Top 16 Best Affiliate Programs for Streamers To Earn More Money in 2025

Streaming has become a popular career path for many young people today. Anyone can be a streamer and talk about their favorite games and products or simply share daily life moments. Promoting products during streams can be a great way for streamers to earn a steady income. So, you can take this as a chance to join an affiliate program and monetize your live-streaming content.

This article covers the 16 best affiliate programs for streamers and their fantastic benefits. Explore our list and find the one that best aligns with your content and followers.

TL;DR

Do you want to earn more money while streaming your favorite game? Discover some top affiliate programs for streamers to help you maximize your earnings.

• UpPromote (Commissions: 20% lifetime, Cookie: 30 days)
• Logitech (Commission: 4-10%, Cookie: 30 days)
• Origin PC (Commission: 2%, Cookie: 30 days)
• Secretlab US (Commission: 12%, Cookie: 7 days)
• Streamplay (Commission: 20-30%, Cookie: 30 days)
• Newegg (Commission: 1%, Cookie: 7 days)
• ExpressVPN (Commission: $13-36, Cookie: 30 days)
• NordVPN (Commission: 30-100%, Cookie: 30 days)
• Nerd or Die (Commission: 10%)
• OneStream.live (Commission: 30%)
• Razer (Commission: 12%)

Recommended for every Shopify merchant, UpPromote affiliate software helps you create programs, set commissions, and manage tracking and payments. We cover everything you need to run successful affiliate campaigns.

16 Best Affiliate Programs For Streamers to Monetize Their Audience

Have no time to read through? Take a look at the table below to find the top streamer affiliate programs in terms of commission, cookie, payments, and more.

1. UpPromote

Developed by Secomapp, UpPromote is the top trusted Shopify affiliate marketing software. This app covers all the basic to advanced features, making it easy for merchants to motivate their affiliates and boost sales.

The UpPromote Partner Program comes with a 20% lifetime commission on every paid subscription you drive. Streamers have a 30-day cookie duration to earn commissions from customers’ purchases.

As a streamer, you can showcase the app in action by livestreaming a tutorial on setting up a basic affiliate program with UpPromote. This hands-on demonstration offers your audience a clearer understanding of the app’s functionality, encouraging them to give it a try.  

2. Logitech

Logitech is a famous technology brand among streamers with various high-quality gaming peripherals such as keyboards, mice, and headsets. Their products are made from high-quality materials like low-carbon aluminum and post-consumer recycled plastics to enhance durability.

The Logitech affiliate program allows affiliates to earn up to a 10% commission on each sale of their sub-brand products.

• Logitech: 4% commission
• Logitech G: 5% commission
• Astro: 5% commission
• Blue: 5% commission
• Ultimate Ears: 10% commission

The cookie lasts 30 days from the customers’ first click on your affiliate link. Logitech pays affiliates around 90 days after a completed sale.

You’ll have full access to their banner collection to select suitable ones for your promotional campaigns. You can also embed their text links and seasonal promotions to increase engagement.

3. Origin PC

Origin PC produces high-performance gaming PCs and laptops that cater to beginners and professional streamers. They also provide customization services to help streamers personalize their PCs and setups.

Managed by CJ Affiliate, the Origin PC affiliate program offers a 2% commission across all product sales. The 30-day cookie starts from the customer’s first click on your affiliate link.

You need to sign up for the CJ Affiliate network to join their program. Payments are also issued on the 10th of each month via the platform.

4. Secretlab US

Secretlab US is well-known for comfortable, high-quality gaming chairs and streamer-focused accessories. Their products feature ergonomic design and exceptional durability to boost the gaming experience.

The Secretlab US affiliate program allows affiliates to earn up to 12% commission on each sale. The cookie lasts 7 days and starts counting when a customer clicks your link. You must provide your PayPal account, as this is the only supported payment method.

The brand runs seasonal promotions to support your marketing efforts. They also invest in retargeting ads to re-engage visitors and help you boost engagement and drive conversions.

5. Streamplay

Streamplay Studio delivers interactive gaming, esports technology, and digital entertainment solutions for a global audience. Their cloud-based offerings enable gamers and streamers to enjoy high-performance experiences without the need for high-end hardware.

After joining the Streamplay affiliate program, you can earn up to 30% commission per sale based on your tier:

• Tier 1: 20% commission
• Tier 2 (reach monthly target): 30% commission

If you reach tier 2 in their commission plan, you’ll have full access to their marketing tools and receive free graphics, sound effects, and merch. The cookie lasts 30 days once customers click on your affiliate link.

Streamplay pays affiliates on a monthly basis and requires no payment threshold. They only pay via PayPal, so providing your payment email is necessary.

The brand supports affiliates with a wide range of creative assets, including logos and panels. You can use these tools to enhance content for your website and social media accounts.

6. Newegg

Newegg is a leading online retailer of electronic products for streamers and tech enthusiasts. They regularly update their catalog with the latest gaming peripherals, PC components, and custom-built systems.

Newegg runs their affiliate program via Rakuten Advertising and offers a 1% commission on all orders. The cookie remains active for 7 days after the customers’ first click on your affiliate link.

Newegg provides various banner templates and text links for affiliates. Plus, you can access their product feeds to select suitable items for your audience. For any questions about their program, you can contact their dedicated affiliate support team for guidance and assistance.

7. ExpressVPN

ExpressVPN provides a virtual private network service to encrypt internet connections, protect privacy, and enhance online security. The service also enables users, including streamers, to bypass regional restrictions and access content from different locations around the world.

The ExpressVPN affiliate program is managed through Impact, offering up to a $36 commission on each qualified subscription:

• 1-month ExpressVPN package: $13
• 6-month ExpressVPN package: $22
• 12-month ExpressVPN package: $36
• 24-month ExpressVPN package: $36

You can earn credit for customers’ purchases within 30 days from their first click on your link.

After joining their affiliate program via Impact, you’ll get access to all marketing tools via your dashboard. ExpressVPN regularly updates links, graphical banners, and widgets with attractive visuals to help you drive more engagement.

8. NordVPN

NordVPN delivers highly secure cybersecurity and advanced VPN solutions to users globally. Their services ensure protection for up to 10 devices under a single account.

The NordVPN affiliate program is open to everyone, especially streamers and tech enthusiasts. They offer a commission plan for both new subscriptions and renewals.

The cookie duration starts from the customer’s first click on your affiliate link and lasts for 30 days.

NordVPN provides affiliates with all the necessary marketing tools, along with SEO support. You can easily ask their support team for detailed information and immediate assistance.

You don’t need a website or blog to join the NordVPN affiliate program. They allow affiliates to promote via YouTube channels or social media platforms.

8. Nerd or Die

Nerd or Die helps streamers upgrade their stream overlays across popular streaming platforms, such as Twitch, YouTube, Streamlabs, and more. They also customize widgets, alerts, and scene transitions tailored specifically for live streamers.

You can earn up to 30% commission when joining the Nerd or Die affiliate program. You’ll be upgraded to a higher affiliate tier and receive a better commission based on your performance.

• Tier 1 (Entry Level): 10% commission
• Tier 2 (Experienced): 15% commission
• Tier 3 (Professional): 20% commission
• Tier 4 (Gold): 30% commission

Nerd or Die sends affiliate payouts on a monthly basis once you reach a $10 payment threshold.

As the program is mainly for streamers, Nerd or Die creates widgets for live-stream promotions. They also provide a unique affiliate link to help you accurately track sales in real-time.

10. OneStream.live

OneStream.live serves as a cloud-based platform for streamers to live stream pre-recorded videos 24/7. Users can broadcast their content to over 45 social media platforms simultaneously, including Facebook, YouTube, Instagram, Twitch, and more.

Once you join the OneStream.live affiliate program, you can enjoy a 25% commission on every sale. You should note that payouts are only made via PayPal once your account reaches the $50 threshold. Plus, you must have at least two paid customers to withdraw payouts.

You can leverage their well-designed banners and graphics to boost your campaign’s online presence and attract more attention. If you want to promote via email, you can utilize their ready-to-use email templates to share detailed information and exclusive offers with your audience.

11. Razer

Razer develops high-performance software and hardware with cutting-edge designs to boost the gaming and streaming experience. They are also a leading sponsor of global gaming competitions, such as the Asian Games, LOL Championship, and more.

The Razer affiliate program for streamers offers up to a 12% commission per sale, depending on the product category you promote:

• Gaming chair: 12% commission
• Peripherals: 3% commission

Influencers and streamers can join the Razer affiliate program via the Razer Streamer page. Other publishers can apply for their affiliate program via Impact Radius, a trusted affiliate network.

You can choose from their wide selection of creative banners and text links to embed on your site. Razer tracks performance across these tools to provide detailed reports and insights.

12. Green Man Gaming

• Commission rate: 0.5-5%
• Cookie duration: 30 days

Green Man Gaming is a global distributor of digital game keys for platforms like Steam, Uplay, and Epic Games Store. They also give gamers early access to popular titles and new releases at affordable prices.

13. Rogue Energy

• Commission rate: 7%
• Cookie duration: Not mentioned

Rogue Energy sells performance-enhancing gaming drinks exclusively for gamers and streamers. They develop proprietary formulas with high-quality ingredients to boost energy, focus, and mental clarity.

14. ExitLag

• Commission rate: 10-30%
• Cookie duration: 30 days

ExitLag provides gamers with a fast and stable internet connection for gamers and streamers to ensure smooth gameplay and high-quality streaming performance. The software monitors network traffic and selects the optimal route based on latency, packet loss, and jitter.

15. Humble Bundle

• Commission rate: $1.75-$20 / 4-8%
• Cookie duration: 30 days

Humble Bundle offers bundles of games, ebooks, and software with a pay-what-you-want model. A portion of each purchase supports various charities, so buyers can get great deals and support worthwhile causes at the same time.

16. GameFly

• Commission rate: $15 / 10%
• Cookie duration: 25 days

GameFly is a video game rental subscription service with over 8,000 gaming titles, along with consoles, controllers, and collectibles. Users can add up to 10 preferred game titles to their unique ‘GameQ’ (queue) and receive them in order once they’re available.

How to Create an Appealing Affiliate Program for Streamers

Think about the streamers you see on Twitch, YouTube, or Kick. They have built something special. It’s not just an audience watching them; it’s a community that knows and trusts them.

So, what does that community of trust mean for your brand?

It opens the door for a powerful and honest way to connect with people: affiliate marketing.

Here’s the simple idea: you give a streamer a special link or a discount code. When their fans use it to buy your product, you pay the streamer a small part of that sale.

It’s a win for everyone.

Your brand makes a sale. The streamer earns money for recommending something they like. And their fans get a great product suggestion from a creator they trust.

But making a program like this work takes a good plan.

You can’t just send out a link and hope for the best. You need to set things up the right way and build real friendships with streamers.

This guide will show you exactly how to do that. We’ll break down everything you need to know in a simple way, from start to finish.

Choose the right affiliate software for your Shopify brand

Your affiliate software acts as the engine that runs your whole program. It’s the central hub that keeps track of every link, manages your partners, and makes sure everyone gets paid correctly.

Picking the right one is a big deal, but it’s easier than it sounds.

You really have two main paths to choose from.

Path 1: The Big Marketplaces (Affiliate Networks)

These are platforms like ShareASale or Impact. They are giant marketplaces already filled with thousands of creators and brands.

✅ The Good: They have lots of creators ready to join, and they handle all the tricky stuff like payments and tax forms for you.

❌ The Not-So-Good: They can be expensive, with big setup fees and monthly costs. Plus, your brand is just one among thousands, so it can be hard to stand out.

Path 2: Your Own App (Shopify Affiliate Apps)

This is where you add an app directly to your Shopify store. It gives you your own private, branded program.

✅ The Good: You have total control over the look and feel. It’s often much cheaper, and you can build real, direct relationships with your streamers.

❌ The Not-So-Good: You have to put more effort into finding suitable streamers.

If you’re looking for affiliate software that’s built for Shopify, UpPromote is the most recommended one.

So why do people, including eCommerce experts, recommend UpPromote?

First of all, the app makes getting started easy. You can begin with a free plan, no worries about any upfront costs.

Additionally, UpPromote is designed for anyone to use. In fact, you can set up and launch your program in less than five minutes.

What’s more, a lot of your daily work can be put on autopilot. The app can automatically approve new partners, generate their coupon codes, and even send out their payments.

Structure a Competitive Commission Model

Your commission structure is the heart of your offer. It should get streamers excited to promote you.

Commission Type

First, decide how you’ll pay your streamers. There are a few models, but one is by far the most common.

Pay-Per-Sale (PPS)

This is the gold standard.

When a streamer’s follower clicks their link and buys something, the streamer gets a percentage of that sale. It’s low-risk for you and high-reward for them.

For example, Razer offers up to 12% on a gaming chair but 3% on peripherals, while Logitech pays between 4-10% depending on the product line.

Pay-Per-Subscription

This model is perfect for software or service-based products.

Instead of a sale, you pay for a trial signup or a new subscriber. A great example is the VPN space.

ExpressVPN pays a flat fee of $36 for every yearly plan sold.

NordVPN uses a hybrid model, offering a massive 100% commission on the first month’s payment to attract new customers, plus a 30% recurring commission on renewals.

Pay-Per-Click (PPC)

This model, where you pay for every click, is very rare and generally not recommended. It can be prone to fraud and doesn’t guarantee actual sales.

Commission Rates

Next, you need to decide how much to pay. Your rates must be attractive enough to stand out.

A great idea is to see what similar brands are offering.

Physical products like gaming gear from Logitech, Secretlab, and Razer typically offer rates between 3% and 12%.

Digital products, which have lower overhead, can offer much more. For example, stream overlay provider Nerd or Die and software company Streamplay offer commissions starting at 10% and going up to 30%.

Remember, a lower rate on a high-priced item can be more valuable than a high rate on a cheap one. Origin PC’s 2% commission might seem low, but 2% of a $3,000 custom gaming PC is a very attractive $60 payout.

Create a “Streamer Pack” (Marketing Assets)

You want to make it as easy as possible for streamers to promote your Shopify store.

That’s why a complete “Streamer Pack” with everything ready from day one is essential.

With UpPromote, you can upload all your marketing assets to the Media Gallery.

Streamers can log in to their affiliate account and grab whatever they need without emailing you for files.

So what kind of materials can you equip your affiliate streamers?

Firstly, you can offer a simple one-page brand guide. That helpful cheat sheet contains logos, the correct spelling of your product, and a few key benefits they can mention.

In addition, ready-to-use graphics for their stream are crucial. Every streamer has an “About Me” section on their Twitch page with small, clickable images called panels.

A pre-made panel with your logo and a call to action like “Get My Gear Here!” allows them to simply upload and go.

Moreover, you can make the words easy for them. For instance, a few powerful talking points they can use or a pre-written chatbot command.

You can give them text so when a viewer types !chair in the chat, their bot automatically replies with, “I’m using the [Your Brand] chair! It’s super comfortable for long streams. You can check it out here: [Affiliate Link].”

Keep in Touch with Your Streamers

The most successful programs are built on strong relationships.

Regular communication is the key to keeping your partners engaged and helping them perform their best.

Send Regular Updates with a Newsletter

A simple newsletter is the perfect way to keep your Shopify brand in their thoughts. The goal is to give them real value in every email, not just to sell.

You can share news about a new product, provide fresh stream graphics for a holiday, or suggest fun content ideas like a giveaway.

It’s also a great way to celebrate top performers with a “Partner of the Month” shout-out.

Now, you might think sending these emails takes a lot of time, but it doesn’t have to.

Thanks to UpPromote’s Bulk email, you can write one message and send it to all of your partners at once. It saves a ton of time and makes sure everyone stays in the loop.

Build a Community Hub

A newsletter is great for sending updates, but a community hub is where you build real friendships.

You want a place where your streamers can talk to each other and feel like part of a team.

For streamers, a private Discord server is the perfect choice. Your new server becomes a space where they can share tips with each other and ask you questions directly.

The Discord server is also the best place for fun, short-term promotions.

You can jump in and announce a weekend contest, like “The streamer who sells the most gaming chairs gets a $100 bonus!” A fun challenge creates excitement and gives them a great reason to promote you right away.

Pay Your Partners Promptly and Reliably

The most important rule for your program is simple: pay your affiliates on time, every time.

Late or inaccurate payments are the fastest way to destroy trust and can ruin your program’s reputation.

Paying partners used to be a lot of manual work. You had to track sales in spreadsheets and send payments one by one.

Luckily, you don’t have to do that anymore. Affiliate software like UpPromote makes everything easy with its auto-payout feature.

You have a couple of great options for how to pay.

The most common choice is to automatically send payments through PayPal.

For example, you can decide that every partner gets paid on the 25th of every month, like clockwork. Or, you could set it to pay out every 30 days.

The system also has smart rules to make your life easier. You can set a minimum payout amount, like $50, so you aren’t sending lots of tiny payments all the time. A partner’s commission will simply build up until it hits that amount.

To help you stay on budget, you can even set a maximum total payout for each cycle. If the total commissions for the month go over your limit, the system will pause the auto-payment and let you review it first.

There’s another powerful option that’s perfect for streamers: paying with Store Credit. Imagine a streamer who promotes your gaming gear.

Instead of cash, they can automatically get paid with a gift card to your store.

The streamer can use their credit to get your new headset or keyboard for free, which they will then proudly show off on their stream.

Moreover, with UpPromote’s self-redemption, you can give affiliates personal store credit wallets.

When they earn a commission, the money gets added to their balance inside their affiliate account.

Then, they can log in anytime and create their own discount codes for whatever amount they want. They could make one $10 code or save up for a big $100 code.

Conclusion

Building a great affiliate program isn’t just about the money. You need a smart plan and the right tools, for sure. But what really matters is building real partnerships with your streamers.

When you make their job easy, keep in touch, and always pay them on time, you show them you care. They stop being just affiliates and become true fans of your brand.

They’ll share your products with their community because they actually believe in them. That honest support is the best way to grow your brand for a long time.

FAQs

Q1: What is a Streamer Affiliate Program?

A streamer affiliate program allows content creators on platforms like Twitch, YouTube, or Kick to earn commissions by promoting products, services, or brands through affiliate links or discount codes. When viewers make a purchase through the link, the streamer earns a percentage of the sale.

Q2: How do streamers benefit from joining affiliate programs?

Streamers can monetize their audience without relying only on subscriptions or donations. Affiliate programs let them recommend gear, software, or in-game items they already use, providing extra income while building trust with their community.

Q3: What types of products work best for streamer affiliates?

Gaming accessories, PCs, headsets, streaming software, energy drinks, and merch tend to perform well. The key is to align the product with what the streamer’s audience already enjoys and uses.

Q4: Can small streamers join affiliate programs?

Yes. Many affiliate platforms accept micro-influencers and small streamers. Even with a modest audience, streamers can generate sales if they have a loyal and engaged community.

Q5: What’s the difference between a sponsorship and an affiliate program for streamers?

A sponsorship usually pays a flat fee or provides free products for promotion, while an affiliate program pays commissions based on actual sales or conversions. Many streamers use both for diversified income.