The rising focus on health has made keto a popular niche in the wellness market. People are willing to spend money on a healthy keto program, so there will be many earning opportunities for affiliates, especially for health bloggers and influencers.
To help you start, we’ve done a top list of 25 promising keto affiliate programs. Read through our list and review each program carefully to find your perfect brand.
TL;DR
Want to make money by talking about the keto lifestyle? Check out our handpicked keto affiliate programs, offering top-notch supplements, snacks, and services.
- Magic Spoon (Commission: 20%, Cookie: 7 days)
- Keto Geek (Commission: 10%, Cookie: 90 days)
- Keto Resource (Commission: Upto 90%)
- Die-to-Go (Commission: 20%, Cookie: 30 days)
- Kiss my Keto (Commission: 20%, Cookie: 90 days)
- Real Ketones (Commission: 15%, Cookie: 90 days)
- Fast Keto (Commission: 20%, Cookie: 30 days)
- Keto Mojo (Commission: 5-15%, Cookie: 90 days)
- Ketogenic Girl (Commission: Upto 25%, Cookie: 30 days)
- Kylea Health & Energy (Commission: 20%, Cookie: 30 days)
- Keto Cycle (Commission: $15)
- Yeschef (Commission: 10%, Cookie: 30 days)
Affiliate marketing allows keto brands to expand their reach while optimizing their marketing budget. With UpPromote affiliate software, you can set up an affiliate program in under 5 minutes. You can also easily recruit, manage affiliates and encourage them to drive sales.
115,000+ users worldwide have used UpPromote to start affiliate marketing. Now is your turn.
25 Best Ketogenic Affiliate Programs
If you don’t have time to read through the article, here’s a summary of the top-notch keto diet programs.
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | Keto Resource (90%) |
| Affiliate program with the longest cookie duration | Keto Geek, Kiss my Keto, Real Ketones, Keto Mojo (90 days) |
| Affiliate program with the most payment methods | Keto Resource, Kiss my Keto, Yeschef |
| Affiliate program with the most promotional materials | KetoGeek (Banners, logo, specific promotions) |
| Affiliate program with promotion materials | Keto Resource, Kiss my Keto, RealKetones, Fast Keto, KetoGeek |
1. Magic Spoon
💰 Commission rate: 20%
🍪 Cookie duration: 7 days
💵 Payment methods: PayPay, bank transfer
📢 Promotional materials: Custom codes, banners
➡️ URL: Magic Spoon affiliate program
Magic Spoon creates grain-free cereal for children to control their sugar intake. Their products maintain the same flavors but are high-protein and keto-friendly.
The brand runs their affiliate program via Impact Radius. Magic Spoon affiliates can enjoy up to a 20% commission rate for each sale. While the cookie duration is 7 days, you only earn commission from purchases within a week of your visitors’ first click.
As their affiliate, you can have free cereal during your promotion time for Magic Spoon. However, they require you to meet a minimum of 10 cases of cereal per month (~$400 total revenue).
With their 5% off custom code, you can attract more interest from the audience on your website or social media channels. You can also use branded banners to build trust and credibility for your promotions.
2. KetoGeek
💰 Commission rate: 10%
🍪 Cookie duration: 90 days
💵 Payment methods: N/A
📢 Promotional materials: Logos, banners, specific promotions, coupon codes
➡️ URL: KetoGeek affiliate program
KetoGeek provides chocolate products without sugar for ketonians. Their crafted top-selling products are made of premium ingredients and follow scientifically backed principles.
Managed through UpPromote, the KetoGeek affiliate program offers affiliates a 10% commission across all successful orders. You’ll get credit for purchases from your visitors within a 90-day cookie duration.
Keto Geek allows you to use their banners and logos on your marketing channels to create better campaigns. Moreover, you can make use of promotions and coupon codes to attract more audiences to their products.
3. Keto Resource
💰 Commission rate: Up to 90%
🍪 Cookie duration: N/A
💵 Payment methods: Payoneer, check, PayPal, ACH
📢 Promotional materials: Banners, email copies
➡️ URL: Keto Resource affiliate program
Keto Resource provides educational resources and effective tips for individuals following a ketogenic diet. They also published a cookbook of up to 200 keto recipes with easier ways to enhance health conditions.
The brand partners with ClickBank to run their affiliate program. Keto Resource offers a generous 75% commission on each sale, but you can contact them directly to negotiate up to 90%. With a conversion rate of up to 14%, you’ll have a higher chance of earning more sales.
KetoResource pays affiliates on a net 30-basis through HasOffers. If you choose to receive payouts via Clickbank, you’ll get your earnings every 2 weeks.
The brand gives full access to their marketing tool library, where you can pick banners for your promotions. They also create email copies to help enhance your email campaigns and drive engagement.
4. Diet-to-Go
💰 Commission rate: $50
🍪 Cookie duration: 45 days
💵 Payment methods: Check, direct deposit, Payoneer
📢 Promotional materials: Promotional codes
➡️ URL: Diet-to-Go affiliate program
Diet-to-Go offers customized meal plans featuring healthy, keto-friendly dishes for the entire week. Their service caters to diabetics, vegetarians, ketonians, and others with specific health needs.
The Diet-to-Go affiliate program offers affiliates the opportunity to earn up to $50 per successful meal plan subscription. You’ll earn a commission for customers’ purchases within 45 days of clicking on your affiliate link.
You can track all your activities through a personal dashboard. If you have any questions, their dedicated affiliate manager is always available to address your issues.
5. Kiss my Keto
💰 Commission rate: 20%
🍪 Cookie duration: 90 days
💵 Payment methods: Check, direct deposit, wire, Payoneer
📢 Promotional materials: Banners, text links, promotional emails, coupons
➡️ URL: Kiss my Keto affiliate program
Kiss My Keto makes following the keto diet easier with their zero-sugar keto snacks. Besides, they offer various educational materials and resources for ketonians to maintain their lifestyle.
Managed by ShareASale, the Kiss My Keto affiliate program offers a 20% commission rate on every qualified product sale. The program has a generous 90-day cookie duration, which allows you to earn commissions once customers purchase within this time frame.
You can utilize their banners and text links in your campaigns to boost marketing efforts. Kiss My Keto will also provide promotional emails and coupons to help you engage with your audience.
Moreover, you can stay updated with their newsletters about discounts and other incentives. If you have any questions, feel free to reach out to their dedicated manager for advice and tips.
6. Real Ketones
💰 Commission rate: Up to 15%
🍪 Cookie duration: 90 days
💵 Payment methods: N/A
📢 Promotional materials: Discount codes, banners, links
➡️ URL: Real Ketones affiliate program
Real Ketones develops an extensive ketone product line from supplements to snacks and powders for ketonians. Their special exogenous ketone products can help control weight loss and promote users’ energy.
After joining the Real Ketones affiliate program, you can earn up to 15% commission for every qualified sale. The 90-day cookie duration gives you 3 months to benefit from customers’ purchases after their first click.
When becoming their partner, you’ll have an exclusive 10% discount code to share with your audience. In addition, you can use their links and banners to create attractive content on your marketing channels.
7. FastKeto
💰 Commission rate: 20%
🍪 Cookie duration: 30 days
💵 Payment methods: N/A
📢 Promotional materials: Banners, text ads, interviews, product descriptions
➡️ URL: FastKeto affiliate program
FastKeto is a personalized digital platform for those interested in the Ketogenic diet. They provide customized meal plans, recipes, and advice on intermittent fasting based on individual information.
Once you join their program, FastKeto pays a commission rate of 20% on each sale. Their average order value ranges from $40 EUR to $100 EUR, which means you may earn $8 to $20 for each sale. The cookie duration is 30 days, starting from the moment customers click your affiliate link.
You can use their banners and text ads to create more engaging promotional campaigns. You can also access their interview videos and product descriptions to create useful, appealing content.
8. Keto Mojo
💰 Commission rate: $5
🍪 Cookie duration: N/A
💵 Payment methods: PayPal, Trolley
📢 Promotional materials: Banner ads, discount codes
➡️ URL: Keto Mojo affiliate program
Keto-Mojo develops blood ketone and glucose meters to help users keep track of their keto diet. They also sell effective educational resources about food and fitness to help users develop a keto lifestyle.
Keto-Mojo runs their global affiliate program via Refersion. The brand offers a flat rate of $5 for every meter kit sold, such as the Basic Starter Kit and Promo Bundle Kit.
Keto-Mojo suggests affiliates promote their products on multiple marketing channels, including websites, blogs, social media, and more. You can use their promotional banner ads on these platforms to attract a larger target audience.
Moreover, your affiliate link will also have a 10% discount code for your audience. If they purchase via your link, they’ll immediately get 10% off their order.
9. Ketogenic Girl
💰 Commission rate: 15%-25%
🍪 Cookie duration: 30 days
💵 Payment methods: N/A
📢 Promotional materials: N/A
➡️ URL: Ketogenic Girl affiliate program
Ketogenic Girl helps women achieve their health goals with a TONE device. Their breath acetone meter can measure the level of fat-burning to encourage ketonians to try harder.
The Ketogenic Girl affiliate program offers different commission rates for each type of order:
- TONE device: 15% commission
- Meal Plan programs: 20-25% commission
The cookie duration lasts for 30 days from the customer’s first click on your affiliate link. As long as they purchase within this time frame, you’ll get your commission.
10. Kylea Health & Energy
💰 Commission rate: 20%
🍪 Cookie duration: 30 days
💵 Payment methods: Check, direct deposit, wire, Payoneer
📢 Promotional materials: Banners, logo, coupons, links
➡️ URL: Kylea Health & Energy affiliate program
Kylea Health & Energy provides a wide selection of drinks and supplements for everyone, including ketonians. They develop 3-in-1 keto support Kylea Ultimate Keto, including BHB Ketones, MCT Oil, and Fish Oil.
You can enjoy a 20% commission rate on each sale when joining their affiliate program. With an average order value of $99, you can earn around $20 for every validated order. You’ll earn an approved commission if customers purchase within 30 days from their first click.
You’ll have access to their library of logos, banners, and links to create promotional content. Moreover, you can freely ask their dedicated management team any questions about promoting their products.
11. Keto Cycle
💰 Commission rate: $15
🍪 Cookie duration: N/A
💵 Payment methods: N/A
📢 Promotional materials: Discount codes
➡️ URL: Keto Cycle affiliate program
Keto Cycle designs a ketogenic app with personalized meal plans and expert-guide resources for ketonians. With over 10,000 recipes of effective dishes, Keto Cycle helps users lose weight and enhance overall health.
After joining the Keto Cycle affiliate program, you can earn $15 for every validated sale via your link. As their affiliate, you’ll have a 10% discount code embedded on your link to share with your target audience.
The Keto Cycle encourages health-conscious influencers with over 1,000 followers on top social media platforms to join their program. You can also get free access to their app to try keto meals and workouts.
12. Yeschef
💰 Commission rate: 10%
🍪 Cookie duration: 30 days
💵 Payment methods: SEPA , ACH, BACS, Payoneer
📢 Promotional materials: Discount codes
➡️ URL: Yeschef affiliate program
Yeschef is a streaming platform for both beginners and professionals to learn cooking lessons from world-class chefs. They have over 29 cooking lessons in all cuisines and methods, including keto meals.
Managed through Awin, the Yeschef affiliate program allows affiliates to earn a 10% commission rate for every sale. Since the cookie duration lasts for 30 days, you’ll get credit for purchases within a month from the customers’ first click.
When promoting Yeschef, you can use their provided discount codes to persuade more people to purchase. One thing to note is that Yeschef banned any promotion on their official website or blogs from affiliates.
13. Netrition
Netrition specializes in providing affordable healthy products for ketonians and fitness enthusiasts. Their diverse product line includes supplements, vitamins, low-carb foods, sports nutrition products, and more.
💰 Commission rate: 5%
🍪 Cookie duration: 90 days
➡️ URL: Netrition affiliate program
14. Green Chef
Green Chef updates new keto meal plans every week for their delivery service. They change their menus with fresh and organic ingredients to fit users’s lifestyles and health goals.
💰 Commission rate: $16
🍪 Cookie duration: 14 days
➡️ URL: Green Chef affiliate program
15. Love Good Fats
Love Good Fats offers low-sugar protein bars and snacks with keto-friendly ingredients to help boost ketonian energy. Their best-selling products feature creamy texture and mouthful flavors.
💰 Commission rate: 15%
🍪 Cookie duration: 30 days
➡️ URL: Love Good Fats affiliate program
16. Nutricost
Nutricost is among the top health supplement brands with a range of products to support fitness and wellness. Customers can find various effective products for the keto diet, boosting energy and health conditions.
💰 Commission rate: 6%
🍪 Cookie duration: 30 days
➡️ URL: Nutricost affiliate program
17. Genius Gourmet
Genius Gourmet produces protein snacks with keto-friendly ingredients for dieters. Their protein snacks have various tasty flavors, such as chocolate, iced lemon, peanut butter, and so on.
💰 Commission rate: 17%
🍪 Cookie duration: 30 days
➡️ URL: Genius Gourmet affiliate program
18. iHerb
iHerb is one of the top global retailers of health and wellness supplements, including keto-friendly products. Their stores feature over 50,000 top brands in the health industry at competitive prices.
💰 Commission rate: 5% – 20%
🍪 Cookie duration: 7 days
➡️ URL: iHerb affiliate program
19. Gene Food
Gene Food analyzed genetic data to create personalized keto meal plans for users. Their DNA testing process helps identify the most suitable diet type from 20 different options.
💰 Commission rate: 25%
🍪 Cookie duration: Not mentioned
➡️ URL: Gene Foodaffiliate program
20. Perfect Keto
Perfect Keto designs an extensive collection of products to support ketones in reaching their health goals. Their products help people maintain ketosis, boost energy, and overall health while following a low-carb diet.
💰 Commission rate: 20%
🍪 Cookie duration: Not mentioned
➡️ URL: Perfect Keto affiliate program
21. Keyto
Keyto’s program includes a personalized meal plan and food guides for each user when starting the keto diet. The brand helps users follow the program with the Keyto Breath Sensor and mobile app.
💰 Commission rate: 10%
🍪 Cookie duration: 90 days
➡️ URL: Keyto affiliate program
22. KetoConnect
KetoConnect published a large amount of educational resources for ketonians to create a suitable keto diet. Their website has diverse recipes, fast food, and grocery guides with science-backed information.
💰 Commission rate: 40%
🍪 Cookie duration: Not mentioned
➡️ URL: KetoConnect affiliate program
23. Good Dee’s
Good Dee’s handcrafts their bread and dessert with gluten-free, no-sugar-added ingredients. Ketonians can find sweet cakes and cookies without worrying about calorie intake.
💰 Commission rate: 7.5%
🍪 Cookie duration: 30 days
➡️ URL: Good Dee’s affiliate program
24. Miracle Noodle
Miracle Noodle provides zero-calorie and low-card noodles perfect for keto meals. They have a wide selection of noodles from various cuisines, including spaghetti, Shirataki noodles, fettuccine, and more.
💰 Commission rate: Up to 20%
🍪 Cookie duration: 30 days
➡️ URL: Miracle Noodle affiliate program
25. Thinlicious
Thinlicious gives free training videos and recipes for ketonians to create their own diet. The brand is famous for their Magic Keto Bars recipe, with effective results in boosting energy and overall health.
💰 Commission rate: 30% – 40%
🍪 Cookie duration: 30 days
➡️ URL: Thinlicious affiliate program
How to Create a Successful Affiliate Program for Your Keto Brand on Shopify (A-Z Guide)
Getting your keto brand noticed can feel like a real challenge. You have amazing products, but the market is packed with competition.
What if you could partner with passionate keto enthusiasts who already have the trust of your ideal customers?
They share your products with their followers because they genuinely believe in them. In return, you reward them for every sale they bring in.
This powerful partnership is called affiliate marketing.
This strategy is built on trust and real results. You’ll do more than find new customers; you’ll build a loyal community of true fans.
This guide gives you a simple, step-by-step plan to make it happen. We’ll walk you through everything to build your keto affiliate program on Shopify.
Why an Affiliate Program is Essential for Your Keto Brand?
An affiliate program is much more than just a sales tool. It is a powerful way to build a community of people who love and promote your brand.
It’s all about trust and real connections, which is exactly what keto customers look for.
Build Strong Trust and Social Proof
Think about how you find new products. Are you more likely to trust an ad or a recommendation from a keto blogger you follow every day?
When keto experts and influencers share your products, it feels like a helpful tip from a friend. This is called social proof, and it is incredibly powerful because it feels honest and real.
Tap Into Highly-Targeted Keto Communities
Your ideal customers are already gathered in online communities.
They are active in keto forums, follow creators on Instagram for meal inspiration, and read blogs for new recipes.
An affiliate program gives you a direct line to these perfectly targeted audiences. Your affiliate partners are the bridge, connecting your products with people who are already excited about the keto lifestyle.
Achieve Cost-Effective, Performance-Based ROI
One of the best parts of affiliate marketing is that you only pay for results.
This is called a “pay-for-performance” model. You only pay a commission when an affiliate’s referral leads to an actual purchase.
There’s no financial risk. And your marketing budget is spent effectively.
Boost Your SEO with High-Quality Backlinks
Here is an extra benefit you might not know about.
When other trusted keto and health websites link to your Shopify keto store, it helps you rank higher on search engines like Google.
These links, called backlinks, show that your site is a quality source of information. Over time, you’ll get more free traffic to your store and have new customers come to your brand.
Make a Plan for Your Keto Affiliate Program
Before you start building anything, it’s a good idea to have a solid plan.
A good plan is the foundation for a successful affiliate program, just like you need a strong foundation to build a house.
Define Your Ideal Affiliate Partner Persona
The first step is to decide who you want to partner with. You need affiliates who genuinely connect with your brand and their audience.
A perfect example is a popular keto recipe blogger like Maya Krampf from Wholesome Yum.
She has built a massive audience that trusts her simple, delicious low-carb recipes. Her followers are looking for ingredients to make the keto lifestyle easier.
If she mentions your keto-friendly chocolate chips in her cookie recipe, that recommendation feels authentic to her readers. They see a real person using your product to create something delicious.
Another key group includes certified nutritionists and keto coaches.
Take Maria Emmerich, a wellness expert and best-selling author in the keto space. She provides her followers with science-backed advice and meal plans.
An endorsement from an authority like her can act as a powerful seal of approval. When she recommends your keto snack bar, her followers may likely feel confident buying it.
Moreover, you can also find great partners in the world of fitness and lifestyle YouTubers.
Thomas DeLauer, for instance, has a huge following on YouTube where he breaks down the science of the keto diet and exercise. His audience is highly motivated and looking for products to optimize their performance.
Finally, you can try to collaborate with keto micro-influencers.
A perfect example is Emily, the creator of the popular account keto.copy. She shares her family’s keto journey with a loyal and engaged audience.
Now, think about how this partnership works. Emily posts a new recipe for amazing keto cookies. Her followers see the recipe and want to make the exact same ones for their families.
They will naturally look for the specific keto-friendly sweetener or almond flour she used in her video. This is where your affiliate link becomes incredibly powerful.
Creators like Emily can place your special link right in their Instagram bio. When a follower clicks that link to buy the ingredients for the recipe, you make a sale, and she earns a commission.
Craft an Appealing Affiliate Offer
To get the best partners, you need an offer they can’t ignore. Your commission rate is the most important part of that offer.
The right commission depends on what kind of keto products you’re selling.
We did the homework for you – we looked at over 90 keto brands selling different things. Plus, UpPromote has helped dozens of Shopify keto stores, so we have some insights.
Let’s dive in.
Keto Foods and Snacks: 8-15% Commission
For products like keto bars, cookies, and granolas, you have real costs for ingredients and shipping.
Therefore, you can’t give away too much of the sale price. The good news is that customers often buy these items again and again.
A commission rate between 8% and 15% is very competitive and a great starting point to attract quality affiliates.
For example, a keto snack Shopify brand in the UpPromote system sells a box of cookies for $30. Their cost to make and ship is $15, leaving a $15 profit. Offering a 10% commission pays the affiliate $3, the brand still makes a solid $12 profit.
Keto Supplements and Drinks: 10-20% Commission
Supplements like protein powders, MCT oil, and electrolyte drinks usually have better profit margins than snacks.
Plus, lots of customers buy these every month, which means steady money coming in.
You can afford to be more generous here. You can offer a slightly higher commission, from 10% to 20%, to motivate affiliates to promote these valuable products.
Suppose your keto protein powder sells for $50, and your profit is $25.
A 15% commission gives your partner $7.50. That payout looks great to them, especially since one referral can lead to months of repeat purchases.
Keto Meal Plans and Subscriptions: 20-30% on the First Sale
When an affiliate brings you a new subscriber, they are delivering a customer who could pay you every single month. That is extremely valuable.
A powerful strategy is to offer a large, one-time commission on the customer’s first order. A rate of 20% to 30% is very attractive.
Let’s say your weekly keto meal box costs $100, and your profit is $40. You could offer an affiliate a 25% commission, which is $25.
You only pay that fee once, but that customer might stay with you for a whole year.
You can happily pay that $25 because that one partner brought you a customer who might spend hundreds over the next year.
Keto Educational Resources: 40-50% Commission
Digital products like ebooks, online courses, and recipe guides are a goldmine for affiliate programs. You create them once, and it costs almost nothing to sell them over and over.
Because there are no manufacturing or shipping costs, you can offer a very high commission rate. Don’t be afraid to offer between 40% and 50% to attract the very best partners.
If you sell a keto beginner’s course for $40, you can easily offer a 50% commission. Your affiliate earns $20 for every sale. That is a huge motivation for them, and you still earn $20 from a product that has no delivery cost.
Establish Clear and Fair Program Terms
Think of your program rules as a friendly agreement that makes sure everyone knows what to do.
Having clear rules protects your business, helps your partners do well, and stops confusion later.
The good news is you don’t need to start from nothing. UpPromote gives you a detailed Terms and Conditions sample as the first guide.
Our Shopify merchant KetoGeek used this template for their keto affiliate program. You can check it out and then add any specific rules for your brand.
Whether you stick close to the template or make changes, make sure your rules cover these key areas:
- Honest Promotion: Your partners must tell the truth about your products and can’t make fake health claims.
- Partnership Disclosure: Partners must clearly tell their followers they might earn money from sales (like using #ad or #sponsored).
- Paid Ad Rules: Clear rules about whether partners can run ads, and if they can use your brand name in their ads.
- Brand Representation: Partners can’t pretend to be your official brand on social media or websites.
- Commissions & Payouts: When and how partners get paid, including any waiting time for customer returns.
Get Your Program Set Up for Your Shopify Keto Store
Now that you have a solid plan, it’s time for the fun part: setting up your affiliate program on your Shopify store.
Choose the Right Affiliate Management App
Starting an affiliate program is exciting, but the technical details can feel like a huge challenge.
You have to create a unique tracking link for every single partner and build a dashboard where they can see their sales.
Trying to do all of that on your own can feel like you need a full-time tech team.
It can delay your launch and, even worse, lead to a confusing system. When things are hard to use, good partners may lose motivation.
That is why an affiliate management app is necessary. It handles all the complicated tech stuff for you, so you can focus on growing your brand.
For Shopify store owners, a great choice is UpPromote. The app is designed to be super easy to use, even if you don’t know anything about code.
And even if you do have a question, you are never on your own.
UpPromote offers 24/7 live chat support to help you whenever you get stuck. You also get helpful in-app guides and detailed documents to walk you through every step.
The best part is that you can get started without any risk.
UpPromote has a completely free plan, so you can launch your program and see how it works.
If you want to try out more advanced features, you can also get a 14-day free trial on any of their paid plans. You can explore everything and find the perfect fit for your business.
Design a High-Converting Affiliate Registration Page
Your registration page is the front door to your program. It’s the first thing potential partners will see, so you want to make a great impression.
Thankfully, you don’t need to be a web designer to create a beautiful page.
UpPromote makes this super easy with customizable templates, such as “Basic”, “Trendy” and “Comfort” layouts. You can add your brand’s colors and logo to make it look professional.
Our UpPromote team created a short video tutorial on creating your registration page step-by-step. Check this out if you have time.
These templates give you a great-looking foundation.
The next step is to fill that page with the right information to get potential partners excited to join. Here’s exactly what your page needs to do:
1. Clearly list the benefits of joining
This is your chance to sell your program. Tell potential partners exactly what’s in it for them. Don’t just list the commission rate; make it exciting!
- Great Commissions: “Earn 10% on every sale you send our way!”
- Get Free Keto Goodies: “You’ll get a free box of our best-selling keto snacks just for signing up!”
- Exclusive Discounts: “Get a special, high-value discount code just for your followers.”
2. Show off your best-selling keto products
Get them excited about what they will be promoting. Include mouth-watering, high-quality photos of your top products.
If you sell delicious keto-friendly cookies or a creamy MCT oil, show them off.
When a potential partner sees your products and thinks, “My audience would love that,” you’re halfway there.
3. Ask a few smart questions
Your registration form should be simple, but it should also help you screen for the best partners.
You want to find people who are genuinely passionate about the keto lifestyle, not just anyone looking for a link.
Therefore, you can add questions to further learn about them, for example:
- “Please share a link to your Instagram page or blog.”
- “Tell us a little about your keto journey.”
- “How do you plan to share our products with your audience?”
Find and Onboard Your Keto Brand Ambassadors
With your program live, the next step is to find the right people to join.
This is all about finding authentic partners who can help you increase sales and build your brand’s customer base.
Start with Your Most Passionate Fans: Your Customers
Your best promoters are the people who are already buying and loving your keto products. Their recommendations are honest and powerful because they are real.
The easiest way to start recruiting is by inviting these happy customers to become brand ambassadors.
But here’s the thing: most of your customers aren’t professional marketers.
Asking them to sign up for a formal “affiliate program” can feel like a lot of work.
You need to make it incredibly easy for them to share the love.
Imagine a customer, let’s call her Lilly, just bought a box of your delicious keto cookies. On the thank-you page after her purchase, a small pop-up appears.
It says: “Love our cookies? Give your friends 15% off their first order, and get $5 off your next one!”
With UpPromote’s Customer Referral, you can set this up in just a few clicks.
Lilly just has to enter her email, and she instantly gets a special link to share. She texts it to her friend, Mark, who has been looking for a good keto snack.
Now, look what happens. It’s a perfect win-win-win.
- Mark (the friend) gets a great discount on his first order.
- Sarah (your customer) gets a reward for her next cookie craving.
- You (the brand) just got a new customer from the most trusted source there is.
Conduct Targeted Manual Outreach
After inviting your customers, your next step is to actively search for new partners.
It is about finding a select group of creators who are a perfect match for your keto brand on Shopify.
Step 1: Find the right keto creators
Your ideal partners have already built a community of people who trust their recommendations. Your job is to find them.
Your search for these creators can start on Instagram and TikTok.
While big hashtags like #ketorecipes are useful, you will find better partners by exploring more specific tags.
Niche hashtags like #ketobaking, #ketomealprep, or #ketoforbeginners will lead you to creators who are true experts in a particular area.
Real engagement is more important than a huge follower count. You should look at the comments on a creator’s posts. When you see real questions and a creator who takes the time to answer them, you have found a valuable potential partner.
Here are a few examples of great keto creators and what they do:
Keto Krys (@keto_krys) shares her personal keto journey with a very engaged audience. Her content makes her a perfect fit for a wide range of keto snacks and pantry staples.
Keto In The City (@keto_in_the_city) focuses on simple recipes that are great for busy families. Brands that sell keto sauces, spices, or meal prep ingredients would be a great match for her audience.
Joe Duff (@thejoeduff) has a large audience interested in both fitness and easy-to-make keto meals. He is an ideal partner for brands selling keto supplements, protein powders, or on-the-go snacks.
The Keto Dealer (@the_keto_dealer) specializes in amazing low-carb desserts. If you sell keto-friendly sweeteners, chocolate chips, or baking mixes, he would be a perfect partner.
Keto and fitness influencer Amy Snyder (@the_keto_dealer) with 15.8K followers
Step 2: Craft a personalized pitch
Creators can spot a generic, copy-and-pasted message, and they usually ignore them.
Your message needs to show that you have actually looked at their content and value their work.
Here is an example of a great, personal pitch to a creator like The Keto Dealer.
Subject: Your Keto Brownie recipe is a game-changer!
“Hi,
My name is [Your Name], and I’m the founder of [Your Keto Brand]. I’ve been following your page for a while, and I have to say, your recent keto brownie recipe looks absolutely incredible.
It actually made me think of you because we make a keto-friendly chocolate chip that is perfect for baking. I think it would be a great fit for your recipes, and I know your audience would love it.
We have an affiliate program where we offer a 15% commission on every sale. We also send a big welcome box of our products to all our new partners so they can try everything for themselves.
If you’re interested, I’d love to tell you more. No pressure at all!
Thanks,
[Your Name]”
Empower Your Keto Affiliates to Drive Sales
When you give your partners what they need and keep them excited, they’ll become your best salespeople.
Provide a powerful box of marketing materials
Your partners are busy people. They don’t have time to create all their own marketing stuff from scratch.
That’s why you need to make their job easier by giving them ready-to-use materials.
The best way to do this is to put everything in one place where they can easily find it. UpPromote’s Media Gallery lets you upload high-quality photos of your keto products.
You can think about pictures of someone adding your MCT oil to their morning coffee, or mouth-watering shots of keto cookies made with your baking mix.
Don’t stop at just photos.
You can also create simple banners they can use on their blogs and graphics that fit perfectly on Instagram stories.
You can even make special themed packages for different times of the year. For example, create a “Summer Keto Grilling” kit featuring your BBQ sauce, or a “Holiday Keto Baking” package with recipes and photos of your sweeteners.
Motivate affiliates with ongoing incentives
Great marketing materials are only half the battle.
You also need to keep your partners excited and motivated to promote your Shopify brand. And UpPromote can give you a hand with that.
A friendly competition is a powerful motivator.
For example, when you launch a new keto caramel syrup, you could offer a $100 cash bonus to the affiliate who makes the most sales in the first month.
This is a fun challenge and focuses everyone’s attention on your new product.
With UpPromote, you can set this bonus up automatically. You can create a rule that rewards partners based on their total sales or number of referrals, and the system takes care of the rest.
Your top partners also deserve special treatment.
A great way is by giving them a higher-value discount code to share with their audience.
For example, if your standard discount is 10%, you could give a top keto influencer a special 15% off code.
Creating and assigning these unique coupons is incredibly simple with our affiliate software. You can even name the coupon after the influencer, like “KETOKRYS15”.
Finally, a great partnership needs great communication.
A monthly newsletter is a fantastic way to keep your partners in the loop.
You can share updates on new keto products. Let them know which items are best-sellers (like your keto chocolate chip cookies!), and provide fresh content ideas.
With UpPromote’s Bulk Email, you don’t have to message everyone one by one. You can send newsletters to your whole affiliate team at once.
Conclusion
Building a successful keto affiliate program is about more than just setting up links and commissions.
It comes down to a few simple steps: making a smart plan from the start, finding partners who are true fans of your brand, and always giving them the support they need to succeed.
When you follow these steps, you’re not just building another marketing program. You are building a community.
These partners will help you do more than just increase sales. They will help grow your keto brand in a genuine and powerful way.
FAQs
1) What is a Keto affiliate program?
It’s a partnership where you promote keto products (supplements, snacks, MCT oils, meal plans, courses, cookbooks, apps) and earn a commission on sales tracked via links or coupon codes.
2) What commission rates are typical in the Keto niche?
Physical goods often pay 8–20%; digital plans/courses/apps can pay 20–40%; subscriptions sometimes add recurring revenue (e.g., 10–30% per rebill).
3) What types of keto offers convert best?
Bundles (starter kits), recurring subscriptions (electrolytes, collagen, MCT oil), problem-solvers (electrolyte powders for “keto flu”), and guided plans (28-day challenges, macro calculators).
4) What compliance issues are common in Keto?
Medical claims, before/after photos, paid-ad policies, FDA/FTC guidelines, privacy/cookie consent, and platform rules (e.g., “restricted content” on ads).
5) How do I increase conversions in Keto?
Lead with specific outcomes (e.g., electrolytes for cramping), add trust elements (COAs, 3rd-party testing), feature UGC and recipe integrations, use comparison tables, and retarget warm visitors.
6) What core features should Keto brands look for?
Link + coupon tracking, first-party/server-side events, recurring commission for subs, tiered rates, UTM capture, social attribution, and fraud controls (duplicate orders, self-purchases).
7) How should I recruit Keto affiliates fast?
Seed recipe bloggers, macro coaches, keto FB groups, Reddit communities, YouTube reviewers, and coupon/deal communities. Offer starter kits and exclusive codes.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
