Top 40 Best Beauty Affiliate Programs in 2025

People never stop wanting to look their best, which keeps the demand for beauty products high. According to Statista, global beauty industry revenue is set to increase by nearly $130 million by 2028.

With so much money being spent, it’s no surprise that affiliate marketers are drawn to the beauty sector!

To get you started, we’ve gathered the 40 best beauty affiliate programs, from famous brands to niche favorites.

We’ve also dived deeper into specific niches in the beauty industry to find the best programs, such as Makeup, Skincare, Perfume, Nail, and Hair products. Check them out if you’re interested.

Later on, we’ll provide merchants with useful practices for their beauty affiliate campaigns.

TL;DR

We’ve gathered some data from top beauty affiliate programs. 5-12% commission works for makeup, while 8-20% is better for skincare and haircare. Luxury beauty brands stick to 5-10%, as the high prices still give affiliates good earnings.

• Mac Cosmetics (Commission: 10%, Cookie: 7 days)
• Fenty Beauty (Commission: 6.4%, Cookie: 7 days)
• Obagi (Commission: 40%, Cookie: 30 days)
• Jo Malone (Commission: 5%, Cookie: 7 days)
• Tréskin (Commission: 15-35%)
• Dior (Commission: 8%, Cookie: 7 days)
• Mysteek Naturals (Commission: 15%, Cookie: 15 days)
• Sally Beauty (Commission: 1%, Cookie: 15 days)
• Kiehl’s (Commission: 8%, Cookie: 30 days)
• Foreo (Commission: 2-15%, Cookie: 60 days)

Affiliates and influencers are the best ones to bring your brand to a wider audience. All you need is an appealing affiliate program to encourage their marketing efforts. Keep reading for valuable tips on enhancing your beauty affiliate program.

• One crucial factor is offering competitive commission rates to attract more affiliates.
• You can also use email marketing to invite potential affiliates, especially loyal customers who already love your products.
• Next, it’s necessary to allow affiliates to monitor their performance. Thereby, they can adjust their strategies and enhance their promotions.
• And remember, timely payments are key. Affiliates need prompt commissions to stay motivated and keep promoting your products.

Affiliate software like UpPromote makes it easy to manage all these tasks. Our solution also helps you set more advanced commissions and motivate affiliates with incentives & bonuses. With a user-friendly design and 24/7 customer support, you can efficiently handle your campaign without any trouble.

40 Highest-paying Cosmetic And Beauty Affiliate Programs 

Finding the best affiliate programs in the cosmetics niche? Check out this table to see the top brands:

1. Mac Cosmetics

Mac Cosmetics is a legendary makeup brand with its famous Ruby Woo Lipstick. Mac offers over 100 beauty products for all ages, all shades, and all genders.

Mac Cosmetics affiliate program is managed through Flex Offers. The company pays affiliates a 10% commission rate for each successful order.

Their program has a cookie duration of 7 days, meaning approved referrals will be counted within a week.

2. Fenty Beauty

Fenty Beauty is a leading cosmetics brand founded by famous singer – Rihanna. Their collections focus on traditionally hard-to-match skin tones, providing a long-lasting foundation on your skin.

The Fenty Beauty affiliate program offers a commission rate of 6.4% for affiliates. The cookie duration is only 7 days for your referrals to be credited.

For better promotion, Fenty Beauty provides exclusive e-gift cards that can only be purchased through online links. They also offer special offers and sales to boost audience engagement.

3. Obagi

Obagi is trusted in the skincare industry for their highly moisturizing and anti-aging skincare products. For more than 35 years, Obagi has researched effective creams, retinoids, serums, and more.

When joining the Obagi affiliate program, you can earn up to 40% commission per sale. The cookie duration is 30 days from the customer’s first click.

Obagi will help you attract more referrals by creating banners and logos. Their trademarks will make your affiliate link more trustworthy and work effectively.

4. Jo Malone

Jo Malone is a famous British fragrance and lifestyle brand that creates the rarest perfume scents in the industry. Their products contain unexpected ingredients from nature, such as pomegranate, mandarin, or tokka beans.

The brand runs their global affiliate program through FlexOffers. They pay a 5% commission rate per sale for their affiliates.

The cookie duration of the Jo Malone affiliate program lasts only 7 days. This means your followers need to make a purchase within a week for you to earn a commission.

5. Tréskin

Tréskin created a food-grade collection of nutrition supplements for skin and hair. Their products enhance your beauty from the inside with gluten and paraben-free.

The Tréskin affiliate program is run by UpPromote. They give out commission rates depending on order value:

• 15% for $0-$249.99 in customer sales
• 20% for $250-$499.99 in customer sales
• 25% for $500-$1499.99 in customer sales
• 35% for $1500+ in customer sales

Tréskin will pay the approved commission monthly, but you need a $50 payment threshold to receive a payout. They provide a collection of images and videos along with other business resources to help affiliates promote.

6. Dior

Dior Beauty is the distributor of luxury beauty products from the house of Dior. Their full range of beauty products includes lipstick, foundation, fragrances, and skincare niche.

The Dior Beauty affiliate program is powered by FlexOffers. Their commission rate is from 3.2% to 6.4% for each sale, and the cookie duration is 10 days.

The commission fees will be processed within 15 to 30 days after the end of the month. You need a €50 payment threshold to receive your monthly payout.

7. Mysteek Naturals

Looking for non-harsh chemical hair care? Mysteek Naturals is the best choice, with handmade hair paint in over 12 vibrant colors.

Mysteek Naturals affiliate program, managed through UpPromote, pays affiliates a 15% commission rate. This means you can earn up to 15% on total referral sales. The cookie duration has a 15-day tracking period.

Affiliates will receive coupon codes to promote Mysteek Naturals products which will make the offers more appealing to their followers.

8. Sally Beauty

Sally Beauty is among the largest beauty products distributors in the world. They are the retailer of more than 6,000 products in hair, makeup and skincare products from famous brands on the market.

Their cosmetic affiliate program is powered by CJ Affiliate. They pay affiliates a 15% commission and offer a 15-day cookie duration.

Upon approval, you’ll have access to unique discount codes and coupons to make your promotions more enticing. You can also put Sally Beauty’s logo in your content to gain more trust.

9. Kiehl’s

Kiehl’s has been in the skincare and beauty industry for over 170 years with their famous Dermatologist Solutions collection. They focus on providing top-quality products with ultra-hydrating effects for the skin.

Kiehl’s affiliate program offers up to an 8% commission rate for every sale through an affiliate link. The cookie duration is 30 days, which means you can earn approved referral sales within one month.

Kiehl’s regularly updates their product feed with the latest launches. To support affiliates in promotion, Kiehl’s gives out unique coupons and promotional codes.

10. Foreo

Foreo is the pioneer of silicone sonic toothbrushes and smart facial cleansing. They are known for their diverse beauty-tech products, including LED masks, micro-foam cleansers, and more.

Foreo affiliate program pays from a 2% base commission to 15% for affiliates. The cookie duration is up to 60 days, which could help enhance your earning potential through affiliate links.

When joining the Foreo affiliate program, affiliates have access to exclusive offers, various banners, and creatives. Foreo also has a dedicated account manager who offers affiliates expert tips and advice.

11. Olive Young

• Commission rate: 8%
• Cookie duration: 30 days

Olive Young has led the Korean health and beauty market for over 20 years. They have more than 1,200 stores in Korea and deliver beauty items to over 150 countries.

12. IMAGE Skincare

• Commission rate: 12%
• Cookie duration: 45 days

IMAGE Skincare only provides clinical-approved skincare products that have actual results on our skin. IMAGE also creates a skincare routine for customers using their products.

13. Paula’s Choice

• Commission rate: 7%
• Cookie duration: 30 days

Top dermatologists recommend Paula’s Choice products for their research-based effect on the skin. Their collections are produced with scientifically backed ingredients and a no-BS approach to skin care.

14. Dermstore

• Commission rate: 15%
• Cookie duration: 30 days

Dermstore is an official online retailer offering genuine skincare and cosmetic products. The store features popular beauty brands like Paula’s Choice, RMS Beauty, La Roshe-Posay, and more.

15. SkinStore

• Commission rate: 15%
• Cookie duration: 30 days

SkinStore is among the most trustworthy retailers in the beauty industry. They are the authorized distributor of more than 350 famous cosmetics brands with up to 16,000 products.

16. L’Occitane

• Commission rate: 10%
• Cookie duration: 30 days

L’Occitane produces sustainable beauty products that could both protect our skin and the environment. Their diverse collections range from skincare and body to haircare.

17. Era Beauty

• Commission rate: 20%
• Cookie duration: Not mentioned

Looking for aerosol spray products? Era Beauty Cosmetics is the first brand to develop an aerosol cosmetics line with aerosol brushes and more for you to discover.

19. Mineral Fusion

• Commission rate: 5%
• Cookie duration: Not mentioned

Mineral Fusion’s mission is to deliver natural, vegan ingredients to your skincare routine. Therefore, their nail and beauty products are hypoallergenic and gentle on our bodies.

20. Straight My Teeth

• Commission rate: 5%
• Cookie duration: 30 days

Straight My Teeth offers affordable invisible aligners that help you have the prettiest smile and enhance your overall beauty. Their plastic aligners are BPA-free and medically approved.

21. Rael

• Commission rate: 3%
• Cookie duration: 7 days

Rael focuses on providing beauty products during menstruation. Their diverse, all-natural collections of self-care products will support you in every phase of your period.

22. Glossier

• Commission rate: 4%
• Cookie duration: 7 days

Glossier beauty products are inspired by real people – their customers. Their approach to our skin is “Skincare first, Makeup second”, which means enhancing your skin’s health before providing beautiful makeup.

23. Cult Beauty

• Commission rate: 15%
• Cookie duration: 30 days

Cult Beauty is an online beauty store that sells cosmetics and specializes in independent brands. Their website lists every product review and ingredient so you can choose the best products for you.

24. Escentual

• Commission rate: 7.5%
• Cookie duration: 30 days

Escentual is a UK independent retailer of more than 6,500 beauty and haircare products. With over 20 years in the industry, they have offered the most luxurious beauty brands for their customers.

25. Boots

• Commission rate: 2%
• Cookie duration: 14 days

Boots is among the best cosmetics retailers in the UK, offering a massive range of health and beauty products. These include Beauty Care, Premium Beauty, Electrical Beauty, and more.

26. Lookfantastic

• Commission rate: 6%
• Cookie duration: 30 days

Lookfantastic is one of the first online beauty retailers in the UK since 1996. They have an extensive collection of 22,000 beauty products from every brand that you’re looking for.

27. Space NK

• Commission rate: 2-7%
• Cookie duration: 30 days

Space NK only sells luxurious beauty products, especially hard-to-find products for their customers. They have more than 100 stores in the UK and the US with products from famous brands, such as Diptyque, By Terry and NARS.

28. First Aid Beauty

• Commission rate: 5%
• Cookie duration: 30 days

First Aid Beauty delivers various beauty and skincare products, from daily essentials to fast-acting treatments for skin emergencies. Their products all have problem-solving formulas suitable for every skin type.

29. Giorgio Armani Beauty

• Commission rate: 2%
• Cookie duration: 30 days

Giorgio Armani Beauty is an Italian luxury beauty brand that offers products with exceptional lightness, hold, and comfort. They have luxury fragrances, makeup, gifts, and skincare for both women and men with expert tips.

30. Focallure

• Commission rate: 15-25%
• Cookie duration: 30 days

Focallure is an affordable makeup brand dedicated to lightening makeup. Their products are dazzling and luminous, bringing sparkle to your skin.

31. Camera Ready Cosmetics

• Commission rate: 10%
• Cookie duration: Not mentioned

Camera Ready Cosmetics is where professional makeup artists can find beauty and kit essentials. Not only providing makeup products, they also sell high-quality tools.

32. BioRepublic

• Commission rate: 20%
• Cookie duration: Not mentioned

BioRepublic is famous for their seasonal skincare products. They believe that skincare needs to be adjusted and changed every season to achieve the best results.

33. Alpyn Beauty

• Commission rate: 10%
• Cookie duration: 30 days

Alpyn Beauty products are made from hand-harvested wild plants. They are the first brand to produce skincare products with these wild ingredients that are clinically approved.

34. Aloisia Beauty

• Commission rate: 12%
• Cookie duration: 60 days

Aloisia Beauty is a well-known skincare brand inspired by Koreans’ glowing, nurtured, healthy skin. Their products are cruelty-free and have balanced formulas for every skin type.

35. Beauty Vaulte

• Commission rate: 20%
• Cookie duration: Not mentioned

Beauty Vaulte is a highly pigmented makeup brand. Their collection ranges from eyelashes, highlighters, lipliners, and liquid lipsticks.

36. BK Beauty

• Commission rate: 15%
• Cookie duration: Not mentioned

BK Beauty designs makeup products and tools that deliver a luxurious experience to your skin. You can purchase every makeup tool in their shops, and they offer various choices at an affordable price.

37. Estee Lauder

• Commission rate: 10%
• Cookie duration: Not mentioned

Estee Lauder is where you can find high-performance skincare and beauty products. Most beauty bloggers trust them for their skincare ingredients and award-winning formulas.

38. ILIA Beauty

• Commission rate: 10%
• Cookie duration: 30 days

ILIA Beauty believes that skincare and makeup are one. They combine these two into 2-in-1 products that protect your skin while wearing makeup.

39. Caire Beauty

• Commission rate: 12%
• Cookie duration: Not mentioned

Caire Beauty products are for middle-aged women, 40 to 65. This innovative brand offers a wide selection of serums and creams designed to prevent aging skin.

40. Yves Rocher

• Commission rate: 6-8%
• Cookie duration: 30 days

Yves Rocher offers 800 plant-based cosmetic products. Not only beauty products, they also provide haircare, footcare, and handcare products.

How to Launch an Affiliate Program for Beauty Brands on Shopify

The beauty industry is one of the fastest-growing markets in the world, with millions of people investing daily in skincare, makeup, and personal care products.

By 2025, the global beauty & personal care market is projected to generate over $677 billion in revenue (Statista).

But with competition fierce and ad costs rising, beauty brands on Shopify need smarter ways to stand out and earn customer trust.

That’s exactly where affiliates shine.

From beauty bloggers and YouTubers to TikTok creators, affiliates create authentic content, share genuine experiences, and recommend products they truly love. Their voices help shoppers feel confident in their purchase decisions – something traditional ads can’t match.

For beauty eCommerce brands, affiliate marketing offers a cost-effective way to reach the right audience while building lasting trust.

In the next section, we’ll walk you through everything you need to know to launch your own beauty affiliate program.

Find the ideal management tool for your beauty affiliate program

Shopify doesn’t have a built-in affiliate management system. That means you’ll need to set up your beauty affiliate program yourself or use a third-party solution to handle it.

By running the program yourself, you can save money by avoiding third-party fees.

However, it can also eat up a lot of time and increase the risk of errors, such as miscalculating commissions or misreporting sales performance.

So, you can use a trusted affiliate management platform like UpPromote to simplify the process.

With real-time tracking and in-depth performance reports, UpPromote allows you to save management time, avoid errors, and focus on scaling your program effectively.

You can also keep affiliates motivated with commission tiers, exclusive coupons, and performance bonuses.

Moreover, there’s no risk to try. UpPromote’s free plan gives you everything you need to launch your affiliate program without any upfront cost.

Create an attractive commission structure

The commission rate is the first thing beauty influencers and content creators consider when choosing an affiliate program. So, you should offer a competitive commission to catch their attention.

A good reward shows that you appreciate their effort and motivates them to promote your beauty brand.

If you’re not sure what rate to pick, take a look at the insights below.

We’ve worked with many Shopify beauty brands and studied 240 other stores to bring you helpful data.

If you’re selling makeup products, we recommend setting your affiliate commission between 5% and 12%.

Our merchant, Kess Berlin, chose a 10% rate for their affiliate program. With an average order value of roughly $43, affiliates can expect to earn about $4 per successful referral.

For skincare and haircare products, we think you should set your affiliate commission somewhere between 8% and 20%.

One of our merchants initially set their commission rate at 5% and recruited only 8 affiliates. After raising the rate to 15%, they attracted 18 new affiliates over the next two months.

Luxury beauty brands often commission rates between 5% and 10%. While the rate may seem modest, the high price point of these products still gives affiliates attractive earning potential.

For example, Jo Malone sells their luxury candles at $540. With a 5% commission, affiliates can earn $27 for each sale they refer.

Choose an effective cookie duration

Choosing an effective cookie duration is important to support affiliates in earning commissions fairly.

Many beauty shoppers take their time, often spending days or weeks deciding before buying a product.

Based on our research, we have put together recommendations to help you determine the ideal referral window for your beauty affiliate program.

• Skincare & Haircare: 30 days

Most skincare and haircare sellers choose a 30-day cookie duration for their affiliate programs.

From our conversations with the beauty brands we support, we’ve found that customers often take 7–30 days to make a purchase. They spend that time comparing products, reading reviews, and checking ingredients.

• Makeup: 7-14 days

If your brand sells makeup products, a 7- to 14-day cookie is enough to capture quick purchases and fairly credit your affiliates.

Many beauty brands say their customers often buy makeup on impulse or after a quick review. This is different from skincare or haircare, where shoppers usually take days to compare options.

• Luxury items: 45-60 days

For high-end items, customers usually spend more time researching, comparing options, and reading reviews before purchasing. That’s why we recommend a cookie window of 45 to 60 days.

One LED therapy device brand we worked with found that their average research-to-purchase cycle was 42 days. After extending their cookie duration to 60 days, their affiliates said they felt more rewarded and motivated to promote the products.

Find the perfect affiliates for your beauty affiliate program

With the right beauty affiliates, you can effectively bring your products to an engaged audience passionate about skincare and cosmetics. The more trusted your affiliates are, the greater your chances of driving meaningful sales.

Identify your ideal affiliates

The first step in recruiting the right affiliate is to identify exactly who you’re looking for.

Let’s picture yourself as a new beauty brand with a small budget, mainly selling vegan sunscreen cream.

In this case, you should find beauty creators and influencers on platforms like TikTok, YouTube, and Instagram to promote your products.

Affiliates on these platforms are great at starting beauty trends that everyone wants to try. It’s an easy way to catch the attention of FOMO-driven shoppers.

We recommend you partner with micro-influencers. These creators often have engagement rates between 5–10%, higher than the 1–3% average seen with macro influencers.

We’ve discovered some influencers in the vegan makeup niche. You can review them to see if they align with your brand:

• @_kellygooch (41.2K followers)
• @evelina.forsell (165K followers)
• @hollybethmakeup (7K followers)

Holly Beth Makeup’s Instagram profile

One easy way to find popular creators on these platforms is to use hashtags to search for posts about beauty-related content. Then, you can look for the profiles of influencers whose audience aligns with your brand and has high engagement on their posts.

You can search hashtags like:

• #BeautyInfluencer
• #MakeupArtist
• #SkincareAddict
• #CrueltyFreeBeauty
• #VeganBeauty
• #MakeupLover

In addition, you can also join niche communities on Reddit to find affiliates.

Once you sign in to Reddit, look for popular subreddits focused on the beauty niche. We’ve done the hard work and identified some top communities for you:

• VeganBeauty (36K members)
• SustainableBeauty (1.3K members)
• BeautyGuruChatter (3.1M members)
• SkincareAddiction (4.8M members)
• AseanBeauty (3.6M members)
• MakeupAddiction (7.2M members)

You can join relevant subreddits and post questions to engage the community.

For example, you might write a post like this to attract affiliates who promote vegan beauty products.

Then, wait for affiliates to respond to your posts, and review their profiles to determine if they’re a good fit for your brand.

How to approach these target affiliates?

 1. Reach out directly

Once you’ve identified your ideal affiliates, you can invite them to join your beauty affiliate program.

An engaging message can make a strong first impression for your Shopify beauty store and increase your chances of a positive response.

If you’re not sure how to write a friendly message, let’s take a look at our sample below:

Alternatively, you can reach out to them professionally through email. You can highlight the benefits of joining your affiliate program to capture their interest.

2. Create an affiliate application form

If you’re getting good traffic, an affiliate sign-up form can help you attract potential partners. It’s a simple way to connect with people who are already interested in working with your brand.

One of our merchants, Tréskin, created a clean and informative registration form that showcases all the key program details. They also customized it with their signature colors for a cohesive, professional look.

If you want to filter applicants more effectively, you can add some specific questions to your registration form. They’ll help you better understand each applicant and find the right match for your brand.

If you’re offering acne treatment products, you can ask these helpful questions:

• Do you cater to acne-prone skin and related concerns (e.g., breakouts, acne scars, oily skin)?
• What types of promotional materials work best for your audience? (e.g., banners, discount codes, videos)
• How do you plan to promote our products to your audience?
• Have you tried our products before? If yes, what’s your favorite and why?

With these questions, you’ll get a clearer picture of who aligns with your brand values, product offerings, and target audience.

For example, affiliates who focus on brightening or anti-aging may not be the best fit to promote your acne treatment products effectively.

Moreover, affiliates who have used and loved your products are more likely to create authentic and persuasive content. They can share their skincare routines and explain how your products have improved their skin.

Support your beauty affiliates with marketing resources

By providing ready-to-use creative assets, you save your affiliates the time and effort of designing their own materials. They can focus their effort more on promoting your products and connecting with their audience.

Thanks to UpPromote, Piper Blue Makeup can share high-quality photos and videos, like blush shots or eyeshadow demos, through their media gallery.

When affiliates join the program, they will gain access to ready-made resources to start their promotions right away.

Moreover, you can also give affiliates free samples so they can experience the products firsthand and share authentic reviews.

For example, Kess Berlin sends their latest blush sticks to partners like @paulaasworld (117K followers). She then tested and showcased the products in summer makeup tutorial videos and posts.

Motivate affiliates to increase sales for your Shopify beauty brand

The right reward can inspire affiliates to promote your Shopify beauty brand actively. This strategy not only helps you drive more sales but also builds stronger, long-term partnerships with your partners.

You can motivate your partner’s performance by offering higher commission rates when they reach specific promotional goals. This tiered commission structure encourages them to boost their performance and rewards their efforts accordingly.

Piper Blue uses UpPromote’s auto-tier commission tool to increase commission rates for their partners as they hit key performance milestones.

• Ambassador Program Level 1: 30% commission (entry level).
• Ambassador Program Level 2: 35% commission for sales exceeding $251.
• Ambassador Program Level 3: 40% commission for sales exceeding $1,001.
• Ambassador Program Level 4: 45% commission for sales exceeding $2,001.

Besides, showing appreciation to your beauty affiliates is a powerful way to build strong relationships. Thoughtful actions like offering personalized gifts can make them feel valued and motivated to promote your brand.

UpPromote makes rewarding affiliates simple and effective. You can send discounted products and free gifts to keep your partners engaged.

Let’s imagine you’re selling a vegan skincare product.

You can offer a 20% discount on items as a welcome present for new partners. By doing so, they can experience your brand firsthand and share their genuine feedback.

Moreover, you can also create a monthly sales milestone, such as $1,000. Affiliates who reach this goal could earn a free product bundle, which helps motivate them to drive more sales and encourages long-term loyalty.

Conclusion

Setting up a beauty affiliate program is more than just a marketing strategy. It’s an effective way to build lasting partnerships, grow your brand, and connect authentically with your audience.

With our step-by-step guide, now you have all the information you need to launch a successful affiliate program. Let’s take your first step and see how affiliate marketing can boost your brand’s success.