UpPromote - Affiliate Marketing Software
stubhub affiliate program

StubHub Affiliate Program

The StubHub affiliate program offers a lucrative opportunity for bloggers and publishers catering to live event enthusiasts. Read out more in our guide.




30 days


Electronic fund transfer, PayPal

If you have an audience interested in sports, theater, and other live events, then the StubHub affiliate program deserves your attention.

In this article, we’ll give you a detailed guide on the StubHub affiliate program, from its commissions to ways to boost your income and more. Let’s get started!

An Overview of StubHub

StubHub is the world’s largest online marketplace for event tickets. The company provides a platform for fans to buy and sell tickets to concerts, sports, theater shows, and other live entertainment events.

StubHub offers tickets in over 40 countries and serves more than 60 million customers globally. The site provides a secure way for fans to get tickets to their favorite events, even if they sell out.

StubHub has exclusive partnerships with major leagues, teams, and venues. It’s an authorized ticket resale marketplace for organizations like the NBA, NHL, MLB, NCAA, and more. These exclusive deals provide StubHub access to prime tickets.

An Overview of the StubHub Affiliate Program 

SSENSE affiliate program is one of the fashion affiliate programs. The StubHub affiliate program, also known as the StubHub NORAM (North America) affiliate program, allows you to earn commissions by referring customers to purchase tickets on StubHub.com. 

The program is free to join and managed by Partnerize, a popular affiliate network. When you join the program, StubHub provides you with access to their product API, weekly newsletters, and reliable support to help promote StubHub.

The program is ideal for bloggers, sports fansites, deal sites, and publishers with audiences interested in live entertainment, sports, concerts, theater, and other events.

StubHub Affiliate Program: Commission Rates & Payment Details

StubHub affiliate program commission is 9% on all valid ticket sales generated by your referrals. This means that for every ticket purchase made through your affiliate link, you earn a substantial 9% commission. The valid sales apply to all types of event tickets, including sports, concerts, theaters, and festivals. 

The program also offers a 30-day cookie lifetime, allowing you to earn lucrative commissions on repeated purchases. 

Partnerize will pay your commissions once every month through electronic fund transfer or PayPal. However, your account balance must reach $30 to require withdrawal. 

Benefits and Drawbacks of the StubHub Affiliate Program

Below is the table summarizing the advantages and disadvantages of the StubHub affiliate program.

Pros Cons
Competitive 9% commission rate  Seasonality of events
30-day cookie duration $30 minimum payout required
Extensive and easy-to-use API No recurring commissions
Weekly newsletters with event updates
Reliable support 

The StubHub affiliate program offers a range of benefits, making it an attractive partnership opportunity. Firstly, affiliates benefit from a 9% commission on sales through your referrals, giving a strong incentive for active promotion. The program’s 30-day cookie duration lets you earn not only on initial referrals but also on subsequent purchases within a month.

Additionally, the API allows seamless integration for promoting StubHub listings on your website. You can also stay informed with weekly newsletters that provide updates on new events and program announcements.

However, there are drawbacks to consider. Seasonal events may impact earnings, causing fluctuations based on availability and popularity. Also, remember the $30 minimum payout requirement; tracking earnings ensures you meet it. 

StubHub Affiliate Program Sign Up: Step-by-step Guide

Here is a step-by-step guide on how to join the StubHub affiliate program in 5 steps:

Step 1: Visit the StubHub affiliate program page

Go to the StubHub affiliate program homepage at https://www.stubhub.com/affiliates and click the “ Simply sign up for our program by clicking here” line to begin the signup process.

Step 2: Fill out the affiliate application

Provide your contact info, address info, and promotional methods. Then, click the “Sign up” button to finish your registration.

Step 3: Get approved

Partnerize will review your application within 2-3 business days. 

Step 4: Stubhub affiliate program login

After approval, you can log into your StubHub affiliate dashboard. Here you can access your unique affiliate links, marketing materials, product API, and tracking capabilities.

Step 5: Promote StubHub & earn commissions

Place your StubHub affiliate links and banners on your website and social media. When visitors click and buy tickets, you’ll earn a 9% commission on those ticket sales.

How to Promote the StubHub Affiliate Program?

There are various ways to boost your income with the StubHub affiliate program. However, here are some of the best practices:

Instead of solely promoting the StubHub brand, focus on specific events and venues. Customizing your promotion for specific events can grab your audience’s attention and boost ticket sales. Remember to leverage the StubHub API to showcase available tickets alongside your content seamlessly.

You can also create in-depth reviews of the StubHub ticket-buying experience. This transparency guides potential buyers and builds trust, making them more likely to choose StubHub for their ticket purchases.

Additionally, you can use social media for event announcements and special deals. For example, you can create exciting posts about upcoming events and let your followers know how to get tickets on StubHub. Social media is a lively space to connect with your audience instantly, improving your chances of earning commissions.

Finally, you can work with StubHub to provide special fan experiences such as backstage tours, meeting artists, or VIP access to events. Tell your audience about these unique opportunities, stressing that they’re only available through StubHub. This sells more tickets and makes StubHub seem more valuable, which could increase your commission earnings.

Is the StubHub Affiliate Program Worth It?

The StubHub affiliate program offers great benefits for those who want to promote ticket sales. You get high commissions and a long cookie duration. Moreover, the brand gives you everything you need to promote their products easily. These include API, weekly newsletters and reliable support from the affiliate team.

However, it’s essential to weigh the benefits against some drawbacks, such as the $30 minimum payout requirement and the absence of recurring commissions. Besides, the seasonality of events might impact your earnings.

In deciding whether to join, consider your audience, marketing strategies, and how well you can navigate these challenges. If you’re proactive in promoting StubHub and can effectively manage the drawbacks, the affiliate program has the potential to be a valuable addition to your income streams.


Who should join the StubHub affiliate program?

The StubHub affiliate program is great for bloggers, deal sites, and publishers with an audience into buying tickets for sports, concerts, theater, and live events.

Is there a fee to join the StubHub affiliate program?

No, there is no fee to join the StubHub affiliate program.

Are there any minimum requirements to become a StubHub Affiliate?

There are no minimum sales requirements or fees to join the StubHub affiliate program. As long as you have a website or social media following that can help promote StubHub tickets, you can be approved as an affiliate.

Can the StubHub program be combined with other affiliate programs?

Yes, you can definitely combine promoting StubHub with other affiliate programs. Many successful affiliate marketers use a mix of complementary programs to diversify their earnings. Just make sure to track your links properly so you get credit for each program.

What are the best StubHub affiliate program alternatives?

Some of the top alternative event ticket affiliate programs to consider include Vivid Seats, SeatGeek, Ticketmaster, Viagogo, and Gametime.