Lufthansa is known as one of the largest airlines in Europe. It now runs an affiliate program letting publishers earn commissions by promoting its tickets.
In this comprehensive guide, we’ll cover everything you need to know about the Lufthansa affiliate program. Let’s dive in!
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Overview of Lufthansa
Founded in 1953, Lufthansa is now the most renowned airline in Germany. It is also a key member of Star Alliance, the most prestigious global aviation alliance, with a vital role in shaping the future of air travel.
From its hubs in Frankfurt and Munich, Lufthansa provides flights to thousands of domestic and international destinations. It offers a wide range of travel classes including Economy, Premium Economy, Business, and First Class. Lufthansa is trusted by millions of customers thanks to its exceptional service, innovation, and high level of safety.
How Does the Lufthansa Affiliate Program Work?
The Lufthansa affiliate program allows publishers to earn money by promoting this airline. For each ticket sold through your affiliate links, you’ll get a commission. The commission rates are fixed for all kinds of fares.
There is no limit to who can join this program. Yet, it is suitable for creators and influencers in the travel niche. Additionally, the approval period only takes a short time.
As a Lufthansa affiliate, you can access many advertising materials and frequent deals to offer your audience. Plus, marketers may enjoy the brand’s high recognition to increase their conversions.
This program is hosted by three major affiliate networks: Commission Junction (CJ), Tradedoubler, and Awin. These networks will handle the approval, performance tracking, and payment process.
Lufthansa Affiliate Commissions and Payment Details
Lufthansa pays a fixed commission rate of 1.5% per ticket sale. Accordingly, affiliates may receive 1.5% of the ticket’s value that is sold through their affiliate links.
The cookie duration lasts for 14 days. This means your referral is qualified if your audience completes a ticket booking within two weeks from the last click.
The payment methods differ based on the affiliate network you’re using. With CJ affiliates, you get paid monthly through direct deposit, check, or Payoneer. Awin users receive their commissions within 8 weeks, invoiced through PayPal, Stripe, Bitcoin, or credit card. Tradedoubler affiliates are paid monthly via bank transfer, PayPal, check, or direct deposit.
Note that neither CJ nor Awin require a minimum payout balance for money withdrawal. In contrast, the minimum payment threshold of Tradebouler is €50.
Pros and Cons of the Lufthansa Affiliate Program
Now we’ll explore the pros and cons of this program.
| Pros | Cons |
| High brand recognition | Low commission rate (1.5% per sale) |
| Long cookie duration (14 days) |
In fact, customers are highly convinced by household names due to their valid credibility. Thus, Lufthansa’s global recognition makes it easy to promote its tickets. In addition, a 14-day cookie period gives affiliates plenty of time to implement their promotional activities.
However, Lufthansa does not pay an attractive commission rate, only 1.5% per ticket sold. Therefore, publishers may take a long time to accumulate a large affiliate revenue.
Lufthansa Affiliate Program Sign-up Process
Here is a step-by-step guide on how to join the Lufthansa affiliate program.
Step 1: Visit the Lufthansa affiliate homepage
You can go to the main site of this program at: https://www.lufthansa.com/us/en/affiliatemarketing. Here you may find all the information you need.
Step 2: Choose the affiliate network to sign up
On the homepage, you can choose the network that suits you most to sign up. Then, click on the link attached with each network’s name.
Step 3: Complete the signup information
Fill in all the required information on the registration site. After that, submit the form to send your application request.
Step 4: Wait for approval and start promoting
Your request is reviewed and responded to within several days. Once approved, you can access your affiliate dashboard and start promoting.
How Can You Maximize Your Income with the Lufthansa Affiliate Program?
Now we’ll provide publishers with some tips to get success with the Lufthansa affiliate program.
First, content creators may produce informative content to convince potential customers and attract more visitors effectively. This could include travel guides, destination recommendations, and flight reviews.
Second, affiliates can utilize various marketing channels to reach a wider audience and increase their visibility. You can choose popular social platforms like Facebook, Instagram, or Twitter. Affiliates can also utilize email marketing to keep your audience updated.
Moreover, publishers should stay informed about Lufthansa’s latest promotions to offer your audience. These time-limited options may urge your audience to purchase a Lufthansa’s ticket quickly.
Lastly, marketers can collaborate with other influencers to increase their affiliate marketing traffic. You may cooperate to make joint videos or events to attract more visitors and credibility. This may also help to increase your conversion rate.
Is the Lufthansa Affiliate Program Right for You?
The Lufthansa affiliate program could be a promising opportunity for publishers looking to start a real affiliate business.
Although this airline does not offer a competitive commission rate, only 1.5% per sale, its tickets’ high value can still ensure your high earning potential. For example, if your audience books a $450 fare through your links, you’ll get $6.75.
On top of that, partnering with a famous brand like Lufthansa can significantly improve your position in the affiliate industry. You can also widen your network by connecting with many other influencers, and potential partner airlines.
FAQs
- Does Lufthansa run an affiliate program?
Yes. Lufthansa allows publishers to earn commissions by promoting its tickets.
- Who should join the Lufthansa affiliate program?
It is best suited for creators and publishers in the travel niche.
- Is there a fee to join the Lufthansa affiliate program?
No. The signup process requires no entry fee.
- Are there any minimum requirements to become a Lufthansa affiliate?
Lufthansa does not require any specific minimum traffic or sales to join the program.
- Can the Lufthansa program be combined with other affiliate programs?
Yes. Lufthansa can be promoted along with other travel products and services.
What are the best Lufthansa affiliate program alternatives?
1. Qatar Airways Affiliate Program
A luxury carrier with strong global recognition. The affiliate program allows you to promote flights in economy, business, and first class, earning commissions on completed bookings. It offers decent cookie durations (~30 days), attractive marketing materials, and regular promotions to help boost conversions.
2. Etihad Airways Affiliate Program
Etihad is known for upscale service and a premium audience. Their affiliate program gives you access to their flight inventory, loyalty programs, and promotional tools. The commission rates are competitive, and you get full support including creative assets. Good fit if your content caters to more affluent travelers.
3. KLM / Air France (Flying Blue) Affiliate Program
These airlines (Air France & KLM) share a loyalty program and network, giving you broad reach across Europe and many international routes. Their affiliate scheme is credible, with standard commission percentages and promotional materials. Great if much of your traffic is European, or interested in connecting flights via their hubs.
4. Turkish Airlines Affiliate Program
Turkish Airlines has a huge route network especially between Europe, Asia, and Africa. Its affiliate program offers good commission rates (variable, often ~2–5 %) and a 30-day cookie window. The diversity of destinations and frequent promotions make it useful if your audience values options and travel flexibility.
5. Skyscanner Affiliate Program
Not an airline, but a flight-search engine/comparison platform. Instead of promoting one airline, you promote many options, which can boost conversions since users like comparing routes and prices. Skyscanner offers tools like widgets/search boxes, real-time data, and often a commission/CPC model depending on region. Good match if your site or content covers broader travel advice.
