19 Best Children’s Clothing Affiliate Programs of 2025 & A Merchant’s Guide to Starting Your Own

The global baby clothes market is expected to hit $45.13 billion by 2025 (Statista), showing a strong consumer interest in high-quality baby apparel. If you’re a mom and dad blogger, a parenting blogger, or a lifestyle influencer, you can make some cash by promoting baby clothing items.

We’ve compiled the top 19 children’s clothing affiliate programs with key details like commission rates, cookie durations, and special promotions. Let’s choose the best match to join and start your marketing strategies today!

TL;DR

You can promote comfortable and fashionable children’s clothing to earn some extra money. Let’s take a look at our top baby clothes affiliate programs to see which one suits you best.

• Carter’s (Commission: 2%, Cookie: 14 days)
• Finn + Emma (Commission: 10%, Cookie: 30 days)
• La Coqueta Kids (Commission: 3%, Cookie: 30 days)
• Childsplay Clothing (Commission: 5%, Cookie: 30 days)
• Gerber Childrenswear (Commission: 2%, Cookie: 30 days)
• Found by Flynn (Commission: 10%, Cookie: 90 days)
• Mabel’s Labels (Commission: 10%, Cookie: 90 days)
• Lucky + Me (Commission: 10%, Cookie: 30 days)
• Babysprouts (Commission: 15%, Cookie: 30 days)
• KidsBaron (Commission: 20%, Cookie: 30 days)

Affiliate marketing allows brands to expand their reach while optimizing their marketing budget. With UpPromote affiliate software, you can set up an affiliate program in under 5 minutes. You can also easily recruit, manage affiliates and encourage them to drive sales.

Top 19 Children’s Clothing Affiliate Programs Every Mom or Dad Blogger Should Know

If you’re short on time, check the table below for a quick overview of the best kids’ clothing affiliate programs.

1. Carter’s

​Carter’s is the leading brand of baby and young children’s clothing in the United States. Shoppers will find everything from everyday clothing and seasonal collections to accessories like shoes, socks, diaper bags, and even toys.

You’ll receive a 2% commission rate on every successful sale when joining their children’s clothing affiliate program. The cookie window starts from the customer’s first click on your affiliate link and remains valid for 14 days.

The brand gives you access to their collection of colorful banners, links, and creative assets. You can also get expert guidance from their dedicated affiliate managers to optimize your promotions and boost sales.

2. Finn + Emma

Finn + Emma produces eco-friendly and sustainable baby and toddler products. Parents can find a wide range of clothing, toys, bedding, and accessories, all made from organic materials and non-toxic dyes.

The brand pays you a 10% commission for each qualified sale you drive. You may earn about $9 with an average order value of $90. The cookie remains valid for 30 days from the visitor’s initial click on your affiliate link.

Once joining their children’s clothing affiliate program, you can leverage the brand’s regularly updated banners, links, and logos to create attractive promotions. Moreover, their regularly updated data feed helps you quickly find products that match your audience’s preferences.

3. La Coqueta Kids

La Coqueta Kids designs high-quality, artisanal clothing for children aged 0 months to 10 years. Their products are crafted by skilled Spanish artisans in family-run ateliers, using time-honored techniques passed down through generations.

When joining their children’s clothing affiliate program, you can get a 3% commission on sales through your link. The cookie window is 30 days from the customer’s initial click on your affiliate link.

Their affiliate program is managed through the global affiliate marketing network Awin. By logging in to your Awin account, you can access the brand’s collection of ready-to-use creatives and affiliate links.

4. Childsplay Clothing

Childsplay Clothing sells high-end designer fashion for newborns to teenagers. Their collections come from well-known luxury labels, such as Gucci, Burberry, Dolce & Gabbana, and Versace.

Their children’s clothing affiliate program offers a 5% commission rate on each completed sale you generate. You have a full month to earn money on purchases from the customer’s initial click on your affiliate link.

The brand partners with the Rakuten Linkshare network to run their affiliate program. You can access the platform to receive visually appealing banners, text links, and product links.

5. Gerber Childrenswear

Gerber Childrenswear is a prominent supplier of infant and toddler apparel and related products. Customers can pick from an extensive range, including onesies, sleepwear, bibs, socks, and everyday essentials.

The company allows you to earn a 2% commission on each successful order made through your unique link. The cookie window starts when someone clicks on your link and remains active for 30 days.

You can join their children’s clothing affiliate program and access vibrant banners, text links, and content to create engaging promotional campaigns. Additionally, their helpful affiliate team is always on hand to assist you with clear guidance and expert support whenever you need.

6. Found by Flynn

FOUND by Flynn is an Australian-based retailer selling children’s clothing, accessories, and gifts. The brand works closely with Australian designers and small businesses to offer thoughtful and eco-friendly kids’ products.

The FOUND children’s clothing affiliate program offers a 10% commission on every completed order. You can earn approximately $9 per sale, based on an average order value of $90. The cookie window will stay valid for just 15 days after the visitor’s initial click on your link.

The brand pays your commission through PayPal when your balance reaches a minimum amount of $10. You can utilize the brand’s pre-designed banners and links to attract potential customers and encourage more sales.

7. Mabel’s Labels

Mabel’s Labels designs custom name labels and tags for kids’ clothing, shoes, and other belongings. Their products are durable, waterproof, dishwasher-safe, microwave-safe, and UV-resistant to ensure long-lasting use and convenience.

You may earn up to 10% commission on all successful purchases through your affiliate link. The brand gives you a 90-day cookie period to earn money on successful orders.

Once your application is approved, you’ll gain full access to promotional links, logos, and banners in their children’s clothing affiliate program. Their weekly newsletters will also keep you updated with the latest promotions and program changes.

8. Lucky + Me

Lucky + Me produces high-quality, comfortable underwear, leggings, socks, and activewear for boys and girls. Their products are made from soft, breathable fabrics like organic cotton and modal blends to ensure a perfect fit and all-day comfort for children.

As a partner of the Lucky + Me children’s clothing affiliate program, you’ll earn a 10% commission on every qualified sale, with the opportunity to boost your commission to 20% based on your performance. The cookie window will remain active for 30 days from the visitor’s first click on your link.

The brand uses the reliable affiliate software UpPromote to manage their program. You can offer your audience a 10% site-wide discount when they make a purchase through your affiliate link.

9. Babysprouts

Babysprouts helps parents find sustainable and stylish apparel for babies and young children. Their items are soft, simple, and easy to wear, aligning with modern children’s fashion trends.

By becoming a Babysprouts affiliate, you will receive a competitive commission of 15% for all approved orders. That means you can get $15 per sale with the $100+ average order size. They give you 30 days from the customer’s first visit to your link to earn extra money.

The brand teams up with the Avantlink network to manage their affiliate program. By joining their children’s clothing affiliate program, you can utilize their banners and text ads to create eye-catching promotions to engage your audience.

10. KidsBaron

KidsBaron manufactures children’s educational toys, creative play kits, stylish clothing, and essential baby items. Customers will also find valuable parenting guides and courses covering key topics like sleep training, tantrum management, and breastfeeding support.

When joining the KidsBaron children’s clothing affiliate program, you can enjoy a 20% commission rate on every successful sale. You have a month to earn money on purchases from the visitor’s initial click on your affiliate link.

The brand pays your commission through PayPal for a safe and convenient transaction. You can access their user-friendly tracking dashboard to check your promotional results whenever you want.

11. Old Navy

• Commission: 2%
• Cookie duration: 1 day

Old Navy offers clothing for men, women, and children, footwear, activewear, and accessories. Customers can shop at over 1,100 Old Navy stores worldwide or easily browse their online store and mobile app for exclusive deals and home delivery.

12. Petite Maison Kids

• Commission: 10%
• Cookie duration: 30 days

Petite Maison Kids provides high-quality, elegant clothing for children aged newborn to 10 years. They create their products in small batches to maintain the uniqueness and individuality of each item.

13. The Children’s Place

• Commission: 0.8%
• Cookie duration: 15 days

The Children’s Place is a leading American retailer of children’s clothing for newborns to pre-teens. Their products are available under several brands, including The Children’s Place, Gymboree, Sugar & Jade, and PJ Place.

14. Janie and Jack

• Commission: 2%
• Cookie duration: 7 days

Janie and Jack sells luxury clothing for newborns up to 24 months and stylish apparel for boys and girls up to 18 years old. They create timeless designs with modern touches and seasonal themes, such as florals, nautical prints, and playful patterns on their classic pieces.

15. Tea Collection

• Commission: 8%
• Cookie duration: 30 days

Tea Collection draws inspiration from global cultures to create unique, high-quality apparel for kids. They offer a diverse collection of dresses, outerwear, sleepwear, and accessories for both boys and girls.

16. Young Days

• Commission: 10%
• Cookie duration: 30 days

Young Days creates a curated collection of gender-neutral, mix-and-match basics for children aged 0-5. Parents can purchase their bundles in various sizes and colors and enjoy a 10% discount on the total price.

17. Bonds

• Commission: 6%
• Cookie duration: 30 days

Along with men’s and women’s clothes, Bonds sells comfortable and stylish apparel for kids and babies. Customers can visit their website to explore frequently updated seasonal offers and discounts on various items.

18. Mamas & Papas

• Commission: 5%
• Cookie duration: 30 days

Mamas & Papas is a well-known UK-based nursery brand and manufacturer. Customers can shop for high-quality baby prams, pushchairs, nursery furniture, clothing, and maternity wear.

19. Lighthouse Kids Co

• Commission: 5%
• Cookie duration: 30 days

Lighthouse Kids Co sells high-quality reusable cloth diapers for babies and toddlers. Their products are made with OEKO-Tex-certified fabrics to prioritize both baby safety and environmental sustainability.

How to create an affiliate program for your children’s clothing brand on Shopify?

Selling children’s clothing on Shopify is a lot of fun. The market is always growing because parents are constantly searching for cute, durable, and comfortable outfits for their kids.

But let’s be honest, it’s also a very crowded market. Trying to stand out against big stores and other online boutiques can be tough.

So, where do parents go when they’re really looking for the best new outfits?

They turn to people they trust. They follow mommy bloggers on Instagram, watch parenting YouTubers, and read reviews from other parents who know what they’re talking about.

Now, what if you could officially partner with these trusted voices and have them become your brand’s biggest cheerleaders? That’s exactly what affiliate marketing is.

It’s a simple deal: Affiliates promote your adorable clothes. Every time someone makes a purchase through their special link, you pay them a small commission.

It’s one of the best ways to grow your Shopify brand, as you’re working with people who love kids’ fashion and have an audience that listens to them.

If you’re a brand curious about setting this up, you’ve come to the right place.

Let’s dive into how you can create a successful children’s clothing affiliate program.

Find the ideal management tool

Running an affiliate program for your children’s clothing Shopify store might sound simple, but doing it yourself is harder than you think.

The big challenge is, as your Shopify store grows, you’ll want to work with more than just affiliates. You might have a “refer-a-friend” program for your customers and special deals for big influencers.

Trying to manage all of that in different places can be a real headache. Juggling different tools is confusing and wastes a lot of time.

This is where UpPromote comes in to make your life easier.

It’s a powerful 3-in-1 solution that lets you manage all your different partners from one simple place.

You can easily create a separate program for your main affiliates, another for your customer referrals, and even a special VIP program for your top influencers.

Besides, UpPromote gives you an intuitive and clean analytics dashboard that makes it easy to see the big picture.

In one quick look, you can see all your most important stats like your total clicks, referrals, sales, and commissions. Simple charts show you exactly who your top-performing affiliates are and which items are the most popular.

Once you know who your star promoters are, you can take action right away.

You can offer an extra cash payout to celebrate a fantastic month of sales.

Moreover, UpPromote has many advanced features to optimize your affiliate program. You can experience the app with a 14-day free trial for all paid plans.

Create an attractive commission structure

A great affiliate program starts with a commission that really motivates your partners.

When affiliates earn meaningful rewards, they’ll put more effort into promoting your children’s clothing store on Shopify.

But how do you pick the right number? There’s no one-size-fits-all answer.

The best rate for your store depends on what you sell. To help you out, we looked at what over 220 other kids’ clothing brands are doing. And here’s what we found:

When you’re selling everyday basics that kids wear all the time, a commission between 5-8% is the sweet spot. 

Parents are constantly buying new bodysuits, leggings, and simple tees because kids grow so fast and play so hard!

Because these items are an easy “yes” for most parents, your affiliates will likely sell a lot of them.

Even though the percentage is smaller, all those little sales can add up to a really steady income for them.

For example, the well-known baby brand Mamas & Papas offers their partners a commission of 5%.

For your more stylish pieces, like trendy jackets or cute outfits for photos, setting the commission of 8-12% is a smart move.

They might have to create a cool video or style a whole look. A bigger commission shows them you appreciate their hard work and gets them excited to do it.

And since these clothes already have a higher price tag, you have more profit to share, making it a win-win situation.

A great example is Tea Collection. They reward their affiliates with an 8% commission for promoting their higher-priced, stylish clothes.

Now, for your fanciest, most expensive outfits, offering a big commission of 10-15% is the best way to go. 

When a promoter tells their followers to buy a pricey item, they are telling them, “I really believe in this brand and think it’s worth the money.” That’s a big deal and requires a lot of trust.

A high commission is the best way to thank them for that trust and makes you feel like a team. It gets your best promoters to focus on your most profitable items, and they’ll love it because just one sale can mean a big payout for them.

An example is Babysprouts, which sells high-quality bamboo clothing and gives their partners a big 15% commission.

Pick the right cookie window

Picking the right cookie window is just as important as setting commission rates.

If the window is too short, your affiliates might miss out on sales if a customer waits a few days to buy.

But if it’s too long, you might pay for sales your affiliate didn’t really influence.

The best strategy is simple: match the cookie length to how parents usually shop for your type of clothes.

Here are a few suggestions to get you started. You can use them as a guide when setting the cookie window for your affiliate program.

Everyday Kids’ Clothes: 7-14 days

When parents are buying basics like onesies or pajamas, they usually decide pretty quickly.

That’s why many budget-friendly brands use shorter cookies, around 7-14 days.

For example, Carter’s uses a 14-day cookie because parents often shop quickly for basics like onesies and pajamas.

Mid-Range and Luxury Clothes: 30-45 days

For mid-range and designer children’s wear, a 30-45-day cookie is usually the best choice.

These products cost more than everyday basics, so parents don’t always buy right away.

They often take time to look at different styles, compare prices, and maybe wait for a discount or sale before making a decision.

With this cookie, you give affiliates enough time to still get credit when parents come back later to complete their purchase.

For instance, one Shopify kid’s clothing brand we work with started with a 14-day cookie.

They quickly realized their affiliates were losing out on commissions from parents who took a little longer to decide.

After extending it to 30 days, the brand saw affiliate earnings grow 20% in a single month, and their partners became far more active.

Sustainable & Eco-Friendly Clothes: 60-90 days

When it comes to organic, eco-friendly clothing, parents often spend longer researching. They want to check the materials, read reviews, and be sure it’s worth the price.

That’s why some brands set cookies up to 60-90 days. Found by Flynn, for example, gives affiliates a 90-day cookie.

This longer window gives affiliates confidence to promote the items, as they’ll still be rewarded even if parents take weeks to decide.

Select the best partners for your program

The success of your affiliate program depends on who you partner with. The right affiliates will put your products in front of the right customers, leading to more sales and better results.

Identify the right affiliates

The first step to building a great team of partners is knowing who you’re looking for. It all begins with identifying what an ideal affiliate actually looks like for your specific Shopify brand.

Since you’re selling children’s clothing, you need to find affiliates who are already talking to your ideal customers: parents, caregivers, and family-focused communities.

Parenting bloggers and influencers are a perfect example of who you should be looking for.

These creators often share parenting tips, kids’ fashion ideas, outfit inspiration, family routines, and activities for children.

Their audience trusts them and looks to them for advice. So, when an influencer recommends your clothes, their followers are much more likely to make a purchase.

Finding them is the next step, and we wanted to make it easier for you.

Here are a few popular influencers we’ve found. You can check to see if they could be great partners for your program.

• @theldnfamily (2.1M followers)
• @garzacrew (5.2M followers)
• @familiadantt (1.4M followers)

Otherwise, you can search for your ideal partners on your own.

One easy way to find them is to search for posts about family-related content on social media like TikTok, Instagram, or Facebook.

You can search hashtags like:

• #ParentingBlogger
• #MomLife / #DadLife
• #KidsFashion / #ChildrensClothing
• #FamilyVlog / #FamilyLifestyle
• #EcoFriendlyParent
• #ToddlerStyle
• #ParentingTips

Then, you can check the profiles of influencers who have an audience that aligns with your brand and whose posts receive high engagement.

In addition to social media, you can also explore Reddit or Facebook to find affiliates.

Once you sign in to Reddit, you can look for popular subreddits focused on parenting, kids’ fashion, or family life like:

• r/Parenting (8.2M members)
• r/daddit (1.9 members)
• r/toddlers (472K members)

You can join these subreddits and post questions or discussions to engage the community. Just be sure to check the rules first, as some communities don’t allow self-promotion.

Then, you should start a helpful discussion instead of just posting a link.

For example, you might write a post like this.

After you post, interested affiliates will likely comment or send you a message. You can then review their profiles and content to determine if they’re a good fit for your brand.

How to approach these target affiliates?

Once you’ve found the ideal affiliates, it’s time to invite them to join your children’s clothing affiliate program.

 1. Reach out directly

A direct and personal approach can make a powerful first impression and increase your chances of getting a positive response.

For instance, imagine you’re selling eco-friendly children’s clothing. You might write a DM like this:

Alternatively, you can reach out to potential affiliates professionally through email.

Make sure you highlight the benefits of joining your affiliate program to capture their interest.

Here’s an email template you can use:

2. Set up an affiliate signup page

An affiliate signup form is a great way to get people interested in your program, especially if your website already has good traffic.

It gives potential partners an easy way to see what you offer and join right away.

Let’s take Lucky + Me’s as an example.

They use UpPromote to build a professional affiliate sign-up form that clearly displays important program information.

They also customize the form with their brand colors to make it feel both welcoming and polished.

With UpPromote, you can fully customize your affiliate registration form. You can adjust colors, fonts, and images, upload your logo, and even add extra required fields.

Moreover, to attract affiliates who really fit your brand, you can try adding a few specific questions to your signup form.

That way, you can quickly filter and find the most suitable partners. You might ask questions such as:

• What age group of kids do you mainly create content for? (e.g., babies, toddlers, 4-8 years old)
• How do you plan to show off our kids’ clothing? (e.g., in style posts, reviews, family videos, or gift idea lists)

By understanding the age demographics of an affiliate’s audience, you can determine if their content is relevant to your Shopify brand’s offerings.

For example, if someone’s followers are mostly parents of newborns, they’d be great for promoting baby bodysuits or onesies.

In addition, asking about their promotion ideas shows you if their style fits your brand and they’re serious about promoting your items.

Provide marketing materials & tools for your affiliates

Once you’ve approved the right partners, the next step is to empower them with the tools they need to succeed.

You can use UpPromote’s Media Gallery to provide affiliates with ready-made product images and videos.

All creatives can be stored in one place, making it easy for affiliates to access, download, and start promoting right away.

You can also give affiliates ready-made posts and email templates to save them time and show them how to talk about your products.

On top of that, you can provide social media kits tailored for Instagram, TikTok, Facebook, and YouTube. It will help your partners create the most effective posts and get the best results across all channels.

Motivate your affiliates to boost sales for your Shopify brand

Motivated affiliates can make a big difference in your Shopify store’s sales. The more engaged and rewarded they feel, the harder they’ll work to promote your kids’ clothing items.

You can reward affiliates with an extra bonus when they hit specific goals, like reaching a high sales target. It gives them strong motivation to put in more effort and boost overall sales.

UpPromote makes it simple for you to create these bonuses. You can set the conditions and automatically reward affiliates when they meet the targets.

For example, you could offer an extra $25 once an affiliate hits $1,000 in sales.

Another great idea is to send your products as gifts to affiliates.

You can use these gifts to reward top performers or welcome new partners. It’s a great way to show appreciation and build stronger relationships.

It also lets affiliates try your products firsthand and create honest, authentic reviews and promotions.

With UpPromote, you can easily set up and manage these gifts. You can choose to send them a free product or offer a special discount so they can buy at a lower cost.

Conclusion

Creating an affiliate program can be a powerful way to grow your Shopify children’s clothing store. With the right strategy and tools, your affiliates can become a strong team that helps your brand reach more customers and boost sales.

Keep in mind that every brand is unique, so don’t hesitate to test, adjust, and improve your program along the way

FAQs

1) Which content converts best in this niche?

Size-and-fit explainers, “how it looks on my kid” photos (with privacy-safe framing), capsule wardrobe guides, Back-to-School lists, holiday outfit lookbooks, bundle deals, and outlet/clearance roundups.

2) What commission rates are typical in kids’ apparel?

Common CPS ranges: 5–15% for DTC stores; premium or custom/boutique brands may offer 15–25% on launches or collections. Subscription boxes or VIP clubs sometimes pay a flat bounty ($5–$20) plus CPS.

3) How do I get product samples for try-ons?

Pitch with your audience metrics, past kidswear content, and a clear content plan (e.g., lookbook + sizing guide + Reels). Many brands have PR/sample budgets for seasonal launches.

4) How do I set the right commission structure for kidswear?

Start base CPS 8–12%, add 10–20% boosters for seasonal launches or high-margin SKUs; use tiered rates (e.g., +2–5% after $X revenue/month). Offer flat bounties for new-customer acquisitions.

5) How can I recruit high-quality affiliates for kids’ apparel?

Search mom/dad bloggers, family YouTubers, teachers, daycare owners, Montessori/Homeschool creators, sustainable kidswear reviewers. Offer sampling kits and seasonal collab slots (Back-to-School, Holiday).

6) What compliance should I enforce (kids niche)?

Clear FTC disclosure policy, COPPA-aware guidelines (no data capture from kids), imagery rules (no school/location reveals), and platform-specific ad policies.

7) Do I need multi-touch attribution?

Recommended. Kidswear purchases often involve research + reminders. Use time-decay or position-based models so content partners earn fair credit even if a coupon site appears last.

8) Do programs offer SKU-level or category boosters?

Good ones do. Children’s outerwear/footwear often has higher AOV; ask for SKU/category commission boosts during season peaks.