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Top 12 Best Pet Insurance Affiliate Programs for 2024

While many affiliate marketers are setting up a website about pet food, there is something better to discover and make money from – the pet insurance niche. In the next 5 years, you will probably see ...

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Top 12 Best Pet Insurance Affiliate Programs For 2023

While many affiliate marketers are setting up a website about pet food, there is something better to discover and make money from – the pet insurance niche.

In the next 5 years, you will probably see the majority of pets having health insurance, resulting in a $10-billion-worth industry. Isn’t it wise to start diving into this sector and earning passive income right now?

Since pet parents value the safety and wellness of their companions, you are doing them a favor by promoting insurance plans. Check out these pet insurance affiliate programs to help pet owners save lots of money!

12 Best Pet Insurance Affiliate Programs You Should Join

Embrace Pet Insurance 

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When purchasing from Embrace Pet Insurance, your furry friend will receive nose-to-tail health coverage. The best thing about this brand is the single insurance plan that does not confuse customers with complicated details.

From there, you can tailor the plan to your specific needs. Pet owners get to decide the reimbursement percentage, maximum coverage, and annual deductible.

Since your vet bills will be 90% covered by this company, it can literally save you thousands of dollars. But its policy is also helpful when you need to pay for regular routine care, such as health checks.

Take note of this unique selling point: Embrace Pet takes in pets with pre-existing conditions, which most insurance providers will refuse. So, it can be a significant bonus when promoting it among multiple pet insurance affiliate programs.

Moreover, each policy payment deducts $2 for a pet charity donation. Thus, your visitors are contributing to the care of less fortunate dogs and cats as well.

The Embrace Pet Insurance affiliate program offers a flat commission of $5 per lead. Your referral must complete an online application and fill in a payment method to qualify as a lead. They needn’t buy the insurance policy; you will still be credited with the successful sale.

  • URL: Embrace Pet Insurance affiliate program
  • Operated by: Impact Radius
  • Commission rate: $5 per lead
  • Cookie window: 30 days
  • Payment methods: PayPal, direct deposit, check, wire/ACH transfer



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Ever think paying for pet healthcare is not that big of a deal? Wait until your first visit to the vet. In 2022, pet parents in the UK spent more than £5 billion on veterinary and other pet services.

So, Petplan is where these owners should trust to purchase pet insurance. You only need to pay once a month for it to cover up to 90% of veterinary costs. The company also offers coverage in less common areas, like hereditary and chronic health problems in both cats and dogs.

Furthermore, you can get a 30% credit on your policy if you do not use that plan during the year.

Sign up with the Pepperjam affiliate network to join the Petplan program. Once approved, start promoting the business and earn up to £120 per lead. Of course, you can push for higher commission rates after generating enough sales.

  • URL: Petplan affiliate program
  • Operated by: Awin
  • Commission rate: Up to £120 per lead
  • Cookie window: 30 days
  • Payment methods: PayPal


Nationwide Pet Insurance 

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Most pet insurance affiliate programs provide coverage for regular cats and dogs. But what if you own another species and still want to have them insured? Nationwide is a renowned company from the US that sells policies covering reptiles, birds, and many more exotic pets.

Moreover, customers who want to buy insurance for multiple pets will receive a 5-10% discount to save money. There are 4 insurance plans and 3 coverage options available for pet parents, allowing them to spend less on vet bills regarding issues like surgery, hereditary conditions, exams, etc.

Note that some of its plans have no minimum or maximum age limit, but several will require the pet to be at least 8 weeks up to 9 years old. Each time you successfully refer a pet owner to purchase, the Nationwide pet insurance affiliate program pays you $10.

As much as it sounds unappealing, the company advertised that these plans cost around $25 or lower. So, receiving that commission rate can still become profitable in the long run.

  • URL: Nationwide Pet Insurance affiliate program
  • Operated by: AffJumbo
  • Commission rate: $10 per sale
  • Cookie window: 30 days
  • Payment methods: PayPal, wire transfer



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Sooner or later, all cats and dogs need to visit the pet hospital, even for minor issues. And that equals expenses for their owners.

Trupanion, a pet insurance company, offers a one-for-all plan covering almost every veterinary cost. From medication and tests to surgery and a few recovery days at the vet’s office. The insurance coverage takes 90% of your total payment.

And have you ever had to wait for a reimbursement check after a pet health check? Thank God that Trupanion delivers the payment directly to your vet. Its policy also covers pets with congenital and hereditary health problems.

Therefore, most pet parents feel more confident bringing their four-legged kids to the vet with Trupanion’s plan. The unlimited payout term means zero limit on payouts, so you can easily pay for new, unexpected pet illnesses.

  • URL: Trupanion affiliate program
  • Operated by: Impact Radius
  • Commission rate: $1 per Quote Generation
  • Cookie window: 30 days
  • Payment methods: PayPal, Payoneer, wire transfer, e-wallet



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Did you know that 94% of Australian pets do not have health insurance? The Sydney-based insurance provider, Knose, is operated by pet lovers to help locals find reasonable pet insurance.

This insurance for cats and dogs is only available for low-risk pets, given that most companies want to insure young and healthy animals. However, you can check out its wellness plans, allowing customers to be proactive when dealing with your pet’s health issues.

There are specific plans designed for regular pet owners and vets, so you may dig a little deeper to see if that sub-niche is worth investing in.

And since this program only targets the Australian market, it is undoubtedly much less competition. The wide range of low-competition keywords is all yours to discover and optimize for your website content.

So, how much will you get when promoting the Knose affiliate program? The brand enables a flat 10% commission per sale, with the average rate under $4. Not exciting enough? Luckily, its website has a 13.5% conversion rate in exchange, the highest of all pet insurance affiliate programs here.

  • URL: Knose affiliate program
  • Operated by: ShareASale
  • Commission rate: 10% per sale
  • Cookie window: 45 days
  • Payment methods: ACH transfer, check, direct deposit


Pets Best Pet Insurance 

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Want to know the story behind Pets Best? You will not regret it.

Dr. Jack Stephens founded the first pet insurance business in the US in 1981 after being asked to euthanize a dog since its owners could not afford treatment. Pets Best is the final result of that decision, which he has been part of for nearly 20 years.

Your visitors will receive comprehensive coverage with this brand. It offers what other insurance policies do not, such as a 24/7 helpline, routine care, and paying your vet directly.

The best part about this insurance? It does not set an upper age limit in the illness and accident plans. This helps older pals receive the care they deserve in later years.

Nonetheless, its affiliate program commission is rather disappointing at $2.40 per lead. We believe many publishers will not be happy to hear this. On the other hand, its network performance on Pepperjam shows that the program pays a high commission volume with a 90-day cookie duration.

No matter if you have a website about insurance, pets, health, or finance – you are welcome on board with Pets Best.

  • URL: Pets Best Pet affiliate program
  • Operated by: Impact Radius
  • Commission rate: revealed once registered
  • Cookie window: 90 days
  • Payment methods: PayPal, direct deposit, check, wire/ACH transfer


Pet Insurer 

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Many pet parents struggle with pet insurance policies. How can you tell which is right among various providers and terms? Pet Insurer becomes a reliable helping hand here.

Simple: tell them your location and some information about your pet, then voila. It shows you a list of competitive insurance quotes in the local area. Basically, it is similar to Expedia, except for insurance for dogs and cats.

Would you like to spend endless hours online researching and comparing offers? Or let its innovative algorithm do all the heavy lifting? This explains why over 1 million pet owners have chosen Pet Insurer for the past decade.

You will find many price comparison sites in most fields, but not in the pet insurance industry. Thus, it is much more convenient to have this type of brand around. Not to mention the high commission rate of $100 per sale in the Pet Insurer affiliate program.

Last but not least, the company has a white-label pet insurance offer, which can be ideal for affiliates with an established brand and tons of traffic.

  • URL: Pet Insurer affiliate program
  • Operated by: In-house
  • Commission rate: $100 per sale
  • Cookie window: 90 days
  • Payment methods: Revealed upon registration


Agria Pet Insurance

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The Agria pet insurance affiliate program targets the UK and European markets. Although this Swedish company opened in the UK in 2009, it has been running a pet healthcare business since 1980.

It offers flexible pet insurance policies, allowing you to select which kind of coverage your best friend needs. Every year, the policy pays up to £12,500 in vet fees, which is 97% of claims to financially support you in pet care.

This rate is definitely more than enough to cover most annual bills. Thus, the brand is 5-star rated on Trustpilot and recommended by 40,000+ animal rescues, breeders, and vets.

And what does Agria mean by providing lifetime insurance only? It will still insure your dog or cat even after they have met a severe health problem. Keep in mind that most pet insurers do not, so this is worth promoting.

Suppose you wish to apply for this affiliate program. In that case, there are a few criteria to meet, such as having a UK-based live website with relevant content to pet insurance and no mention of violence or pornography.

  • URL: Agria Pet Insurance affiliate program
  • Operated by: Optimise Media Group
  • Commission rate: £20 Amazon gift card
  • Cookie window: 30 days
  • Payment methods: Amazon gift card


Healthy Paws Pet Insurance  

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Many pet insurance affiliate programs were established in the US, and Healthy Paws is one of them. This company has no limit in maximum payout, with an easy-to-understand insurance policy and no costly add-ons.

Moreover, the Healthy Paws Foundation makes a $25 donation with every pet insurance quote and referral. By the end of 2022, it has donated more than $2 million to homeless pets via non-profit rescue organizations. So, your customer is also taking care of more cats and dogs other than their own.

Feel free to choose from its flexible premium deductible and reimbursement options. That way, you can tailor your monthly premium plan to insure your pet’s health.

Thanks to the generous commission of $35 per sale, affiliates can earn an exciting amount of passive income. However, Healthy Paws cites specific conditions about your promotional platforms before joining this affiliate program.

You need a considerable social media following to partner with the brand since the application form requires filling in your Facebook, Twitter, and Instagram followers. Plus, mention your monthly website visitors. The program is exclusive to US citizens.

  • URL: Healthy Paws Pet Insurance affiliate program
  • Operated by: AON
  • Commission rate: $35 per sale
  • Cookie window: 60 days
  • Payment methods: Revealed upon successful registration


Odie Pet Insurance 

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Odie was founded by pet owners who spotted a major gap between the availability and affordability of pet insurance on the market. The business aims to make premium insurance more affordable so all four-legged friends can enjoy proper healthcare.

It works directly with carrier partners, underwriters, and customers to offer simple yet effective pet insurance plans at reasonable prices. Apart from the customizable health insurance, Odie also has routine care options to maintain your pet’s health at its best.

2 pet insurance plans are available at Odie. The first one, “Illness & Injury,” is suitable for healthy pets, while the second, called “Accidents only,” supports pets having pre-existing conditions.

The Odie pet insurance affiliate program is run by ShareASale, enabling comprehensive tracking and reporting of your performance. It pays a 25% commission for each insurance sale, and the 60-day cookie duration is good enough for a reliable pet insurance program.

  • URL: Odie Pet Insurance affiliate program
  • Operated by: ShareASale
  • Commission rate: 25% per sale
  • Cookie window: 60 days
  • Payment methods: ACH transfer, check, direct deposit


Swiftest Pet Insurance 

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Most pet owners have been there, thinking that pet insurance is among the most demanding pet products to select for their companions. It turns out that many of them have little to no understanding of choosing the best plan. That is when The Swiftest becomes essential.

It filters the finest option at the best price based on your pet’s breed, your location, and whether you need support with an accident or wellness. No more hassle searching for a suitable insurance plan; The Swiftest is the legit address thousands have trusted in the past 3 years.

You will not find any comparison site that is equally reliable and straightforward to use as this company’s website. The Swiftest affiliate program pays an impressive $125 commission for each sale, much better than most pet insurance affiliate programs.

On top of that, you can also have interesting bonuses. Affiliate marketers worldwide are welcome to join if they have a quality audience in the US.

  • URL: Swiftest Pet Insurance affiliate program
  • Operated by: In-house
  • Commission rate: Starting from $125 per sale
  • Cookie window: 30 days
  • Payment methods: PayPal, direct deposit, Payoneer, Veem


Animal Friends 

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Animal Friend, underwritten by Red Sands (a large UK provider), is one of this country’s most trusted pet insurers. The company has donated more than £7.8 billion to animal welfare charities by selling pet insurance plans for the past 25 years. What a heritage!

What makes the brand special is the excellent support and service, plus free access to online vet care via the Joji app. Its pet insurance policies are easy to understand, providing affordable cover to work with every budget. Even horses and riders can receive insurance as well.

On the Animal Friends website, you will find a Contact Us form to fill in if you want to register for its affiliate program. Then, the Partnerships team will reach out to discuss your collaboration opportunities.

Being its partner means you have full support in marketing and content material, as well as brand exposure, to grow your personal branding. The tailored partnership is mutually beneficial with complete transparency in sales and customer data.

  • URL: Animal Friends affiliate program
  • Operated by: Optimise Media Group
  • Commission rate: Up to £24 per sale
  • Cookie window: 30 days
  • Payment methods: Partner Pay app


How Do Pet Insurance Affiliate Programs Work?

Having pet insurance means your pets will receive coverage for most veterinary expenses. This financial product pays for pet illnesses, accidents, and preventive care. Pet insurance affiliate programs allow individuals to promote pet insurance plans and gain a commission for each sale.

Most programs will provide affiliates with unique affiliate links and marketing resources to reach more potential customers. When a customer buys a pet insurance plan via those referral links, the affiliates receive their commissions.

What Are the Advantages of Joining a Pet Insurance Affiliate Program?

Why is pet insurance essential to have? As pet parents, people want to take good care of their beloved companions; thus, their well-being and health must be prioritized.

Nonetheless, illnesses or accidents may happen unexpectedly, affecting both their wallets and their pets. Pet insurance guarantees to cover all veterinary expenses, ensuring quality and timely healthcare for these furry friends.

So, if you decide to join pet insurance affiliate programs, here are a few exciting benefits. You can combine your interest in pet care with the chance to earn passive income.

And by suggesting trustworthy pet insurance providers, you will help fellow pet owners protect their good friends while earning money for your efforts. In addition, many programs have good commission rates and incentives, creating a lucrative opportunity for publishers and affiliate marketers.

How to Promote Pet Insurance as an Affiliate?

An affiliate can choose various ways to advertise pet insurance. The easiest approach is to produce relevant content on blog articles and social media, using promotional tools like creative banner ads and text.

You can also upload videos reviewing the advantages of pet insurance for your YouTube followers. Moreover, there are many pet influencers to collaborate with if you plan to host online events about pet insurance and care.

Take in the following tips for success in promoting pet insurance affiliate programs:

Understand the products

Research the insurance plans your program offers. Understand what they can cover, the limitations, and exclusions in each plan. From there, you will be able to deliver precise and valuable information to potential buyers.

Identify target audience

Choose your target audience and tailor your marketing strategies accordingly. Focus on platforms where most pet owners are present, such as pet-related groups, forums, and local community events.

Create engaging content

Produce content that is both informative and appealing to your target audience. It should highlight the advantages of pet insurance and how your affiliate insurance provider can benefit customers.

Try using a conversational tone with personal anecdotes along the line, and address common questions pet owners may have.

Utilize multiple channels

Wise affiliates never limit themselves to one promotional channel. There are plenty of marketing avenues for you to experiment with: social media campaigns, videos, email newsletters, or blog posts.

Of course, it would be even better to partner with pet-related influencers and businesses.

Build credibility and trust

Be confident – view yourself as a reliable voice in the pet insurance space. Provide helpful advice, discuss success stories, and respond quickly to feedback or inquiries.

The more you build trust from your followers, the more reputation you get to increase the number of referrals.


Are there any necessary requirements to join a pet insurance program?

Each pet insurance program cites different requirements to become its affiliate. Some may have minimum audience size or traffic criteria, while others may look at how quality and relevant your content is.

In any case, you should always review a program’s eligibility requirements before signing up.

Is a license required to promote pet insurance online?

If you are an insurance broker or agent selling pet insurance (via telephone calls, face-to-face meetings, or online platforms), most states require you to have a Property and Casualty (P&C) license.

Acquiring complete requirements for P&C licensing means you are considered qualified and competent to sell P&C products. These include auto, commercial, or home insurance. Consequently, you will get more opportunities when collecting a client base.

If you promote pet insurance through affiliate programs (sending traffic to an insurer’s website), and they are responsible for selling and servicing, no license is needed.

This process is mainly done online. After joining a pet insurance affiliate program, you will receive referral links that direct and track customers to an insurer’s channel.

Are there any limitations when promoting a pet insurance affiliate program?

Several pet insurance affiliate programs may have restrictions or guidelines on how partners can promote their products. The most common restrictions include using specific keywords in search engine advertising or claiming wrong terms about insurance coverage.

How much money can I make as a pet insurance affiliate?

You will find different commission rates between pet insurance programs. Check out which commission they follow; for example, some offer a fixed dollar amount per sale, but others pay a percentage of the product price.

Always review the exact commission terms and structure before collaborating with a pet insurance program.

Do I need a website to promote a pet insurance affiliate program?

A website can indeed elevate your marketing efforts, but not every affiliate marketer needs one. Moreover, some pet insurance affiliate programs may not require you to run a website. Affiliates are free to promote this product through other means, like email marketing or social media.

Is it possible to promote multiple pet insurance affiliate programs at once?

In most cases, you are allowed to promote multiple pet insurance programs simultaneously. Nonetheless, you must check out each of their terms and conditions to avoid exclusivity clauses or conflicts.


The global insurance industry is already powerful and thriving, as is its sub-niche of pet insurance. That is why more and more affiliate marketers are attracted to pet insurance affiliate programs and begin to earn money online.

Is there any reason not to join them?

Remember, you are helping a lot of pet parents and also animal welfare charities by promoting these insurance providers. At the same time, you can receive high commission rates to grow your own affiliate business.

Joan, a creative mind and author behind UpPromote blog. Writing has always been my sanctuary, a place where I can explore my imagination and share my unique perspective on the world of eCommerce. Through my words, I strive to explain the complexities of the digital world and showcase its potential for innovation, growth, and limitless opportunities.