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lonely planet affiliate program

Lonely Planet Affiliate Program

The Lonely Planet affiliate program allows publishers to earn commissions by promoting its products.


15% per sale


30 days


PayPal, Bank transfer, Debit card, Check, Venmo, PayTM, UPI, Store credit

If you are looking for an opportunity to monetize your content, Lonely Planet’s affiliate program could be a fit. It is a globally well-known company working in the travel media industry. By advertising its products, you’ll be rewarded with large commissions.

In this comprehensive article, we’ll provide you with everything you need to know about the Lonely Planet affiliate program. Let’s dive in!

What is Lonely Planet?

Founded in 1973, Lonely Planet is one of the world’s leading travel media brands. This company aims to inspire and enable curious travelers to experience the world through travel guides.

Lonely Planet has published over 145 million books in 17 languages including monthly releases, destination guides, language guides, and guides for kids. Its guidebooks provide comprehensive and practical advice for exploring destinations around the world. Beyond books, Lonely Planet also offers a wide range of pictorials and gifts.

How Does the Lonely Planet Affiliate Program Work?

The Lonely Planet affiliate program allows publishers to earn commissions by referring new buyers. For each product sold through your affiliate links, you’ll receive a commission. Customers purchasing through your links will also get a 10% discount on every order.

Lonely Planet welcomes publishers from all niches to join. Yet, this program is most suitable for content creators and influencers in the travel and lifestyle niche.

The program is managed by UpPromote, the top-favorite affiliate marketing software on Shopify. This app allows affiliates to benefit from real-time reporting and precise payment processing.

Lonely Planet Affiliate Commissions and Payment Details

Lonely Planet pays a fixed commission rate of 15% for all valid sales. Your audience will also receive a 10% discount when purchasing through your affiliate links.

The cookie duration lasts for 30 days. This means your referral is qualified if your audience completes an order within a month from the last click.

Affiliate payouts are made monthly through PayPal, bank transfer, debit card, check, Venmo, PayTM, UPI, and store credit. The payment process requires no minimum payout balance.

Upsides and Downsides of the Lonely Planet Affiliate Program

This part will shed light on the upsides and downsides of becoming a Lonely Planet affiliate marketer.

Upsides Downsides
Good commission rate (15%/sale) Highly competitive market
30-day cookie duration
Various payout methods
No minimum payout balance

This program brings publishers a good earning potential with a 15% commission. You can pile up a large affiliate income over time. Publishers can also benefit from the long cookie duration of up to 30 days. Marketers may use this ample time to earn from repeated sales.

Besides, publishers can choose from plenty of payout methods including PayPal, bank transfer, debit card, check, Venmo, PayTM, UPI, and store credit. They can also receive their money anytime without worrying about a minimum payment threshold.

However, the travel niche is highly competitive. You will have to compete with other providers and other fellow affiliates in the same program. Publishers must get ready to put extra effort into promoting.

Lonely Planet Affiliate Program Sign-up: A Detailed Instruction

Step 1: Visit the Lonely Planet affiliate Page

Go to https://shop.lonelyplanet.com/pages/affiliate-program to visit its affiliate page. Here you may find some helpful information.

Step 2: Access the registration form

On the main site of this program, click “Apply now” to move to the registration site.

Step 3: Complete the registration form

You need to fill in the form with your valid details and information. Next, click “Join” to submit your application request.

Step 4: Wait for approval

Lonely Planet and UpPromote will check if your application meets its criteria. This program may take several business days.

Step 5: Lonely Planet affiliate program login and promoting

Once approved, you can log in with your registered account. Now you can access your affiliate dashboard and start promoting.

Best Tips to Get Success with the Lonely Planet Affiliate Program

Here are some tips to maximize your earnings as a Lonely Planet affiliate marketer.

First, you need to identity the right target audience. This could be individuals interested in traveling and outdoor activities. You may also target businesses looking for equipment to organize outdoor events. These groups have a high conversion potential.

Next, publishers should produce high-quality and informative content. This could include travel guides, destination reviews, travel tips, itineraries, and more. Remember to place your affiliate links within this content to drive more affiliate marketing traffic.

Moreover, affiliate marketers may focus on promoting products that are in demand. You may take advantage of travel peak seasons to promote suitable products. For example, in spring, it’s a good opportunity to promote camping guides and products.

Lastly, it’s important to keep up with the latest travel trends, news, promotions, and seasonal campaigns. This will enable you to provide timely and relevant information to your audience, increasing the conversion rates.

Lonely Planet Affiliate Program: Worthwhile or Not?

With generous commissions and an engaged audience, Lonely Planet can provide substantial earnings.

The 15% commission is a lucrative opportunity for publishers wishing to turn their content into a large affiliate revenue. For example, if you can sell 20 Andalucia guides that cost $299 in total, you’ll get $44.85 in commission.

The key is to focus on the right target audience and find effective strategies. You may also take advantage of the additional benefit (10% discount per sale) for customers who purchase through your links. People are strongly convinced by additional value and informative content.


  • Does Lonely Planet operate an affiliate program?

Yes. Lonely Planet allows publishers to earn commissions by promoting its products.

  • Who should join the Lonely Planet affiliate program?

The Lonely Planet affiliate program is best suited for content creators and influencers in the travel space.

  • Is there a fee to join the Lonely Planet affiliate program?

No. There are no fees required to join the Lonely Planet affiliate program.

  • Are there any minimum requirements to become a Lonely Planet affiliate?

There are no major minimum requirements to join the Lonely Planet affiliate program. Still, your website or channel should focus on travel.

  • Can the Lonely Planet program be combined with other affiliate programs?

Yes. The Lonely Planet affiliate program allows you to promote products from other providers.

  • What are the best Lonely Planet Affiliate program alternatives?

Some top alternatives to the Lonely Planet affiliate program are Airbnb, Booking.com, Tripadvisor, and Expedia affiliate programs.