According to Statista, the worldwide nail market is expected to generate US$12.93bn in revenue by 2026.
With such a strong demand for nail products, this is a potential opportunity for beauty bloggers, influencers, and content creators to start earning commissions.
We’ve compiled 17 leading nail affiliate programs with detailed commissions, cookie durations, and other benefits. Let’s explore which program is the perfect fit for you.
Quick Comparison
| Program Name | Commission (%) | Cookie Duration (Days) | Niche Suitable | Affiliate’s Rating* |
|---|---|---|---|---|
| Kiss Nails | 5% | 30 days | Beauty, Nails, DIY Nail Kits, At-home manicure | ⭐⭐⭐⭐☆ |
| Nail Mart USA | 10% | 30 days | Nail supplies, Professional nail products, Salon tools | ⭐⭐⭐⭐⭐ |
| Modelones | 15% | 30 days | Gel polish, PolyGel, Nail tools, Nail art creators | ⭐⭐⭐⭐⭐ |
| Danni & Toni | 10% | 30 days | Gel nail strips, Nail design, Fashion/beauty influencers | ⭐⭐⭐⭐☆ |
| Beyond Polish | 2–5% | 14 days | Gel polish, Nail art, Pro salon tools, Beauty reviewers | ⭐⭐⭐☆☆ |
| Makartt | 10–20% (performance-based) | 30 days | PolyGel kits, Nail drills, Nail art community | ⭐⭐⭐⭐⭐ |
| MelodySusie | Up to 15% | 7 days | Nail tools, Nail lamps, Beauty pros & beginners | ⭐⭐⭐⭐☆ |
| Sally Beauty | 15% | 15 days | Beauty retail, Haircare, Nails, Makeup bloggers | ⭐⭐⭐⭐☆ |
| The Gel Bottle | 10% | 30 days | Premium nail polish, Nail technicians, Salon owners | ⭐⭐⭐⭐⭐ |
| Tuesday in Love | 7% | 30 days | Halal beauty, Muslim consumers, Ethical cosmetics | ⭐⭐⭐⭐☆ |
17 Best Nail Affiliate Programs in 2026
1. KissNails

Kiss Nails is leading in the beauty industry with innovative DIY solutions. The brand provides a wide range of press-on nails, gel nails, and nail accessories, as well as manicures and pedicure kits.
The Kiss Nails affiliate program offers a 5% commission rate for every successful purchase. They allow you to earn money on sales within a whole month from the visitor’s first click.
You can add a diverse selection of stunning banners, images, videos, and text links to your website to engage your audience. You can access their smart tracking dashboard to monitor your performance in real time.
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2. Nail Mart USA

Nail Mart USA supplies high-quality European-made nail care products and techniques for the US nail community. They carefully handpick all their products to guarantee professional quality and composition.
You will get a 10% commission rate for every sale you refer when joining their nail affiliate program. The cookie duration lasts 30 days from the visitor’s initial click.
The brand runs their affiliate program through UpPromote. You can log into your account to check your referrals, sales, and commissions via a personal dashboard.
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3. Modelones

Modelones sells premium home manicure solutions, including gel nail polishes, PolyGel systems, nail tools, and accessories. In addition, they have a strong community where their users can share nail art ideas and personal experiences.
Affiliates can enjoy a competitive commission of 15% on every successful referral. The cookie period will remain valid for 30 days from the customer’s initial click.
Managed through UpPromote, their nail affiliate program provides pre-made banners and creatives to make your promotion impressive. You can also monitor your performance via the platform’s tracking dashboard.
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4. Danni & Toni

Danni & Toni creates a wide range of non-toxic, salon-quality gel nail strips. There is an extensive variety of designs and colors, such as cat eyes, glitter, glaze chrome, French tip, and more.
The brand pays affiliates a commission of 10% for every sale. The cookie window is 30 days from the customer’s first click on your unique link.
Managed through UpPromote, their affiliate program provides you with unique tracking links to use in your promotion. They also reward high-performing affiliates with customized coupon codes.
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5. Beyond Polish

Beyond Polish supplies a selection of gel polishes, traditional nail polishes, nail art supplies, and professional salon tools. Their products come from many popular brands like OPI, CND, Essie, Kiara Sky, and Cirque Colors.
The brand provides a 5% commission on purchases by new customers and 2% for sales from returning ones. You can earn commissions within 2 weeks from the customer’s first click.
Affiliates will gain access to their collection of colorful banners to create captivating content. You can also ask their dedicated affiliate manager for tips and advice to optimize your promotion.
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6. Makartt

Makartt offers a wide range of poly gel kits, gel colors, nail drills, and manicure tools. In addition, they build an online community, encouraging users to share their nail art creations.
The brand pays you a 10% commission on each order via your link, with the opportunity to increase up to 20% based on your performance. You can earn money on purchases made within 30 days from the customer’s initial click.
Your payouts will be processed through PayPal when your commission balance reaches a minimum of $5. You can track your promotional results instantly through a personal dashboard.
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7. MelodySusie

MelodySusie offers premium manicure tools, nail drills, gel polishes, nail lamps, and other accessories for both professional use and at-home applications. They also develop a community where customers can share beauty tips and nail trends.
Publishers may earn up to 15% commission on verified sales with their affiliate program. You have 1 week to earn money from the customer’s first click on your link.
You can use their pre-made banners, text links, and coupon codes to create engaging promotions. Their affiliate team will help you boost your sales with expert guidance.
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8. Sally Beauty

Sally Beauty is a leading international specialty retailer and distributor of professional beauty supplies. They feature over 6,000 products for hair, skincare, and nails from top brands like Clairol, L’Oreal, and Wella.
Their program gives you a 15% commission rate for successful sales. The referral period will remain active for 15 days after the customer’s first click.
You can leverage their impressive pre-designed banners to produce captivating content. Their regularly updated product data feed provides you with the latest product information and offers.
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9. The Gel Bottle

The Gel Bottle is one of the fastest-growing brands in the premium nail beauty industry with over 600 unique chip-free colors. Additionally, their training programs help nail technicians improve their skills and stay updated with the latest techniques.
The Gel Bottle affiliate program offers a 10% commission rate for every successful sale. You have a month from the customer’s initial click to earn on purchases.
Their program is managed via Impact. You can access their smart dashboard to track your referrals, sales, and commissions.
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10. Tuesday in Love

Tuesday in Love is a Canadian beauty brand selling nail products for Muslim consumers. Their unique water-permeable nail polishes and UV gel polishes are halal-certified to adhere to Islamic dietary and ethical laws.
You’ll receive a 7% commission for each successful order with the Tuesday in Love affiliate program. The cookie duration remains valid for 30 days from the visitor’s initial click.
They pay your commissions via PayPal for quick and convenient transactions. You can access your personal dashboard to monitor your commissions and sales.
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11. OPI
- Commission rate: 5%
- Cookie duration: 10 days
OPI is one of the leading nail care brands globally, selling over 240 nail lacquer shades. Their famous limited-edition collections are inspired by movies like Alice in Wonderland and Legally Blonde 2.
12. Twinkled T
- Commission rate: 10%
- Cookie duration: 1 month
Twinkled T is well-known for their detailed stamping plates, along with essential tools like stamps, scrapers, gel polishes, and nail art stickers. They also offer nail brushes and other accessories for intricate designs.
13. DND Gel
- Commission rate: 5%
- Cookie duration: Not mentioned
DND Gel produces high-quality gel nail products with up to 500 vibrant shades. They’re standing out with the combination of gel polish and matching traditional lacquer in their duo sets.
14. BTArtbox Nails
- Commission rate: 10%
- Cookie duration: Not mentioned
BTArtbox Nails offers lightweight, flexible, and easy-to-apply press-on nails. Their collections come in diverse styles, from understated elegance to fun and trendy designs.
15. Paddie Nails
- Commission rate: 20%
- Cookie duration: Not mentioned
Paddie Nails helps users to do their nails in 15 minutes with their easy-to-use at-home nail care kits. They offer poly gel tubes, nail tips, base and top coats, and a UV lamp to create glossy poly gel nails.
16. Bandi Nails
- Commission rate: 10%
- Cookie duration: Not mentioned
Bandi produces eco-friendly nail products from natural and organic ingredients. Additionally, they provide educational resources to guide consumers on how to use their products effectively.
17. Kyutee
- Commission rate: 10%
- Cookie duration: Not mentioned
Kyutee supplies a range of trendy, cute, and unique peel-and-stick gel manicures. Their products are quick and easy to apply, without traditional polish techniques or drying time.
Why Do Nail Products Convert Better Than Other Beauty Products?
Nail products have a 3-8% conversion rate (click to purchase), compared to just 1-3% for general beauty products.
It comes down to three things: lower risk ($10-$50 vs. $100+ for skincare), immediate visual proof, and the fact that color is easy to judge.
Unlike skincare, which depends on complex chemistry with your skin, nail polish is a low-stress, “what you see is what you get” purchase.

Why Lower Financial Risk Drives Volume
Buying nail polish feels very different than buying expensive face cream.
At $12 to $18 a bottle, a new polish costs about as much as two fancy coffees. The low price makes it an “impulse buy” that people don’t have to overthink.
The cost also changes how a customer feels about a mistake.
If you spend $150 on a skin serum that fails, you feel cheated.
However, if a $12 polish is the wrong shade, you just give it to a friend. This lack of worry removes the barriers that often stop a sale.
Most beauty products have “high friction” because they are risky.
A shopper might read 20 reviews before spending $85 on a foundation that might cause breakouts. Meanwhile, nail products are the opposite. If a shopper sees a $14 glitter top coat on TikTok, they skip the research and add it to their cart immediately.
The “What You See Is What You Get” Advantage
The second reason for high conversion rates is certainty. Nail products don’t suffer from the “Internet vs. Reality” gap that hurts other beauty niches.
When an influencer posts a swatch video, you know exactly what you’re getting. You can see the opacity, shine, and drying time clearly in a 15-second clip.
Let’s compare to the uncertainty of other beauty products:
❌ The Foundation Problem: A foundation might look perfect on an influencer with ring lighting, but look cakey on you. You know you can’t fully trust the video.
❌ The Skincare Delay: A “Before & After” photo implies results, but you know those results took 3 months. You can’t verify it immediately.
✅ The Nail Polish Reality: If a video shows a magnetic polish shifting from purple to green, that is exactly what will happen on your nail.
Color-Driven Decisions
While seeing the product builds trust, the simple decision process is what actually closes the sale.
In most beauty niches, buying something is a complicated maze.
For example, when buying a concealer, a customer has to worry: Is my skin oily or dry? What is my undertone? Will this turn orange later? Will it clog my pores?
If the answer to any of these is “I don’t know,” they abandon the cart.
Nail polish removes these variables entirely.
The decision is almost binary. You don’t need to know your hair porosity or skin sensitivity. It relies on a single, subjective question: “Do I like this color?”
Since the polish doesn’t have to react with your skin, you can stop overthinking.
This lower “mental load” leads to faster choices. When customers can decide quickly, your sales rates go up.
The “Collector Mindset”
The biggest reason nail polish sells so well is the “collector mindset.”
In most beauty categories, you buy a product because your old one is empty. For example, you buy a new face wash only when you finish the last bottle.
Nail enthusiasts operate on a completely different psychology.
Serious hobbyists often own between 100 and 500 bottles of polish.
They aren’t buying a new red because they ran out of their old one. Instead, they buy because a small brand just released a limited-edition “Vampy Red” with gold flakes that will never be sold again.
Many indie brands use a “pre-order window.” They might only sell a specific color for 48 hours.
This short time limit forces fans to act immediately before the shade is gone forever. It even leads to the “backup” habit.
You wouldn’t buy two identical bottles of foundation, but a nail collector will buy two bottles of a rare shade so they never run out.
How Do You Choose the Right Nail Affiliate Program for Your Audience?
Picking a program based only on your personal taste can quickly hurt your sales. Instead, you must match your partners to how your audience actually spends their money.
To maximize revenue, you must align four key factors: budget, content style, commission rates, and conversion potential.
Audience Budget Alignment: Matching Price Points to Wallets
The most common reason for low sales isn’t bad content – it’s a Price-Audience Mismatch.
You need to categorize your audience into one of three spending tiers and choose an affiliate partner that fits that tier. Promoting a mismatched product results in “Ghost Clicks”: high traffic, zero sales.
| Segment | Price | Best programs | Notes |
| Budget-conscious | $8-$12 | Sally Beauty, Amazon, Beyond Polish | Drugstores/Target; high risk of “sticker shock” with pricey brands. |
| Collector / Enthusiast | $12-$18 | ILNP, Holo Taco, Mooncat | Values unique finishes (holo/thermal); high-order values from multi-bottle hauls. |
| Luxury buyer | $20+ | Louboutin, Hermès, Gucci Beauty | Driven by brand prestige and packaging, budget audiences will rarely convert here. |
Content Focus Alignment: Programs That Match Your Strengths
Once the price is right, you must align the program with your natural content style. Different programs support different “Content Archetypes.”
If your content style clashes with the product type, you create friction. For example, trying to sell a complex tool to someone who just wants a quick paint job, you will struggle to make a sale.
What you should do is to match your specific style to one of these three categories.
The Educator (Tutorial-Heavy)
Do you love teaching people how to paint their nails perfectly? If your top posts are “how-to” guides or cuticle care tips, you should sell systems instead of just single bottles.
➡️ Best fit: Brands like Olive & June or Maniology.
These brands sell manicure kits and stamping sets that require instructions. Your content acts as the manual they need. When you show them how to use the kit, they feel confident enough to buy it.
The Swatcher (Visual Focus)
Is your page full of beautiful eye candy? If you focus on close-ups of glitter, shimmers, and color shifts, you need brands that look amazing on camera.
➡️ Best fit: Brands like ILNP or Holo Taco.
These polishes have unique, sparkly finishes that do the selling for you. The visual impact is enough to make a fan click “buy” immediately.
The Trend Hunter (Quick Tips)
Do you love finding the hottest colors for the season? If you focus on “Fall Trends” or finding cheaper versions of luxury shades, you need a massive variety of products.
➡️ Best fit: Large stores like Beyond Polish or Amazon.
You need access to famous names like OPI or Essie. These giants release new collections like clockwork.
This gives you fresh trends to talk about every month, keeping your audience engaged and ready to shop.

Commission Structure Math: Why Percentage Isn’t Everything
Finding a program that fits your audience is a great start. However, you are running a business. You must do the math to find your real profit. 🧮
Many beginners make the same mistake. They chase the highest commission percentage.
They see a 20% rate and sign up immediately. They ignore the 10% rate because the number looks smaller.
That’s why we recommend you look at the Average Order Value (AOV). That term describes the total amount of money a customer spends in a single transaction.
Let’s look at the math:
Program A (The “High Percent” Trap): Offer 20% commission. The products are cheap, so the average order is only $25.
You’ll earn 20% of $25 = $5.00 earnings per sale.
Program B (The “Low Percent” Winner): Offer 10% commission. The products are premium bundles, so the average order is $65.
You’ll earn 10% of $65 = $6.50 earnings per sale.
👉In this scenario, the “worse” percentage actually pays you 30% more per conversion.
In addition, you also need to look at the “Cookie Window” – how long you get credit for the sale after the click.
- Amazon: They use a 24-hour cookie. If a fan clicks today but buys on Saturday, you earn $0.
- Independent brands: They usually offer 30 to 90 days.
A lower commission with a 60-day window is often better than a high rate with a short window. It gives your audience time to think about their purchase while protecting your hard work.
Conversion Rate Realities: Brand Recognition vs. Commission Potential
The final piece of the puzzle is the Trust-Effort Trade-off.
Not all clicks are created equal. It is significantly easier to sell a bottle of OPI (a brand everyone knows) than a bottle from a brand new indie company nobody has heard of.
Let’s see how different mainstream brands and niche brands are.
Mainstream Brands: Low effort, high sales 📈
Famous names like Essie or Sally Hansen are very easy to sell. These brands have high sales rates because the trust is already there. You do not have to waste time explaining the quality.
This strategy works best if you post many quick updates every week. You make money by selling a huge number of bottles.
Indie/niche Brands: High effort, big paychecks 🎨💰
Small, niche labels are different. People are often skeptical of brands they don’t know yet. You must work much harder to demonstrate quality through detailed photos and thorough reviews.
This strategy is perfect for “Deep Dive” creators. You will sell fewer items, but you will earn much more money per sale.
How Do You Promote Nail Affiliate Products Effectively?
Picking the right program is only half the battle. Now you have to actually sell the product.
In this section, let us explore some best content strategies to help you generate more sales.
Product Review Content: Building Trust Through Rigorous Testing
You can’t just say “this polish is pretty” and expect a sale. Your audience can see that it’s pretty. They need to know if it works.
Trust is your currency. To build it, you must treat your reviews like a science experiment, not a hype session.
A good review answers the questions a photo can’t: Is it streaky? Does the brush suck? Will it chip in two days?’
To give your readers the best advice, you should follow a simple four-step testing plan.
First, you must cover the basic details and the tools.
Talk about the formula and the brush. Is the liquid too thick or too thin? A wide, rounded brush usually makes painting much easier. If the brush is thin or stiff, your readers need to know before they spend their money.
Next, you should be honest about the application process.
Some colors look stunning but are very difficult to use. A specific shade might need three thin coats before it looks smooth.
If you warn your readers about this extra work, you save them from feeling frustrated later. This level of honesty builds massive credibility.
Then, you must show how the color looks in different lights.
Cameras often hide the true tone of a polish.
You should share one photo taken in natural sunlight and another taken with a camera flash. The sun shows the real color, while the flash highlights the sparkle and glitter. ☀️📸
Finally, you should perform a 7-day wear test.
This is the most important part of any review.
Watch the polish for an entire week and document what happens. If the color chips on the third day, you must tell your audience.
One more important thing to note is that sharing the bad news is just as important as sharing the good news.
If you only say positive things, people will think you are just a salesperson. To prove you are an independent voice, you must point out a product’s flaws.
For example, a polish might have a unique shade but lose its shine quickly. Tell your readers they will need a glossy top coat to keep it looking fresh. When you admit a flaw, your audience is much more likely to believe your praise.

Tutorial Integration: The “By The Way” Technique
The highest-converting affiliate links are often buried inside educational content.
When a viewer watches a tutorial on “How to Stamp Nail Art,” they are looking to learn.
But the moment they see you stamp a design perfectly, their brain asks: “Wait, what polish is that?”
That’s why you should follow the “Value First” rule.
Never interrupt the flow of education to pitch a product. Instead, you weave the mention into the instruction itself.
❌ The Sales Pitch (Don’t do this)
“Stop! Before I show you the next step, let me tell you about this amazing Holo Taco polish. It’s $14 and you can use my code…”
✅ The Contextual Mention (Do this)
“Now, I’m going to stamp the design. I’m using Holo Taco Linear Holo here specifically because it’s thick enough to stamp clearly without smudging. See how crisp that line is?”
Comparison Content: Using Honest Evaluations to Build Authority
While individual reviews are helpful, comparison posts are the ultimate way to build trust. Your audience is always trying to decide if an expensive $18 polish is truly better than a cheap $8 one.
When you answer this question honestly, you become a trusted authority. Recommending a cheaper option proves that you care more about your readers than your own commission.
One of the best ways to build this trust is through the “Dupe Test.”
You can apply a high-end luxury polish right next to a budget-friendly alternative. If a $9 drugstore shade matches a $22 designer brand perfectly, tell your readers the truth.
You might even find that the cheaper version lasts two days longer. Being honest shows your audience that you are not just chasing a paycheck.
However, price is not the only factor that matters when comparing two products.
Sometimes both products are good, but they serve different needs. You should help your readers understand when to save and when to spend.
A fast-drying, cheap top coat is great for someone who changes their color every few days.
But if a reader needs their manicure to survive a week-long beach vacation, they should spend the extra $10 on a professional brand.

Seasonal and Trend Timing: Aligning Content with Purchasing Behavior
Timing is everything in the world of nail affiliate marketing. Even a great review will fail if you post it too late.
Nail polish sales follow a strict calendar, and people usually buy at predictable times. To make the most money, you must publish your content before the rush begins.
You should always aim for the “Pre-Season” window. 🍂
Many beginners make the mistake of posting “Top Fall Colors” in October. By then, most fans have already finished their shopping.
Instead, you should publish your fall guide in late August.
This is when hobbyists start planning their next look. If you are early, you will be the first resource they find when they search for new trends.
During the holidays, your strategy should shift toward gifts. 🎁
Sales explode in November and December because polish sets make perfect presents.
During these months, you should create “Gift Guides Under $50.” These guides help shoppers find quick, affordable solutions for everyone on their holiday list.
You also need to “surf” viral trends on apps like TikTok. 🏄♀️
When a new style like “Velvet Nails” becomes popular, you must act immediately. Create a tutorial and link the exact products needed to get the look.
In the world of trends, speed is your best friend. The first person to explain a new style is usually the one who captures the most sales.
Conclusion
By partnering with these top-tier nail brands, affiliates can promote premium nail care products, tools, and accessories while earning competitive commissions. Let’s choose the most suitable nail affiliate program for you and start earning today!