Soul Insole is a foot care device designed to alleviate pain and discomfort. By providing relief from pressure, it helps people walk with ease. The company has successfully assisted over 100,000 individuals annually in managing their foot issues.
Soul Insole was founded by Laina Gossman, a kinesiologist and biomechanist with extensive experience creating custom orthotics at a San Diego shoe store. Seeing the need for accessible foot pain solutions, she started her own company to help more people find relief.
Soul Insole struggled with affiliate marketing in the first place
Soul Insole, a leader in foot care, sought to expand its reach through affiliate marketing. Despite the potential benefits, the company soon realized it was hard to manage an affiliate program. In need of an effective solution, Soul Insole turned to UpPromote – a highly recommended affiliate app on Shopify.
The company’s client base had a great love for those foot care items. By inviting them to become affiliates, they would spread great words about Soul Insole and promote their products.
Soul Insole + UpPromote = Powerful affiliate campaign
Build up an affiliate team that loves their products
Thanks to UpPromote, Soul Insole quickly set up their affiliate program. The platform’s easy-to-use interface, built-in tooltip instructions, tutorial documents, and YouTube videos made everything straightforward.
Plus, our customer support was available 24/7 to help the brand with any questions, ensuring a smooth and successful launch.
Segment their affiliate partners
Soul Insole currently had nearly 200 quality affiliates. They only activated those affiliates who they found suitable for their affiliate program.
The brand separated their affiliates into two categories to better manage them: professional affiliates and general affiliates.
Professional affiliates: Soul Insole assigned coupons to them manually, which they can share with their audience. The UpPromote system would track and notify the brand when any orders are successfully referred, and the affiliates would receive commissions.
General affiliates: The company didn’t assign coupons to these affiliates. Instead, the brand gave them store credit if they made a successful referral. Soul Insole could encourage customers to buy more and recommend others to use the store credit they provide.
As a result, their commission distribution appears more efficient as it is well-spent and appropriate.
Attract more affiliates with higher commissions
To make your affiliate program thrive, you’ll need to acquire as many affiliate partners as possible. The higher the commission, the more affiliates you’ll be able to recruit.
Recognizing this, Soul Insole offered generous sales commissions to entice affiliates to join their program. They leveraged platforms like UpPromote Marketplace and social media to spread the word and attract a diverse group of motivated affiliates. These brand advocates would help grow their brand presence and increase sales.
Focus on supporting affiliates
UpPromote helped Soul Insole effectively engage and motivate their affiliates. They used the in-app chat feature for direct communication, eliminating the need to send individual emails.
The affiliate software also made it easier to send out product samples. Soul Insole believed that the more affiliates understood the brand, the better they could promote it, leading to higher sales.
Additionally, the company supported affiliates by helping them create promotional content. Affiliates could use images and text from the Soul Insole website, and the company actively provided additional information upon request.
