About Purple

Purple is a brand best known for its innovative mattresses and sleep products, particularly those featuring its proprietary Purple Grid™ technology. This hyper-elastic polymer grid is designed to provide dynamic support, pressure relief, and temperature neutrality, offering a unique feel that has differentiated them in the “bed-in-a-box” and broader sleep industry. The company sells a range of sleep products including mattresses, pillows, bedding, and bases.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Purple Affiliate Program Overview

The Purple Affiliate Program allows individuals and publishers to earn a commission for driving sales of Purple products through unique affiliate links. It is a competitive program in the high Average Order Value (AOV) mattress and home goods space, making it an attractive option despite moderate commission rates.

Factor Description / Detail
Industry Home & Living, Sleep Products, E-commerce
Product Type Mattresses, Bedding, Sleep Accessories (Physical Goods)
Affiliate Program Type Cost Per Sale (CPS) or Pay Per Sale

Purple Affiliate Program Offers

The program provides affiliates with the necessary tools and terms to effectively promote the Purple brand, primarily through established third-party affiliate networks.

Factor Detail / Range
Promotional Materials Text links, banners, images, product feeds (often available via the affiliate network)
Affiliate Cookie Duration Typically 30 days
Accepted Traffic Source Websites, blogs, social media, deal sites, newsletters, etc. (Subject to network and program terms)
Accepted Countries Primarily the United States (Majority of sales/focus)
Explicit Content Not accepted (Standard restriction for most major affiliate programs)
Religious or political content Generally prohibited in conjunction with promotion (Standard restriction)

Purple Affiliate Commissions & Payments

The program offers competitive payout terms within the home and sleep niche, often managed through established affiliate networks.

Factor Detail / Range
MLM No (This is a standard affiliate marketing program)
Commission Rate Typically 3% – 10% (One source indicates ~3.2%)
Commission Structure Percentage of the final sale price (CPS)
Payout Frequency Usually Monthly (Dependant on the network, e.g., Rakuten, FlexOffers)
Payout Methods Direct Deposit (ACH), Check, PayPal, Wire Transfer (Dependant on the network)
Minimum Payout Varies by network (e.g., $50 for Rakuten, $25 for FlexOffers)

Suitable Affiliates for Purple Affiliate

The Purple affiliate program is suitable for content creators and publishers who target demographics interested in home goods, health, wellness, and quality sleep.

Affiliate Type Suitability
Bloggers High: Especially those in the lifestyle, home decor, health, or sleep niche (reviews, comparisons, guides).
TikTokers High: For visually demonstrating product benefits (like the Purple Grid) in short, engaging video formats.
KOC High: Consumers who authentically share their positive experience with the product.
KOL High: Key Opinion Leaders in the health, wellness, or home technology space.
Influencers High: Broad appeal, especially those with an audience interested in home improvement, lifestyle, and high-quality products.
YouTubers High: Excellent for in-depth, high-production-value product reviews and comparisons.
Video editors Medium: Beneficial as a skill set for any of the above video-focused creators (TikTokers, YouTubers, Livestreamers).
Livestreamers Medium: Can promote through unboxing or live Q&A sessions focused on sleep and home comfort.

Purple Affiliate Software

Purple primarily manages its affiliate program through major, reputable third-party affiliate networks rather than exclusively in-house software.

  • Primary Networks: Purple utilizes platforms like Impact, Rakuten Advertising, and FlexOffers to manage tracking, reporting, and payments for its affiliates.
  • Benefits: Using these established networks provides affiliates with reliable tracking, monthly payouts, and access to a wide range of promotional tools.

3 Alternatives for Purple Affiliate Program

Purple’s direct competitors in the online mattress/sleep space offer similar affiliate programs. Comparing a few well-known alternatives can help affiliates find the best fit.

Comparison Factor Purple (Sleep/Mattress) Nectar (Sleep/Mattress) DreamCloud (Sleep/Mattress) Layla Sleep (Sleep/Mattress)
Average Bill High (Mattresses are a high AOV item, often over $1,300) High (Similar high AOV for mattresses) High (Similar high AOV for premium mattresses) High (Similar high AOV for mattresses)
Entry Fees $0 (Free to join via affiliate networks) $0 (Free to join via affiliate networks) $0 (Free to join via affiliate networks) $0 (Free to join via affiliate networks)
Withdrawal Threshold Varies by network (e.g., $50 for Rakuten) Varies by network/program Varies by network/program Varies by network/program
Payment Frequency Typically Monthly (via network) Typically Monthly (via network) Typically Monthly (via network) Typically Monthly (via network)
Commission Competitive, typically 3% – 10% Higher, typically 8% – 12% High, often 10% – 15% (sometimes $100-$300 flat rate) Competitive, often 8% – 10%
Conversion High (Well-known brand, proprietary grid technology) High (Strong brand reputation, good trial period) High (Luxury focus, often high-ticket sales) Good (Known for copper-infused foam and two-sided firmness)
Marketing Materials Banners, Text Links, Product Images (via network) Banners, Text Links, Product Feeds (via network) Banners, Text Links, Exclusive Offers (via network) Banners, Text Links, High-quality assets (via network)