UpPromote - Affiliate Marketing Software
target affiliate program

Target Affiliate Program


1% to 8%




​​Affiliate marketing has become a popular and lucrative avenue for individuals and businesses to earn passive income through online promotions. One such program that stands out in the market is the Target Affiliate Program.

This article will explore the ins and outs of the Target Affiliate Program, its benefits, requirements, and how you can make the most of this opportunity.

What is the Target Affiliate Program?

What is Affiliate Marketing

Before diving deeper into the Target Affiliate Program, let’s understand the concept of affiliate marketing. Affiliate marketing is a marketing model where retailers or advertisers earn commissions by promoting other companies’ products or services.

Affiliate marketing works on a revenue-sharing model. When a customer makes a purchase through the affiliate’s referral link, the affiliate receives a predetermined commission from the company whose product is advertised. This mutually beneficial relationship allows companies to reach a wider audience while affiliates earn passive income without having to create or own the product themselves.

About Target Affiliate Program

Target Affiliate Program, also known as the Partners Program, gives affiliates the opportunity to create content that markets Target products and earns commissions, similar to affiliate programs like Amazon Associates.

It allows individuals and businesses to partner with Target and earn commissions by promoting Target products on their website, blog, or social media platforms. Creators market products, link their followers to an online Target store, and receive a percentage of the revenue when their followers purchase.

The Target Affiliate Program is an attractive opportunity for affiliates interested in promoting a wide range of products, including clothing, electronics, home appliances, beauty products, and more.

By participating in the program, affiliates can tap into Target’s vast customer base and benefit from the brand’s popularity and reputation. Target’s reputation as a trusted and customer-centric brand makes it an attractive option for both affiliates and customers.

How Does the Target Affiliate Program Work? 

The operation of the Target Affiliate Program is relatively simple.

Joining the Target Affiliate Program grants you access to a range of promotional tools like banners, text links, and product feeds. Seamlessly integrate these tools into your website, blog, or social media to drive traffic and promote Target products.

When a visitor clicks on your affiliate link and makes a purchase within a certain amount of time, known as the cookie duration, you will earn a commission for that sale. In the case of a Target affiliate, the cookie duration is usually seven days. Only if they purchase a product through your link within those seven days will you receive a commission on the sale.

As for what you need to join this affiliate program, the only fundamental prerequisites for a Target affiliate are:

  • Have a family-friendly website
  • It must have existing traffic
  • That traffic must come primarily from the US
  • You can also add multiple sites to your account during signup, which is a nice touch.

While there is no fee to join, you can still spend time and money creating content that will give you little return on your investment.

Consider these pros and cons before deciding if the program is right for your business.


  • No fees or barriers to entry
  • Wide selection of branded products
  • Seven-day cookie – All purchases in the seven-day cookie earn a commission
  • Target is a trusted brand
  • You can subscribe to multiple sites
  • Earnings per click (EPC) = $12.00


  • Some categories have low or no commission rates
  • Not profitable for sites with most of the traffic coming from outside the US

How Long is the Cookie?

Target Cookie Length
Target offers a 7-day cookie duration

When your followers use your affiliate link, a cookie will be placed on their browser. Target offers a 7-day cookie duration when you send a referral to the site.

If your referrer purchases within seven days of visiting the Target website, you will receive a commission or a small percentage of the revenue.

Amazon’s affiliate program typically offers a cookie duration of 24 hours (unless you use third-party software to extend it to 90 days), so seven days are pretty decent.

How Much Can You Make From the Target Affiliate Program?

Target Affiliate Program Commission Rate
Target offers competitive commission rates ranging from 1% to 8%

The potential income from this program depends on various factors, including the volume and value of sales generated through your affiliate links. Target offers competitive commission rates ranging from 1% to 8% of sales value. Different categories have different commission rates, and the rate increases as your sales increase.

Since the commission structure varies by product category, your earnings will vary based on the type of product you promote.

Also, expensive items are likely to bring in more revenue per sale, but cheaper items can sell in higher quantities.

Target with E.P.C in the range of $12-13. This means that for every 100 clicks you get on an affiliate link, it is estimated that you will earn between 12 and 13 dollars.

To attract more visitors and increase conversions, you need to pay attention to elaborate and update a lot of new, exciting content, especially in-depth reviews. Your website must be easy to navigate and neat for visitors to buy products through the link.

It’s important to note that commission rates can change, so it’s essential to stay up to date with the latest information provided by Target. You should promote high-value products or product categories with higher commission rates to maximize your earnings.

Who Should Join the Target Affiliate Program?

The Targeted Affiliate Program welcomes bloggers, website owners, influencers, and content creators, offering opportunities to monetize their online presence by integrating Target products into their niche-focused content and driving traffic through affiliate links.

The Targeted Affiliate Program welcomes a wide range of affiliate partners, including bloggers, content creators, influencers, website owners, and social media enthusiasts. If you have an online background or a significant following and are passionate about Target products, the this affiliate program offers an excellent opportunity to monetize your online presence.


Bloggers can significantly benefit from joining the program. You can integrate Target products into your content if you have a blog focusing on a specific niche, such as fashion, home decor, parenting, or fitness.

The affiliate program from Target has a wide range of categories and items, making it appropriate for the majority of the market segments.

By writing product reviews, sharing personal experiences, or creating gift guides, you can leverage your blog audience and drive traffic to Target’s website through affiliate links. Remember to promote things that align with your brand.

Website owner

If you own a website that receives significant traffic, joining the Targeted Affiliate Program can be lucrative.

Site owners across various niches, such as review sites, deal aggregators, or niche-specific information sites, can seamlessly integrate Target products into their content.

Website owners can earn commissions when visitors purchase by strategically placing affiliate links in product reviews, comparison articles, or shopping guides.


Anyone with experience in social media and a respectable following should take advantage of Target’s affiliate program. Influencers, especially those in the lifestyle, fashion, beauty, or home decor sectors, can leverage their influence to promote Target products.

From sponsored posts to unboxing videos or creative product demos, influencers can inspire followers on social media platforms like Instagram, TikTok, or Snapchat to discover new services of Target through their affiliate links.

If you’re an influencer, remember only to promote products you’ll use and test yourself.

Content Creators

Content creators, including YouTubers, podcasters, and creators on other platforms, can use the affiliate links to monetize their content. By incorporating Target products into videos, podcasts, or other forms of content, they can earn commissions from sales generated through their affiliate links. Creating engaging and informative content showcasing the benefits and features of Target’s products can be an effective way to encourage its audience to purchase.

Regardless of your category, success in the affiliate program depends on building strong connections with your audience, providing valuable content, and effectively promoting Target products within your niche market.

What are the requirements and rules of the Target Affiliate Program?

To join the Target Affiliate Program, ensure your website or online platform has quality content and a reasonable number of US visitors. Comply with Target’s content guidelines, follow FTC regulations, and avoid prohibited activities. Apply by submitting relevant information about your platform, traffic, and advertising methods through the application form on the Target website.

To become a Target affiliate, you must meet specific requirements and follow the program’s rules. While the particular criteria may vary, here are the general requirements and regulations that you should be aware of:

Website or Online Platform: To participate in the Targeted Affiliate Program, you should have a website, blog, or online platform with quality content and a reasonable number of visitors from the United States. This ensures that you have the right audience to advertise Target products to.

Content Guidelines: Your website or online platform must comply with Target’s content guidelines. These guidelines may include restrictions on sexually explicit or offensive content, as well as compliance with ethical practices and legal requirements.

Geographical restrictions: The targeted affiliate program is intended primarily for US-based affiliates.

FTC Compliance: As an affiliate, following the Federal Trade Commission (FTC) guidelines regarding affiliate marketing is essential. This includes disclosing your affiliation with Target when promoting their products.

Prohibited Activities: Target may restrict certain promotional activities, such as the use of spam, fraudulent tactics, or participation in trademark infringement. Make sure you’re familiar with Target’s guidelines to avoid any violations.

Application Process: To become a Target affiliate, you need to complete an application form on the Target website. This application typically requests information about your website or online platform, traffic statistics, and advertising methods.

What Products Can You Promote?

The targeted affiliate program provides affiliates with a wide selection of products to promote. Target offers a variety of categories, including clothing, electronics, home goods, beauty, baby products, and more. There are many categories to advertise, with some of the most popular including:

Health & Wellness

  • Grocery
  • Women
  • man
  • Children
  • A pair of shoes
  • Baby
  • Home page
  • Garden
  • Interior
  • Kitchen and Dining room
  • toy
  • Electronic device
  • Video games
  • Movies, Music & Books
  • outdoor sports
  • Beauty and personal care
  • Pet
  • Household necessities
  • School & office supplies

Affiliates have the flexibility to choose products that suit their niche and target audience, making it easier to promote items that resonate with their followers.

Target Affiliate Program Commission Structure

The commission an affiliate can earn through Target’s program depends on the category. The percentage you can make on each sale ranges from 1% to 8%.

Target divides its commissions into two categories based on the monthly orders you receive and the product categories you sell in.

Commissions on orders quantity 

The more you sell, the more money you make. This is true for all affiliate programs.

Target takes this idea further by increasing your commission once you reach a certain monthly sales threshold.

For example, you will start with a lower percentage, but as your sales in the category increase, your commission will also increase. Or if you sell less than ten products in a category, you can only earn a 5% commission.

Commissions by category

Not all categories have the same commission structure. While you can earn up to 8% commission, that is only sometimes the case.

No matter how many products you sell in a given month in some areas, like health and beauty, you’ll always receive a flat 1% commission.

Some categories do not offer commissions, such as

  • grocery
  • household necessities
  • Baby care supplies
  • Pet
  • Electronic device
  • toy
  • Sportswear
  • Movies Video games
  • More

If you consider joining the program, you must carefully research the commission structure. Its commission structure varies based on the product category. While rates may vary, here’s a general overview of the commission structure you can expect:

  • Apparel & Accessories: 4%
  • Indoor & outdoor living: 5%
  • Baby supplies & supplies: 3%
  • Beauty & personal care: 5%
  • Electronics & Entertainment: 1%
  • Food & Beverage: 5%
  • Health & personal care: 5%
  • Pets: 5%

These rates are examples only, and staying up to date with the latest commission rates offered by Target is important. Also, keep in mind that commission rates may change during special promotions or seasonal campaigns.

How to Become a Target Affiliate?

To become a Target affiliate, follow these steps:

  1. Visit the Target website > Go to the Target Affiliate Program’s official website > Navigate to the affiliate sign-up page.
  2. Fill out the application form. Provide accurate information about your website or online platform, traffic statistics, promotional methods, and other relevant details.
  3. Agree to the terms and conditions: Read and accept the terms and conditions of the Target Affiliate Program.
  4. Submit your application: After completing the form, submit your application for review. Target only has some basic requirements to join its affiliate program. You can refer to the conditions and rules information above.

When you sign up, Target checks your website and social media channels to see where most of your traffic and followers come from. As long as you have primarily American visitors, you will be accepted.

How Long Does it Take to Get Approved for the Target Affiliate Program?

How Long to be Approved for the Target Affiliate Program?
Most candidates get a response from the brand within a few business days, but depending on the number of applications they have, it may take longer.

To be considered a Target affiliate, you must produce quality content for your visitors, fans, and followers, whether on your website, YouTube channel, or social media channels. The affiliate team will search for nutritional information that positively and pleasantly portrays Target items. You might be prepared to begin using the Target program immediately, but you’ll need to wait until it’s approved.

Most candidates get a response from the brand within a few business days, but depending on the number of applications they have, it may take longer. Target reviews each application individually to ensure compliance with their requirements and guidelines. Once your application is approved, you will receive an email notification with further instructions on accessing your affiliate account. Try contacting them if you are still waiting for a response within two weeks.

If you get rejected, don’t give up. Try to figure out why you were rejected.

You can improve your website or social media channels and work to increase your traffic or followers. Once your site has grown, you can always re-register. Here are some more tips to help you get accepted as a target affiliate:

Build a high-quality website or platform: Make sure your site looks professional, is easy to navigate, and provides a positive user experience. High-quality content, such as informative articles, product reviews, and compelling images, can showcase your expertise and capture Target’s attention.

Drive Traffic to Your Website: While there is no strict traffic requirement to join the Target affiliate, you can demonstrate your ability to generate exposure and potential sales for Target by having a decent amount of traffic on your website. Focus on implementing effective SEO strategies, promoting your content through social media channels, and engaging with your audience to increase website traffic.

Show off your marketing and advertising skills: When applying for the affiliate position, highlight your marketing and advertising skills. Provide examples of successful promotions you’ve run through social media, email marketing, or partnering with other brands.

Provide accurate and detailed information in your application: Provide precise and detailed information about your website or platform, its content, traffic statistics, and advertising methods that you intend to use. The more information you provide, the better Target understands your potential as an affiliate.

Remember, meeting the requirements and following the Program guidelines is significant. By presenting yourself as a professional, knowledgeable, and competent affiliate, you increase your chances of being accepted into the program and beginning your journey to earning commissions through the program.

How You Can Make Money With the Target Affiliate Program

Now that you’re a Target affiliate, let’s explore some strategies to make the most of the program:

Pick A Niche

Target offers a wide range of different products. As long as your site is family-friendly and you’re looking to pick a niche in that niche, they’ll have an effect for you to promote.

Focus on a specific niche that aligns with Target’s product offerings. This allows you to target a more engaged audience and establish yourself as an authority in that niche.

Start Blogging

Do you practice writing regularly to improve your articles and websites? But you must also employ SEO strategies to get your blog recognized and use original content relevant to your niche.

Create informative and engaging content relevant to your niche, featuring Target products where appropriate. Write product reviews, gift guides, and informational articles that provide value to your readers while sophisticatedly promoting Target products.

Use SEO Strategies

A website cannot perform optimally without SEO because of the increasing competition with other websites.

Optimize your content for search engines by using relevant keywords and meta tags and optimizing your website’s structure. This helps increase organic traffic and visibility, leading to more potential customers clicking on your affiliate links.

Promote Products Carefully

Not only should you choose the Target product categories you promote carefully, but you should also be mindful of the products you promote within that category.

Be selective in the products you promote and ensure they resonate with your audience. Authenticity is key in building trust with your readers or followers. Only recommend products you genuinely believe in and have personally vetted.

Use Marketing Strategies

As an affiliate marketer, it’s a good idea to learn about the different marketing strategies you can use to increase your website traffic and convert visitors to buyers.

Leverage social media platforms to expand your reach and engage with your audience. Produce eye-catching articles, movies, or live streams highlighting Target’s merchandise. Engage your audience by responding to their queries and sharing informative content.


Are there any costs involved in joining the Target Affiliate Program?

No, joining the Target Affiliate Program is free of charge. No upfront fees or hidden costs are associated with becoming a Target affiliate.

What types of websites are accepted by the Target Affiliate Program?

Target will generally accept into their affiliate program any family-friendly website (no adult or vice-related content, and nothing illegal). They’ll also take influencers that operate on social media channels, too. Target accepts applications from affiliates outside the United States, but they ask for primarily U.S. readership and viewership (given the Target affiliate is designed for customers of target.com. Beyond that, the program terms and conditions apply.

What is the Target affiliate program commission?

The Target affiliate commission ranges from 1-8%, depending on the product category. The commission also varies based on how many referrals you generate each month.

How do I become a Target affiliate?

You must operate a family-friendly website in a nation Impact Radius supports and targets mostly Americans to be accepted into Target Affiliates. The program is available for registration here, and enrollment is free.

What is the payment schedule for Target affiliates?

You will get paid via Impact after 60 days from a referral.

How does Target pay?

The Target affiliate program is hosted on the Impact affiliate network. On Impact, you can choose either PayPal or bank transfer as a payment method.

Can I promote Target’s products on social media platforms?

You can promote Target’s products on social media platforms, including Facebook, Instagram, Twitter, and Pinterest. Just ensure that you comply with Target’s guidelines and disclosure requirements.


The Target Affiliate Program offers an excellent opportunity for individuals and businesses influenced to earn passive income by promoting Target’s wide range of products. By joining the program, you can tap into Target’s brand reputation, attractive commission rates, and extensive product offerings.

Remember, success as a Target affiliate requires careful planning, targeted promotion, and a genuine connection with your audience. By following the strategies outlined in this article and staying updated with the latest trends and guidelines, you can maximize your earnings and create a sustainable income stream through the Target Affiliate Program.