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walmart affiliate program

Walmart Affiliate Program

In the ever-evolving e-commerce landscape, the Walmart Affiliate Program has emerged as a lucrative opportunity for content marketers and influencers to monetize their platforms.




In the ever-evolving e-commerce landscape, the Walmart Affiliate Program has emerged as a lucrative opportunity for content marketers and influencers to monetize their platforms.

In this comprehensive guide, we will explore the ins and outs of the program, including how it works, its benefits, its requirements, and how you can maximize your earnings as a Walmart affiliate. So, let’s dive in and discover the potential of the Walmart Affiliate Program!

About Walmart

Walmart, founded in 1962, is a global retail powerhouse known for its vast product selection and competitive prices. With a strong presence in multiple countries, Walmart has become one of the largest corporations worldwide. It offers a diverse range of products, including electronics, home appliances, clothing, toys, and groceries. Walmart is renowned for its commitment to customer satisfaction, providing quality products at affordable prices.

As of June 2022, it held a 6.3% market share in the United States, with sales reaching $572 billion. While facing competition from giants like Amazon, Walmart’s strong presence and consistent growth demonstrate its significance. Walmart continues to be a go-to place for price-conscious shoppers looking for a range of goods focusing on customer happiness, quality, and affordability.

About Walmart Affiliate Program

The initiative was developed to support Walmart’s e-commerce business and encourage bloggers, website owners, and social media influencers to promote Walmart products in light of the retailer’s expanding online presence. The Walmart Affiliate Program enables affiliates to make money by referring consumers and posting text or banner adverts on their websites.

Affiliates can earn around 4% commission on eligible sales. The program is free to join and uses the ‘LinkShare’ interface to track sales, impressions, click-throughs, and commissions. Walmart provides banners, text links, and the ability to generate specific links for any Walmart product.

Industry: Wholesale Trade

Product type: Digital services; Physical products; Physical services

Type of affiliate program: CPS – Cost Per Sales

How Does the Walmart Affiliate Program Work? 

The Walmart Affiliate Program, powered by Impact Radius, operates similarly to Target’s affiliate program. As an affiliate, you gain access to a range of creatives, banner ads, and tools to create affiliate links.

When a visitor on your site clicks on a Walmart link or banner and makes a purchase from the Walmart store, you earn a commission on that sale. This straightforward and seamless process allows you to earn commissions by driving conversions through your unique affiliate links.

Walmart Cookie Length

WalMart Cookie: Three days

A vital aspect of any affiliate program is the cookie length. The Walmart Program offers a cookie length of 3 days. This means that if a user clicks on your affiliate link and makes a purchase within three days, you will receive a commission for that sale.

Walmart Affiliate Commission Rate

WalMart Commission Rate
From 1% to 4%

Walmart operates on thin profit margins due to its large-scale business operations and extensive overhead costs. As a result, Walmart’s affiliate commission rate reflects this reality.

Affiliates can earn a commission from 1% to 4% on most products on Walmart’s website. The highest commission rate of 4% is offered for categories such as baby, beauty, clothing, gifts & registry, health, home, jewelry, and patio & garden. On the other hand, categories like books, movies, music, and photo offer commission rates below 4%.

Affiliates have the flexibility to post text links for any product they choose, but it’s crucial to be aware that the commission rate for text link promotions is typically 1%. A few exceptions exist where no commission is earned, such as contact lenses and business and personal checks.

While this rate may seem lower compared to other affiliate programs, the advantage of the Walmart Affiliate Program is that it offers at least some commission across popular product categories.

Product types Rates
Media and gaming; electronics; cameras and supplies; wireless devices; toys 1%
Sporting goods; patio and garden products 2%
Books and magazines; photo services; automotive; hardware and tools; DIY products; horticulture; pets and supplies; baby products; apparel; underwear; accessories; jewelry; seasonal goods 4%

Who Should Join the Program?

The affiliate program of Walmart is open to a wide variety of people and organizations who stand to gain from advertising Walmart items. This program provides a fantastic opportunity to earn commissions by promoting Walmart’s enormous assortment of products to your audience, regardless of whether you operate within a specialized specialty or have a blog, website, or social media presence.

For content creators in specific niches such as fashion, home improvement, parenting, or fitness, the affiliate program of Walmart allows you to recommend relevant products that align with your audience’s interests. By partnering with Walmart, you can give your audience easy access to trusted brands and popular items within your niche while earning commissions on successful conversions.

Walmart Affiliate Program Requirements

You must have at least one active and relevant website or blog to be approved for the Walmart affiliate program. Your website should be family-friendly, with a significant portion of your traffic coming from North America.

Walmart prefers affiliates with websites that offer quality content and are relevant to their products. Having an active and legitimate social media following also increases your chances of approval. It’s important to note that Walmart has a list of websites that are ineligible to join, including those promoting sexually explicit material or involved in pyramid schemes.

What to Promote in Walmart?

To maximize your earnings, focus on products that align with your niche or cater to the interests of your target audience. When it comes to promoting products as a Walmart affiliate, you have a wide range of options to choose from. Walmart offers an extensive selection of products across various categories, making it suitable for affiliates with diverse audiences and interests.

Here are some popular product categories you can promote as a Walmart affiliate:

Electronics: Walmart offers a vast array of electronic devices, including smartphones, laptops, TVs, cameras, and gaming consoles. These products are in high demand and can attract tech-savvy consumers.

Home and Kitchen Appliances: Walmart provides a comprehensive range of home appliances, such as refrigerators, washing machines, vacuum cleaners, and kitchen gadgets. These products cater to homeowners, renters, and anyone looking to upgrade their living space.

Fashion and Apparel: Walmart offers a wide selection of clothing, shoes, and accessories for men, women, and children. You can promote the latest fashion trends, seasonal attire, or budget-friendly clothing options for various demographics.

Health and Wellness: Walmart features a range of health and wellness products, including vitamins, supplements, fitness equipment, and personal care items. These products appeal to individuals seeking to maintain a healthy lifestyle.

Baby and Nursery: Walmart provides an extensive selection of baby products, including diapers, baby food, strollers, car seats, and nursery furniture. This category appeals to parents, caregivers, and individuals expecting or planning to have children.

Home Decor and Furniture: Walmart offers an array of home decor items, furniture, and accessories to enhance living spaces. You can promote stylish furniture, trendy decor, and affordable home improvement options.

Outdoor and Sports: Walmart caters to outdoor enthusiasts with products like camping gear, sports equipment, bicycles, and fitness accessories. These items are ideal for promoting an active lifestyle.

Toys and Games: Walmart has an extensive toy collection, including popular brands and a variety of games for all ages. This category is especially relevant during holiday seasons and special occasions.

The diverse range of offerings ensures you can find products suitable for your target audience and niche. Remember to regularly check Walmart’s product catalog and promotions to stay updated on new releases, seasonal items, and exclusive deals. This lets you provide your audience with the latest and most appealing offers.

When Does Walmart Pay Affiliates?

Walmart pays affiliates on a net 60 basis, which means that commissions are credited to the affiliate’s bank account two months after the sale. Additionally, affiliates must reach a minimum payment threshold of $50 before receiving their earnings. Affiliates can receive their payout by direct deposit or a Walmart gift card once the threshold has been reached. This cap ensures that affiliates reach a certain commission threshold before being paid.

So the speed at which affiliates see profits can vary depending on various factors; it may take anywhere from a few weeks to a few months of dedicated effort in the affiliate marketing journey before substantial earnings start to come in.

How to Become a Walmart Affiliate?

Becoming a Walmart affiliate is simple; once you are, you may promote Walmart products and make money. To sign up for the Walmart Affiliate Program and begin making money from your website or social media channels, simply follow these simple step-by-step steps.

  1. Go to the official Walmart Affiliate Program website > Click the “Sign Up” button. walmart affiliate program
  2. Fill out the User and Company required information to create your account. This typically includes your name, email address, password, address, and website.walmart affiliate program
  3. Provide Website or Social Media Details: This includes the promotion methods and the country they use for.
  4. Submit.

Walmart will review your application, usually within 24 hours. Once approved, you will receive a notification via email. Upon approval, you will gain access to various affiliate tools and resources provided by Walmart. These may include banners, text links, product feeds, and more. Now you can start promoting Walmart Products and earn commissions!

How Long Does it Take to Get Approved for the Walmart Affiliate Program?

The approval process for the Affiliate Program of Walmart is typically completed within 24 hours, although it may take 2-5 business days in some cases. To apply, your website should be family-friendly and have a significant portion of its traffic from North America. It’s crucial to have an active website at the time of application.

Once accepted, you’ll receive banners, links, and resources to promote Walmart products, including regular updates through the affiliate newsletter. Walmart reserves the right to remove sites at any time, and while most applicants are approved quickly, some may experience auto-rejections without explanations. Providing accurate and complete information during the application process can help expedite approval.

How to Promote Products in the Walmart Affiliate Program?

To effectively promote Walmart products in this affiliate program, there are several strategies you can implement:

Select Relevant Products

Choose products that are relevant to your target audience and align with the content of your website or social media platforms. Consider the interests and needs of your audience to ensure the products you promote resonate with them.

Create Engaging Content

Craft high-quality and engaging content that educates, informs, or entertains your audience. This could include product reviews, comparison guides, tutorials, or informative articles that showcase the benefits and features of Walmart products.

Display Banners and Ads

Place Walmart banners and ads strategically on your website or within your social media posts. These visual elements can attract your audience’s attention and encourage them to click through and make a purchase.

Leverage Social Media

Utilize your social media platforms to promote Walmart products. Share engaging posts, create product showcases, or even host live demonstrations to generate interest and drive traffic to Walmart’s website.

Optimize SEO

Incorporate relevant keywords and optimize your content for search engines to increase your visibility in search results. This can help attract organic traffic and improve your chances of earning commissions.

Engage with Your Audience

Interact with your audience through comments, messages, or emails. Respond to their inquiries, provide additional information, and offer personalized recommendations to build trust and enhance their shopping experience.

Remember, the key to successful promotion is to provide value to your audience and establish yourself as a trustworthy source of information. Creating compelling content, utilizing various promotional channels, and engaging with your audience can effectively promote products in the Walmart Program and increase your chances of earning commissions.


How do I track my earnings as a Walmart affiliate?

Once you join the program, you can access a real-time dashboard to monitor your clicks, conversions, and earnings.

Are there any restrictions on the use of Walmart’s logo and branding?

As a Walmart affiliate, you are granted permission to use Walmart’s approved logos, banners, and branding materials for promotional purposes. And modifying the logo or creating your Walmart-related graphics is not permitted.

Can I join the Walmart Affiliate Program if I reside outside the United States?

Yes, you can join this affiliate program even if you reside outside the United States, but you need a substantial audience in the countries where Walmart operates.

Are there any promotional guidelines I need to follow as a Walmart affiliate?

Follow Walmart’s promotional guidelines, including accurate representation and compliance with laws.


This affiliate program of Walmart presents a remarkable opportunity for content marketers and influencers to monetize their platforms while recommending a trusted brand to their audience. By understanding how the program works, meeting the requirements, and employing effective promotion strategies, you can unlock the full potential of the Walmart Affiliate Program and enjoy the benefits of a mutually rewarding partnership. Start your journey today and leverage the power of Walmart to boost your online earnings.