Children’s clothing affiliate programs can be excellent sources of extra income for something you’re passionate about. After all, almost everyone has kids who want to look their best at school, parties, special events, and other gatherings.
Monetizing your interests and passions is always at the core of affiliate marketing. And since you’re focusing on a universal need, albeit for kids, earning an extra should be a cinch.
Wonder no more about which children’s clothing affiliate programs to choose because UpPromote will share 13 of the world’s best. Let’s start.
Best 13 Children’s Clothing Affiliate Programs
If you want to run your store’s affiliate program just like others, let’s give UpPromote a try. As the most favored affiliate marketing solution on Shopify, the app will help create and manage affiliate campaigns without any hassle.
Amazon Associates
Simple Joys by Carter’s, Burt’s Bees, Little Me, Hope & Henry, Gerber, and Touched by Nature are some renowned children’s apparel online shoppers can buy from Amazon.
And while not all kids clothing brands welcome affiliates, most do. Thanks to Amazon’s impressive global reach and product catalog (about 350 million and counting), you’ll have more than enough opportunities to cash in on your passion – clothing for children.
Amazon Associates earn between $100 and $20,000 monthly. And while kids apparel isn’t a big-ticket item, you still have a chance to generate enough cash for a family holiday.
Joining is easy, although the application is tedious. It’s understandable because Amazon has hundreds of product categories, and the platform wants to know which classification you like to promote. So, please show patience.
Once in, you’ll enjoy Amazon’s much-vaunted marketing support services. It’s like running a well-oiled marketing and promotions campaign with the world’s leading e-commerce platform having your back.
- Commission: 4% on children’s clothing, but can range from 1% to 20% depending on product category
- Cookie Duration: 24 hours
JANIE and JACK
JANIE and JACK is the quintessential story of following one’s passion to succeed. It’s a small design house, but no one can question JANIE and JACK’s single-minded dedication to offer only the best kids apparel in the land.
This design house recognizes individuality, even with kids. It uses fascinating story-telling elements to create fashionable and meaningful kids apparel. Although children’s fashion remains a classic, JANIE and JACK never shies from introducing modern twists.
From quilted matelassé to soft-washed linen, JANIE and JACK’s signature fabrics are sure to win over moms and dads (including grannies, grandpas, aunts, and uncles) everywhere.
Unsurprisingly. JANIE and JACK is worth affiliating with, especially for its impressive children’s clothing for boys, girls, babies, and teens.
JANIE and JACK don’t run its affiliate program. Instead, the children’s clothing brand utilizes Impact to manage its affiliates. Hence, applying as a JANIE and JACK affiliate requires creating an account with Impact.
It’s worth noting JANIE and JACK’s commission rates are 4% higher than the average rate of Amazon Associates. And the brand is niche-specific, making it easy to pick products to promote and market.
- Commission: 1-15%
- Cookie Duration: 14 days
Old Navy
Established in 1994, Old Navy is one of the world’s most trusted apparel and fashion accessories brands. It’s popular for its high-quality products that shout democracy of style.
Every shirt, pants, dress, and other clothing with the Old Navy logo has a unique story, making it more relatable to wearers globally.
Here’s the thing. Becoming an Old Navy affiliate marketer doesn’t limit you to this brand. You can also promote other children’s clothing brands under the organization, including ATHLETA, Banana Republic, and GAP.
Now, these brands have a strong and loyal following, even among kids. And that makes Old Navy a good brand to do affiliate marketing.
Here’s the real kicker!
Old Navy encourages everyone to join its affiliate program, promising easy passage and exceptional support. Don’t worry about paying nothing, although the commission percentage isn’t as attractive as other platforms.
Like JANIE and JACK, Old Navy runs its affiliate program on Impact.
- Commission: 0.8% to 1.6% per sale
- Cookie Duration: 24 hours
The Children’s Place
From whimsical children’s apparel to attention-grabbing kids’ clothing, The Children’s Place is a haven for exciting finds. The prices are within reach of ordinary families, yet the style is perfect even for well-off households.
This clothing website has everything for the family, including thematic attires for a once-in-a-lifetime family portrait. Special occasions and holidays calling for unique getup are never a concern with The Children’s Place’s impressive collection.
Unsurprisingly, many families and relatives love shopping at this virtual store. And you can monetize this observation by driving more customers to The Children’s Place.
Apply as an affiliate and get a unique The Children’s Place link you can embed in your blog, social media, or email. Each verified click grants you a respectable commission.
Like other children’s clothing affiliate programs, The Children’s Place manages affiliate marketing with a third-party platform. The good news about this brand is it’s available on Impact and Brandreward, allowing global audiences to become a The Children’s Place affiliate.
- Commission: 3.2% of approved promotional sales (US and Canada and other sales; 1.6% per sale of all other Canada purchases
- Cookie Duration: 15 days
La Coqueta Kids
Founded in 2013, La Coqueta is one of the best children’s clothing affiliate programs for kids’ fashion-lovers in 2023.
What differentiates La Coqueta from other brands is its emphasis on artisanal conceptualization, design, and craftsmanship. Most companies have machines doing the work. Not with La Coqueta!
Hence, families can expect each product to be unique. From choosing the fabric for each creation to weaving and finishing every kid’s outfit, an artisan’s expert hands and dedicated heart are at play.
It’s a designer fashion brand like no other.
That makes La Coqueta Kids easy to promote. It’s a one-of-a-kind brand, not a run-off-the-mill kind.
Every clothing families buy for their kids is an art – an artisan’s creation. And you can drive this message to your audiences and followers to increase your chances of getting a commission.
You can join La Coqueta Kids as an affiliate via AWIN, an affiliate marketplace.
- Commission: 3% per sale
- Cookie Duration: 30 days
Lucky + Me
Any parent can relate to Rochelle and Kani’s experiences as loving parents. Like everyone else, they only wanted the most comfortable clothing for their kids.
Given that almost every apparel they tried was tight and itchy, the couple embarked on a lifelong mission to free other kids of similar clothing discomforts. And thus began Lucky & Me.
Lucky & Me’s children’s undergarments have a two-pronged philosophy. First, they only use the highest-quality materials and the softest fabrics, guaranteed never to irritate children’s skin.
Second, their undergarments manufacturing processes must be people-centric while reducing carbon footprint and other unwanted environmental impacts.
You can drive these messages in your blogs, highlight them in social media posts, or create compelling arguments on email to help families and parents buy Lucky & Me children’s clothing.
Doing so gets you closer to a more substantial commission for every click that results in a sale.
- Commission: 7% per sale + $20 first-sale bonus
- Cookie Duration: 30 days
Kidizen
Kidizen is unlike other children’s clothing affiliate programs because it’s a marketplace for parents and families to buy and sell “brand-new” and “gently-used” children’s apparel and other items.
It’s a treasure trove of outgrown items other families can repurpose for their kids.
For example, babies are quick to outgrow their under-1 attire. Instead of donating such clothes or dumping them in the trash, you could post them on Kidizen and have other parents buy them for their <1-year-olds.
What’s great about such a marketing approach is the unprecedented fashion style one can get for every child developmental stage. The products aren’t brand-specific, giving rise to rare items and other collectibles.
And that’s the beauty of becoming a Kidizen affiliate. You could encourage parents to try out the platform’s products. And since there’s bound to be a one-off item on the list, you’re much closer to a 20% commission.
Kidizen pays you your earnings through your bank or PayPal account. Your website should have been active for at least half a year or with at least 5,000 followers on Instagram to join.
- Commission: 20% per sale
- Cookie Duration: 30 days
Mabel’s Labels
Established in 2003, Mabel’s Labels has been helping parents and families avoid lost kids’ items and “germy” mix-ups by offering personalized peel-and-stick labels, bottle bands, and tags.
Mabel’s Labels don’t deteriorate in the microwave or dishwasher, and you can toss your kids’ items with these labels in the laundry without worrying about them peeling off or fading.
Children love Mabel’s Labels because they come in custom icons and colors, complementing the child’s unique name. Promoting such products should be a cinch! After all, almost every parent wants their kids to stand out.
Surprisingly, Mabel’s Labels’ commission scheme is more attractive than other brands. Its three-month-long cookies are also noteworthy, giving you as much chance to earn a commission from the last verified click.
And get this! Mabel’s Labels has a dedicated affiliate management team to guide and support you in your marketing campaigns.
Application is a 48-hour wait. Promos, incentives, and bonuses await you once you’re in the program.
- Commission: Up to 10%
- Cookie Duration: 90 days
Trotters
A haven for kids 12-and-under, Trotters has been wowing families in the UK since 1990. The brainchild of Richard Ross and Sophie Mirman, Trotters covers everything from children’s apparel to toys, books, and shoes.
This children’s one-stop shop prides itself on high-quality offerings, allowing families to feel more confident and happier about their purchases. Kids are pleasantly surprised with the shopping experience, enabling them to feel part of a larger family.
And that’s what you’ll feel joining Trotters as an affiliate.
Richard and Sophie don’t look at you as instruments for growing their business. You’re their partners. And they appreciate every visitor you drive to Trotters.
So, they made it their mission to give you the correct resources to build a credible image of Trotters. Banners, links, promo codes, and other tools are available. Earning a commission is a cinch.
Like other children’s clothing affiliate programs, Trotters manages affiliates through the AWIN affiliate network. Hence, affiliate applications are also through the platform.
- Commission: 5% per sale
- Cookie Duration: 30 days
KidsBaron
KidsBaron isn’t a dedicated children’s clothing store. It’s a one-stop-shop like Trotters, offering kids and their families a bit of everything from clothes to toys, books, and one-of-a-kinds.
For example, you could get the Groot-like “dancing cactus” kids love. Or how about Thanos’ vaunted Infinity gauntlet? There’s “smiley mat” for messy eaters, colorful watches for trendy teens, and cool zip hoodies for your aspiring Avenger.
Bringing kids to KidsBaron is like opening the doors to Toy Kingdom. Families can only watch in awe as kids’ eyes brighten and widen with amazement.
And you can communicate this experience to your followers and audiences. It should boost your commission-generating activities.
KidsBaron offers the most attractive commission scheme on this list. And if 20% isn’t enough. KidsBaron promises to increase your commission by 5% if you consistently outperform your mark.
- Commission: 20% per sale; may increase to 25% depending on performance
- Cookie Duration: 30 days
Little Green Radicals
More and more parents are becoming conscious of their buying decisions’ environmental impact. It’s no longer enough that a company has a “green” label. Moms and dads research and validate a brand’s eco-friendliness before buying.
One of the most reputable and eco-friendly brands for children’s clothing is Little Green Radicals. This 2005-founded London-based organic clothing brand prides itself of being one of the UK’s first Fairtrade certification recipients for cotton.
Little Green Radicals sources its cotton materials from India, where pesticide use is rare. Not only are LGR’s raw resources eco-friendly, its labor practices are also sound. It takes care of its employees by giving them fair wages, leaves, and other benefits.
Conveying Little Green Radicals’ ecologically-sound and workforce-friendly offerings can help drum up support for this brand. Blogs, social media, and email marketing make excellent channels for communicating the brand’s philosophy and products.
Note Little Green Radicals needs about seven days to review an affiliate’s application. So, hang tight.
- Commission: Up to 10% per sale
- Cookie Duration: 89 days
Pine Apple Clothing
Pine Apple Clothing is another children’s clothing affiliate program worth trying in 2023. Unfortunately, there’s one minor hiccup!
No boys allowed! (Sort of)
This platform specializes in “feminine apparel,” emphasizing comfortable and fashionable clothing that boosts the wearer’s looks and confidence. And yes, even kids need to feel confident in their clothes.
While boys and men can join as affiliates, women would understand and appreciate Pine Apple Clothing’s design philosophies better. Communicating this message through emails, blogs, social media posts, and videos is easier with a woman providing the backstory.
Pineapple Clothing collaborates with Pepperjam affiliate network in managing affiliate partners. Hence, signing up requires creating a Pepperjam account, waiting two days for approval (or rejection), and using text links and banners to promote Pineapple Clothing once accepted.
Once accepted into the affiliate program, you’ll access a monthly newsletter and a carefully curated collection of affiliate marketing tools and resources. Promotional coupon codes and incentives are also available.
- Commission: Up to 18% per sale
- Cookie Duration: 30 days
Children Salon
Children Salon is the oldest (and most trusted) children’s clothing brand on this list. Established in 1952, this family-run Royal Turnbdrige Wells-based designer boutique features exceptionally crafted apparels for kids between 0 and 16.
From elegantly handmade dresses to thoughtfully crafted boys’ suits, there’s high-quality apparel for boys and girls everywhere. And if an artisan’s creation isn’t your thing, some established fashion brands should get your fancy.
Burberry, Dolce & Gabbana, Gucci, Young Versace, Fendi, Armani, and Roberto Cavalli are some world-renowned designer brands in Children Salon.
So, what’s your market?
Any parent or family with a knack for a posh lifestyle and luxury fashion is an excellent target for Children Salon affiliate marketing.
Joining Children Salon requires submitting a few personal details without worrying about fees. If you get accepted into the program, you’ll access a user dashboard for creating and managing links and other affiliate marketing resources.
- Commission: 4% per sale
- Cookie Duration: 30 days
How to Choose the Best Children’s Clothing Affiliate Program?
Children’s clothing affiliate programs are not as numerous as other product categories (i.e., technology, health & beauty, and home improvement). However, their specificity should help you focus on this niche and create more engaging content to encourage audiences and followers to buy such products.
But how do you pick the right one to promote?
Consider a category
Children’s clothing encompasses a wide range of products. There are boys’ outfits and girls’ wardrobes, including accessories for each gender.
You can also classify products based on children’s age groups (i.e., babies & toddlers, preschoolers, school-age, and teens).
Focus on high–quality offerings
Promoting somebody else’s creation puts the onus of building product credibility on your shoulders. You must be believable when creating a story about how good these children’s clothing is.
And the best way you can do that is by evaluating product offerings, ensuring they have exceptional quality and value.
Determine the brand’s reputation
Although consistently high-quality products are an excellent sign of company trustworthiness, you might still want to determine the affiliate program’s overall reputation.
How does it treat its affiliates, referral partners, and similar entities? Does it pay them on time? Do they provide timely support? How about marketing resources? Are these readily available? What is their average conversion rate?
Consider the commission scheme
You won’t get rich promoting children’s clothing.
Still, you’re here because you want to monetize your passion for children’s clothing. Hence, learning the affiliate program’s commission structure is a must. As a rule, the higher the percentage commission, the greater the chances of earning more.
However, you might also want to check the company’s cookie policy (reflecting how much time your referral has remaining to buy after the first click). Again, the longer the cookies, the higher the likelihood of getting a commissionable click.
Tips to Promote Children’s Clothing Affiliate Programs
Promoting children’s clothing affiliate programs isn’t different from marketing other product categories or niches. It requires drumming up enthusiasm for the product offerings, encouraging others to buy.
The beauty about this niche is you’re communicating with parents who only want the best and highest quality clothing for their kids. So, here are some tips you can incorporate in your affiliate marketing strategy.
Create engaging and highly relatable content
Children’s apparel is a $198.80-billion global industry, with experts predicting it will reach $318.34 billion by the third decade of the 21st century. These figures underscore a constantly growing market. And whenever a niche develops, you can expect people to grow thirstier of relevant content.
Share a real-life experience about a brand of children’s clothing. Highlight pain points and offer solutions, preferably one involving the product you’re promoting. Make your readers or audiences realize they’re not alone in facing kids’ apparel issues. You’re with them.
Thankfully, you have the solution in your hands ready to share. So, get that affiliate link ready in your blog.
Use newsletters and emails
Some folks don’t read blogs. But they do read newsletters and emails. It’s the same thing as writing a blog about children’s clothing, only more concise and direct-to-the-point. You can add a link in your communications and encourage your recipient to click.
Leverage your social media network
Many parents and families have a strong social media presence. You can leverage specialty groups to convey the great news about children’s clothing. It’s like “word-of-mouth” marketing, except done in the digital world.
Conclusion
Children’s clothing affiliate programs aren’t as numerous as other product niches, like technology and health & beauty. However, we cannot deny clothing’s universality unless we’re moving towards a back-to-the-caves society. Everyone dresses, including (and especially) children. Hence, promoting these products should be a breeze.
Like other product niches, promoting children’s clothing emphasizes quality and value. If you can drive home this message, there’s no doubt social media followers and blog audiences will click on your referral link and inch you closer to a more robust commission.
