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pretty little thing affiliate program

PrettyLittleThing Affiliate Program

The PrettyLittleThing affiliate program is your key to unlocking exclusive deals, high commissions, and a stylish revenue stream. Check out more.




30 days


BACS, international wire transfer, ACH, SEPA, domestic payments

PrettyLittleThing is a popular online store for trendy and affordable fashion, especially for young women. They also offer an affiliate program, allowing partners to earn rewards for driving sales to their wide range of stylish women’s clothing.

In this in-depth guide, we’ll cover everything you need to know about the PrettyLittleThing affiliate program. In the end, you can decide if this program is a worthwhile opportunity.

Overview of PrettyLittleThing

Started in 2012 in Manchester, the UK, PrettyLittleThing is a top online store for trendy and affordable women’s fashion, catering to those aged 16-35. They have more than 5000 trendy items like dresses, tops, bottoms, and shoes.

With its focus on speedy production and social media influencer marketing, PrettyLittleThing has grown exponentially. They send their products to over 200 countries and supposedly make $130 million in sales every year.

Overview of the PrettyLittleThing Affiliate Program

The PrettyLittleThing affiliate program allows partners to earn cashback commissions when they promote PrettyLittleThing products to their audience and generate sales.

The program is free to join through the Awin network. After approval, you can access your affiliate dashboard and a range of marketing tools. Some of them include affiliate links, product feeds, banners, and exclusive offers.

This program works well for bloggers, social media influencers, and affiliates who focus on the fashion and beauty niche.

PrettyLittleThing Affiliate Program: Commissions and Payment Details

Basically, you can earn a 10% commission on all referred sales as a PrettyLittleThing affiliate. Note that qualified sales don’t include P&P charges or VAT.

PrettyLittleThing offers a 30-day cookie duration, allowing you to earn commissions from repeat purchases. But this is the average cookie window, which may vary based on your site’s functionality.

Awin pays you twice a month, on the 1st and 15th, using different payment methods like BACS, wire transfer, ACH, SEPA, and domestic payments. If you opt for monthly payments, you get paid on the 15th for what you earned up to the previous 30th.

The minimum amount you need to earn before getting paid is $20 for US Dollars, £20 for GBP, and €20 for Euros. For other currencies, the threshold is also equal to $20.

Pros and Cons of the PrettyLittleThing Affiliate Program

Let’s have a closer look at some key benefits and drawbacks of the PrettyLittleThing affiliate program:

Pros Cons
Good commission (10%/sale) Strict approval process
Exclusive partnership opportunities Highly competitive fashion niche
30-day cookie length $20 minimum threshold required
Promotional assets and newsletters
Cross-device tracking

The PrettyLittleThing affiliate program provides partners with enticing benefits. Affiliates have the potential to earn a competitive 10% commission on each sale they generate. The program also gives you chances for special partnerships and exclusive deals.

Additionally, affiliates get tools like dynamic links and standard-sized banners for promotion. The program also shares tips, news, and offers through an affiliate newsletter. Besides, updated product feeds with trendy styles add to the promotional toolkit.

However, joining PrettyLittleThing’s program is a bit tough due to strict approval standards. Moreover, many fashion bloggers and influencers promote it, increasing competition. Besides, affiliates need to reach a $20 minimum for payouts before getting paid, which may be a bit hard for beginners.

How to Increase Your Earnings with the PrettyLittleThing Affiliate Program?

To maximize your earnings as a PrettyLittleThing affiliate, explore these effective strategies:

Firstly, you can craft detailed reviews of specific PrettyLittleThing products, highlighting their features and benefits. Make sure to include affiliate links in your reviews to guide your audience to the products.

Besides, you can take advantage of affiliate-exclusive deals to attract your audience. Promoting special coupon codes and exclusive sales can create a sense of urgency and exclusivity. This not only boosts sales but also enhances the value proposition for your audience.

Email marketing is another great way to reach your subscribers. You can craft compelling subject lines and content to encourage your audience to click through your affiliate link and make purchases.

It’s also effective to showcase PrettyLittleThing’s latest arrivals on Instagram through appealing posts, stories, and reels. You can highlight the brand’s fashion-forward nature to attract your audience and encourage them to use your affiliate links.

Finally, you can consider creating captivating video content such as product hauls, clothing try-ons, and unboxings. Include affiliate links in the video descriptions to direct viewers to the showcased products effortlessly.

PrettyLittleThing Affiliate Program Sign Up: Step-by-step Guide

Here’s a simple guide to joining the PrettyLittleThing affiliate program:

Step 1: Visit the affiliate page

Go to the PrettyLittleThing affiliate program site at https://www.prettylittlething.com/affiliates. Read all the information and click “US Apply Now.” This will take you to the Awin affiliate sign-up page.

Step 2: Sign up

Click “Sign Up and Join Program”. You can choose to sign up as an Instagram influencer by clicking the “Sign Up Here” button. Alternatively, you can click “Join Awin” to register as a PrettyLittleThing affiliate.

Step 3: Wait for approval

Awin will review your registration form and send you a welcome email if you’re approved.

Step 4: PrettyLittleThing affiliate program login

Now, you can log in to your Awin affiliate dashboard and search for the PrettyLittleThing affiliate program. You can also find all the marketing assets there.

Step 5: Starting promoting

Take advantage of those creative assets to promote PrettyLittleThing and earn commissions.

Is the PrettyLittleThing Affiliate Program Worth It?

Joining the PrettyLittleThing affiliate program can be a rewarding venture, but like any opportunity, it comes with its own set of considerations.

On the bright side, the program offers an enticing 10% commission rate on sales, exclusive partnership opportunities, promotional assets, and a generous 30-day cookie duration.

However, there are some aspects to keep in mind. PrettyLittleThing is picky about affiliates, and the fashion niche is competitive. You need to reach the $20 minimum for payouts, but if you consistently make sales, this won’t be hard.

If you can handle the challenges and use the benefits, the program can be a valuable addition to your income.


Who should join the PrettyLittleThing Affiliate program?

The PrettyLittleThing affiliate program is ideal for bloggers, Instagram influencers, and affiliate marketers in the women’s fashion niche.

Is there a fee to join the PrettyLittleThing Affiliate program?

No, there is no fee to join the PrettyLittleThing affiliate program.

How much does the PrettyLittleThing affiliate program pay its affiliates?

PrettyLittleThing affiliates can earn a 10% commission for each sale they refer to PrettyLittleThing.com through their affiliate links.

Are there any minimum requirements to become a PrettyLittleThing affiliate?

PrettyLittleThing has a strict vetting process for affiliates. Your website or channel should have an existing audience interested in women’s fashion, clothing, accessories, and shopping.

Can the PrettyLittleThing program be combined with other affiliate programs?

Yes, you can absolutely run the PrettyLittleThing program alongside other fashion and beauty affiliate programs.

What are the best PrettyLittleThing affiliate program alternatives?

Some top alternatives are Shein, ASOS, Boohoo, Nasty Gal, Missguided, Rue21, Revolve, and Lulus affiliate programs.