Referral programs work well because people are four times more likely to buy when friends recommend something. These programs boost sales and keep customers loyal, especially if they get rewards for future purchases. The challenge is getting friends to share about it.
Without a good referral page, your program doesn’t have a proper home, making it tough for it to work well. This article will guide you to the best referral page tactics: what they are, why they’re helpful, and how to do them right. We’ll also show you 16 referral landing page examples to help you get creative!
Get ready? Let’s dive in!
What is A Referral Landing Page?
A referral landing page is a specific web page that users are directed to after clicking on a referral link. It is designed to encourage visitors to take a specific action, such as purchasing or signing up for a service, and is often used in referral marketing programs.
These pages typically include information about the referral offer and a call to action to complete the desired action.
For example, a referral landing page for a rewards program might explain the program’s benefits and provide a link to sign up or make a purchase to earn rewards.
Referral landing pages are an essential part of referral marketing strategies, as they help track the success of the referral marketing campaign and provide a seamless experience for potential customers who have been referred by an existing customer.
By directing users to a dedicated landing page, businesses can tailor the messaging and offer to the specific referral source, increasing the chance of higher conversion rates.
10 Referral Landing Page Examples: Let’s Check It Out!
Google Workspace
Google Workspace referral landing page is super simple but effective. The headline catches your attention by talking about ‘rewards,’ making you curious about what you can get by referring new users. It’s easy to see that the main thing they want you to do is join the referral program, with several buttons all saying the same thing.
Scrolling down, you’ll find more details about the rewards and even a section with frequently asked questions about referrals. It’s a well-put-together landing page.
What they did right:
- The headline is inviting.
- They talk about rewards, which grabs your interest.
- They use images to explain things.
- It’s clear what you need to do.
- They explain how the process works.
- The buttons encouraging you to join are smart.
- The whole thing is short and to the point.
What to learn from them?
This referral landing page has some great features to learn from.
The headline is catchy, talking about rewards to get you interested. They use pictures, even a moving one (GIF), making the simple page more exciting. It’s clear, explaining how successful referrals work.
The page is easy to understand, explaining the process of how the referral thing works. Plus, the buttons they use to get you to join the program are clear and smart. The whole page is short and to the point, making it easy for visitors to get the info they need.
Samsung
The Samsung Referral Program landing page teaches other brands some useful tricks. Firstly, the benefits are super clear, like getting rewards up to $1000 for sharing Samsung stuff. If you buy from Samsung.com or the Shop Samsung app, signing up for rewards is easy.
They give users special referral codes, making it easy to track how well the program is doing. And here’s the cool part – the person who refers and their friend get rewards, making everyone happy. The page also guides users on using the referral codes to get discounts.
A large, striking hero image is great for laying the groundwork for information. Samsung uses this big image effectively, eliminating the need for extra small graphics. This way, the headline becomes the main focus, and the information flows smoothly below without making the customer’s eyes wander too much.
What to learn from them?
Samsung’s Referral Program example page shows us some clever moves. It starts strong with a catchy headline about rewards.
The page looks good, which is a big plus – convincing and attractive. As you scroll down, you find all the important details about the program. They keep it simple with a clear CTA that stands out. What’s really cool is that everything they need to explain is right there in the headline. They also make it easy to share, a must for a successful referral program.
The page follows best practices by talking not only about rewards but also exploring other benefits. It’s clear and explains everything in a way anyone can understand. The CTA isn’t just there; it’s smart and tells you what to do next. The page keeps things short and hits all the important points.
Levi’s Granfondo
The page looks neat and simple, with a clear order of info and a spotlight on the good things about the referral program.
The headline on this landing page grabs attention by saying both the person referring and their friend get rewards. The short paragraph under the headline gives a positive feeling, as the Levi’s Granfondo organizers talk about sharing the experience and spreading the love.
If you scroll down, there’s more info below the main part, explaining in detail what the rewards are.
The page provides social sharing options, making it easy for users to share their referral link on various platforms.
What to learn from them?
This Levi’s Granfondo referral page does a few things really well. It talks about rewards and other good stuff in a clear way. The page is simple but looks nice, making you want to know more, especially about the form in front of you.
The page does the right thing by mentioning rewards and benefits, keeping it easy to understand. The “Next Step” button is smart, making you wonder what happens next. It’s short but interesting, proving you don’t need a complicated page to get people curious.
The page’s simplicity is its strength, making you want to find out more about what they’re offering.
Uniqlo
This is technically an affiliate program, not a customer referral program.
Uniqlo’s affiliate page looks like a FAQ section that answers all the questions about an affiliate program.
The page keeps things simple and neat. It’s got a clean, modern look with lots of space and easy-to-read fonts. This makes it inviting and professional for potential affiliates.
The page is smartly divided into clear sections like “What are the benefits of becoming an affiliate?” and “Benefits” – a setup that other brands could copy for their own affiliate pages.
The words on the page are short and to the point, with clear headings and sections. They use lists and short sentences instead of big chunks of text, making it easy to read and understand.
And the page looks good on phones too – it changes to fit the screen. This is important because more people use phones to browse. Making sure your page works well on mobiles is a smart move for any brand.
What to learn from them?
You can create a neat and modern design for your affiliate page, using lots of white space for a clean and professional appearance like Uniqlo. Make sure to divide the page into clear sections with headers, making it easy for people to find information.
Craft concise, scannable text in short paragraphs and bullet points rather than big blocks of text. Keep it focused.
So, focus on simplicity, clarity, visuals, and conversion optimization for an effective affiliate page that gets results. The Uniqlo page demonstrates these design and organization best practices nicely.
GetResponse
From a visual standpoint, this SaaS referral page example stands out. The full-frame image adds appeal, serving as an attractive background for the text. The headline provides clear guidance on what the customer should do and why it matters.
The supporting text offers additional information to persuade users to take action through the Call to Action (CTA button).
Scrolling down, the page covers all the necessary steps to receive rewards, even throwing in two extra steps for bonus rewards.
If you continue scrolling, they’ve included a section dedicated to frequently asked questions about their referral program. This thoughtful addition caters to those wanting to explore the program in more detail before committing.
What to learn from them?
The cool thing about the GetResponse referral page is that it’s super easy to understand. Everything you need to know is right there on the page without having to click on a bunch of links.
They catch your attention with a catchy headline and talk about rewards. The pictures they use, especially the big one, make the page look nice.
The best part is they explain the referral process clearly, and the button that tells you what to do is smart. They keep it short and sweet, making it easy for anyone to understand the program.
Brands can learn to make their pages straightforward and give all the important details upfront, making it easy for people to join in.
DoorDash
This mobile-optimized referral page from DoorDash may not have all the bells and whistles of some others, but it works well for a big name like DoorDash.
The company’s well-known name does a lot of the talking, and most people are likely familiar with its services. Because of this, a detailed “about the business” section isn’t essential. The main referral information is covered, clearly explaining what the referral needs to do – sign up.
Despite having fewer best practices, DoorDash leverages its brand recognition effectively, simplifying the referral process for users.
What to learn from them?
This referral page is great because it uses clear and convincing words, making it easy for people to understand. It’s smart about rewards, explaining that the $30 credit is spread out over three orders. This upfront honesty is excellent for building trust.
The page talks about rewards, like the $30 credit, which makes it more exciting for people to join. The CTA, which is probably a button or link, seems to work well in getting people to sign up.
Cricut
The page looks really nice – clean and modern with white space, neat fonts, and splashes of color that match Cricut’s style. They don’t just talk about the program; a whole section shows the benefits, making it clear why someone should join.
The page isn’t just words; it show you pictures of products and cool creative stuff you can do with Cricut. It’s not all over the place; the information flows logically, starting with what it’s about and then the benefits.
Creating a good referral/affiliate page doesn’t have to be complicated; this example proves it. At first glance, the page is straightforward, yet it covers many important aspects we’ve discussed for an effective referral page. It achieves this without relying on unnecessary tricks or extra content.
What to learn from them?
This landing page from Cricut nails several best practices, making it a standout example for brands to learn from. The headline is inviting, clearly mentioning the rewards and exploring imagery to enhance the visual appeal. The page is straightforward, explaining the process briefly and making sharing easy.
The page maintains clarity and simplicity while explaining the process, creating an overall user-friendly experience.
Brands can draw inspiration from how these elements work together cohesively, creating a landing page that effectively communicates its message while engaging the audience visually.
Shoott
Shoott’s referral rewards program offers an opt-in approach. After opting in on the referral page, you’re directed to your dashboard to begin referring. The joining process on the referral page is impressive, featuring a compelling headline, visuals, and a brief program description.
What stands out is the referral form that appears after joining, which provides statistics and offers a pre-filled email template for easy sharing. This thoughtful design enhances the user experience and simplifies the referral process.
What to learn from them?
Shoott’s referral landing page is a great example for brands to learn from. The page looks nice, showcasing some of Shoott’s work, which is a clever way to showcase their services while promoting the referral program.
Shoott has nailed the art of making the referral program by giving it a clean look demonstrating how simplicity and clarity can make a referral landing page effective.
Milk Bar
Milk Bar’s ecommerce site continues to impress with another beautiful image. Their knack for showcasing their work effectively contributes to building excitement around making a purchase.
The visual representation of their offerings speaks volumes, skillfully conveying their identity and what they do without the need for additional words.
This approach not only captures attention but also communicates the essence of Milk Bar’s products, creating an enticing experience for potential customers.
What to learn from them?
The program landing page explains the essentials neatly, placing the referral code in a tidy box. There’s a convincing description of what the referral can get by using the code, creating a clear incentive.
The use of imagery adds appeal and makes the page visually engaging. Mentioning rewards is key, and they do it effectively. The call-to-action (CTA) is straightforward, prompting the referral to start shopping.
Merchants can take away the importance of presenting information clearly, offering enticing rewards, and using a simple CTA for a more effective referral page.
Vegamour
When your friend clicks on the link you sent them, they’ll go straight to the Vegamour homepage. Right away, a little popup shows up on the screen. It’s like a friendly message that says, “Thanks for visiting our store! Here’s a free $10 Off & Coupon you can use at the checkout.”
They even make it look cool by using their product as the background, kind of like putting everything in a nice package. It’s a quick and easy way to ensure your friend knows exactly what they get from using the code.
What to learn from them?
Here’s what we can learn from Vegamour’s referral page: They keep it simple and easy to understand. They make things look nice by using pictures of their products in the background. The little message that pops up is convincing because it not only gives a special code but also reminds friends about the cool stuff they get when they use it.
They’re smart to mention the rewards. When a friend clicks the link, they go straight to the homepage to start shopping easily.
Even though the page doesn’t say much about who referred them, Vegamour sends an email with extra info about the friend who referred them, details about the business, and what rewards they can get.
So, the takeaway is to keep it simple, use nice pictures, persuade with words, talk about rewards, make it easy to start shopping, and give extra info through emails for a better referral experience.
Why Should You Have A Referral Landing Page?
For brands and merchants, having a dedicated referral landing page is like having a VIP entrance to the world of customer growth and loyalty. It’s not just a page; it’s your golden ticket to boost sales and create a fan base.
So, why should you bother with a referral landing page? Simple – because it’s your secret weapon for turning happy customers into powerful advocates.
Here’s the lowdown in easy-to-digest bits:
Central Hub for Referrals
Your referral landing page is the home base for all things related to referrals. It’s where your customers land when they want to spread the word about your awesome products or services. This central hub makes it easy for them to understand, share, and participate in your referral program.
Clearly Spells Out the Goodies
This page is your canvas to showcase the goodies. It clearly spells out what’s in it for your customers when they refer their friends. Whether it’s discounts, rewards, or exclusive offers, the referral landing page makes sure everyone knows the perks of spreading the love.
Guides the Referral Journey
Think of it as the GPS for your referral journey. The landing page guides both your existing customers and potential referrals through the process. It explains the steps, sets expectations, and makes sure everyone is on the same page. No one gets lost, and everyone knows where the treasure is.
Builds Trust and Excitement
Trust is the magic ingredient, and your referral landing page is where it’s brewed. It’s a place where your customers feel secure about referring their pals. With clear information and enticing visuals, you’re not just asking for referrals; you’re creating excitement and trust around your brand.
Measurable and Optimizable
Here’s the cool part – you can measure what’s happening on this page. Track who’s referring, how many are signing up, and what rewards are making people jump for joy. This data is gold because it lets you tweak and optimize your referral program for maximum impact.
Your referral landing page is your brand’s megaphone for happy customers to shout about you. It simplifies the referral process, builds trust, and keeps the excitement alive.
8 Best Practices To Create a Referral Landing Page
When making your best-performing landing pages, think about a few important things. Remember, a great referral page needs to do three main jobs: tell people what it’s about, get them excited, and encourage them to share.
Here are our top 12 tips for making a customer referral page that really works and gets lots of people to sign up.
Craft an eye-catching headline
When people click your “refer a friend” link, they first see your referral program’s headline. It grabs attention and makes them want to read more with a short and clear title. Describe the benefits plainly because people click to see what they get. Clearly state what’s on offer to keep them reading.
Your supporting headline is like a sidekick to the main one. Make it count by adding details that complement and spark extra interest. Use it to define your offer clearly and concisely.
Include your value proposition in the headline if possible. Remind customers why they chose your product or service. This gives them an extra reason to share their positive experience, tapping into their desire for social recognition and increasing the chances of them recommending your brand.
Highlight the rewards and incentives
The next important part of a great referral landing page is the reward customers will get from your program.
When you create a referral page, it’s really important to tell people about the reward right away. People want to know what they can get from your program and if it’s worth their time. So, ensure the reward is one of the first things visitors see.
Once you’ve caught your customers’ attention with a cool reward, it’s time to persuade them to join and share your program. Talk about the benefits – why should they sign up? How will they gain from it?
Use eye-catching images/videos
More than persuasive text, images and videos can grab readers’ attention.
The right images engage your customers, offering them the context they need to understand and remember your referral program.
For simplicity, you can use icons or symbols to illustrate the processes in your referral program. To highlight options and steps, use contrasting colors for extra emphasis.
Provide a clear referral process
Making the referral process a breeze is all about keeping things simple.
First, you should break it down into easy steps, like guiding a friend through a new recipe. Add visuals, like pictures in a cookbook, to show exactly what to do. And point out the key stuff, like where to find the referral link – it’s like highlighting the important ingredients.
Don’t forget to throw in a FAQ section, like answering common cooking questions, to cover any doubts. Test the process yourself, like taste-testing your dish, and tweak anything that feels off.
And, of course, be there to help with a chat or email, like having a friendly chef on standby.
The goal? Making referrals is as easy as sharing your favorite recipe.
Make sharing easy
If your referral program is a easy to share, people are more likely to spread the word with their friends. Since each referral can become a new customer, it’s super important to make the sharing process as easy as pie. Here are some ways to ensure your referral program is a piece of cake for your customers:
Platform Variety: Offer multiple sharing options on the platforms they use the most, like Facebook, Instagram, SMS, and email.
Copy-and-Paste Links: Create simple referral links that customers can easily copy and paste. It’s even better if they just tap the link instead of dealing with the whole copy-paste routine.
Mobile-Friendly: Optimize your program for mobile so people can quickly share on the go. It’s like ensuring your recipe works just as well in a smaller kitchen.
Have an easy-to-spot CTA
When your customers visit your landing page but leave without doing anything, it’s likely because you didn’t have a clear call-to-action (CTA) on your page.
A CTA removes the guesswork, letting users know what they should do on your landing page. It’s like a guide for them to spread the word about your brand to family and friends. Without it, they might just leave your page and check out your competitor’s site.
But not all CTAs are the same. Some are interesting and easy to follow, while others are dull and confusing. The best practice here is to use a CTA that convinces customers to take the action you want.
“Register,” “Sign Up,” “Start Sharing Today,” and “Earn Now” are examples of effective CTAs.
Milk Bar sets a great example. They use action words to encourage visitors to “Start Sharing” about the program. Also, the CTA is clear, easy to find, and catchy.
Use A/B Testing
We’ve talked about many things you can do to improve your referral page, and here’s another cool trick: A/B testing. It’s like a science experiment for your word of mouth marketing.
You make two versions of something (let’s call them A and B), like changing the words on a button or moving it to a different spot on the page. Then, you see which version works better.
Why does this matter?
Well, A/B testing can really boost how well your referral program does. Let’s say you want to see if changing the words on a button makes more people sign up. You create two versions – one with the original words like “Refer Your Friends And Be Rewarded” (that’s version A), and the other with more specific words like “Refer Your Friends And Get $10” (that’s version B).
After testing, you can determine which version gets more people to join.
But what if you’re curious about where to put that button? You can use A/B testing again. One version (the control) keeps everything the same, and the other slightly moves the button. After the test, you compare which version gets more people to click the button and decide where it should go.
So, A/B testing is your secret weapon to determine what works best for getting people to join your referral program. Cool, right?
Leverage Conversion Optimization Tactics
To boost sales, build customer loyalty, and get more people to sign up, businesses need to know how to create referral pages that really work. There are a few key things that directly impact how many people actually join in:
Load Time
If your referral page takes too long to load (like more than 4-5 seconds), a bunch of people might just leave without even checking it out. So, make sure it loads super fast.
Colors
Believe it or not, the colors on your page can make a difference. Some studies say the color red is good for getting people to sign up, especially for buttons. But remember, there’s no one-size-fits-all, so pick colors that match your vibe.
Power Words
The words you use matter a lot. Some words can even make people less likely to click. So, choose your words wisely, keeping in mind that a single word can drop sign-up rates by a big 26.5 percent.
Formatting
How you organize your referral page matters too. If there are too many links, it might actually make fewer people sign up. Simple and clear usually works better.
Images
Adding pictures, especially of people’s faces, can make a big difference. Studies show that pages with pictures get more people to sign up.
Form Fields
Keep it simple when people sign up. Fewer people might finish the sign-up process if there are too many things to fill out. Short and sweet is the way to go.
So, when you’re building your referral page, think about these things to make sure more people jump on board. Fast load times, good colors, powerful words, neat formatting, friendly images, and easy sign-ups can really make a difference!
Include FAQs section
FAQ sections on your referral page are helpful guides. They’re super useful, especially when your referral program is complicated with many rules.
Instead of answering the same questions over and over, FAQs let you share the common answers. This way, customers don’t have to keep bothering you with the same questions.
Also, FAQs help marketers give detailed info about the program without making the main part of the page too crowded. This saves time and effort, letting marketers focus on more important stuff.
Last words
Looking at these 11 cool referral page examples in 2024 can teach us a lot. These pages are like guides that show smart ways to be open, offer great rewards, and be easy for users. They work because they grab attention and keep people interested.
By learning from these examples, businesses can understand how to build trust, give good rewards, and make things easy for users. These examples show what’s popular now and give timeless ideas that can help referral programs stay effective in the changing world of marketing.
So, checking them out is like getting tips for success!
