FlasKap is an innovative brand that has redefined how we think about hydration. Their flagship products, the FreePour and Madic, are not your average water bottles. These bottles feature built-in wells for carrying up to nine ounces of liquids, ranging from electrolytes and supplements to spirits.
With their unique “fun button” functionality, these bottles let you mix beverages on the go, making them perfect for outdoor adventures, boating, or even daily hydration routines.
The Challenge: Reach More Customers & Educate Them About FlasKap Bottle
When Scott Poniewaz joined FlasKap as Director of Marketing, his main challenge was educating customers about the innovative design and technology behind their products.
The team believed their unique bottle design had the potential to catch the attention of the right people but needed a way to reach a larger, targeted audience. Affiliate marketing was the answer. By partnering with UpPromote, FlasKap launched an affiliate program that drives consistent traffic and sales to their store every day.
The Solution: Build Awareness & Customer Base through Affiliate Marketing
Let’s see how the FlasKap team has leveraged affiliate marketing to increase traffic and affiliate sales.
Find it quick to recruit affiliates & set up multiple programs
FlasKap used a combination of strategies to recruit affiliates, including leveraging the UpPromote Marketplace.
Now they have about 200 affiliates in their programs, including influencers, product reviewers, and coupon sites. Their affiliates help the team build awareness for their niche product and reach more potential audiences.
To optimize their program, the FlasKap team segmented affiliates into five distinct groups with different commission rates. These rates were determined by how each group contributed to daily traffic and sales.
For example, coupon sites were offered the lowest commission rates since customers using these sites had often already decided to purchase and were simply looking for the best deal.
On the other hand, ambassadors and influencers were rewarded with higher commissions for their role in educating new audiences about FlasKap’s products. These top-tier affiliates, often called elite affiliates, were crucial in bringing in new customers who didn’t rely on coupons to make purchases.
The right management tactic to build the strongest affiliate team
The FlasKap team takes a careful approach when recruiting affiliates, ensuring that only quality partners join their program. They thoroughly vet a large pool of affiliates before granting access, and they continuously monitor affiliate performance to identify and prevent potential fraud.
“We’ve monitored and tracked to make sure coupon sites aren’t applying for higher commission levels they shouldn’t be accessing.” Scott mentions this in the interview.
Like any other business, FlasKap wants to ensure that affiliate activities align with their business goals. They strive to pay fair compensation based on the actual effort and value contributed by each affiliate.
This is especially true for their two top-performing affiliates who use Google AdWords to promote FlasKap products. They focus on niche keywords the in-house team hasn’t targeted yet and successfully drive customers to FlasKap’s website, which finally leads to actual purchases.
Additionally, the team stays in close contact with their most active affiliates, often engaging with them on a one-on-one basis to build stronger partnerships.
FlasKap is also open to welcoming new influencers, bloggers, or YouTubers into their program, even those just starting out. However, as mentioned above, they carefully track the performance of these newcomers to ensure their efforts contribute to the brand’s goals.
Key Results
With UpPromote’s streamlined recruitment process and advanced management tools, FlasKap grew their affiliate program quickly while maintaining strong relationships. This approach helped increase brand exposure and contribute to their overall success.
Scott Poniewaz – Growth & Marketing Executive at FlasKap
