UpPromote had an interview with Michael Saba – founder of ALT.Fragrances. He has a success story which is amazing for us to discover. Let’s find out!
The company
We’ve been in business for about three years now and we’re growing team self fragrances. All the fragrances are inspired by designing perfumecial colones that are exorbitantly expensive. So they’re all basically interpretations of these fragrances at a fraction of the price. We are reinventing the fragrance industry to benefit consumers and allow you to experience some of the most luxurious scents in the world regardless of your budget.
Our carefully developed fragrances are based on some of the world’s most iconic scents, all while also being made with a focus on sustainability and transparency.
All ALT. Fragrances are vegan, cruelty-free, and made using 100% clean ingredients.
With knowledge of this, our founder, Michael Saba, set out on a mission to deliver the scents that people love to them at a price they could afford. Of course, comes a price, but this price can be at a much more affordable rate to the everyday consumer.
Working closely with expert fragrance-developers and perfumers, Michael was able to recreate the distinctive aroma of seven of the bestselling designer colognes and perfumes, without imitating them entirely.
With prices slashed to affordable levels, it’s your chance to select your favorite fragrance, without restriction.
The challenge
Previously, we were still growing on Instagram, Facebook, Google. But with a ton of new customers, we were able to convert a lot of them into being affiliates, for the brand to share with their audience. So this situation was giving us the ability to work with some micro-influencers which just continues to sort of snowball effect on our growth. We didn’t know how to run an affiliate program for our influencers in the past.
We actually were only impacted for a short period of time in the Covid-19 pandemic which is only about three weeks but then we bounced back pretty well. In this period of time, we just saw the demands come back, to be honest with just all of e-commerce. People being stuck we’re not going into small and retail outlets as much as they came and they’re looking for the same perfume online. However, our team needed to find out software which is able to help us to track the sales from refering exactly.
The solution
#1 Run marketing on multiple social media platforms
So right now, we’re running marketing and we’ve grown through Instagram, Facebook, Tiktok, Google, pretty much all social media platforms. We have a team who’s involved in just the marketing on Facebook, Instagram, etc. Then we have our email team who focuses on harnessing, our email marketing efforts, as well as our SMS. A lot of influencers utilize the Tiktok platform and create videos and we pay commissions based on the number of orders that they make. I think it could be another encouragement for the people.
#2 Make the clear payout of commissions for the affiliates
What I love the most is being able to pay out 15 or 20 people all with one click of a button with UpPromote.
That’s been really helpful with just sort of making things which is much easier for us. The tracking of things helped us as well because it’s real-time and very trustworthy. We pay our affiliates weekly when the commission gets above $25.
A lot of our expectations have been met from using UpPromote so far. I am able to pay out and make massive payments and it is sort of very easy to navigate in the app. We could take actions for which order, what we’re paying out for, and how each order relates. The app helps us to be able to track anything that was refunded and if the order is refunded, it would be taken from the commission that’s paid out. Another feature that satisfied us is the portal that the app provides for our affiliates. They just have a portal to get the link on our website to invite people to come to my store.
#3 Find an affiliate software that is trustworthy and has fair pricing for business starter
What I can see UpPromote stood out from others is the affordability. The pricing was very fair and reasonable. We felt that, compared to other things on the market involved in the same functionality. Better cost is very important, especially when we first started. We’re trying to keep costs down as much as possible. I would say the pricing is the number 1 benefit of using UpPromote. Besides that, the features it offered gave us the affiliate management abilities that we were looking for.
#4 Optimize email marketing to invite people to join an affiliate program
We’ve seen really great growth in influencer marketing. Just as we’ve grown, as a brand, more and more people have been interested in taking part and sharing our concept. Because we find a lot of people who are existing customers really like our brand concept and want to share it with their friends, their followers. Therefore, that is giving us the opportunity.
We run email campaigns to attract people to join our program. We have a flow that goes into effect with customers who have purchased or placed more than two orders on our store. We found that people who have ordered more than once usually have a grill or likeliness for the brand. So that’s what we want to offer them the ability to become affiliates, let them know that we have a program for them to get commissions.
Youtube is one of the social media channels which our influencers bring massive sales to our store
