With the rise of the DIY trend, making personalized scrapbooks has become a hobby for many art lovers. If you’re also an art enthusiast, you can actually earn some serious cash by promoting your favorite scrapbook suppliers.
We’ve collected the 16 best scrapbooking affiliate programs for you. Read through our article to see which affiliate program matches your goals most.
TL;DR
Are you passionate about scrapbooking and looking to earn money from this hobby? Let’s see some top choices below.
- eStarCase (Commission: 12%, Cookie: 30 days)
- Grabie (Commission: 5-10%, Cookie: 30 days)
- Leisure Arts (Commission: 10%, Cookie: 60 days)
- Scrapbook.com (Commission: 20%, Cookie: 30 days)
- Thermoweb (Commission: 15%, Cookie: 30 days)
- Paper Mart (Commission: 3-5%, Cookie: 30 days)
- Arteza (Commission: 5%, Cookie: 30 days)
- Papier (Commission: 5-10%, Cookie: 30 days)
- BLICK Art Materials (Commission: 10%, Cookie: 30 days)
- Paper House Productions (Commission: 10-15%)
Affiliate marketing allows brands to expand their reach while optimizing their marketing budget. With UpPromote affiliate software, you can set up an affiliate program in under 5 minutes. You can also easily recruit, manage affiliates and encourage them to drive sales.
115,000+ users worldwide have used UpPromote to start affiliate marketing. Now is your turn.
Top 16 Scrapbooking Affiliate Programs You Should Consider
Don’t have enough time to read? Check out the table below to see some top offers.
The best affiliate programs | Program name |
Affiliate program with the highest commission rates | Scrapbooking Fun Summit (40-50%) |
Affiliate program with the longest cookie duration | Leisure Arts (60 days) |
Affiliate program with the most payment methods | Grabie, Leisure Arts, Scrapbook.com |
Affiliate program with the most promotional materials | Grabie (Text links, banners, video links, coupon codes |
1. eStarCase
eStarCase provides a large collection of scrapbooking supplies and tools in a vintage style. Their products are designed in different themes, such as landscape, florals, fantasy, and more.
After applying to their scrapbooking affiliate program, you can earn a 12% commission on every qualified sale. The cookie lasts 30 days after the customers’ first click on your link.
They pay affiliates via PayPal on a monthly basis. However, you can also receive payouts as items and coupons from their store.
eStarCase offers various promotions to help affiliates boost customer purchases. You can also include coupon codes in your content to attract attention and increase sales.
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2. Grabie
Grabie sells colorful art and crafts supplies to make creative expression accessible to everyone and enhance mental well-being. They also provide tutorial videos or blog posts about making scrapbooks to help users reduce stress and anxiety.
Managed through ShareASale, the Grabie scrapbooking affiliate program offers a commission rate of 5% to 10% on every product sale. The cookie remains active for 30 days, starting from the customers’ initial click on your link.
Grabie offers video links and other media assets to save you time when creating content. You can also make use of their text links and banners to boost your campaign visibility.
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3. Leisure Arts
Leisure Arts is a leading publisher of lifestyle and instructional craft publications for DIY projects. They also sell high-quality art supplies for scrapbooks, crocheting, knitting, diamond dotting, and more.
You can join their scrapbooking affiliate program via the network ShareASale and enjoy a 10% commission on each sale. You’ll have 60 days from the customers’ initial click on your link to earn credit for their purchases.
You can access their data feed to choose relevant products for your target audience. They’ll also create seasonal promotions and give you unique promo codes to attract visitors for more sales.
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4. Scrapbook.com
Scrapbook.com is one of the largest online stores for scrapbook, cardmaking, and paper crafting supplies, with over 70,000 products. The platform also shares free project ideas, how-to videos, and a gallery filled with over two million layouts submitted by crafters.
Affiliates can join the Scrapbook.com affiliate program to earn a 20% commission on each qualified sale. The cookie lasts 30 days once customers click on your unique affiliate link.
Scrapbook.com lets you place creative buttons and banners directly on your website to drive clicks. They’ll also keep you informed about upcoming sales, promotions, or monthly contests via an exclusive affiliate newsletter.
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5. Thermoweb
Thermoweb has produced and distributed adhesive products and crafting supplies for quilting, sewing, embroidery, and scrapbooking for over 50 years.
They supply their products to major retail chains and more than 4,000 independent stores across the U.S., Canada, the UK, Australia, Spain, and South America.
Once you join their scrapbooking affiliate program, you can earn a 15% commission on each sale. You can receive credit for purchases made within 30 days of a customer’s first click on your link.
Thermoweb sends newsletters to affiliates with exclusive promotions, content, and sales tips. You can also get unique coupon codes to help drive more purchases from your audience.
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6. Paper Mart
Paper Mart is the leading supplier of wholesale packaging and craft materials in the U.S. They stock over 26,000 items, ranging from shipping boxes and gift bags to ribbons, tissue paper, metal tins, washi tape, and scrapbooking essentials.
Paper Mart runs their scrapbooking affiliate program via CJ affiliate and offers a 5% commission on every new customer’s purchase. And you’ll receive a 3% commission on their repeat purchases. The cookie duration is 30 days from the customers’ initial click on your link.
You can choose from their pre-made text links and banners to use across your marketing channels. Paper Mart regularly updates promotional templates to help you create fresh and engaging marketing campaigns.
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7. Arteza
Arteza supplies premium crafting products for creating scrapbooks and artwork. They also run Arteza Art Camp to offer professional online scrapbooking courses for art enthusiasts of all levels.
You need to create an account on Impact Radius to join the Arteza scrapbooking affiliate program. After getting approved, you can earn a 5% commission on every qualified purchase. A 30-day cookie duration allows you to earn credit for purchases within that timeframe.
As their affiliates, you can customize your links with high-intent keywords and add them on your blog posts to drive more clicks. You should do some research on scrapbooking to find the right keywords and reach a more targeted audience.
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8. Papier
Papier provides print-on-demand crafting paper for greeting cards and special occasion invitations. They also collaborate with top artists to create unique and beautifully designed notebooks, notecards, diaries, journals, scrapbooks, and more.
Once you join the Papier scrapbooking affiliate program, you can earn a 10% commission on new customers’ purchases. You’ll also get a 5% commission on their next purchases. You’ll earn a credit for any customer’s purchase within a 30-day cookie duration from their initial click.
You must get approval from Papier before publishing your content to promote their products. They strictly prohibit spamming across social media, websites, and email channels.
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9. BLICK Art Materials
BLICK Art Materials is a US family-owned supplier of over 110,000 art and crafting materials. They are known for offering high-quality products at budget-friendly prices.
You can join the BLICK Art Materials affiliate program via both CJ Affiliate and ShareASale. Once you’re in, you’ll earn a 10% commission on every sale.
That means you can earn around $10 per sale with an average order value of $100. The cookie duration is 30 days, starting from the first click of customers on your link.
You’ll receive detailed reports on your performance in the affiliate dashboard. You can also use the provided text links and banners to create engaging content for your audience.
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10. Paper House Productions
Paper House Productions has over 40 years of experience producing creative paper-based products for scrapbooking, card-making, journaling, and gifting. Their items are famous for photo-realistic designs and licensed themes, such as Harry Potter, DC Comics, and The Wizard of Oz.
Their scrapbooking affiliate program offers a 10% to 15% commission on every product sale. Therefore, you can earn around $7.50 per sale with an average order value of $50.
Paper House Productions allows you to use all their high-quality product images for promotion. You can also choose from various eye-catching banners to display on your website.
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11. Scrapbooking Fun Summit
- Commission rate: 40-50%
- Cookie duration: Not mentioned
Scrapbooking Fun Summit is a virtual event for art scrapbooking and paper crafting enthusiasts. They offer valuable art insights and helpful DIY techniques from over 30 experts.
12. MyMemories
- Commission rate: 10%
- Cookie duration: Not mentioned
MyMemories is digital scrapbook software designed for creating and customizing personalized scrapbooks. Users can add music, narration, and multimedia elements to make their scrapbooks more engaging.
13. Get Smart Products
- Commission rate: 8%
- Cookie duration: Not mentioned
Get Smart Products offers archival photo storage solutions, picture frames, scrapbooks, and other photo-related accessories, including some hard-to-find items. They emphasize competitive prices, fast shipping, and a satisfaction guarantee.
14. Princesscraft.com
- Commission rate: 50%
- Cookie duration: Not mentioned
Princesscraft.com creates an all-in-one platform for designing digital scrapbooks. They develop various digital tools like free mini-scrapbook pages, editing elements, and pre-built templates.
15. Hallmark Scrapbook
- Commission rate: 5%
- Cookie duration: Not mentioned
Hallmark Scrapbook supplies over 7,000 premium graphics and 500 fonts for creating scrapbooks. Their large collection also includes stamps, adhesives, alcohol inks, card-making materials, and more.
16. Scrapbooking Pal
- Commission rate: 5%
- Cookie duration: Not mentioned
Scrapbooking Pal sells scrapbooking supplies from top brands, such as Copic, EK Tools, Lawn Fawn, and more. They also create tutorial videos and share project ideas for making scrapbooks.
How to Set Up A Successful Scrapbooking Affiliate Program for Your Shopify Store?
Millions of people love creating scrapbooks to capture life’s special moments like weddings, birthdays, graduations, and more.
These passionate scrapbookers are always searching for high-quality products and accessories to enhance their creations.
So how can you get people to know about your brand without too much investment?
Affiliate marketing is the answer.
You partner with popular scrapbooking affiliates, creators and influencers who will promote your products to their followers. You only pay these partners a commission when they actually bring you a sale.
This strategy can help your scrapbooking store reach thousands of potential customers without huge upfront costs.
But setting up an effective affiliate program takes the right approach and tools to make it work smoothly.
That’s exactly what this guide will teach you. We’ll show you step-by-step how to set up your own scrapbooking affiliate program.
Find a suitable affiliate management tool
A suitable affiliate management tool can help you easily manage your affiliate program.
You might have considered building an affiliate program for your scrapbooking Shopify store. But you might worry about juggling tasks like managing affiliates, tracking payouts, and supporting promotions.
However, using an affiliate management tool like UpPromote can make everything seem simpler and easier.
UpPromote can do the heavy lifting and automate different tasks without any calculation mistakes or data analysis errors.
Plus, you can set up different affiliate programs and partner with numerous affiliates without spending much time doing everything.
With our 14-day free trial across all plans, you can try out robust features and test if UpPromote can work well with your affiliate program.
Set up a beneficial commission structure
Affiliates tend to join an affiliate program with a rewarding commission rate. So, it’s important to set up a suitable commission structure to draw their first attention.
The question is, how can you determine an attractive structure? Well, it depends on different factors like profit margins, sales cycle, or product types.
We’ve carefully researched over 94 scrapbooking brands to analyze the main patterns to give you the insights below.
You can notice that low price products ($2-15) like papers, stickers, or die-cuts often go with a 5% to 10% commission.
These rates can work well to ensure your brand’s margins. Plus, these items are commonly purchased in bulk, so your affiliates can still generate a steady income with low rates.
If your store mainly provides durable or bundled products like tools and kits, we suggest moderate rates of 7% to 12% commission.
Since these bundle kits are harder to sell than papers or stickers, a 12% commission rate can boost affiliates’ promotional efforts.
Take a quick calculation, a $399 tool kit at a 12% commission can easily provide affiliates with around $48 per sale.
For high-margin products like digital scrapbooking or downloadable resources, it’s fine to set a high commission rate at 15% to 25%.
One of our merchants used to set a 20% commission on their digital scrapbooking templates. After 3 months, affiliate sales contribute to over 40% of their revenue, with up to $7,000/month.
Takeaway: You need to test several times to determine the right commission rate for your affiliate program. You can use UpPromote’s customizable commission feature to adjust the rate at any time.
Create a reasonable cookie duration
Cookie duration is also an important factor when it comes to affiliates’ decisions on joining your affiliate program.
While a long cookie duration boosts chances for high-value sales, a short period is more suitable for quick purchase products.
It’s all up to your products’ sales cycle, customer behavior, and prices.
We’ve looked up and noticed some trends in setting cookie duration to help you decide more easily.
Low-ticket products: 7-10 days
Most merchants set a short cookie duration of 7 to 10 days on their low-ticket scrapbooking products.
Customers don’t take too much time deciding to buy papers, glues, or stickers. This short period can limit over-attribution while still rewarding your affiliates fairly.
High-ticket scrapbooking kits: 15-30 days
When it comes to DIY scrapbooking kits, customers often compare options or plan purchases. So, we recommend you set a 15 to 30-day cookie duration.
We once saw a merchant set a 7-day cookie duration for their $230 scrapbooking bundles. The conversions remained low as most affiliates struggle to get qualified sales.
They then took our advice and changed the cookie duration to 30 days. In the next 2 months, their affiliate sales immediately grew by 20% in 2 months.
Digital Scrapbooking and Software: 30-60 days
Unlike physical products, a long cookie duration of 30 to 60 days is ideal for digital ones. These high-value digital products don’t often result in short consideration time.
Customers usually spend time reading reviews, comparing features, or exploring alternatives to find the best option.
This generous cookie duration can ensure your affiliates have enough time to generate conversions without affecting your profits.
Takeaways: Based on these patterns, we suggest you set a 30-day cookie duration for a safe starting point. If it doesn’t work well, you can adjust later based on your affiliate’s real-time performance.
Recruit the right affiliates for your Scrapbooking affiliate program
Partnering with the right affiliates can help your Shopify brand reach a passionate audience faster.
These affiliates know how to promote your scrapbooking products effectively to boost significant sales.
Based on our experience, we’ll guide you on how to identify the right partners and approach them.
Who are the right partners?
It’s clear that working with the right partners can boost your affiliate program’s efficiency in driving sales.
But who exactly are they? We suggest you consider partnering with influencers who at least produce scrapbooking-related content.
They are mainly DIY content creators, craft bloggers, and Pinterest influencers.
For high-quality scrapbooking-related content, we strongly recommend you collaborate with DIY content creators.
Not just tutorial videos, they can also provide various DIY tips in YouTube Shorts or Reels. These people know how to show your scrapbooking tools in the smartest and most practical way.
For example, this DIY YouTube creator shows how she creates a scrapbook using various products.
Moreover, she directly adds affiliate product links to boost sales from real-time viewers.
Besides watching videos, most scrapbooking enthusiasts also look for ideas and tips from detailed guidance blog posts.
That’s where experienced craft bloggers become your dream affiliate partners.
Actually, we’ve seen several Shopify scrapbooking merchants gain amazing sales from these bloggers.
A small scrapbooking supplier that works with us has decided to collaborate with 7 craft bloggers.
One blogger alone could drive over 1,000 clicks and generate over $3,500 in just 2 months.
During our research, we learned that most scrapbooking enthusiasts go to Pinterest for ideas and suggested themes.
This is because people often share their artworks through unlimited pins and inspiring moodboards.
So, we suggest you work with Pinterest scrapbooking influencers rather than Facebook or Instagram ones.
However, it can be harder for merchants to find high-profile Pinterest influencers.
That’s why we’ve already done the work and gathered the best profiles for you to consider.
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Paige Taylor Evans (77k followers)
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Ali Edwards Design Inc (59k followers)
These influencers’ diverse scrapbooking content can easily match your brand’s products. So, you should carefully consider their engagement rates and audience demographics.
How to reach out to these affiliates?
1. Approach manually
Long-term partnerships are primarily built on genuine and dedicated offers right from the start.
Therefore, reaching out to your desired affiliates manually can boost trust and establish a personal connection with them.
Scrapbooking creators often produce content across platforms like Instagram, YouTube, or TikTok. So, sending just a simple direct message is harder to catch their attention.
Instead, we recommend that you write a professional email offering affiliate collaboration.
Besides showing your program’s exclusive benefits, you should also show your true thoughts to spark their interest.
If you have no idea how to write this type of email, here’s a sample for you:
Subject: Join Our Scrapbooking Affiliate Program – Let’s Create Together!
Dear [Affiliate’s Name],
I hope this email finds you well! My name is [Your Name], and I’m reaching out from [Your Brand Name], a brand passionate about empowering creativity through high-quality scrapbooking supplies.
We’re thrilled to invite you to join our exclusive Scrapbooking Affiliate Program! As an affiliate, you’ll have the opportunity to share your love for scrapbooking while earning commissions for every customer you refer to our store.
Here’s why you’ll love partnering with us:
- Competitive Commission Rates: Earn 10% on every successful purchase.
- Exclusive Discounts: Get early access to promotions, plus special deals for your audience.
- High-Quality Products: From paper kits to embellishments, we offer items your followers will love.
- Dedicated Support: Our team is here to ensure your success every step of the way.
We believe your passion for [crafting, scrapbooking, or DIY] aligns perfectly with our mission, and we’d love to collaborate with you to inspire more creators.
If you’re interested, you can sign up for our affiliate program here: [Insert Affiliate Program Link].
Should you have any questions or need more details, feel free to reply to this email. We’re excited about the chance to work with you and create something beautiful together!
Looking forward to hearing from you.
Warm regards,
[Your Full Name]
[Your Position]
Additionally, scrapbooking has huge communities of DIY enthusiasts across different platforms. You should also participate in online groups or forums to find your partners.
But with too many groups, you might not know which one has the most high-quality affiliates.
Don’t worry, we’ve asked our successful merchants. Most shared that the following groups and forums are the best places for qualified partners.
- Facebook: Cricut Projects (190k members), Scrapbooking Coach Ideas & Inspiration (12k members), Scrapbooking the day away! (20k members)
- Reddit: r/scrapbooking (42k members), r/scrapbook (1.3k members)
- Forums: Scrapbook.com, scrapbookingwithannmarie.com, digitalscrapbook.com
With thousands of members, you should interact actively to connect with active affiliates. A tip is to advise on using scrapbooking supplies during engaged discussions to naturally talk to these affiliates.
While these groups are fantastic places to find affiliates, there’s another anticipated community from Etsy.
Etsy is home to many scrapbooking creators and affiliates selling templates, samples, and various scrap supplies.
Not just a marketplace for selling your products, you can also find high-quality affiliates with a loyal audience at Etsy.
You can easily reach out to offer collaboration through personalized messages, like this:
“Hi [Name], I absolutely love your shop and the beautiful [specific product] you’ve created! Your work aligns so well with our mission to inspire scrapbookers.
Would you be interested in partnering with us through our affiliate program? We’d love to support your creativity while helping you earn commissions for recommending our products.”
2. Convert customers into affiliates
Besides finding affiliates from other platforms, you can turn your customers into partners. Nothing is better than partnering with someone who truly loves your scrapbooking products.
You can encourage your customers to promote your products to their friends and family. People often believe in friends’ recommendations rather than just watching some online ads.
With UpPromote’s Post-purchase signup feature, you can automatically turn your customers into affiliates after their first purchase.
This way, you don’t have to put much effort into recruiting affiliates manually while still partnering with high-quality ones.
One of our Shopify scrapbooking merchants also did this to save recruitment time.
It turned out not only to bring in over 10 new affiliates but also to grow sales by 20% in just a month.
Provide marketing materials for your scrapbooking affiliates
While affiliates know how to promote, it’s better to provide them with ready-made materials to save time and ensure campaign consistency.
This can help them focus more on driving significant sales for your scrapbooking affiliate program.
It’s always a great idea to provide affiliates with scrapbooking templates and project samples. Affiliates can easily show how your products can be used in actual scrapbooking projects to attract the audience.
Plus, you should also provide them with high-quality banner ads and product images to make their promotions more appealing.
No matter how many marketing materials you have for affiliates, you can upload everything to the UpPromote Media Gallery.
Additionally, you should provide affiliates with seasonal marketing materials. People often scrapbook to preserve memories of their birthdays, weddings, or special days.
Birthday scrapbooking idea sample
This way, you can help your affiliates align promotions with these occasions and start timely campaigns.
We once saw a small scrapbooking store launch a “Holiday Memories Kit” with Christmas-themed products in November.
With their affiliates’ timely promotion, the store saw a 4x surge in traffic and sales within the last 2 months of the year.
Motivate your affiliates to boost your scrapbooking brand’s sales
Only when affiliates feel motivated do they put more effort into boosting your scrapbooking supplies sales. With the right support and incentives, you can encourage affiliates to work harder and perform better.
The best way to motivate your affiliates is to offer a lucrative commission structure.
We recommend you use a tiered structure to make affiliates feel rewarded after reaching a milestone.
You can customize your commission structure based on the monthly number of sales or revenue.
For example, we once helped a Shopify merchant tailor the commission tier within UpPromote. They used this structure from the beginning of their scrapbooking affiliate program.
After just 2 months of running the affiliate program, they saw a 40% increase in sales, which mostly came from affiliates.
This is how they set up the commission structure based on the affiliates’ monthly revenue.
- Starter ($0-300/month): 7% commission
- Pro ($301-700/month): 10% commission
- Elite ($701+/month): 15% commission
If most of your affiliates are scrapbooking enthusiasts, you can give them exclusive discount codes to buy your store’s supplies.
This not only encourages them to drive more sales to get a higher income but also helps them save money on their favorite items.
For example, you can offer affiliates a 30% discount code for personal use if they reach $500 in sales. Your affiliates then feel more valued and stay active to enjoy passive income and the benefit of buying products at a lower price.
Conclusion
For a creative brand in scrapbooking to grow bigger in this digital age, adopting affiliate marketing is an ideal way.
It allows you to showcase your products to more new customers while building a connection with top scrapbooking influencers.
If you’re hesitant about managing too many tasks, UpPromote is here to help.
We’ll guide you through everything, from setting up the registration form to onboarding affiliates to automatically paying them.
Let’s explore our pricing plans and start your scrapbooking affiliate program today