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Top B2B Referral Program Examples To Boost Conversions

Referral programs have long been acknowledged as an effective marketing strategy for business-to-consumer (B2C) enterprises. But did you know this also applies to business-to-business (B2B) organizations? Referral programs are becoming increasingly influential in today’s ever-evolving B2B ...

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B2B Referral Program Examples

Referral programs have long been acknowledged as an effective marketing strategy for business-to-consumer (B2C) enterprises. But did you know this also applies to business-to-business (B2B) organizations?

Referral programs are becoming increasingly influential in today’s ever-evolving B2B marketing environment. Referrals are no longer exclusively linked to consumer brands.

Instead, B2B companies capitalize on their potential to create valuable relationships, increase sales, and foster expansion within their niche markets.

This change gives a thrilling chance for B2B enterprises to remain innovative and reach new levels of success.

In this article, we will discuss the definition, benefits, and some excellent examples of B2B referral programs. Let’s read on to know more!

18 B2B Referral Program Examples: Successful Cases To Follow 

Google Workspace

Referral marketing contributed to the increase in popularity of Google, the world’s most popular encyclopedia. In 2006, the company introduced Google Workspace, a collection of productivity or collaboration tool. Google offers a variety of business-to-business programs, including Google Docs, Gmail, and Google Sheets.

For beginners, the Google Workspace referral program portion explained how it works in three simple steps. The “Join now” buttons make things enjoyable while providing consumers with visual aids to help them follow the instructions.

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You can refer a friend with a unique referral link to receive a cash reward. Google offers referral fees of:

  • $8 for each individual registering for a Business Starter plan
  • $15 for every person signing up for the Business Standard plan
  • $23 for those subscribing to the Business Plus plan.

The referrer can earn up to 200 new Google Workspace users annually and up to 100 users for every account they recommend.

Since the program’s inception, Google Workspace’s paid subscribers have increased from less than 2 million to more than 6 million. While there are no statistics on the referral program’s influence on sales, what we know so far indicates that Google Workspace is a successful referral program.

Google Workspace’s referral program demonstrates the value of leveraging a trusted brand and providing attractive rewards to referrers and new consumers. Furthermore, participation rates can be significantly increased by smoothly incorporating the referral procedure into the user experience.

  • Commission rate: $8 for a Business Starter plan, $15 for a Business Standard plan, and $23 for a Business Plus plan
  • Cookie duration: 90 days
  • Payment methods: Bank account
  • Products/services: Gmail, Google Meet, Google Drive, Google Docs, etc.


Paypal is a firm that enables parties to conduct online transactions. It is a reputable payment method for business-to-business transactions. Since PayPal was founded on transferring money to pals, motivating users to invite their friends to register made sense.

You can use your referral link to introduce friends to the PayPal referral program. When they join up and purchase at least 5.00 USD within 30 days, you may get 1,000 points (equivalent to $10 cash back).

Cash awards are not usually the most effective motivators for successful referral schemes. However, since PayPal’s primary demographic is those who like shopping online with their phones, any chance to make $10 is always good.

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As you’ve noted, PayPal’s referral program provides a double-sided reward, resulting in a flywheel effect that boosts B2B referrals and conversions. Mentioning the individual who recommended it enhances the flywheel effect. Trust between friends and family keeps the flywheel spinning.

PayPal’s referral program takes advantage of its popularity. PayPal is a trusted online payment provider.

The program uses word-of-mouth marketing. People are more likely to believe tips from friends. The rewards also encourage referrals and new users to join the program.

  • Commission rate: $10 cash back
  • Cookie duration: 30 days
  • Payment methods: PayPal
  • Products/services: Online payment platform


ActiveCampaign is a cloud-based platform. It integrates automation, email marketing, and CRM to help companies grow and thrive.

ActiveCampaign is an email marketing and automation solution. It understands that every client can become its ambassador. Their referral program drives customers to recommend ActiveCampaign. They recommend it to other organizations that might benefit from it.

ActiveCampaign joins every customer in the referral program. They get a referral link, which they can share with friends immediately. The program offers varying degrees of incentives.

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After your referrals become active customers within 60 days, you will get an Amazon gift card worth up to $100. Here’s what you can earn:

  • $25 awarded for inviting a Lite plan customer
  • $50 granted for referring a Plus plan customer
  • $75 reward for recommending a Professional plan customer
  • $100 provided for referring an Enterprise plan customer

Moreover, customers must stay active for 60 days to qualify for the reward. ActiveCampaign only pays for referrals that produce value. Also, when new users register for a premium account, they get a $10 credit. So, they are included.

Additionally, ActiveCampaign has a separate affiliate plan for its clients. This plan is for those who often create content. It lets them earn passive income through the referral software.

  • Commission rate: $25 for a Lite plan customer, $50 for a Plus plan customer, $75 for a Professional plan customer, and $100 for an Enterprise plan customer
  • Cookie duration: 60 days
  • Payment methods: PayPal
  • Products/services: Cloud-based marketing and sales automation platform with email marketing, CRM, and automation features


GetResponse is one of the greatest and most commonly utilized email marketing systems. It can be used as a marketing tool to generate leads, nurture leads, and sell products. GetResponse sends emails and builds automation processes, landing sites, and forms.

GetResponse’s innovative referral program serves as a fantastic illustration of how to enhance your program with a higher reward tier. You can only obtain part of the incentives via GetResponse. Therefore, the program has a unique value.

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When someone introduces another company to GetResponse, both current and new customers get a $30 credit. They can apply it to their subscription.

When clients make three recommendations that lead to sales, they will get another valuable reward. It’s a free Digital Marketing Certification course of their choosing.

They usually cost $200. The courses cover engaging topics. These include inbound sales, email marketing, landing page improvement, and marketing automation.

GetResponse’s referral program is successful owing to its simplicity and appealing compensation scheme. It stimulates word-of-mouth marketing. It does this by giving real rewards to both referrers and new users.

Also, GetResponse is a top email marketing platform. This increases the trust in recommendations. It makes recipients more inclined to take action.

  • Commission rate: $30 credit
  • Cookie duration: 30 days
  • Payment methods: PayPal account, USD check, ACH, Eurotransfer
  • Products/services: Marketing platform that combines email marketing, marketing automation, webinars, and sales funnel tools


Mainstreet is a business SaaS tool. It helps entrepreneurs find, claim, and get tax benefits. With the aid of a referral scheme, the SaaS firm generated more than $3 million in six months.

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Once you sign up with Mainstreet, you will get a unique referral link. You will earn a $200 Visa gift card for each referral using your link to join and qualify.

A basic, uncomplicated headline reminding consumers of the benefits sets the tone beautifully. Providing a $200 Visa gift card is adequate. After all, cash-strapped startup owners need all available financial aid. They need it to finance their tiny firms.

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As seen from the image above, you will get a unique referral link that you may copy and paste. Would you instead share your link on social media? You can simply choose one of the available social media sharing icons. To send email referrals, you can input the recipient’s email addresses and select “Send invites.”

Clients aware of the referral program’s procedures are more inclined to make recommendations. The ‘How It Works’ column on the right side explains everything in three simple steps.

  • Commission rate: $200 Visa gift card
  • Cookie duration: Revealed after successfully registering
  • Payment methods: PayPal or ACH debit
  • Products/services: Recovery products, business services, or financial institution supplies


With its low-code platform, Airtable lets companies achieve ambitious goals by streamlining collaboration and customizing procedures.

Airtable, a cloud collaborative and organizing referral software, features a B2B program that is unique to this list. Although Airtable provides a B2B solution, it is offered per user. As a result, entrepreneurs are incentivized to advocate SaaS to their colleagues and other firms.

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An advocate may upgrade to a premium subscription with Airtable by earning $10 in credits for each person they recommend that joins up. These awards are cumulative.

So, if someone promotes enough friends to the premium version of Airtable (particularly inside their own workplace, where they are most trusted), they may be able to utilize their personal paid Airtable account for free for many years.

Airtable’s B2B referral incentive highlights the benefits of premium programs. After their “trial period” ends, a person who recommended a few friends and received free time with the subscription plan is likelier to buy the costly version themselves (or share it with additional peers to gain more time). It’s a win-win!

  • Commission: A premium subscription
  • Cookie duration: Revealed after successfully registering
  • Payment methods: All major credit cards
  • Products/services: Cloud-based platform with database functionality


Hotjar is a B2B SaaS firm that offers behavioral analytics and user feedback. Its easy-to-use platform assists companies in identifying, incorporating, and meeting consumer demands.

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The Hotjar referral program offers a monthly leaderboard and milestone incentives. Here is how much you can earn:

  • $11,670 per year for referring 10 customers
  • $58,350 per year for referring 50 customers
  • $87,525 per year for referring 75 customers

Moreover, the top referrer is awarded a free lifetime membership with Hotjar, dedicated to business software. In addition, the top five runner-ups get an exclusive Hotjar Hoodie, and those who recommend five qualifying friends receive an official Hotjar T-shirt.

The success of Hotjar’s referral program may be attributed to its ease of use and the benefits it offers to both new and existing customers. Current users can easily suggest the platform to others since it provides a beneficial tool for website statistics and user feedback.

Furthermore, the supplied incentives encourage consumers to engage in the recommendation process actively.

From Hotjar’s referral program, businesses can gain the value of delivering incentives relevant to their target audience’s interests and demands.

Maintaining a simple, easy-to-use recommendation procedure might motivate more people to participate. Hotjar’s success further shows the importance of providing a worthwhile product or service that customers are excited to refer to others.

  • Commission rate: $11,670 per year for inviting 10 clients, $58,350 per year for inviting 50 clients, and $87,525 per year for inviting 75 clients
  • Cookie duration: 30 days
  • Payment methods: PayPal, credit cards, bank transfer
  • Products/services: Product experience insights platform with behavior analysis and customer feedback


With an application server, DigitalOcean allows your company to launch, maintain, and grow more quickly, saving your team time and resources. It is a high-performance, secure, and dependable cloud infrastructure solution.

Their referral program has a unique compensation system that rewards companies when the peers they promote begin committing to the service while encouraging new B2B clients to engage sooner in the process.

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DigitalOcean’s $25 referral reward and $200 referee credit are an appealing double-sided incentive system.

However, the referral company isn’t compensated until the client they suggested makes a $25 independent purchase. After that, the recommending firm also receives a $25 DigitalOcean credit.

To increase word-of-mouth, they may consider building a refer-a-friend scoreboard or offering milestone prizes to power referrers who generate a significant number of quality prospects.

By providing a dual sided incentive, DigitalOcean’s customers will be more willing and comfortable sending additional recommendations, knowing that their connections would also get immediate value.

  • Commission rate: $25 after the referrals reach $25 in billings
  • Cookie duration: Revealed after successfully registering
  • Payment methods: PayPal, credit cards, bank transfer
  • Products/services: Cloud infrastructure products and services


Ubindi offers a simple booking and administrative solution for freelance teachers and small studio owners.

When another instructor joins Ubindi using your unique referral link, you both get a $10 credit. There is no limit to how much credit you may earn via recommendations.

The referral reward ($10 credit) is effective since it emphasizes the platform’s worth, particularly for a platform that provides self-service like Ubindi.

It also allows referrers and their recommended friends to reach the “a-ha” moment that solidifies Ubindi as a necessary solution.

Ubindi does an outstanding job explaining the product’s benefits to referral prospects. A landing page with an eye-catching and motivational image and a headline highlighting potential customer benefits is shown when a referral link is clicked.

As you scroll down, a brief video demonstrating Ubindi’s operation and a feature list outlining how the platform could reduce workload stress and save time are shown.

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Ubindi’s referral program proves successful because it leverages the strength of its current user base, who is frequently enthusiastic about the platform and ready to share it with others.

Ubindi promotes program participation by providing incentives like discounts or extra features that benefit both the referral and the new user. Furthermore, Ubindi’s emphasis on a particular niche sector, such as yoga teachers and studios, enables targeted recommendations and develops a feeling of community among consumers.

  • Commission rate: $10 credit
  • Cookie duration: Revealed after successfully registering
  • Payment methods: Stripe
  • Products/services: Scheduling and management software for instructors and small studios


Gusto is a comprehensive payroll, benefits, and human resources software system that enables companies to manage their personnel easily. It streamlines the intricacies of taxes, compliance, and perks so company owners can concentrate on operating the firm.

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Once your friend signs up using your exclusive referral link and completes their first paid paycheck, you will get a $300 gift card. The recommended friends receive a $100 gift card.

Users may learn more about the incentives and access various sharing options for the HR software on Gusto’s referral program dashboard. The referral page is essential in design, yet font and color modifications make submitting recommendations more comfortable and straightforward for users.

Gusto effectively promotes its referral program with a callout under “Refer & Earn” on customer dashboards and each account’s Personal data dashboard.

One takeaway from Gusto’s referral program is the necessity of matching incentives to the requirements and aspirations of both referrers and new customers. Offering incentives with actual value and simplifying the referral procedure may dramatically improve program performance.

  • Commission rate: $300
  • Cookie duration: 30 days
  • Payment methods: All major credit and debit cards, PayPal
  • Products/services: Payroll, benefits, and HR management platform for small businesses


If your company relies on commercial tools, you’ve probably heard of Hilti before. The company’s tool tracking service, ON!Track, includes an ON!Track Referral Program. We selected to spotlight their program since it is so well-designed to generate new leads and revenue for such a specialized business.

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Hilti supports B2B customers who use ON!Track tool monitoring to “share [their] positive experience” and assist others “better control their resources.”

The company’s referral program offers consumers a free month of service for each client who joins up for ON!Track. These advantages motivate consumers to share again and promote several other companies that might benefit.

  • Commission rate: Revealed after successfully registering
  • Cookie duration: 6 months
  • Payment methods: Direct debit, credit card
  • Products/services: Construction professionals with power tools, software, and services

Bench Accounting

Bench Accounting, sometimes known as Bench, is a B2B fintech startup that provides the small business owner with online accounting services. You not only receive an intuitive proprietary program to manage your accounting, but they also provide human bookkeepers to assist in keeping your accounts up to date and functioning smoothly.

The Vancouver-based business was established in 2013 and has since expanded to rank among the biggest accounting services in the United States. Bench Accounting has approximately 500 staff and just welcomed its 9,000th customer.

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Bench Accounting’s referral scheme works as follows: When you sign up as a customer, you will receive a unique referral link. After that, you may receive referrals by sending that link to other tiny company owners in your network.

If someone you mention joins, they get a free month of bookkeeping. If they sign up for Bench, they get another free month, and you get a $150 Visa gift card and a free month of service in exchange.

Bench Accounting’s referral campaign thrives because it focuses on delivering excellent service and building strong connections with your current customer.

The campaign capitalizes on existing customers’ trust and contentment since they are more inclined to promote the service to others in their networks. Furthermore, the supplied incentives encourage consumers to engage in the recommendation process actively.

  • Commission rate: $150 Visa cash gift card and a free month of service
  • Cookie duration: Revealed after successfully registering
  • Payment methods: Stripe, Square, Shopify, PayPal, and Amazon
  • Products/services: Bookkeeping services for small businesses


Hiver is the world’s first customer care platform, created specifically for Google Workspace. They help teams give quick, kind customer support. They do it right from the platform teams already know: Gmail.

This means they can assign, monitor, and interact with customer emails. They can also do extensive analytics and automation in Gmail. They can do this without learning new software or switching tabs.

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Hiver describes the app in four easy stages. This makes sharing clearer. If clients have more queries, a FAQ section provides answers, and a chat tool is also accessible.

As part of Hiver’s referral program, you’ll receive exclusive gifts and goodies to help spread the word about Hiver. When your friends register or phone Hiver, you will be awarded up to $350.

Hiver uses multi-step incentives. They are in the form of Amazon gift cards. They reward sales and referrals of eligible prospects. When consumers refer enough good prospects, they may earn prizes like a Kindle or an iPhone. They can do this through an excellent tiered system.

  • Commission rate: Up to $350
  • Cookie duration: 2 days
  • Payment methods: Stripe
  • Products/services: Customer service solution integrating with Gmail to help teams collaborate and manage email inquiries

IT Solutions, Inc.

IT Solutions, Inc. is a full-service IT firm that primarily works with small and medium-sized businesses in Philadelphia and nearby regions. They engage in referral marketing, making it the cornerstone of their marketing plan.

IT Solutions, Inc., like the other firms mentioned above, makes the enrollment procedure simple and fast.

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Their method is effective because it is plain, uncomplicated, and incredibly appealing. The organization is open about requesting referrals and clearly declares that every referral partner will get $2,000 in IT Solutions, Inc. services for each new enrollment.

Similarly, the firm that the recommended company joins up with will get $2,000 in services.

The referral companion will receive a $250 Amazon gift card as a personal reward. The sign-up procedure is very straightforward. The participant must provide their suggested company’s contact information.

Consequently, IT Solutions Inc. has grown rapidly and received several honors. They are in the top one percent of all Microsoft partners and have been one of the Inc. 5000’s fastest-growing firms for nine years.

  • Commission rate: $2,000 for your company
  • Cookie duration: Revealed after successfully registering
  • Payment methods: Revealed when registering
  • Products/services: Computer service and support, network installation, and VoIP phone services


FreeAgent is an easy-to-use accounting software. Small UK companies and landlords use it. It is also for their bookkeepers and accountants. Their award-winning software helps over 150,000 clients. It lets them streamline their everyday tasks and see their finances clearly. This allows them to focus on their passion projects.

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This small company accounting software provides a great referral program to its direct users. A FreeAgent user recommends someone. The person signs up for premium service. Both the new client and the referrer earn a 10% discount.

This discount is distinguished because it is valid for the duration of both clients’ stays with the organization.

However, how can FreeAgent motivate users to recommend others when the referral bonus is a recurring discount? Customers may stack the discount. They get an extra 10% off their membership for each subsequent referral who stays enrolled. This implies that every client introducing 10 new customers may use FreeAgent for free.

It’s simple to see why FreeAgent’s program reached our list of the top examples of B2B referral programs with a reward like this! And the pot becomes more sweeter.

Once a consumer has made ten successful recommendations. They are entitled to receive a commission for referring others. In other words, people may become FreeAgent affiliates or partners. They earn money while advocating.

  • Commission rate: 10% off your subscriptions
  • Cookie duration: 30 days
  • Payment methods: Tyl, Stripe, GoCardless and PayPal
  • Products/services: Accounting software and services


Blackbaud is a software and service company. It became well-known in fundraising and with non-profits. Their brand is about “giving back.” They’ve built that idea into their referral program.

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Creating relationships via Blackbaud’s Champions Hub network is the first step. It’s the way to earn reward points and become a Blackbaud Champion.

They reward users for building these connections with a diverse rewards catalog. You can exchange points for many items. These include product discounts, event invitations, iPads, gift cards, and more.

Blackbaud is an excellent example of providing various incentives to all individuals. Like IT Solutions, Inc. You just need to access their referral homepage and fill in two text fields to sign up.

Blackbaud is also reaping the benefits. They still cooperate with Microsoft. They are also growing this cooperation. The goal is to revolutionize the non-profit industry. It seems that spreading the word pays benefits.

  • Commission rate: 10% off your subscriptions
  • Cookie duration: 30 days
  • Payment methods: Tyl, Stripe, GoCardless and PayPal
  • Products/services: Accounting software and services

Zoho Mail

Zoho is a company founded in India that operates worldwide. Its main offices have been in Pleasanton, California, and Chennai, India, since 1996. Tony Thomas and Sridhar Vembu established it.

Zoho is a rather good CRM tool despite the fact that its website seems to be from the 1990s. It may be used for various purposes, including sending secure business emails and managing funds using the Books function.

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Every eligible registration will be awarded an immediate $3 Zoho Wallet credit! Once your partner becomes a paying client, you will get 15% of his or her membership charge in Zoho Wallet credits for a whole year.

After signing up, your referrals will get $100 in credits. They can use the credits to buy a new Zoho app. You will receive Wallet credits for each eligible sale when your referral has been a paying Zoho client for 60 days.

You will earn incentives depending on the customer’s selected subscription plan. If your referral signs up for an annual plan, you can claim the incentive for the whole year. If your friend signs up for a monthly plan, you will be qualified to earn the incentive on a monthly basis for one year from the approved sale date.

  • Commission rate: $3 for every signup
  • Cookie duration: 60 days
  • Payment methods: Credit card, debit card, bank account and PayPal account
  • Products/services: Business email hosting

What is A B2B Referral Program?

A business-to-business (B2B) referral program is an agreement. In it, your company pays another company or person to encourage their business clients to use your goods or services. Reaching new clients comes down to using trust and connections. They would not have found you otherwise.

Recent research shows that B2B referral systems are increasing. Organizations recognize the great value of trustworthy recommendations. A referral program lets B2B marketers and salespeople enter the $21.1 billion global influencer market. It allows them to meet their customers where they are.

The word-of-mouth economy has boundless potential for impact and growth. As its rapid rise suggests, it seems to be here to stay.

Why Should You Have A B2B Referral Program?

Let’s take a look at why your company must embrace referral marketing. A great B2B referral marketing program lets you reward your existing customers. They get rewarded for bringing in new clients. This is better than wasting money on ads that can be hit or miss.

It is a low customer acquisition cost marketing channel  

Referral programs are an extremely cost-effective client acquisition method for B2B companies. They use existing customer networks to draw in new leads. This saves time and money compared to paid ads or outbound marketing.

You can access many high-quality leads by rewarding loyal clients, partners, and internal teams. They share your values. There is less need for long lead qualifying. This is because recommended prospects are more likely to be sincere. They are interested in the goods or services provided.

It generates customers with high lifetime value (LTV)

Converted referral leads often have greater lifetime values. Customers, employees, and partners are more connected and feel more connected to your business when you allow them to recommend others they trust and compensate them for it.

Referrals also give someone a sense of “in”. They increase the chance that they will stay as devoted, long-term customers.

B2B referral programs provide high-intent chances

Referral programs are an effective source of high-intent opportunities for B2B enterprises. A happy customer or partner suggests a potential client. They validate your brand’s authenticity and worth. This makes the client trust you.

Referred prospects shorten the time and effort needed to conclude agreements. They do this by bringing confidence and curiosity into the sales cycle.

Convert Prospects and Customers into Lifelong Advocates

You must consider how to incentivize your partners to introduce fresh prospects. You can look beyond the people you deal with daily. You can evaluate their customer success and sales teams.

Moreover, you must keep your referral program public and accessible for those organizations to find. They will be motivated to suggest customers to your company.

Suppose your partner’s account executive is in the sales process. They find out a potential customer is interested in your service. They will be thrilled to suggest your company using their referral link. They’ll earn a reward if the prospect schedules a demo.

What Makes a Successful B2B Referral Program?

A successful B2B referral program consists of numerous critical components and techniques that efficiently leverage existing connections, reward participation, and create measurable outcomes. The following are the key components that influence the success of a B2B referral program:

Specify your objectives and measurements

Before you start your referral program, knowing what you want to do and how to measure it is key. Do you want more referrals? Do you want better ones? Or do you want more to convert?

How will you monitor and reward referrers and recommended customer base? What is your desired return on investment (ROI) for your referral program? With these goals and KPIs, you can make, execute, and improve your referral program.

Divide up and concentrate on your referrers

Not all of your clients or potential clients will be likely to recommend your company to others. Referrers should be categorized and targeted according to their traits, actions, and inclination.

For instance, you may use factors like industry and purchase frequency. Also, engagement, customer happiness, and your loyal customer. Use these to find your most important referrers. Surveys, comments, and interviews may also be used. They find what encourages people to refer others. They also reveal the obstacles people encounter.

Offer rewards that are relevant to your audience

Offering rewards to recommended consumers and referrers is crucial to determining the Offering rewards to recommended consumers and referrers is vital. It helps to determine how well your referral program works. You must provide incentives appropriate to your target audience’s requirements, interests, and preferences.

For instance, you may offer your referrers and recommended clients gifts or cash. You could also offer certificates, discounts, or free trials. Non-monetary rewards like acknowledgment, access, or education are also viable options. However, ensuring your incentives are appealing, relevant, and simple is crucial.

Make it simple and valuable to refer

Another thing affects your referral program’s effectiveness. It’s how simple and easy the referral process is. You must make it easy for the people you recommend to spread the word about your company. They will spread it to their networks.

Email templates, social buttons, and landing sites are examples. Using them may help with referrals. They also include your referral code. You can make your CRM system, website, or app easier to see and use. You can do this by adding your referral program to them. The simpler and more straightforward it is to recommend, the more referrals you’ll get.

Keep in touch and catch up with the referred customers 

It is the last strategy. But, it is no less critical. You must keep in touch and follow up with your referrers and their recommended clients. This is key to improving your B2B referral program. You must keep them informed, involved, and valued throughout the recommendation process.

For instance, you may thank them, remember them, tell them, or get feedback via phone calls, emails, or SMS. You may also share advice, testimonials, and anecdotes. You can share them on social media, blogs, and newsletters. Trust, devotion, and advocacy may come from keeping in touch. You should follow up with both your referral sources and your suggested consumers.


  • How can I create a referral program?

Developing a referral program is a multi-step process. First, you need to identify your aims and target audience. Next, provide explicit incentives and rewards. Next, you must create an effective communication plan and referral mechanism. You also set up systems to check performance. You adjust them often based on input and data analysis.

  • What are the best incentives for referral programs?

The best referral program rewards are tailored to your audience. They fit their requirements and motivations. Common incentives include discounts, credits, and free goods or services. They also include first and exclusive access. They can also be cash prizes. You should choose good-looking rewards. They should be easy to understand and valuable to new and existing clients.

  • What is the best way to ask for a referral?

Encouraging your clients or contacts to recommend others is the best strategy. It’s for asking for referrals. You can begin by offering outstanding goods or services and developing solid connections. After that, you should gently ask for recommendations at the right times. Emphasize the benefits for the recommender and the person they suggested.

  • What are the different types of customer referral programs?

There are various referral programs to test out, ranging from giveaways to product upgrades. These programs include customer loyalty tiers and referral discounts. They also include product upgrades, as well as partner and influencer programs. These upgrades will make your referees feel appreciated and special. Most importantly, they will be rewarded for their advocacy.


Hopefully, the examples above demonstrate how a fascinating referral marketing program may boost the momentum of a B2B firm’s signup process. If done correctly, you will eliminate unnecessary sales and marketing approaches while saving money on advertising.

Simply remember the fundamentals: strive to deliver the best customer service possible. This is essential to generating consumer enthusiasm for promoting your business and ensuring the success of your referral program.

Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.