20 Best Nutrition Affiliate Programs that You Should Join in 2025

As demand for health and wellness products continues to rise, promoting nutrition products can be a great way to earn extra money. Affiliates can partner with top-tier nutrition companies and share trusted, health-boosting items.

We’ve curated a list of the top 20 nutrition affiliate programs offering attractive commissions and benefits. Let’s find your best match and start your promotion today!

TL;DR

You have many opportunities to promote nutrition products and grow your earnings. Here are the top affiliate programs with the most rewarding perks.

• Optimum Nutrition (Commission: 12%, Cookie: 30 days)
• Naked Nutrition (Commission: 10%, Cookie: 60 days)
• Gnarly Nutrition (Commission: 8%, Cookie: 30 days)
• LyfeFuel (Commissions: Up to 50%, Cookie:30 days)
• Nashua Nutrition (Commission: 5%, Cookie: 30 days)
• Else Nutrition (Commission: 30%, Cookie: 30 days)
• HelloFresh (Commission: 25%, Cookie: 30 days)
• Form Nutrition (Commission: 5-8%, Cookie: 30 days)
• Blue Apron (Commission: $15, Cookie: 30 days)
• NutraOne (Commission: 10-20%, Cookie: 30 days)
• Ultimate Pet Nutrition (US) (Commission: 4-8%, Cookie: 30 days)

Recommended for every Shopify merchant, UpPromote affiliate software helps you create programs, set commissions, and manage tracking and payments. We cover everything you need to run successful affiliate campaigns.

20 Best Health Nutrition Affiliate Programs in 2025 to Boost Your Earnings

Excited to start? Check out this overview of the best nutrition affiliate programs.

1. Optimum Nutrition

Optimum Nutrition is a leading American high-quality sports supplement manufacturer. Their Gold Standard 100% Whey Protein is widely recognized as one of the best-selling whey protein powders globally.

By joining the Optimum Nutrition affiliate program, you may earn a 12% commission rate on every successful sale. The cookie window lasts 30 days from the visitor’s initial click on your link.

Affiliates may qualify for free or discounted product samples to review and introduce to your audience. The brand also shares exclusive deals, discounts, and promotions to help enhance your affiliate marketing efforts.

2. Naked Nutrition

Naked Nutrition sells high-quality, clean, and simple nutritional supplements. Health-conscious consumers can discover everything they need, from high-quality protein powders to nutrient-rich supplements.

The brand pays you a 10% commission for each qualified sale through their nutrition affiliate program. The referral window lasts 60 days from the customer’s first click on your link.

The brand supports your promotions with numerous pre-designed banners and text links. You can access their regular data feed to get up-to-date product information for your promotional content.

3. Gnarly Nutrition

Gnarly Nutrition creates clean, effective, great-tasting, and science-backed nutritional products to support athletes of all levels. Their offerings include pre-workout powders, meal replacements, and branched-chain amino acids.

Managed through the AvantLink network, their nutrition affiliate program offers an 8% commission for all successful purchases you drive. You may earn about $4 per sale with an average order value of $50. The referral window will remain active for 30 days from the visitor’s first click.

You can sign up for the AvantLink account to receive your unique tracking link and start promoting their products. What’s more, the brand offers regular discount codes for you to share with your audience.

4. LyfeFuel

LyfeFuel produces plant-based nutrition products filled with essential nutrients to support a healthy lifestyle.

Founded by former NFL player Chris Manderino, the company focuses on solving a big problem: we eat plenty of food but often miss out on key nutrients. LyfeFuel uses natural, clean ingredients that work with your body, unlike the synthetic stuff in most supplements.

Their ambassador program lets you earn up to 50% commissions per successful sale. You’ll get commissions on purchases within a 30-day cookie duration.

They welcome health and wellness enthusiasts to promote their premium nutrition products. Especially, they would love to work with those applicants with a strong social media presence and a commitment to wellness.

Once you become their ambassador, you’ll get early access to new products, exclusive swag items, attend brand events & join charitable partnerships.

5. Nashua Nutrition

Nashua Nutrition sells delicious and affordable protein bars, shakes, and snacks. Customers can save money while enjoying a selection of the brand’s top products with the Bundle Saver.

The Nashua Nutrition affiliate program lets you receive a 5% commission rate for each order placed through your link. The average order size is $100, so you may earn about $5 for each sale. The referral window is 30 days starting from the customer’s first click.

Nashua Nutrition partners with Shareasale to manage their program. You must have a Shareasale account before registering to be their affiliate.

6. Else Nutrition

Else Nutrition develops infant formulas, toddler nutrition products, baby snacks, and feeding accessories. Made from high-quality almonds, oats, and buckwheat, their nutritional products are suitable for children with dairy sensitivities, allergies, or those on plant-based diets.

The Else Nutrition affiliate program offers you a high commission rate of up to 30% on all qualified sales. With an average order value of $75, you can enjoy about $22.5 for each purchase. The cookie duration starts when a client clicks your affiliate link and remains valid for 30 days.

You can stay updated with their product information via their regularly updated data feed. Their dedicated affiliate managers will also give you expert tips and advice to boost your sales.

7. HelloFresh

HelloFresh delivers pre-portioned ingredients and easy-to-follow recipe cards directly to the customer’s door. Thanks to their weekly subscription service, customers can enjoy delicious meals tailored to their individual needs.

When joining their program, you can enjoy a competitive commission of up to 25%. If buyers use your voucher codes, the commission will be £5 per sale.

The average order value is around £26, which means you may earn about £6.5 for each sale. The cookie window remains valid for 30 days from the customer’s first visit to your link.

You can leverage the brand’s time-limited offers to share with your audiences. The brand also prepares a collection of creatives to assist with your promotions. Their daily product data feed will keep you informed with the newest product details and updates.

8. Form Nutrition

Form Nutrition creates vegan protein powders and nootropics to enhance users’ physical and cognitive performance. Their products come in delicious flavors like chocolate salted caramel, chocolate peanut, and vanilla.

With the Form Nutrition affiliate program, you can earn an 8% commission for each purchase from new customers and 5% for existing ones. You’ll earn an approved commission for each order placed within 30 days from the customer’s first click on your link.

Their affiliate program is managed through the Awin network. You can sign in for the platform and monitor your promotional results via their tracking dashboard.

9. Blue Apron

Blue Apron’s subscription service brings pre-portioned ingredients and recipe cards to customers’ doors weekly. The company sources their fresh and seasonal ingredients directly from farms, family-run purveyors, and importers.

You will receive a $15 commission for each registration for their service through your link. The cookie duration is 30 days from the customer’s initial click on your affiliate link.

Their affiliate program is run through the CJ network. You can sign into your CJ account to check your clicks, sales, and commissions.

10. NutraOne

NutraOne supplies various dietary supplements, including protein powders, multivitamins, pre-workout formulas, and other wellness products. Besides various retail outlets, customers can easily browse and purchase products through their online platform.

This nutrition affiliate program provides a 20% commission for first-time customer purchases and 10% for repeat ones. You’ll earn commissions on any purchases made within 30 days of the customer’s initial click.

The brand collaborates with the Impact network to manage their program. Their automated tracking dashboard lets you stay informed about your real-time performance.

11. Ultimate Pet Nutrition (US)

Ultimate Pet Nutrition supplies premium nutritional products for pets, primarily dogs and cats. Pet owners can explore and purchase a variety of high-quality items, such as supplements, freeze-dried raw food, and wellness products.

Through the Ultimate Pet Nutrition affiliate program, you can earn 8% on first-time customer orders and 4% on orders from returning customers. You have 30 days from the customer’s initial click to earn money on purchases.

Ultimate Pet Nutrition collaborates with Impact to run their affiliate program. You must create an Awin account before signing up for their affiliate program.

12. Reflex Nutrition

• Commission: 5-20%
• Cookie duration: 30 days

With almost 30 years of experience, Reflex Nutrition has earned a strong reputation for creating top-quality nutritional supplements. Their flagship product, Instant Whey Pro, was one of the first high-quality whey proteins in the UK market.

13. Soursop Nutrition

• Commission: 15%
• Cookie duration: 365 days

Soursop Nutrition uses soursop as the key ingredient in their nutritional products. Their gummies, shakes, and supplements aim to support immune health, gut function, and blood sugar regulation.

14. Ancestral Nutrition

• Commission: 15%
• Cookie duration: 30 days

Ancestral Nutrition specializes in premium freeze-dried beef organ supplements. Their products help promote overall health & wellness, energy, and vitality, especially for those who don’t regularly consume organic meats.

15. Bulk Supplements

• Commission: 12%
• Cookie duration: Not mentioned

Bulk Supplements distributes over 500 nutritional ingredients, including vitamins, minerals, amino acids, and herbal extracts. Their products are available in various sizes, from small quantities for personal use to large amounts for commercial purposes.

16. Crazy Nutrition

• Commission: 30-40%
• Cookie duration: Not mentioned

Crazy Nutrition provides simple, premium nutrition formulas to boost users’ motivation, energy, focus, and strength. Their products are made with clean, whole food-based ingredients, free from fillers and artificial additives.

17. Balanced Habits

• Commission: 20%
• Cookie duration: Not mentioned

Balanced Habits designs custom nutrition plans to help individuals meet their health and fitness goals. They also offer educational materials on balanced nutrition principles, such as meal planning, portion control, and the benefits of whole foods.

18. Herbalforhealth

• Commission: 2%
• Cookie duration: Not mentioned

Herbalforhealth is an independent distributor of Herbalife in India. They offer protein shakes, weight loss products, energy and fitness supplements, and personal care items.

19. A1 Supplements

• Commission: 6%
• Cookie duration: Not mentioned

A1 Supplements sells various sports nutrition and dietary supplements, such as protein powders, pre-workout formulas, vitamins, and minerals. Along with their in-house products, they provide items from brands such as Blackstone Labs, Psycho Pharma, and Insane Labz.

20. Spartan Nutrition

• Commission: 5%
• Cookie duration: Not mentioned

Spartan Nutrition produces nutritional products inspired by the diets of ancient Spartan warriors. Their products contain all-natural, non-GMO, zero-sugar, and filler-free ingredients.

How to Build a Successful Affiliate Program for Nutrition Brands on Shopify

You’ve created a fantastic nutrition product, but getting people to trust it is tough. In a crowded health market, how do you prove your brand is the real deal?

The answer is affiliate marketing, a strategy built on authentic recommendations.

Here’s how it works:

You (the merchant) partner with affiliates, such as nutritionists, fitness coaches, and health bloggers.

These partners share your products with their audience, and you reward them for every sale they drive.

In this guide, you’ll learn step by step how to build an affiliate program for your nutrition brand. Let’s get started now.

How to Choose the Right Shopify Affiliate App for Your Nutrition Brand

Launching an affiliate program can feel overwhelming.

You might worry it’s too technical, will take days to set up, and that you’ll be left on your own if you get stuck.

Even after launching, who has time for daily tasks like approving partners and managing payouts?

Your affiliate app should solve these problems, not create new ones.

UpPromote is designed to make your entire experience effortless, from launch to long-term management.

The platform is completely beginner-friendly, so you don’t need any technical skills. You can launch your entire program in less than five minutes.

A simple interface with built-in tooltips guides you through every step, helping you navigate the platform with confidence instead of confusion.

Once you’re live, powerful automated workflows save you countless hours. The system handles tedious admin tasks for you, like automatically activating new affiliates, generating unique coupon codes, and even processing payouts with PayPal or store credit.

And you are never alone in the process. If you ever have a question, the outstanding support team is available 24/7, covering every time zone.

They also provide guided tutorials to walk you through everything, ensuring you have help whenever you need it.

Best of all, your Shopify nutrition brand can start completely risk-free.

UpPromote offers a free plan to get your program off the ground, plus a 14-day free trial on all of its paid plans.

Design a Competitive and Motivating Commission Structure

How you pay your partners can make or break your program. The right commission structure will attract high-quality creators and keep them motivated to promote your brand.

At UpPromote, we’ve helped countless nutrition brands on Shopify build their affiliate programs.

To give you the most accurate advice, we’ve also researched and analyzed over 110 other nutrition affiliate programs on the market.

Our data-backed insights will help you set the right commission rates.

Supplements & Consumables (Protein, Vitamins, Greens): 10% – 25%

These types of products often lead to repeat customers. A generous commission encourages affiliates to drive the first sale and also promote subscriptions for recurring revenue.

You’ll see a wide range of commission rates in the market.

For instance, major brands like Optimum Nutrition offer a solid 12%, while Naked Nutrition provides 10%. On the higher end, a brand like Crazy Nutrition offers up to 40% to attract top-tier affiliates.

Here’s a real-world example.

We support a Shopify brand that sells high-quality protein powder. They started with a 10% commission and struggled to get traction.

After we advised them to offer 18% for one-time purchases and 25% for the first month of a new subscription, their affiliate-driven sales tripled.

High-Ticket Items (Blenders, Fitness Equipment): 5% – 10%

While the percentage might seem lower, the total payout is what grabs an affiliate’s attention.

A smaller commission on an expensive item can be far more valuable than a large commission on a cheap one.

For example, a 7% commission on a $400 high-speed blender works out to $28. That payout is far more appealing than the $6 earned from a 20% commission on a $30 bottle of vitamins.

Affiliates will then be eager to promote items that yield a significant return for their effort.

Digital Products (Meal Plans, Coaching, E-books): 20% – 50%

Digital products have almost no fulfillment cost, opening the door for much larger revenue sharing.

A higher commission rate is extremely attractive to content creators who can drive serious volume.

For instance, the Balanced Habits affiliate program gives partners a 20% commission on custom nutrition plans.

Establish Clear Program Terms & Conditions and FTC Compliance

Setting clear rules from the start is a crucial step for legal protection and brand safety.

Think of your terms and conditions as the official rulebook for your program.

A good rulebook clearly outlines commission rates, when partners get paid, and what they can and cannot do to promote your brand.

In the nutrition space, one rule is more important than all others: FTC compliance.

The Federal Trade Commission (FTC) requires affiliates to clearly tell their audience that they might earn money from their recommendation.

A small hashtag buried in a lengthy caption isn’t enough; the disclosure must be obvious.

Even more critical are the rules around health claims.

You are legally responsible for what your affiliates say about your products.

Therefore, crystal-clear language protects your affiliates from making mistakes. Most importantly, it protects your brand from making unsubstantiated claims.

For example, an affiliate cannot claim your supplement “cures insomnia.” They should only mention benefits like “supports restful sleep.”

Identify Your Ideal Affiliate Persona

Not all affiliates are created equal. To maintain brand integrity, you need to partner with the right people.

First, you have the experts, like registered dietitians and doctors. These professionals can promote your brand by explaining the science behind your ingredients.

For example, Dr. Mark Hyman, a functional medicine doctor, often recommends nutrition brands that align with his philosophy on his website.

Health and fitness coaches are another key group.

A coach can introduce your product to their clients as part of a wellness challenge or a recommended meal plan.

Celebrity health coach Kelly LeVeque does a great job of showing her audience how to use specific brands in her recipes.

For instance, in her recipe for pumpkin banana bread, she shared her exclusive code KELLY in the ingredients table.

Finally, micro-influencers offer a special kind of connection because they serve a very specific niche. The right partner depends entirely on what you sell, creating a perfect match between your product and their audience.

For example, you offer a keto-friendly protein powder. The ideal partner will share their daily keto meals and macro-tracking journey.

Or perhaps you sell a plant-based supplement for children with food sensitivities. The perfect partner would be a mom blogger talking about navigating that exact challenge.

Recruit Your First High-Quality Affiliates

There are several ways to bring affiliates to your nutrition affiliate program. Reaching out to creators in your niche and inviting your happiest customers to spread the word.

Start your outreach to potential partners

Now that you have a clear picture of your ideal partners, it’s time to invite them to join your program.

These are busy professionals who likely receive many generic partnership offers. The secret to getting their attention is not a flashy proposal, but a genuine, personal connection.

Your first message should feel like the start of a relationship. Before you write anything, spend a few minutes with their content. Watch one of their videos or read a recent blog post to understand their voice and what their audience loves.

When you’re ready to write, keep your message friendly and authentic. Your goal is to show them why a partnership makes perfect sense for both of you.

When you put it all together, your email can look something like this.

Turn Your Customers into Your Best Promoters

Your happiest customers are your best marketers.

They already use your products and trust your brand, so their recommendations are incredibly powerful.

UpPromote’s Customer Referral feature empowers your customers to refer friends without needing to join a formal affiliate program. It creates a simple, automated cycle that rewards both your customer and their friend.

Imagine a customer on your Shopify site sees an offer like “Refer a Friend, Get $10.” They enter their email and instantly receive a unique referral link to share.

When their friend clicks that link, the friend might get a 15% discount on their first purchase. After the friend completes their order, the original customer automatically receives an email with their reward.

You can display that offer in a floating widget on your site or a pop-up right on the order confirmation page after they check out.

The post-purchase option is especially powerful because you are catching customers at the peak of their excitement.

Setting Up a Reliable Payment System

Your affiliates’ biggest concern is getting paid on time. You should establish a clear schedule and offer convenient payment methods.

Create a fair payment schedule

A common practice in the industry is the “Net-30” payment schedule.

It means that payment is made 30 days after the end of the period when commissions were earned.

For instance, you pay for January’s commissions at the end of February, giving you a whole month buffer after the earning period closes.

Another smart practice is to set a payment threshold. A threshold is a minimum amount an affiliate must earn before a payout is processed.

For example, if your average protein powder order is $60 and you offer a 15% commission, each sale earns an affiliate $9.

Setting a minimum payout of $50 means a partner would need to make about six sales before receiving a payment. Thereby, you can avoid the administrative hassle of processing many tiny payments.

Offer trusted payouts you can automate

The payment methods you offer are just as important as the schedule. Your partners want easy and trusted options, so they know their hard work is valued.

For cash payouts, PayPal is an easy and trusted choice that many professional affiliates expect.

Another great option is store credit. Think about a fitness coach who already buys your protein powder every month. It lets them easily stock up on the products they already love.

Best of all, you can put your entire payout process on autopilot. Affiliate software like UpPromote saves you time and makes sure every payment is accurate.

For store credit, the system simply adds an affiliate’s earnings to their store credit balance on a schedule. From their account, they can then create their own coupon codes whenever they want. It gives them total control.

You can do the same for cash with PayPal. Just set the rules once, like paying on the first of every month. The system then automatically sends the right amount to your affiliates on that date.

Conclusion

You now have the complete roadmap to launch a successful affiliate program for your nutrition brand. It starts with a solid foundation: setting clear goals, designing fair commissions, and establishing firm rules.

From there, it’s about finding the right partners and giving them the tools they need to share your story.

But remember, an affiliate program is much more than just a sales channel. It’s an opportunity to build a thriving community of genuine advocates who believe in your mission.

When you treat your partners well, they become your most powerful voices. Their authentic recommendations will build lasting trust and help your brand grow for years to come.

FAQs

What is a Nutrition Affiliate Program?

A program where you (the affiliate) earn a commission for referring customers to a nutrition brand or merchant, typically for products like supplements, meal plans, health foods, or coaching services.

How do I earn commission as a nutrition affiliate?

You earn a percentage of the sale or a flat fee when a customer clicks your unique affiliate link or uses your unique coupon code and then makes a qualifying purchase on the merchant’s site within the “cookie duration” window.

What is a “cookie duration” in a nutrition affiliate program?

The time period (e.g., 30 days) after a user clicks your link during which you can still earn a commission if they make a purchase. Longer durations are generally more favorable for affiliates.

What is a typical commission rate for nutrition affiliate programs?

Rates vary widely, but often fall between 5% and 20% of the sale price. Some high-ticket or subscription products might offer flat fees or higher recurring commissions.

Who is best suited to become a nutrition affiliate?

Individuals with an audience interested in health, fitness, or diet, such as registered dietitians, nutrition bloggers, health coaches, fitness influencers, personal trainers, and content creators.

Are there any costs associated with joining a nutrition affiliate program?

Generally, no. Most reputable programs are free to join.

What kind of marketing materials do nutrition merchants typically provide?

They often provide unique tracking links/codes, product images, banner ads, email copy, and detailed product descriptions.

As a nutrition merchant, what are the key benefits of starting an affiliate program?

It offers a low-risk, performance-based marketing channel, drives targeted traffic, increases brand awareness, and scales sales without upfront advertising costs (you only pay for conversions).

What are the top features to look for in affiliate software for a nutrition brand?

Look for real-time tracking, accurate attribution (link/code tracking), fraud detection, automated affiliate payment processing, easy integration with your e-commerce platform (like Shopify or WooCommerce), and a user-friendly affiliate portal.

What is an acceptable commission rate and cookie duration to attract quality nutrition affiliates?

In the nutrition space, 10-15% commission and a 30-60 day cookie are competitive starting points, especially if your Average Order Value (AOV) is high.

How can I ensure my affiliate tracking is accurate, especially for nutrition products?

Select software with robust, customizable tracking methods, including both link tracking and coupon code tracking, and test it rigorously across different devices and browsers.

What are the best places for a nutrition merchant to recruit new affiliates?

Target existing happy customers, reach out to relevant bloggers and influencers in your niche (RDs, fitness coaches), promote your program on your website and social media, and utilize affiliate marketplaces (if using a network).

How can I vet and approve quality nutrition affiliates?

Review their application, paying attention to their audience size, engagement, and content relevance. Prioritize those who genuinely align with your brand values (e.g., medical professionals, certified trainers).

What kind of fraud detection features are crucial in affiliate software for nutrition products?

Look for features that monitor self-referrals, detect suspicious traffic patterns, and flag affiliates who bid on your brand name keywords without permission.

How do I manage the legal and compliance aspects of a nutrition affiliate program (e.g., FTC, health claims)?

Ensure your Affiliate Terms of Service mandate that affiliates comply with FTC disclosure rules and that they only make health claims about your products that you have officially approved and can substantiate.

Should I offer recurring commissions for subscription-based nutrition products?

Absolutely. Offering a recurring commission (e.g., a percentage of the monthly renewal) is a powerful incentive for affiliates to promote subscription boxes or ongoing coaching/software, leading to higher-quality, long-term referrals.