UpPromote - Affiliate Marketing Software
toptal affiliate program

Toptal Affiliate Program

The Toptal affiliate program allows publishers to earn commissions promoting Toptal’s freelance talent services. Check out now for more details.




30 days


Bank transfer

Toptal is the leading freelancing platform connecting businesses with the top 3% of freelancers worldwide. As a publisher, you can earn lucrative commissions promoting Toptal’s on-demand talent services.

In this comprehensive article, we’ll dive into every aspect of the Toptal affiliate program. Keep reading to know if this opportunity is right for you.

Overview of Toptal

Founded in 2010, Toptal stands out as a premier freelance talent network. Selecting only the top 3% of global freelancers, Toptal specializes in connecting businesses with top-tier developers, designers, industry experts, and more.

Moreover, Toptal is well-known for serving over 50% of Fortune 100 companies. They make sure their freelancers are top-notch by putting them through a tough screening process. Toptal has a special system where freelancers work full-time, and you can hire them starting at $50 per hour.

Overview of the Toptal Affiliate Program

Toptal has a referral program where you can earn fixed commissions for driving new paying clients.

You can join the program for free directly on its website. After you’re in, you’ll get your unique referral link. If the company you refer becomes a paying Toptal customer through your link or direct email introduction to your Toptal representative, you’ll earn a commission.

The program appeals primarily to publishers in the B2B, HR, recruiting, freelance, and business niches. Anyone enthusiastic about connecting different company types with top freelance talent can join the program.

Toptal Affiliate Program: Commissions and Payment Details

Total pays its partners a $2000 commission for each referred client. The rate applies to businesses that pay for Total membership sales services.

The program also features a 30-day cookie lifetime. This means you have a month to persuade your audience to subscribe to Toptal’s services.

You get your monthly payments via bank transfer. However, you need to achieve at least $2000 to request a payout.

Pros and Cons of the Toptal Affiliate Program

The table below summarizes the advantages and disadvantages of the Toptal affiliate program:

Pros  Cons 
Popular brand Competitive market
Lucrative commission ($2,000/sale) Limited payment option (via bank transfer only)
30-day cookie duration High minimum payout threshold ($2,000)

Toptal is a trusted brand in the freelancing market, making its referral program more trustworthy. You can earn a huge affiliate income with the enticing $2,000 commission per sale. Plus, the long 30-day cookie lifetime gives you plenty of time to implement your promotional strategies.

However, the freelancing service industry is highly competitive. This means you need to put extra effort into persuading your audience. Besides, you can receive your commission via bank transfer only, which is inconvenient for affiliates familiar with other payment methods like PayPal or wire transfer. Additionally, your account must reach $2,000 commissions to request payments.

Toptal Affiliate Program Sign Up: Step-by-Step Guide

Here is a step-by-step guide to joining the Toptal affiliate program in 5 steps:

Step 1: Visit the program

Visit the Toptal affiliate program page. Here you can read the basic information of the program.

Step 2: Apply for the program

Fill out the application with your email and website details. Then, click “Sign up.”

Step 2: Get approved

Toptal will review your application and website to approve you for the program. This may take a few business days.

Step 3: Toptal affiliate program login

Once approved, you’ll gain access to the Toptal partner portal and get your unique referral link.

Step 4: Start promoting

Begin promoting Toptal through your website, social media, and other marketing channels.

How to Promote Total as an Affiliate?

Here are some effective marketing strategies to boost your earnings with the Toptal affiliate program:

First, it’s essential to identify your target audience who may benefit from Toptal’s freelancing services. This may include startups, established companies, or project managers.

Next, you can make a detailed plan for interesting content to educate your audience about Toptal’s advantages. These can be blog posts, tutorials, or success stories. Your content should provide valuable insights and highlight how businesses can thrive with top-notch freelancers.

Another strategy is to thoughtfully place your Toptal affiliate links in your content for maximum visibility. You may consider using clear banners or call-to-action buttons within your articles to increase click-through rates.

Lastly, you can collaborate with Toptal to provide exclusive discounts or promotions to your audience. This incentive can motivate businesses to sign up through your referral link, increasing your conversion rate optimization.

Is the Toptal Affiliate Program Worth It?

For marketing experts passionate about B2B or e-commerce business, Toptal provides a lucrative opportunity.

The program boasts high-quality services and a reputable brand. While Toptal offers high rewards of $2,000 per online sale, new affiliates need realistic expectations. Realistically, an affiliate may only expect 1 partner signup every 2-3 months when starting out.

Ultimately, if you’re enthusiastic about freelance solutions and effective promotion strategies, joining the Toptal affiliate program can be a rewarding venture in your affiliate marketing journey.


  • Who should join the Toptal Affiliate program?

It’s ideal for publishers and influencers focused on remote work and B2B services niches. Anyone with a network or audience interested in top-tier freelance talent should consider joining the program.

  • Is the Toptal affiliate program free to join?

No, there is no fee to join the Toptal affiliate marketing program.

  • Are there any minimum requirements to become a Toptal affiliate?

Toptal does not list any specific traffic or sales requirements for joining. However, applications are reviewed before approval.

  • Can the Toptal program be combined with other affiliate programs?

Yes, Toptal allows its affiliates to promote complementary HR, recruiting, freelance, and B2B services through other affiliate programs.

  • What are the best Toptal affiliate program alternatives?

Some top alternatives are Upwork, Freelancer, Peopleperhour, and Global Manpower affiliate programs.