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walmart canada affiliate program

Walmart Canada Affiliate Program

The Walmart Canada affiliate program is your ticket to earning as an affiliate in the e-commerce realm. Learn more in our comprehensive guide.




14 days


ACH, bank transfer, PayPal, checks, or wire transfer

Walmart Canada is one of the most recognizable retail brands in the world. With its huge selection of products at low prices, it attracts millions of customers online and in-store. This makes its affiliate program an intriguing option for marketers looking to partner with a major e-commerce company.

In this article, we’ll take an in-depth look at how Walmart Canada’s affiliate program works and whether it’s worth joining as a publisher. Let’s get started.

An Overview of Walmart Canada

Walmart Canada is a branch of Walmart Inc., a retailer focused on people and technology, making it easy for people to save money and improve their lives. Whether in stores, online, or on mobile devices, Walmart aims to provide convenient and affordable options. 

Since starting in Canada in 1994, Walmart has become one of the nation’s biggest employers, employing over 100,000 people. The company is constantly growing, offering millions of products and expanding services. This growth contributes to Canada’s economy, as Walmart collaborates with local suppliers to meet the diverse needs of customers.

What is the Walmart Canada Affiliate Program?

The Walmart Canada Affiliate Program, managed by Flexoffers, allows publishers to earn money by promoting Walmart Canada products and services. 

It’s free to join and open to all publishers and bloggers, so you don’t need to have a Canadian website or audience specifically. All you need to do is sign up through the FlexOffers network. Once you’re in, you can access the brand’s creative assets, like text links, banners, and deals. 

This program is great for bloggers, price comparison sites, and social media influencers who love talking about online products. These could include clothes, home decorations, groceries, or special services like pharmacies and garden centers.

Walmart Canada Affiliate Commission Rate and Payment Details

The Walmart Canada affiliate program offers a base commission rate of 1.6 % per qualified sale. This applies to all products on its site and app, except for the Groceries, Electronics, and Video Games categories.  For select categories, you can also get a higher commission rate of 3.2%/sale.

With a generous 14-day cookie duration, the StubHub affiliate program allows you to earn additional commissions on repeated purchases made through your affiliate link.

Flexoffers pay your money via wire transfer, check, bank transfer, ACH, or PayPal. However, you need to achieve at least $25 to receive your payments. If you want to withdraw your commissions via wire transfer, your account balance must reach $1,000.

Besides, each payment method requires different processing fees, with $1 for bank transfers, $3 for checks, and $5 for international transfers. 

Benefits and Drawbacks of the Walmart Canada Affiliate Program

Let’s look closer at the key advantages and disadvantages of the Walmart Canada affiliate program.

Pros Cons
High-trust brand High competition
Massive product range Low commission rates (1.6%-3.2%/sale)
14-day cookie duration Minimum payout ($25-$1,000) and processing fee ($1-$5)
Turnkey process $ dedicated support

Like any other affiliate program, the Walmart Canada affiliate program has various pros and cons.

On the bright side, Walmart is a well-established and trusted brand, making it easier for affiliates to attract customers. The program offers a vast product range, providing affiliates with plenty of options to promote. The 14-day cookie duration is another plus, allowing affiliates to earn commissions on sales made within two weeks of the referral.

Walmart Canada gives affiliates all they need to begin promoting, including special deals, text links, and banners. Also, reliable affiliate managers can provide dedicated support and solve any issues.

However, the program poses some challenges. The high level of competition makes it harder for beginners to stand out in a saturated market. Besides, the low commission (1.6%-3.2%/sale) requires affiliates to have a high sales volume to generate a substantial income. 

Moreover, the program has a minimum payout requirement, ranging from $25 to $1,000, along with processing fees ranging from $1 to $5. These conditions may affect smaller affiliates or those with lower sales, as reaching the minimum payout threshold can take time.

Walmart Canada Affiliate Program Sign Up: Step-by-step Guide

Here is a step-by-step guide to joining the Walmart Canada affiliate program in 5 simple steps:

Step 1: Visit the Walmart Canada affiliate program website

Go to the Walmart affiliate program site at https://publisherprobeta.flexoffers.com/signup/accountInfo?RID=1266046&aid=181581 

Step 2: Create your Flexoffers account

Since the Walmart Canada affiliate program is managed by Flexoffers, you must register a Flexoffers publisher account to access the program. 

You’ll need to provide details like account, company, and traffic sources. After that, click “Sign up” to finish your application form. 

Step 3: Get approved

Flexoffers will review your application to approve you for the program, which usually takes a few business days. You’ll receive an email once approved.

Step 4: Access affiliate links

After approval, log in to your Walmart affiliate dashboard. Here you can access banner ads, text links, and other promotional materials.

Step 5: Start promoting

Now, you can place your Walmart affiliate links on your website, email newsletters, etc. When visitors click your link and buy, you earn commissions!

How to Boost Your Income with the Walmart Canada Affiliate Program

To maximize your earnings as a Walmart Canada affiliate, you can consider the following strategies:

The first simple way is to create detailed product reviews. Sharing your personal experiences with Walmart items can build credibility, helping potential buyers make informed decisions. 

Another effective approach is to compare Walmart Canada product prices with competitors like Amazon. Highlighting the value and cost-effectiveness of Walmart’s offerings can attract price-conscious consumers. This positions them as a competitive choice in the market, increasing your visitors’ chance of making buying decisions. 

Additionally, you can leverage the power of deal alerts and coupons, especially during seasonal sales events. Publishing enticing offers timely can capture the attention of bargain hunters, driving them to make purchases through your affiliate links. 

Lastly, you may encourage your audience to share their own experiences with Walmart products through reviews or social media. Remember to offer them exclusive discounts as a thank you. 

Is the Walmart Canada Affiliate Program Worth It?

The Walmart Canada affiliate program offers exciting possibilities for affiliate marketers. With a trusted brand, a vast product range, and a generous 14-day cookie duration, there’s ample room for potential earnings. The turnkey process, providing ready-to-use promotional materials, and dedicated support make it convenient for affiliates to get started.

However, like any opportunity, challenges exist. High competition and relatively low commission rates mean success requires substantial sales. The minimum payout requirement and associated processing fees can be hurdles for smaller affiliates. 

In conclusion, joining the Walmart Canada affiliate program can be worthwhile if you’re prepared for competition and understand the need for a robust sales strategy. The program’s advantages and strategic efforts can make it a valuable addition to your affiliate marketing portfolio, potentially yielding significant returns.


Does Walmart Canada offer an affiliate program?

Yes, Walmart Canada offers an affiliate program for worldwide partners to promote its products and earn commissions for each qualified sale. 

Is the Walmart Canada affiliate program legit?

Yes, the Walmart Canada affiliate program is legitimate to join and earn. 

How do I contact the Walmart affiliate program team?

If you have questions or need assistance, you can send an email to affiliates@walmart.com for help. 

Who should join the Walmart Canada affiliate program?

The Walmart Canada affiliate program is suitable for any publisher, blogger, or affiliate marketer who wants to monetize their website or platform by promoting Walmart products. You don’t need to be based in Canada or have a Canadian audience.

Is there a fee to join the Walmart Canada affiliate program?

No, there is no fee or cost to join the Walmart Canada affiliate program. 

Are there any minimum requirements to become a Walmart Canada Affiliate?

There are no major requirements beyond having a website, blog, or social media account to promote Walmart products. Traffic levels do not seem to matter either.

Can the Walmart Canada program be combined with other affiliate programs?

Yes, you can definitely use other affiliate programs and networks along with promoting Walmart Canada. Many affiliates find success combining Walmart with affiliate offers in complementary niches.

What are the best Walmart Canada affiliate program alternatives?

Some top alternatives include Amazon Associates, eBay, Best Buy, and Home Depot affiliate programs.