Top 12 Best Dating Affiliate Programs to Monetize Your Content in 2025

A lot of people nowadays turn to dating apps to find romantic relationships, friendships, or simply someone to talk with. This trend creates an amazing chance for affiliates to monetize content about dating tips, app reviews, or success stories.

In this article, we’ve outlined the top 12 promising dating affiliate programs with amazing offers in commissions, payments, and promotional tools. Let’s find out if any program matches your needs to apply.

TL;DR 

Have you ever thought about making money by promoting your favorite dating apps? Let’s discover your earning potential with these top dating affiliate programs.

• eharmony (Commission: 30%, Cookie: 45 days)
• Christian Cafe (Commission: 40%, Cookie: 120 days)
• Match.com (Commission: £20-45, Cookie: 30 days)
• MillionaireMatch (Commission: $110, Cookie: 90 days)
• Our Time (Commission: £20-40, Cookie: 30 days)
• Dating Planet (Commission: 65%)
• Older Women Dating (Commission: $40, Cookie: 14 days)
• Fitness Single (Commission: 50%, Cookie: 90 days)
• His Secret Obsession (Commission: 75-90%)
• Single Parent Match (Commission: $40, Cookie: 14 days)

It can be overwhelming to run programs, manage affiliates, monitor performance, or process payments. However, affiliate software like UpPromote can help handle all these tasks effortlessly. Our app makes it simple for even beginners to grow a successful affiliate marketing program.

12 Best Dating Affiliate Programs: Top Offers of 2025

You can quickly find the best dating affiliate programs to promote in the table below. It highlights top options with commission rates, cookie duration, payment methods, and available promotional materials.

1. eharmony

eharmony is one of the world’s largest online dating platforms for finding meaningful and long-term relationships. Their algorithm helps find the perfect match based on users’ quizzes about personal interests, opinions, and characteristics.

Managed through CJ Affiliate, the eharmony dating affiliate program offers a 30% commission on every qualified monthly subscription. The cookie duration lasts 45 days from customers’ first click on your affiliate link.

eharmony encourages affiliates to utilize search engine tools to drive more traffic and boost conversions. You can also ask your dedicated affiliate manager for content creation tips and strategies to boost overall campaigns’ performance.

2. Christian Cafe

Christian Cafe helps single Christians find long-term relationships with like-minded individuals. They create online dating activities through an exclusive prayer forum and daily Bible verses.

The Christian dating affiliate program allows affiliates to earn up to a 40% commission per subscription. You can earn from $14 to $60 per sale with average membership fees of $34.97 to $149.97. The cookie remains active for 120 days from the moment customers click on your link.

You can ask for permission to use their exclusive deals in your marketing campaigns. You can regularly refresh website banners with their latest promotions to keep visitors engaged and generate sales.

3. Match.com

Match.com is among the pioneers of dating apps with 30 years of experience in the matchmaking industry. They develop reverse and mutual matching tools to personalized match suggestions based on users’ profiles.

You can join their dating affiliate program via CJ Affiliates and enjoy up to a £45 commission per successful subscription.

• 1-month subscriber: £20
• 3-month subscriber: £32.5
• 6-month subscriber: £45

The cookie duration starts once customers click on your link and then lasts for 30 days. You’ll earn a credit for any purchase within this time.

You can place their engaging banners on your website’s visible areas to increase click-through rates. You can also use their eye-catching email creatives to highlight top offers or discounts for your subscribers.

4. MillionaireMatch

MillionaireMatch creates a network for high-profile users like entrepreneurs, lawyers, and celebrities to seek serious relationships. They strictly review profiles based on current net worth and entrepreneurial spirit before matchmaking.

After joining their dating affiliate program, you can enjoy a $130 commission on each qualified subscription. If male users purchase premium plans, you can earn up to a $200 commission per sale.

You can also refer sub-affiliates and earn a 50% commission on their sales. Moreover, you’ll receive $2 on every completed free registration to their app. You’ll earn a credit for purchases within 90 days of customers’ initial click on your link.

As their affiliate, you’ll have full access to their large and high-converting marketing material collection. You’ll also get a unique affiliate link to promote the brand across all channels and track your performance more accurately.

5. Our Time

Our Time is an online dating platform designed for over 50-year-old single users to match and send flirts. They also host live events for users to meet in person in a relaxed environment.

The Our Time dating affiliate program offers a £20 to £40 commission per sale based on the subscription length. You can also earn £1.5 per qualified mobile lead and £3 for a desktop lead. If customers click on your link and purchase within 30 days, you’ll earn a commission.

You can save time on creating promotional content with their ready-to-use copies and email creatives. You can also integrate banners and seasonal offers into your content to boost engagement and click-through rates.

6. Dating Planet

Dating Planet connects users with nearby matches based on their locations and characteristics. They also help users arrange in-person dates based on message information and types of relationships.

Affiliates can earn up to a 65% commission on each qualified new member subscription with the Dating Planet affiliate program. You’ll receive payouts via Payoneer, check, or PayPal, depending on your local currency. However, you must reach a $100 payment threshold to withdraw monthly earnings.

You can run marketing campaigns via email, social media, or websites to reach a wider audience. Dating Planet will give you sales tips and content creation guides to boost overall promotion performance.

7. Older Women Dating

Older Women Dating creates an online community for older women to engage in romantic or social relationships with younger men. They also provide dating tips and first-date ideas to build successful long-term relationships.

Once you join this dating affiliate program, you can earn a $40 commission per completed subscription. The cookie duration is 14 days, starting from customers’ first click on your link. You can withdraw payouts via PayPal, Wise, or bank transfer once your account balance has at least $100.

You can select banners’ sizes, graphics, and captions from their extensive pre-made material collection. These banners can enhance your website’s overall look and create a strong first impression on visitors.

8. Fitness Single

Fitness Single helps single fitness enthusiasts find perfect dating partners with the same passion. They require users to update fitness activities and share physical appearance to match faster.

You can join their fitness dating affiliate program and earn a 50% commission on every sale. The cookie duration lasts 90 days exactly from the first click of customers on your link. You can only receive monthly earnings if reaching a $50 payment threshold.

You can adjust banners with limited-time offers or new product images to catch more people’s attention. You should also customize text links with high-converting keywords to increase clicks and conversions.

9. His Secret Obsession

His Secret Obsession publishes books with relationship advice and dating tips exclusive to women. Their books help women understand men’s behavior and learn how to capture men’s attention.

Affiliates can join the His Secret Obsession affiliate program after applying through ClickBank. They offer from a 75% to up to 90% commission on every qualified online book sale.

You can utilize their email swipes with ready-made content to quickly launch email marketing campaigns. Moreover, you can use their landing pages in your marketing campaigns across social media and websites to increase conversion rates.

10. Single Parent Match

Single Parent Match helps single parents find relationships, friendships, or companionship with compatible partners. They also create a forum for parents to share parenting experiences and discuss publicly with others.

When joining the parent dating affiliate program, you can immediately earn a $20 sign-up bonus. You’ll earn a $40 commission on every qualified user subscription. You can also earn up to 50% one-time commission on your sub-affiliates’ sales.

The cookie duration stays on customers’ devices for 14 days from their first click on your link. You can receive earnings via PayPal, Wise, or directly to your bank account. However, you must reach a $100 payment threshold to withdraw payouts.

As their affiliate, you’ll have access to their large collection of banners with eye-catching graphics and engaging content. You should display these banners on high-traffic pages to boost clicks and keep visitors engaged.

11. Senior Match

• Commission rate: $40
• Cookie duration: 14 days

Senior Match helps single seniors above 50 seek romantic relationships, friendships, and companionships. They require real-time video verification to enhance a safe and authentic dating experience.

12. Cupid Media

• Commission rate: 75%
• Cookie duration: Not mentioned

Cupid Media operates over 33 dating sites across over 200 countries in 40 languages. Their dating sites cater to specific interests like ethnicities, lifestyles, cultures, and more.

A comprehensive guide to launching a successful dating affiliate program on Shopify

The dating market is always buzzing with customers looking for ways to connect.

An affiliate program lets you tap into that energy without the high risk of traditional advertising.

This guide will give you a simple, step-by-step plan to build your program. We’ll cover everything from the initial idea to a fully running, profitable affiliate program.

Understanding the dating niche on the Internet

Let’s be honest, marketing in the dating space isn’t like selling coffee mugs. This industry has unique hurdles, and navigating them professionally is the key to protecting your brand while you grow.

First, you need to be clear about your specific niche, as the rules change depending on where you sit.

• Mainstream Brands: 

You’re in this camp if you sell products like date-night subscription boxes, conversation starters for couples, or relationship journals.

You have more marketing freedom.

• Adult-Focused Brands:

This includes lingerie, adult toys, and other risqué products.

Here, the marketing guidelines are significantly stricter.

Now, for the biggest challenge: advertising.

Major platforms like Facebook and Google have notoriously strict policies on dating-related content. If you’ve ever had an ad rejected, you know the frustration.

This is precisely why affiliate marketing is your most powerful tool.

While your ads get blocked, a trusted blogger can write a glowing review, or an influencer can feature your product in their “Top 5 Valentine’s Day Gifts” video.

They can reach engaged audiences in an authentic way that bypasses traditional ad restrictions.

However, this freedom comes with one non-negotiable rule: transparency.

The Federal Trade Commission (FTC) requires affiliates to disclose their paid partnership. This can be a simple “#ad” on a social post or a quick disclaimer on a blog.

Ensuring your partners follow this rule protects everyone and builds critical trust with customers.

Mastering these niche-specific details is the foundation of a successful and respectable affiliate program.

Choosing the right Shopify affiliate app for your dating affiliate program

Trying to track affiliate sales with spreadsheets is a recipe for disaster.

Links get lost, sales are missed, and your best partners get frustrated when they aren’t credited for their work.

This is where a dedicated Shopify app becomes your command center, moving you from amateur hour to a professional, automated system.

For a brand in the dating niche, an app like UpPromote: Affiliate Marketing is specifically powerful.

Since traditional ads on platforms like Facebook are so restrictive, your growth relies heavily on creators and influencers who can promote you authentically.

UpPromote is built to make that partnership seamless.

It has standout features that are perfect for this:

• Custom Coupon Codes:

Imagine your partner on TikTok or Instagram can simply tell their followers, “Use code DATE20 for 20% off!”

UpPromote tracks that sale directly back to them, even without a link click. This is a game-changer for social media promotion.

• Reliable, Real-Time Tracking:

You and your affiliates can see clicks and sales as they happen. This transparency builds the trust needed to attract top-tier partners.

• Automated Payouts:

Ensure your partners are paid accurately and on time, every time, without you lifting a finger.

Essentially, UpPromote handles all the technical heavy lifting, so you can focus on building strong relationships with your affiliates.

Your action step is simple: install the app from the Shopify App Store. The guided setup will have you running a polished, effective program in no time.

Building the dating affiliate program’s core components

With your strategy in place, it’s time to build the actual structure of your affiliate program. This section is your blueprint, covering the three pillars that define a professional partnership.

Let’s dive in and build a program that attracts the best.

Designing a compelling commission structure + industry insights

Your commission structure is the engine of your affiliate program.

It’s the deal you offer that makes top creators choose to partner with you over a competitor.

Your commission rate needs to be attractive for them, but also sustainable for your business.

The most common model for physical products is a Percentage of Sale.

If an affiliate drives a $100 sale for your date-night box and your rate is 15%, they earn $15.

It’s simple, direct, and rewards bigger sales.

If you run a subscription service, a Recurring Commission is the gold standard.

Your affiliate earns a percentage not just on the first payment, but every single month that the customer stays subscribed.

This is a powerful incentive for building long-term partnerships.

To really motivate your top performers, you can use Tiered Commissions.

This means their commission rate increases as they generate more sales, turning your good affiliates into superstars.

So, what’s a competitive rate in the dating scene? It depends on your business model:

• eCommerce Products (Date-night boxes, card games): A strong offer is typically 10% – 25% of the sale.
• Subscription Services (Monthly boxes, app memberships): Aim for 20% – 40% of the first payment, or a 10% – 30% recurring commission.
• Digital Products (Coaching, courses): Because margins are higher, offering 30% – 50% is common and highly attractive.

Do a quick search to see what similar brands are offering.

A competitive rate isn’t just a number—it’s your invitation to the best affiliates in the game.

Setting program rules & terms

To build a professional program, you need clear and fair ground rules.

This isn’t about being restrictive; it’s about making sure everyone is on the same page so the partnership runs smoothly and you both succeed.

Let’s break down the three key rules you need to establish.

First is the cookie duration. Think of it as a digital memory.

When a customer clicks an affiliate’s link, a “cookie” remembers which partner sent them.

A standard 30-day cookie means if someone reads a blog post, clicks the link to your date-night box, but only decides to buy it two weeks later, your affiliate still rightfully earns their commission.

Next are the payout terms—how and when your partners get paid.

• Minimum Payout: Set a threshold, like $50 or $100. This saves you from the administrative headache of processing dozens of tiny payments.
• Payment Method: PayPal is the industry standard, and apps like UpPromote can automate these payouts to ensure they’re always accurate and on time.

Finally, the affiliate agreement is your official handshake. You can have a handful of them as ready-to-use templates here.

This document simply outlines the do’s and don’ts of your partnership. It covers important details like maintaining your brand voice and specifying which promotional methods are off-limits (like bidding on your brand name in ads).

This simple document protects your brand, your partners, and ensures a professional relationship from day one.

Creating a high-converting affiliate portal

Your affiliate signup page is your program’s first handshake.

You want it to be firm, professional, and welcoming—not a generic form that feels disconnected from your brand.

This first impression is crucial for attracting high-quality partners who are a perfect fit for your dating-related business.

This is where a tool like UpPromote makes a huge difference.

With our customizable registration form, you can design a beautiful page that looks and feels exactly like your store.

You can add your logo, your unique brand colors, and compelling text that gets creators excited to join your mission.

But it’s more than just looks. You can also add custom fields to learn more about your applicants right away.

• Ask for social media handles: “What’s your Instagram or TikTok profile?”
• Inquire about their audience: “Tell us why your followers are a great fit for our brand.”

This feature allows you to vet affiliates more effectively and gather valuable information from the start.

A polished, branded signup page shows you’re a serious partner, which in turn attracts serious affiliates ready to grow with you.

Recruitment and onboarding affiliates for your dating business

Your program is built, but it’s the people who will make it profitable.

This next phase is all about finding your all-stars and setting them up for a strong start. We’ll cover the two most critical steps for activating your program.

Identifying and recruiting the right affiliates

With your professional program in place, it’s time to find your all-stars—the partners who will authentically share your brand with the world.

You want to recruit people who are a genuine fit, and there are a few key places to look.

Start with your most passionate fans: your existing customers. Send a friendly email inviting them to join.

They already love your products and can become your most powerful and trustworthy advocates.

Next, identify niche influencers and bloggers.

Think about creators who are already talking about dating and relationships.

This could be a relationship coach on Instagram, a fashion blogger who styles “date night outfits,” or a YouTuber who reviews couple’s games.

While manual outreach is powerful, finding experienced partners can be time-consuming. That’s why we created a shortcut to connect you with the pros.

Using our UpPromote Marketplace, we give you a platform to connect with thousands of experienced affiliates who are actively searching for new brands just like yours.

You can create a listing for your program, detailing your commission rates and what makes your brand special.

This allows the best affiliates to find and apply to you directly, saving you hours of searching. Think of it as posting a job opening for your ideal brand ambassador.

Streamlining the affiliate onboarding process

A great first impression is everything.

And it’s also the contributing factor that helps Click & Grow earn $350k in affiliate revenue.

When a new partner joins your program, a smooth onboarding process shows them you’re a professional and gets them excited to start promoting right away.

When you approve a new affiliate, our system can automatically send a customized welcome email.

This email is their launchpad. It should include:

• Their unique affiliate link, ready to share.
• A direct link to their personal affiliate dashboard.
• A quick guide to finding your marketing materials.

We also designed the affiliate dashboard to be their clean, intuitive home base where affiliates can track their performance in real-time.

From there, you can direct them straight to your Media Gallery.

This is where you’ll stock all your best creative assets—like lifestyle photos of couples enjoying your date-night box, or eye-catching banners for a Valentine’s Day promotion.

A seamless onboarding experience makes your partners feel confident and valued, empowering them to drive sales from day one.

Managing, optimizing, and scaling the dating affiliate program

This isn’t about guesswork; it’s about making smart, data-driven decisions.

Discover the crucial insights you need to track performance, identify top affiliates, and understand exactly what strategies are driving sales, turning raw data into your roadmap for sustainable growth.

Tracking performance and managing affiliates

Your program is live, and now it’s time to manage it like a pro. Your mission control center is our Analytics dashboard, where you can monitor your program’s health in real-time and see exactly what’s working.

Here, you can instantly identify your top performers.

You might see that a relationship blogger is driving dozens of sales for your new conversation starter deck, while another affiliate’s coupon code is performing well on Instagram.

Our detailed reports track every click and conversion, giving you the clarity to make smart, data-driven decisions.

Of course, professional management also means paying your partners accurately and on time—nothing builds trust faster. This is where automation becomes your best friend.

With our Scheduled PayPal Auto Payout feature, you can simply set a payment schedule and let our system handle the rest.

This “set it and forget it” approach ensures every affiliate is paid their correct commission automatically, building a reputation for reliability that will attract and retain the best talent in the industry.

Engaging and motivating your affiliates

The most successful affiliate programs aren’t just transactional; they’re built on strong relationships.

Treating your affiliates like valued business partners is the single best way to keep them engaged, motivated, and passionately promoting your brand.

Regular communication is your foundation. You need to keep your brand top-of-mind. Using our Bulk Email feature, you can easily send out a monthly newsletter to your entire team.

• Announce new products: “Get ready! Our new Valentine’s Day collection drops next week.”
• Share promotions: “For the next 48 hours, we’re offering a free gift with every purchase—let your audience know!”

Beyond updates, you can actively boost performance by creating excitement. Running a contest is a fantastic way to do this.

For example, you could offer a cash bonus to the affiliate who drives the most sales for your “Date Night In” box during February.

This friendly competition creates a surge of energy and can lead to a significant spike in sales.

These simple acts of engagement transform your affiliates from a list of names into a community of loyal advocates.

When they feel like part of the team, they don’t just promote your products—they champion your brand.

Optimizing for long-term growth

A thriving affiliate program is dynamic and constantly evolving. To ensure continuous growth, you should always seek opportunities for improvement.

Start by examining your top-performing affiliates.

What are the secrets to their success? Are they captivating audiences with engaging TikTok videos or crafting in-depth blog reviews?

This is where our Customer Journey feature becomes invaluable. We allow you to trace a customer’s complete path to conversion, providing a clear timeline of their interactions.

You can see exactly which affiliate links were clicked, the referring pages, and the landing pages that led to a sale.

This insight helps you analyze which promotional strategies are most effective, enabling you to share these proven tactics with your entire affiliate network to boost performance for everyone.

We also make it simple to gather feedback.

Your affiliates are on the front lines and can provide priceless insights. Use our chat feature to ask them what marketing resources they need.

Perhaps a new banner size or a specific coupon code could significantly boost their conversion rates.

To keep your program fresh and engaging, regularly update your creative assets. Stale banner ads can lead to “ad fatigue.”

We recommend introducing new creatives every few months to keep your affiliates’ content visually appealing and ensure your brand is always represented at its best.

By fostering a cycle of continuous learning and adaptation, you can transform your affiliate program into a powerful engine for sustainable growth.

Conclusion

You’re now equipped with everything you need to succeed in the profitable dating market.

We’ve explored the top 12 dating affiliate programs you can join today, offering a clear path to begin monetizing your content immediately.

More importantly, our comprehensive how-to guide provides the exact blueprint for building your own thriving affiliate program from scratch.

Whether you choose to partner with an established brand or forge your own path, you have the strategy.

For those ready to build, a tool like UpPromote is the essential next step, automating the complex tasks our guide outlined. Don’t just read about success—use this guide to create it.

FAQs

Q. What is a “dating affiliate program”?

A: It’s a partnership where you drive users to a dating site/app and earn commissions for qualified actions (e.g., paid subscription, successful trial→paid conversion, or a high-quality lead).

Q. What commission models are common in dating?

A: CPA (per qualified registration/first purchase), Rev-Share (percentage of subscription or in-app revenue, often recurring), or Hybrid (small CPA + smaller Rev-Share).

Q. Can I promote niche or adult-oriented dating?

A: Only if explicitly allowed. Many programs separate mainstream from adult and impose stricter creative and traffic rules for adult themes.

Q. Which affiliate features matter most for dating?

A: Recurring commissions, event-level tracking (trial start → paid → rebill), robust fraud screening, coupon/vanity code attribution, deep linking, and cross-device tracking.

Q. What’s a sensible commission structure for dating?

A: Popular: Hybrid (e.g., small CPA for qualified reg + 20–35% Rev-Share on first cycle), or Rev-Share recurring for X months. Avoid paying on unqualified free signups.