According to Statista, the revenue in the luxury watches & jewelry market amounts to US$166.40bn in 2025. With this high demand, there are abundant opportunities for you to earn commissions by promoting premium watch items.
Here are the 21 top luxury watch affiliate programs with lucrative commission rates and numerous promotional materials. Let’s dive in to find your most suitable partner.
TL;DR
You can choose from our top luxury watch affiliate programs to promote premium timepieces. Let’s see which one offers the best benefits.
- Fossil (Commission: 1%, Cookie: 1 day)
- Debenham UK (Commission: 3, Cookie: 30 days)
- Spinnaker (Commission: 10%, Cookie: 10 days)
- Invicta Stores (Commission: 1-10%, Cookie: 30 days)
- Ashford (Commission: 6%, Cookie: 45 days)
- Prime Ambassador (Commission: 15%, Cookie: 60 days)
- Flex (Commission: 10%, Cookie: 30 days)
- Jura Watches (Commission: 2-5%, Cookie: 14 days)
- Jomashop (Commission: 4-10%, Cookie: 7 days)
- Original Grain (Commission: 6%, Cookie: 30 days)
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Luxury Watch Affiliate Programs: 21 Best Options in 2025
Need a quick look? Check out our overview of the top luxury watch affiliate programs below.
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | Prime Ambassador (15%) |
| Affiliate program with the longest cookie duration | Prime Ambassador (60 days) |
| Affiliate program with the most payment methods | Debenhams UK, Invicta Stores, Flex, Jura Watches, Original Grain |
| Affiliate program with the most promotional materials | Flex (Banners, text links, links, content, discount codes) |
1. Fossil
Fossil is a leading global brand in the fashion accessories market. They sell traditional and smartwatches under their own brand and licensed brands like Michael Kors, Armani Exchange, and Kate Spade.
Managed through CJ Affiliate, their luxury watch watch affiliate program offers a 1% commission for all sales. The cookie duration is quite short, only 1 day from the customer’s first click on your link.
The brand supports you with eye-catching banners and text links to attract your audiences. You can sign up for the CJ network and get a unique tracking link to start promoting their products.
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2. Debenhams UK
Debenhams UK is a historic British department store chain with over 200 years of experience. Besides clothing, beauty products, and home goods, the company offers luxury watches from renowned brands, such as Kronaby, Thomas Sabo, and Citizen.
You can earn a 3% commission rate on every purchase you refer. The cookie duration will remain active for 30 days from the customer’s first click.
The brand supports your promotions with a collection of industry-sized banners. You can get the latest news, promotions, and offers via their newsletters. Furthermore, their dedicated affiliate team will give you expert tips and advice to boost your sales.
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3. Spinnaker
Spinnaker Watches designs durable and stylish timepieces with a focus on nautical and diving-inspired watches. They offer a wide range of watches, including automatic, quartz, and dive watches, suitable for both casual wear and professional use.
When joining their luxury watch affiliate program, you can get a 10% commission on sales made through your link. You have only 10 days from the customer’s first click to earn money on purchases.
Their affiliate program is managed through Rakuten Advertising. You can log into the network to access vibrant banners and text links and start your promotion.
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4. Invicta Stores
Invicta Stores produces high-end timepieces from exotic materials such as meteorite, abalone, titanium, and carbon fiber. They also craft luxury timepieces with exclusive designs inspired by Disney, Marvel, DC Comics, Star Wars, and the NFL.
Affiliates can earn 1% commission for coupon sites and 5% to 10% for sites using creative banners. With an average order value of $170, you may earn up to $17 for each order. The cookie period lasts 30 days from the customer’s first click on your link.
You can use the brand’s banners, text links, and coupon codes to create stunning promotional content. Their product feed will keep you updated with the latest product information.
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5. Ashford
Ashford sells luxury watches and accessories at discounted prices. Customers can explore an array of watches from renowned brands such as Tissot, Hamilton, and Glycine.
Managed through CJ Affiliate, the Ashford luxury watch affiliate program offers a 6% commission rate. You may enjoy about $39 with the $650 average order value. The referral window lasts for 45 days from the customer’s initial click.
The Ashford affiliate program provides you with captivating banners in various sizes, along with text links and exclusive coupon codes. You can simply log into the CJ network to access these marketing assets.
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6. Prime Ambassador
Prime Ambassador creates expertly crafted timepieces with a strong focus on detail and quality. With a decade-long warranty, their watches reflect the brand’s dedication to excellence and customer satisfaction.
This luxury watch affiliate program lets you earn a 15% commission on every successful purchase. The referral window will remain active for up to 90 days from the visitor’s first click.
The brand processes your commission payments through PayPal and bank transfers. You can use their colorful banners, text links, and product images to make your promotions more attractive.
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7. Flex
Flex Watches offers stylish, customizable timepieces while donating 10% of profits to charitable organizations. Customers can join their “Flex Fam” to enjoy VIP access to events, beach clean-ups, and special sales for members.
When joining their luxury watch affiliate program, you will receive a 10% commission rate for all sales. You have a 30-day window from the customer’s first click to earn commission on purchase.
You can use their collection of beautiful banners, links, and content to draw visitors’ eyes and encourage clicks. Additionally, you can share exclusive discount codes with your audience to increase conversions.
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8. Jura Watches
Jura Watches is a prominent independent luxury watch retailer in the UK. They boast over 20,000 luxury watches from top-tier brands like TUDOR, Bremont, Longines, and Seiko.
Jura Watches rewards affiliates with a 2-5% commission for each completed sale. The average order value is $596, so you’ll get about $30 per sale. You can earn commissions on purchases made within 14 days of the visitor’s first click.
Their luxury watch affiliate program is managed via the network Awin. You need to create an Awin account before signing up as their publisher.
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9. Jomashop
Jomashop offers high-quality luxury goods, particularly watches, handbags, and fashion accessories. Their items are 20-40% cheaper than traditional retail prices, though they don’t come with manufacturer warranties.
You can enjoy a 4-10% commission on each referred sale with the Jomashop luxury watch affiliate program. You only have a limited window of 1 week from the customer’s first click to earn on their purchases.
You can always keep your promotional content up-to-date thanks to the brand’s live product feed. The brand also offers exclusive deals and sale events to help you boost engagement and drive more conversions.
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10. Original Grain
Original Grain uses reclaimed materials such as whiskey barrels, military surplus, and recycled ocean plastic to create distinctive watches. Each of their timepieces is one-of-a-kind and crafted with great care and attention to detail.
As an Original Grain affiliate, you can earn 6% commissions for each successful order. You may earn about $18 commission with the $300 average order value. The referral window is 30 days starting from the customer’s first click.
The brand partners with Shareasale to manage their program. You can sign in to the network and monitor your clicks, sales, and commissions via a tracking dashboard.
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11. Breitling
- Commission: 1.6%
- Cookie duration: 30 days
Breitling produces high-performance chronographs and watches for pilots, astronauts, and divers. Their items are made from top-grade materials, including stainless steel, gold, and sapphire crystals.
12. Boderry
- Commission: 12%
- Cookie duration: 30 days
Boderry sells high-quality timepieces with modern designs at budget-friendly prices. Each of their watches is assembled in-house by expert watchmakers with over 15 years of experience.
13. House of Watches
- Commission: 2-4%
- Cookie duration: 30 days
House of Watches has over 130 years of expertise in the jewelry and watch industry. They sell both brand-new and secondhand luxury watches from renowned brands such as Tissot, Gucci, Michael Kors, Casio, and Seiko.
14. Grayton
- Commission: 10%
- Cookie duration: 15 days
Grayton Watches creates stylish and high-quality timepieces reflecting the New York landscape’s shapes, lines, and aesthetics. They also release the “Urban Diaries” blog series to capture the essence of urban exploration and the stories behind the brand’s inspiration.
15. Watch Station
- Commission: 1%
- Cookie duration: 1 day
Watch Station partners with well-known brands like Michael Kors, Emporio Armani, and Diesel to offer various stylish watches for men and women. Customers can explore the latest trends and watch designs through their website or at physical store locations.
16. Garmin
- Commission: 2%
- Cookie duration: 20 days
Garmin develops fitness trackers, smartwatches, navigation systems, and outdoor recreation devices. Their smartwatches feature GPS navigation, heart rate monitoring, activity tracking, and smart notifications.
17. Exquisite Timepieces
- Commission: 6%
- Cookie duration: 30 days
Exquisite Timepieces is the authorized dealer for over 60 high-end watch brands like Omega, Grand Seiko, Hublot, and Tudor. They offer a diverse catalog of over 16,000 timepieces, including both new and pre-owned watches.
18. Kay Jewelers
- Commission: 7%
- Cookie duration: 1 day
Kay Jewelers has become one of the largest jewelry retailers in the United States, with over 1,100 stores nationwide. Additionally, they sell traditional watches, smartwatches, and accessories like straps and boxes.
19. WatchDives
- Commission: 4-6%
- Cookie duration: Not mentioned
WatchDives offers luxury men’s watches with a three-year international warranty and worldwide shipping. Their collection comes from both their own brand and other notable names like San Martin, IX&DAO, Cronos, and Heimdallr.
20. LIV Swiss Watches
- Commission: 5%
- Cookie duration: Not mentioned
LIV Swiss Watches offers expertly handcrafted timepieces made in Switzerland. Their products use multi-layered dials and high-grade materials such as 316L stainless steel and sapphire crystal.
21. Citizen Watch
- Commission: 1.6%
- Cookie duration: 30 days
Citizen Watch is a well-known Japanese company producing various timepieces, including analog, digital, and smartwatches. They use the Eco-Drive technology to power their watches with light instead of traditional batteries.
Conclusion
Let’s dive into the pros and cons of each luxury watch affiliate program to discover the perfect match for your audience. You can leverage a mix of content strategies like blogs, social media posts, and email marketing. Also, remember to take advantage of the tools to enhance your promotions and increase your commission potential.
Joan, a creative mind and author behind UpPromote blog. Writing has always been my sanctuary, a place where I can explore my imagination and share my unique perspective on the world of eCommerce. Through my words, I strive to explain the complexities of the digital world and showcase its potential for innovation, growth, and limitless opportunities.
