Top 23 Best Sports Betting Affiliate Programs in 2026

According to Statista reports, global sports betting will reach $9.65 billion in revenue in 2024. What a promising niche to engage in and earn money from their affiliate marketing, right?

Our 23 programs listed below will help you consider more carefully and start making extra income. So, keep reading, weigh the pros and cons, and join the one that suits your audience the most.

Quick Comparison

Program Name	Commission (%)	Cookie Duration (Days)	Niche Suitable	Affiliate’s Rating
9 Wicket	25–40%	Not specified	Sports betting, cricket, football	⭐⭐⭐⭐
Betsson Group	40–45%	Not specified	Casino, sportsbook, multi-brand betting	⭐⭐⭐⭐⭐
Pinnacle	20–35%	90 days (3 months)	Sportsbook, esports, live betting	⭐⭐⭐⭐
RevMasters	20–35% (up to 50% first month)	15 days	Casino & sports betting	⭐⭐⭐⭐
Profit Maximiser	Up to 75%	60 days	Casino, sportsbook, financial spread betting	⭐⭐⭐⭐⭐
William Hill	30%	Not specified	Sports betting, casino, live games	⭐⭐⭐⭐
ZCode System	60%	180 days	Sports statistics, betting picks, AI betting	⭐⭐⭐⭐⭐
10Bet	Up to 35%	Not specified	Sports betting	⭐⭐⭐
Entain	25–35%	Not specified	Sportsbook, betting brands network	⭐⭐⭐⭐
Boylesports	30%	Not specified	Sports betting, casino, poker	⭐⭐⭐⭐

23 Best Sports Betting Affiliate Marketing Programs

1. 9 Wicket

9 Wicket is an online sports betting platform with an updated live match stream for cricket enthusiasts. With a wide range of betting options in football, tennis, and online games, 9 Wicket is suitable for both beginners and professionals.

The 9 Wicket affiliate program is available to join on their main website. The commission rate is generously ranging from 25% to 40% for affiliates.

Noticeably, their only payment method is through bank transfer. Affiliates must have a minimum payout of 5000 BDT ($42) to receive their payouts.

9 Wicket supports their affiliates via various platforms, such as WhatsApp, Telegram, or e-mail. Besides promotional banners and links, affiliates will be updated with the latest deals and bonuses to share with their audiences.

2. Betsson Group

Betsson Group is among the largest gaming groups, with more than 20 betting brands. For over 60 years, they have offered sportsbooks, casinos, and various sports betting options.

As there are various leading brands in Betsson, the commission rates vary based on the brand you choose to sign up for:

• 45% for Inkabet, Betsson
• 40% for Betsafe, Nordicbet, Rizk, and more

Betsson pays its affiliates monthly by the 10th of the following month. They offer various payment options, including Neteller, Skrill, ecoPayz, and bank transfer. Noticeably, the payment threshold to receive earnings is about $55.

Affiliates can boost earnings by using Betsson promotional tools such as banners and landing pages. They can even embed free games on their site to attract more audiences.

3. Pinnacle

Pinnacle is a medium-sized, fully licensed online sportsbook for sports betting. You can find any top sports betting on their site, including soccer, esports, tennis, and more.

The Pinnacle bet affiliate program offers up to 35% commission for referring players. You need to invite at least 5 new depositing players to receive a commission.

• 20% for 5+ new depositing players
• 30% for 30+ new depositing players
• 35% for 35+ new depositing players

The cookie duration is up to 3 months for affiliates to earn their credited commission. To support their affiliates, Pinnacle provides banners in over 16 languages and live odd API to update real-time content. They also write betting articles regularly for affiliates to post on their site.

4. RevMasters

RevMasters always creates new promotional campaigns for casino and sports betting. They are among the biggest promoters in the betting niche, offering innovative and high-standard service.

RevMasters sports betting affiliate program offers a 4-tiered net revenue share for affiliates. Especially in the first month at RevMasters, affiliates can earn 50% for every successful order.

• 20% for $0-$9,999
• 25% for $10,000-$14,999
• 30% for $15,000-$24,999
• 35% for $25,000+

The cookie duration remains active for 15 days. The payouts are made on net 30, affiliates can get their earnings on the 25th of next month. However, they must have a minimum threshold to receive payouts, which depends on payment options:

• $100 for player account
• $300 for bitcoin
• $1000 for bank wire

RevMasters creates various marketing tools for their affiliates on the marketing mood board. They can choose from a collection of banners and text links to boost their promoting effort.

5. Profit Maximiser

Profit Maximiser creates a totally different betting way for users to earn tax-free profits. They have unique access to every sport, casino, and financial spread-betting program.

Managed through Clickbank, the Profit Maximiser affiliate program offers a commission rate of up to 75% per bet. The cookie is tracked for up to 60 days from the first click of customers.

When joining their affiliate program, you can receive regularly updated bonuses and offers. Profit Maximiser will also provide you with expert videos and written tutorials to support your promotion.

6. William Hill

William Hill is part of the world’s leading betting and gaming company, Evoke. The rate for sports betting is high, bettors can bet £10 and get up to 3 times in free bets at William Hill.

William Hill pays their affiliates a commission rate of 30% for sports, casinos, games, and live casino products. To sign up for the William Hill affiliate program, you can go to their official website and apply.

William Hill pays their affiliates through various payment methods, including electronic transfer and e-wallet options. The payment threshold for electronic transfer is $50, and for e-wallet is only $5.

Affiliates can promote William Hill products using their unique and creative banners. If you can’t find a suitable one, you can ask your account manager for assistance.

7. ZCode System

ZCode system has been well-known for their live beta-testing on Facebook for years. Now, it is finally going live and developing sports investing and sports statistics for better betting results.

Managed through ClickBank, the ZCode system affiliate program has a commission rate of up to 60% per successful sale. ZCode system has a 180-day cookie duration for affiliates to earn approved referrals through affiliate links.

ZCode system has created multiple types of promotional tools for affiliate marketing. Affiliates can take advantage of their banners, landing pages, and various giveaway tools.

As of this writing, ZCode is hosting a sales contest for affiliates to increase their earnings. From 1st to 27th September 2024, participants can earn cash bonuses ranging from $100 to $500.

8. 10 Bet

For every sports bettor, 10bet is a familiar betting platform with 20 years in the betting niche. They have teamed up with Juventus and various football teams worldwide.

10bet allows their partners to earn up to 35% commission for every successful product sale. Affiliates can join the 10bet affiliate program through the website’s registration form to start earning money.

10Bet’s main payment methods are wire transfer, Skrill, and Neteller. To receive payouts on the 15th, affiliates must have a payment threshold of €100 for Skrill and Neteller and up to €500 for wire transfers.

9. Entain

Entain teams up with some of the most famous brands to create the most exciting betting community for bettors. Users can search for their favorite team and bet to earn some money at Entain.

Entain pays their affiliates based on the number of successful sign-ups through their affiliate link:

• 25% for 1-25 sign-ups
• 30% for 26-100 sign-ups
• 32% for 101-300 sign-ups
• 35% for 300+ sign-ups

Entain will only transfer transactions to affiliates’ bank accounts on a monthly basis. However, affiliates must have a minimum balance of £100 to receive payouts

Entain stands out with exceptional signup offers and bonuses for affiliates. They even give affiliates free bets and spins to attract more customers to their site.

10. Boylesports

Boylesports is the house of easy and safe betting for everyone to join. Their product offerings include sports betting, online casinos, online poker, and online bingo.

By joining the Boylesports affiliate program, you can earn a commission of 30% net revenue share for each product sale. The only payment method is bank transfer and you must achieve at least €100 to receive payouts.

Boylesports has up-to-date creatives, such as flash banners, to support their affiliates in promoting. They also have live odds and excellent signup offers for their partners.

11. Web Partners

• Commission rate: 25-35%
• Payment methods: Bank wire, Bitcoin, player account

Need a professional betting program for sports, horses, and online casinos? Web Partners is the right choice for you to start earning money.

12. Bet365

• Commission rate: 30%
• Payment methods: Bank wire, cheque

Bet365 is a leading online gambling operator with over 90 million customers worldwide in 150 countries. They have over 600,000 live events for sports betting, casinos, and more.

13. Parimatch

• Commission rate: 30%
• Payment methods: Not mentioned

Parimatch is the official betting partner of Leicester City Football Club and Nottingham Forest Football Club. They are bold and energetic, with football, combat sports, and Esports betting globally.

14. Melbet

• Commission rate: 40%
• Payment methods: Not mentioned

You can trust Melbet for their betting platform as they applied for a license in 2012. There are over 50 sports and numerous betting markets on Melbet for you to explore.

15. 1win

• Commission rate: 50%
• Payment methods: Not mentioned

Joining 1win to maximize your money from sports betting. 1win has multiple choices for sports with high odds and over 30,000,000 players in the world.

16. Everygame

• Commission rate: 35%
• Payment methods: Card deposit, bitcoin

Everygame has a trustworthy sports betting program for everyone to join, especially football betting. They have over 5,000 daily wagers for fans of every sports type in more than 150 countries.

17. Bovada

• Commission rate: Up to 45%
• Payment methods: Card, bitcoin, Tether, Litecoin, Ethereum

The online betting events on Bovada are mostly for big games, big races or big parties. You can join any sports betting at Bovada, from American football and soccer to other major sports.

18. Sportsbetting

• Commission rate: 10-35%
• Payment methods: Bitcoin, player account

You can join Sportsbetting through Commission King, a popular affiliate network for sports betting. Sportsbetting is an industry-leading brand for online sports betting in all leagues, such as the NFL, MLB, and more.

19. Campeon

• Commission rate: 60%
• Payment methods: BTC, bank transfer

Campeon is the partner of various sportsbook and casino brands for organizing safe betting programs. They have many exclusive bonuses when joining their partner’s bet.

20. V.Partners

• Commission rate: 50%
• Cookie duration: Webmoney WMZ, wire transfer, Neteller, Skrill, QIWI, Capitalist, Bitcoin, Tether

V.Partners is a famous casino and sports betting operator in the betting niche. They are featured with many brands, including Vulkanbet, Ice Casino, and so on.

21. GGbet

• Commission rate: 40-60%
• Payment methods: Wire transfer, Skrill, bitcoin, Neteller

GGbet focuses on esports and sports betting to bring the best bet games to their subscribers. Most of their bet is in Dota2, CS2, LoL, Valorant, soccer, and basketball.

22. BetElite

• Commission rate: 40-60%
• Payment methods: Not mentioned

If you’re passionate about making money through sports and casino betting, BetElite is your home. They have over 30,000 live matches every month and more than 4000+ games for bettors.

23. Sportpesa

• Commission rate: $1
• Payment methods: Skrill, Neteller, bank transfer, Mobile Monkey

Sportpesa is a 10-year online gambling company with over 20 million sports fans worldwide. Sportpesa allows players to refer their friends once they place bets with a total stake of $2. When the referred friend places at least $1, the player will also receive a bonus equal to their friend’s stake.

How Do You Choose the Right Sports Betting Affiliate Program?

Signing up for every program that approves you is a rookie mistake.

The “best” program isn’t the one with the biggest brand name; it’s the one that fits your specific traffic and cash flow needs.

Evaluating programs incorrectly is costly.

Data shows that choosing the wrong model (e.g., picking CPA when you have high-retention traffic) can leave 50–70% of your potential earnings on the table.

Commission Structure Alignment with Business Stage and Traffic Quality

The first filter for choosing a program is your own bank account. You must match the commission structure to your business’s maturity level.

Getting this wrong is expensive.

CPA Mistake: An affiliate with great traffic accepts a $200 CPA for a player who eventually generates $5,000 in revenue.

That affiliate lost thousands by taking the quick cash.

RevShare Mistake: A new affiliate with low-quality traffic chooses RevShare.

The players quit immediately, generating zero ongoing revenue, and the affiliate goes broke waiting for checks that never come.

Traffic Quality Assessment: Determining Structure Selection

Before you sign a contract, you must honestly assess the quality of your own traffic. “Quality” in this niche means one thing: Do your readers actually bet, and do they keep betting?

If your audience is loyal, RevShare is the wealth-building path.

📝 The Profile: Readers who return weekly for betting tips, participate in forums, or follow specific niche sports.

🧮 The Math: These players remain active for 18–36 months. A single player might earn you $600–$1,200 in commissions over their life. Compare that to a one-time $200 CPA payment.

Example: A “Daily NBA Prop Bets” blog with 10,000 loyal subscribers.

If your traffic is broad or casual, take the money upfront.

📝 The Profile: General sports news readers, viral social media traffic, or people looking for “free money” bonuses.

🧮 The Math: These players often deposit once, lose their $50, and never return (churn within 30–90 days). On RevShare, you would earn almost nothing. With CPA, you secure $150–$300 regardless of their future activity.

Example: A general “Sports News” site with 100,000 monthly visitors who mostly read trade rumors.

Don’t guess. Look at your returning visitor metrics. If users come back, bet on RevShare.

If they are passing through, lock in the CPA.

State-Specific Rates and Market Position

Once you’ve settled on a payment model, geography dictates your revenue.

The State Tier Hierarchy proves that not all traffic is equal; a New York user is worth significantly more than one in Wyoming, so you must prioritize programs offering top rates where your traffic resides.

Premium States like NY, NJ, PA, IL, and MI are the ultimate gold mines, yielding $200–$400 CPA or 30–40% RevShare.

You should also watch for Launch States, where “gold rush” panic-spending can spike CPA rates to $300–$600 during the initial 90-day window.

Meanwhile, Mid-Tier markets like CO, VA, and AZ offer consistent $150–$250 CPA payouts, while Small Markets typically pay $75–$150 CPA.

However, the payout rate isn’t the only factor, as Market Dominance Matters. Promoting the wrong brand in the wrong region kills conversions.

Following the Regional Rule is essential: BetRivers dominates the Midwest, BetMGM leads in Nevada and Michigan, and Caesars owns Louisiana.

Promoting a state’s #1 brand often increases conversion rates by 20–40% compared to trailing competitors.

Even if the payout is slightly lower, the sheer volume of a market leader usually results in a much larger paycheck.

Brand Recognition and User Experience Impact

This leads to the final, critical truth: Conversion rate beats commission rate.

It is tempting to grab the offer with the highest payout (e.g., an unknown book offering $250 CPA). But if nobody trusts that brand, you will make less money than promoting a household name offering $150.

Let’s run the numbers on why big brands usually win.

The Verdict: Promoting the “lower paying” DraftKings offer earned you $70,000 more (an 87% increase).

If you are on a RevShare deal, the quality of the app is your lifeblood. You only get paid if the player keeps betting.

If an app is buggy or takes 5 days to process a withdrawal, players quit. A poor user experience can increase churn by 30% or more.

Check the App Store ratings. Anything under 4.0 stars is a red flag.

Promoting a superior product like FanDuel at 25% RevShare is often more profitable than a clunky competitor at 30%, simply because the players stick around twice as long.

Promotional Competitiveness and Player Retention

Success in sportsbook affiliation isn’t just about the brand; it’s about the offer.

The offer is your primary sales tool. Choosing the right “war chest” determines your conversion rate:

• Low Friction (e.g., Bet $5, Get $150): These convert incredibly well due to low risk.
• High Value (e.g., $1,000 No Sweat Bet): These attract “whales” but typically have lower conversion rates.
• The Impact: Promoting a competitive, low-friction offer can boost signups by 20–30%.

For those on RevShare, the “Welcome Bonus” is just the start.

To maximize profit, you need a book that prevents player “dormancy.”

Look for daily odds boosts, parlay insurance, and loyalty programs (like Caesars Rewards). These keep players active for months rather than weeks.

A lower commission rate on a “sticky” app often outperforms a high rate on a weak one:

• Program A: 30% RevShare + No Promos = 8-month player lifespan.
• Program B: 28% RevShare + Daily Promos = 16-month player lifespan.

The Result: Program B generates 86% higher total earnings because the retention doubled the player’s Lifetime Value (LTV).

Always choose the program that works hardest to keep your players betting. A lower percentage of a much larger, longer-lasting pie is the smarter play.

What Marketing Channels Work Best for Sports Betting Affiliates?

You cannot be everywhere at once. The biggest mistake new affiliates make is trying to launch a blog, a YouTube channel, a TikTok, and an email list all in the same week.

Instead of chasing every platform, pick the 2–3 channels that fit your skills and budget. Each channel has a different timeline and risk level.

The goal is not just traffic; it is sustainable traffic that actually turns into paid signups.

SEO Content Marketing: The Foundation Channel for Long-Term Passive Income

If you want a business that makes money while you sleep, SEO (Search Engine Optimization) is the best choice. It is slow to start, but it offers the highest return over time.

Social media gives you viral spikes that vanish in 24 hours. SEO gives you traffic that lasts for years.

The Intent Factor: A person scrolling TikTok wants entertainment. A person searching Google for “DraftKings promo code” has their credit card ready. They are looking to buy.

The Conversion Data: This intent shows up in the numbers.

Promo Code Articles: Convert 8–15% of visitors.

Sportsbook Reviews: Convert 5–10%.

Social Media Traffic: Typically converts at 1–3%.

Quality Over Quantity You don’t need millions of visitors to make money. SEO gets fewer views than a viral video, but those views are worth 3–5x more.

You are better off getting 1,000 visitors from Google searching for “best betting apps” than 10,000 visitors from Instagram looking at a meme.

SEO captures the people who are ready to sign up right now.

YouTube Video Content: Building Trust Through Visual Demonstration

While SEO captures the researchers, YouTube captures the learners. Betting can be scary for beginners; video removes that fear.

Text is good for data, but video builds trust. When a viewer sees your face and hears your voice explaining a bet, they feel like they know you. You become their guide.

Data shows that viewers who watch 5–10 of your videos before clicking a link convert at massive rates—often 15–25%.

That is double the conversion rate of a standard blog post.

YouTube is currently much less crowded than Google.

🔎 Search Opportunity:

It is far easier to rank a video for “How to use FanDuel” than it is to rank a blog post for the same term.

⚔️ Dual Revenue:

Unlike a blog where you only make affiliate money, YouTube pays you ad revenue (AdSense) just for getting views.

This gives you income even if nobody signs up.

Video allows you to show, not just tell.

Walking a user through the signup process on your screen reduces their anxiety. If they see exactly which buttons to click, they are far more likely to finish the deposit.

Social Media Channels: X/Twitter, Instagram, and TikTok Strategy

YouTube builds trust, but social media builds urgency. Betting is a real-time event.

Lines move, injuries happen, and games start. Social media is where that action lives.

X (Twitter): The Gambler’s Home Base

Twitter is the main hub for sports bettors. The real-time feed matches the speed of the games.

The Tactic: Post your “Morning Card” (your daily picks) early. Tweet live during games. Use hashtags like #NFLPicks to find new followers.

The Conversion: Because the audience is serious, conversion rates are solid (5–8%). You can put links directly in your bio or under a winning pick.

Instagram: Visual Proof

Instagram is less about chat and more about showing your wins.

The Tactic: Post screenshots of your winning bet slips (be honest about losses too). Use Stories for urgent plays (“Game starts in 10 mins!”). Use Reels and Highlights for quick tutorials.

The Conversion: Lower than Twitter (2–4%) because you can’t put links in captions. You must drive traffic to your “Link in Bio” page.

TikTok: Viral Reach vs. Ban Risk

TikTok offers explosive growth. One video can get 1 million views overnight.

The Tactic: Post reaction videos or beginner tips.

The Warning: Be careful. TikTok often bans gambling content. Accounts disappear overnight. Always use “Education Only” disclaimers to lower your risk.

Paid Advertising: Google Ads, Facebook Ads, and Native Platforms

Social media and SEO take time. Paid ads work immediately—but they cost money. Is it worth it?

Google Ads (PPC)

This is the fastest way to get traffic, but it is expensive.

The Strategy:

Target high-intent keywords like “legal sports betting states.”

You can target only the specific states where you get paid.

The Cost:

It’s a bidding war. Sportsbooks spend millions here.

Cost Per Click (CPC) can be $2–$8. If you pay $5 per click and need 20 clicks to get a signup, your cost is $100.

If your payout is only $150, your profit margin is tiny.

Facebook & Instagram Ads

Meta platforms are tough for affiliates.

The Hurdle: You need special permission to run gambling ads, which is hard to get. Ads get rejected constantly.

The Workaround: Don’t link to a sportsbook. Link to a blog post (e.g., “5 Tips for NFL Sunday”). Promote content first, then convert them on your site.

Native Advertising (Taboola/Outbrain)

These are the “Recommended Articles” boxes on news sites.

Clicks are cheap ($0.30–$1.50), but quality is low.

These people aren’t searching for betting; they just clicked a headline. Conversion rates are low (1–3%).

This works best for educational articles, not direct sales.

What Are the Legal Requirements for Sports Betting Affiliates?

This is not the “wild west.” Promoting sports betting is a strictly regulated business. If you ignore the rules, you won’t just lose your commissions—you could face fines or legal action.

Affiliates must navigate a web of state laws, federal guidelines, and partner rules.

To protect your business from shutdowns, you must master four areas: state legality, age limits, responsible gaming rules, and registration duties.

Following these rules isn’t optional; it’s the only way to stay in business.

State Legality Restrictions and Geographic Compliance

The most basic rule is simple: You can only promote betting where betting is legal.

As of 2025, online sports betting is legal in over 38 states.

However, promoting it in a prohibited state (like Utah or Hawaii) violates the law.

You must ensure your marketing only reaches people in legal zones.

If you run ads, you must restrict the settings to legal states only (e.g., NY, NJ, IL). Casting a nationwide net will get you banned.

Use IP detection on your site to hide betting links from visitors in illegal states. Alternatively, place clear disclaimers on every page: “Offers available only to residents of legal jurisdictions.”

Laws change fast. A state that was illegal last month might be legal today. Keep a “Status Map” on your site and update it often.

If a sportsbook catches you sending traffic from a prohibited state, they will terminate your account immediately and keep your money.

Age Verification and Minor Protection Requirements

The second “Golden Rule” is absolute: No marketing to anyone under 21.

Regulators aggressively protect minors. You must actively prevent young audiences from seeing your content.

🌐 Website: Use an “Age Gate” popup. Before a user can read your review, they must click a button confirming they are 21+.

📱 Social Media: Your bio on Twitter, Instagram, and TikTok must explicitly state “21+ Only.”

🖥️ YouTube: Set your videos to “Age Restricted” in the settings. While this limits your reach, it protects your channel from being deleted.

✨ Content Tone: Never use cartoons, college campus imagery, or video game references that appeal to children. Your branding must be strictly adult.

Platforms do not forgive this rule.

If YouTube or Meta flags your account for targeting minors with gambling ads, there is no appeal. You are banned for life.

State regulators also monitor this and can fine you directly.

Responsible Gaming Disclaimers and Resource Requirements

Protecting minors is step one. Protecting adults from addiction is step two.

Regulators and sportsbooks take “Responsible Gaming” (RG) extremely seriously. It is not just a suggestion; it is a mandatory part of your contract.

Every piece of content you create—whether a blog post, a tweet, or a video—must include specific RG elements.

The Disclaimer: You must display “Please gamble responsibly” or “Gambling Problem? Call 1-800-GAMBLER” on all pages. Most programs dictate the exact font size and placement (usually the footer or near the “Bet Now” button).

State-Specific Hotlines: Some states require their own number. For example, Arizona often requires “1-800-NEXT-STEP” alongside the national number.

Language Restrictions: You are strictly forbidden from using language that encourages reckless behavior.

Banned Phrases: “Guaranteed win,” “Risk-free income,” “Bet your rent money,” or “Can’t stop winning!”

Prohibited Concepts: Never frame betting as a solution to debt or a substitute for a job.

Don’t just hide a hotline number in the footer.

Create a dedicated Responsible Gaming page on your site. List the warning signs of addiction and link to resources.

This keeps you compliant and builds trust with your partners.

State Registration and Vendor Licensing Requirements

You might think that because you are just a “blogger,” you don’t need a license. In some states, you would be wrong. Several jurisdictions treat affiliates as “vendors” who must register with the government.

Before you promote offers in specific states, you must file paperwork.

New Jersey:

This is the strictest state. If you earn affiliate commissions here, you generally must register as a “Vendor” with the Division of Gaming Enforcement (DGE).

You pay a fee and may undergo a background check.

Pennsylvania:

Affiliates must register with the Gaming Control Board as a “Gaming Service Provider.”

Fees depend on your revenue.

Other States (MI, IL, CO):

While not all require full licensure yet, rules change often. Monitor regulatory news monthly.

Do not launch a campaign in New Jersey or Pennsylvania without checking your status first.

• Research: Check the vendor requirements for the state.
• File Early: Registration can take 30–60 days. Submit your paperwork well before you launch.
• Maintain: Licenses often need renewal every few years.

Operating without a required license can destroy your business.

Penalties include fines from $5,000 to $50,000, seizure of your income, and a permanent ban from the industry. Ignorance of the law is not a defense.