Apply to Program”. Your request will be checked and responded to. Once approved, you can start promoting and earning money.
How to Increase Your Earnings with the Lacoste Affiliate Program
Publishers can use some tips below to maximize their affiliate marketing efforts as a Lacoste affiliate.
First, it’s important to select a platform that aligns with Lacoste’s target audience. This could be a fashion blog, social media channels, or a website focusing on lifestyle and fashion. Then, you need to ensure that your platform is user-friendly and visually appealing.
Next, you can create high-quality content that highlights Lacoste products. This could include product reviews, style guides, outfit inspiration, or showcasing the latest collections. Don’t forget to incorporate your links within this content to attract more visitors.
Moreover, publishers may take advantage of Lacoste’s seasonal promotions and coupons. These time-limited offers can give a sense of urgency and encourage your audience to make a purchase.
Lastly, affiliates may interact with your audience through comments, messages, and social media platforms. You can respond to their queries and provide additional information. This can help to build a community of loyal customers and increase conversions.
Is the Lacoste Affiliate Program Right for You?
For publishers looking to turn their content into a revenue stream, the Lacoste affiliate program could be a good choice.
Although Lacoste does not offer an attractive commission rate (4% per sale), you can still benefit from the high value of its products. According to Lacoste, the products’ average price is $142. Therefore, you can earn $5.68 for each product sold through their links.
Just focus on providing excellent content, showcasing the brand genuinely, and nurturing relationships with the audience. By doing so as a Lacoste affiliate, you can develop another appealing stream of passive income.
FAQs
- Does Lacoste offer an affiliate program?
Yes. Lacoste allows publishers to earn money by promoting its products.
- Who should join the Lacoste affiliate program?
It is ideal for publishers with fashion and lifestyle content.
- Is there a fee to join the Lacoste affiliate program?
No. There is no fee to join the Lacoste affiliate program.
- Are there any minimum requirements to become a Lacoste affiliate?
There are no specific minimum traffic or sales requirements to join.
- Can the Lacoste program be combined with other affiliate programs?
Yes. You can promote Lacoste products along with other fashion and lifestyle brands.
- What are the best Lacoste affiliate program alternatives?
Some top alternatives to the Lacoste affiliate program are Amazon, Lulu Hypermarket, and Lasso affiliate program.
