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the wayfair affiliate program

The Wayfair Affiliate Program

This comprehensive review will give you all the details on the Wayfair affiliate program so you can decide if it’s worth promoting.


5-7% for Wayfair site purchases


7 days


Payout threshold: $50. Payment Options: Check, Direct Deposit, Payoneer.

Wayfair is an e-commerce company that sells furniture, décor, housewares, and more. They carry over 23 million products from over 22,000 suppliers.

With its extensive selection and affordable pricing, Wayfair has become one of the largest online retailers in the home goods space.

This brand operates several other home retailer sites, including AllModern, Birch Lane, and Perigold. They also own a business-to-business platform called Wayfair Professional.

How Does the Wayfair Affiliate Program Work?

The Wayfair Affiliate Program allows bloggers, comparison price sites and social media influencers passionate about home decor and appliances to earn money by promoting Wayfair products and helping sell them on Wayfair’s websites.

It runs through Commission Junction, one of the largest affiliate marketing networks. You must be approved as a CJ publisher and apply for Wayfair’s program to join this program.

Once approved, you’ll gain access to Wayfair product links and creative assets to integrate into your website, social posts, videos, and other content.

You earn a commission when your readers click those links and purchase on Wayfair.

It’s that simple!

Wayfair Affiliate Program Commission

The Wayfair affiliate program offers an attractive commission rate on all purchases: 5% – 7% commissions for all products sold through its site and app.

The commission applies to all products, including those from Wayfair’s family of home décor sites.

The program also offers a 7-day cookie duration, so you’ll earn commissions on repeat purchases.

How Much Does The Wayfair Affiliate Program Pay?

You get paid every month once you’ve made at least $50. You can choose to receive your earnings through a check, PayPal, or direct deposit.

Pros and Cons of Wayfair Affiliate Program

The Wayfair Affiliate Program has several benefits compared to other niche affiliate programs. However, it also has a few drawbacks you should think about before signing up.

Benefits Drawbacks
  • Competitive commission rate
  • Massive product selection
  • Turnkey creative assets
  • Famous brand
  • Year-round promotions
  • Decent traffic requirements 
  • Pretty short cookie duration
  • Steep competition
  • Limited availability

The Wayfair Affiliate Program has some great benefits. You can earn high commissions, up to 7%, which is more money for you. Wayfair has a massive selection of over 23 million home products, so you’ll always have something to write about.

Also, they give you tools like images and banners to help you promote their stuff easily. Wayfair is a well-known and trusted brand that can make your website look good.

Plus, they have sales and special offers all year round, like Black Friday, so you can keep your readers interested and make more sales.

While Wayfair’s program certainly offers some nice perks, there are a few potential downsides.

The program requires high traffic levels for approval, which might pose challenges for newer websites. Also, the cookie is pretty short and has limited availability, which means gaining approval can be quite tricky. 

How To Become A Wayfair Affiliate?

Becoming a part of the Wayfair Affiliate Program is a straightforward process. After confirming that Wayfair aligns well with your brand, you’re just a few steps away from becoming an affiliate.

Step 1: Sign up for CJ Affiliate

Since Wayfair uses CJ Affiliate to manage its affiliate program, you must first create an account on CJ.com or go straight to this registration form.

Step 2: Fill in information

The information includes contact, business, and logistics. After finishing > Click Apply now. 

Step 3: Get approved as a CJ publisher

Once you create your account, CJ will review your application to approve you as a publisher. This may take 1-3 days. Ensure you have a website and content related to home goods to increase your chances of approval.

Step 4: Start promoting and earn commissions!

Once approved, you’ll gain access to Wayfair product links and creatives. Integrate these into your website and content to earn 5-7% commissions on sales you drive to Wayfair sites.

The Wayfair affiliate program provides everything you need to start earning. With strategic promotion to a relevant audience, you can earn commissions through their generous payout structure.

Just follow these steps to get your Wayfair affiliate account set up!

How to Promote Wayfair Products As an Affiliate?

With Wayfair’s program, you can promote products from many different categories, not just a few specific ones.

The key to success with this affiliate program is driving targeted, high-intent traffic. Some tips to maximize your Wayfair earnings you can apply are

Product quality content

You can create dedicated content focusing on Wayfair products and services. For example, write reviews and recommendations for popular Wayfair furniture items.

Don’t forget text links

Remember to include text links and Wayfair banners in blog posts and articles related to home goods. For example, if you’re writing about living room décor, relation to relevant sofas, coffee tables, rugs, lamps, and more on Wayfair.

Promote on social media

Next, promote Wayfair frequently on social media. Share specific products, seasonal sales, new product launches, and lifestyle imagery.

Also, you can produce YouTube videos highlighting your favorite Wayfair products. Link to the items in your video description.

Leverage email marketing

Email marketing is great for offering Wayfair products to your subscriber base. Don’t forget to create time-sensitive sales and product launches.

Promote seasonal

Take advantage of Wayfair’s seasonal spike in sales around holidays and events. Promote outdoor furniture in the summer, home office essentials for the back-to-school season, and furnishings for small spaces in spring.

The more content you create around Wayfair and their selection of products, the more opportunities you’ll have to earn commissions year-round.

Wayfair Affiliate Program Alternatives

If you’re a blogger or influencer focusing on home decor, renovation, or product reviews, you might be interested in additional opportunities to boost your income.

Some affiliate programs in these related niches and industries offer substantial payouts are:

Ikea Affiliate Program

Strength: Ikea is a well-known global brand in the home decor space and furniture industry, which can benefit affiliates. They offer a variety of high-quality, stylish products that appeal to a broad audience. The program provides up to 5% commissions a good range of promotional resources and a 30-day cookie duration.

Considerations: The product selection is more limited compared to Wayfair, and the availability of the program may vary by region.

Joss And Main Affiliate Program

Strengths: Joss And Main specializes in stylish and trendy home furnishings. The program offers competitive commissions and provides affiliates with a variety of marketing materials. With this program, you will get up to 7% for each successful referral sale.

Considerations: Like Ikea, the product selection of Joss and Main may not be as extensive as Wayfair’s, limiting the content options for affiliates. It’s essential to consider your target audience’s preferences.

Overstock Affiliate Program

Strengths: Overstock is known for offering discounted home goods and various products. They provide a generous commission rate of 6%, a 14-day cookie length, and a user-friendly affiliate portal. The program has a strong brand presence.

Considerations: Product selection might not be as vast as Wayfair’s like the two programs above.

Is the Wayfair Affiliate Program Worth It?

With high commissions, a huge product selection, and brand recognition, Wayfair’s program is beautiful for home and furnishings affiliate marketers. Their consistent promotions also give you year-round opportunities to drive traffic.

The short cookie duration and traffic requirements may be prohibitive for newer affiliates. However, those with an established website in the home goods niche should see significant earnings potential.

To evaluate if the program is worth it, check if your site meets Wayfair’s requirements. Calculate your potential earnings based on your current traffic, content optimization opportunities, and the marketing efforts you’re willing to put into promotion.

Overall, the Wayfair Affiliate Program presents a lucrative opportunity for home and furnishings affiliate marketers once you have the traffic and platform to leverage it.


Does Wayfair have an affiliate program?

Yes, it is. The program is part of the Wayfair Professional program, which offers an unbeatable selection, personalized service, exclusive pro pricing, fast shipping, and time-saving tools so that businesses can deliver every project on time and on budget

How do I get an affiliate link on Wayfair?

To get an affiliate link on Wayfair, follow these steps:

  1. Visit Wayfair’s affiliate program page.
  2. Sign up and complete the application.
  3. Wait for approval.
  4. 4, Access your affiliate dashboard.
  5. Generate unique affiliate links for promotion.

Is it free to join Wayfair affiliate program?

No, there is no fee to join the Wayfair affiliate program. You simply need to sign up for CJ Affiliate and apply to partner with Wayfair, all at no cost.

What are the best Wayfair affiliate program alternatives?

Top home and furnishings alternatives include the Amazon Associates program, Overstock, Ikea, and Joss and Main. Consider affiliate programs that align with your website’s niche and target audience.

What Products Can You Promote with the Wayfair Affiliate Program?

As an affiliate in the Wayfair program, you can promote a wide range of products on Wayfair’s platform. This typically includes furniture, home decor, home improvement, bedding and linens, outdoor and garden, kitchen and dining, baby and kids, mattresses, and storage and organization. 

How Much Do Wayfair Affiliates Make?

Wayfair affiliates can earn between 5% and 7% commission on all products sold through its site and app, with average order sizes of $300 means that your commission on every sale is larger than most other programs.