Putnams is a family-run business that provides comfort solutions for various health issues. With a focus on quality and medical expertise, Putnams has been a leader in the industry for over four decades.
The company initially started by supplying taxi seats and backrests but has since expanded its product line to a wider range of comfort solutions. Putnams currently offers products for back pain, posture, neck pain, sleep apnea, acid reflux, and other specific body regions.
Turn to affiliate marketing to broaden their reach
Putnams sought to expand their customer base beyond the UK, but their limited marketing budget made traditional advertising challenging. Recognizing the potential of affiliate marketing, they decided to leverage their existing loyal customers and recruit new affiliates.
Despite affiliates’ interest in promoting their products on Amazon, Putnams faced challenges tracking sales via affiliate links. This pushed them to seek a better solution for managing their affiliate efforts.
When browsing the Shopify app store, Putnams found UpPromote as one of the most popular affiliate marketing apps. The software offered an affordable and comprehensive solution that aligned with their goals.
Manage their affiliate teams with the help of UpPromote
Generate referral links automatically
UpPromote handled referral link generation for Putnams, so there was no extra work on their end. When they found potential affiliates on product review sites, they simply sent the links and got them on board.
The app’s detailed reporting system also tracked all referrals, giving the brand full visibility into which program or source they came from. Bubbles Putnam – The director of Putnams said that running an affiliate program like this was easy and smooth.
Let their loyal customers spread positive words
For over 40 years, Putnams gained a large loyal customer base that already loved their products. Hence, the brand wanted these satisfied buyers to promote their pillows and blankets.
UpPromote helped Putnams create a post-purchase popup that automatically invited customers to become affiliates after checkout. This saved the brand a lot of time and effort, as they didn’t need to send invitation emails to each customer.
The results were so promising, with substantial sales driven by UK affiliates. However, Putnams even wanted to expand their reach in America and the EU. That’s why they leveraged our marketplace to approach more potential affiliates.
Approach potential partners on the UpPromote Marketplace
Although Putnams had recruited a few affiliates through product review sites, they were eager to grow their network beyond the UK and reach a global audience.
Therefore, they turned to the UpPromote Marketplace where their program could approach a larger pool of affiliates. Here, they could find top-notch and suitable brand ambassadors to invite to their program
Some suggestions for new merchants
Putnam’s director emphasized that every merchant should find a reliable affiliate app like UpPromote to effectively manage their program. With its comprehensive features, the app simplifies running and growing affiliate programs at an affordable cost.
Additionally, the director recommended using the UpPromote Marketplace to expand affiliate networks. She also advised store owners to visit review sites and connect with influencers or individuals relevant to their niche.
Another suggestion was to send free products to affiliates, allowing them to test the items firsthand. Hence, affiliates can better understand the products and promote them in a better way.
