The survival tool market size is estimated to reach over $1.5 billion by the end of 2024 (MRFR Data and Analyst). That means people become more concerned about outdoor adventures, emergency preparedness, and self-sufficiency.
This is also considered a good sign to make money from survival affiliate programs. There are tons of products to promote. But which are the best ones?
Let’s check our top list of 23 survival affiliate programs for your consideration. Make sure you read the list carefully to promote the best products for your audience.
Quick Comparison
| Program Name | Commission (%) | Cookie Duration (Days) | Niche Suitable |
|---|---|---|---|
| Survival Frog | 12% | 30 days | Survival gear, outdoor, emergency prep |
| Mustang Survival | 5% | 30 days | Marine gear, boating, paddling, fishing |
| ReadyWise | 10% | 120 days | Emergency food, prepper niche |
| Black Hawk | 3% | 30 days | Tactical gear, holsters, law enforcement |
| MIRA Safety | 10% | 30 days | Safety gear, military-grade protective gear |
| Survival Cat | 20% | 30 days | Tactical apparel, survival kits |
| Valley Food Storage | 10% | 30 days | Long-term food storage, emergency prep |
| Emergency Essentials | 10% | 14 days | Bulk food, emergency gear |
| 3V Gear | 8–14% | 30 days | Tactical bags, outdoor gear |
| Optics Planet | Up to 20% | 14 days | Survival gear, optics, tactical equipment |
23 Best Survival Affiliate Programs
1. Survival Frog

Survival Frog sells survival food and necessary survival products for outdoor experiences. Their extensive product lines are designed with high-quality materials to last longer in harsh conditions.
You can join the Survival Frog affiliate program via ShareASale and Avantlink, with a commission of 12% on each successful sale. Plus, you can earn up to $12 per referral with an average order value of $100. Since the cookie duration lasts 30 days, you can get a credit for purchases within a month of customers’ first click.
The Survival Frog affiliate team provides tailored support to enhance your marketing efforts. Additionally, their exclusive promotions help you capture the attention of your target audience more effectively.
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2. Mustang Survival

Mustang Survival has over 50 years of developing marine gear for the military, coast guard, rescue personnel, and law enforcement. Their innovative products can withstand harsh marine environments and provide optimal protection & comfort in various water conditions.
After joining their survival affiliate program, you can enjoy a 5% commission rate for every qualified order via your affiliate link. You can earn a commission if customers purchase within a month of their first click on your link.
Mustang Survival priors sailing, paddling, and fishing influencers to join their affiliate program. If not, you should have a review site or blog to get approved faster.
Mustang Survival will contact you via email address and phone number, so it’s important to provide this information in your application form.
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3. ReadyWise

ReadyWise provides emergency food supplies with nutritious and long-lasting ingredients. Their products are carefully crafted to be easy to prepare, requiring minimal effort and no cooking.
Managed by CJ Affiliate, the ReadyWise affiliate program offers a 10% commission rate on each product sale. The cookie remains active for up to 120 days from the customers’ first click on your affiliate link.
ReadyWise will pay you on a monthly basis via check and direct deposit. However, you must meet a $25 payment threshold to receive your earnings.
You can ask for any needed marketing asset for your promotional campaigns. Plus, ReadyWise encourages their affiliates to utilize search engines to boost marketing efforts as well. Moreover, the brand bans any attempt to promote via email marketing and downloadable applications.
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4. Black Hawk

Black Hawk is the top choice when it comes to holsters and tactical gear for law enforcement. They offer a wide range of gear, including backpacks, holsters, knives, and other survival tools.
When joining their survival affiliate program, you can earn a 3% commission rate for every qualified order via your affiliate link. You’ll get credit for purchases within a month of customers’ first click on your link. Black Hawk issues monthly payouts to affiliates only via PayPal.
All available assets will include a tracking code for you to monitor sales. Keep in mind that Black Hawk prohibits the use of coupons, deals, or rewards in product promotions.
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5. MIRA Safety

MIRA Safety provides a comprehensive range of safety gear tailored to various industries, including construction, oil and gas, and manufacturing. Their product line is trusted by various national militaries, such as the USA, Turkey, Czech Republic, Ukraine, and more.
After applying for the MIRA Safety affiliate program through Avantlink, you can enjoy a 10% commission rate for each sale. Plus, you’ll receive around $43.5 per sale with an average order value of $435.
A 30-day cookie duration allows you to earn an approved commission if customers purchase within this time frame.
You can select HD photos from their extensive product images library for your campaigns. Plus, MIRA Safety provides site-specific promo codes upon your request. If you need anything else, feel free to ask their dedicated management team for advice and solutions.
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6. Survival Cat

Survival Cat has all the needed apparel and survival kits for natural adventures following the military style. Their high-tech tactical products can withstand challenging conditions, ensuring safety in survival scenarios.
The Survival Cat affiliate program offers affiliates up to a 20% commission rate per sale. Plus, the program has a 30-day cookie duration, giving you a full month to benefit from customers’ orders after their first click.
You must create a PayPal account to receive payouts from Survival Cat. They will pay you monthly, usually on the 10th.
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7. Valley Food Storage

Valley Food Storage provides high-quality emergency food storage with a 25-year life expectancy. Their food uses non-GMO ingredients, ensuring better nutrition and taste for long-term preparedness.
Valley Food Storage runs their affiliate program via Avant Link. After joining the program, you can earn a 10% commission rate across all orders. The cookie duration remains active for 30 days, counting from customers’ initial click on your link.
The supporting team will provide all the assets you need to create engaging content, such as widgets and deals. Moreover, you can access their data feed to update new launches with detailed information for your campaigns.
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8. Emergency Essentials

Emergency Essentials helps people prepare for unexpected events like natural disasters, power outages, and economic downturns. Their best deals include bulk food cans, energy backup resources, and essential gear to survive.
Managed by Refesion, the Emergency Essentials affiliate program offers a 10% commission rate on each sale. The brand lets you earn commissions for purchases within 2 weeks of customers’ first click on your link.
Emergency Essentials processes monthly payments for affiliates via PayPal, wire transfer, and ACH. However, you must meet a $50 payment threshold to receive your earnings.
You can find any available marketing tool in your dashboard to create better promotional content. The brand bans any attempt to use coupons or discount codes while promoting their products.
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9. 3V Gear

3V Gear creates affordable tactic bags and accessories for outdoor adventures, such as hiking, camping, and hunting. Their durable products feature MOLLE webbing, multiple compartments, and hydration pack compatibility.
The 3V Gear affiliate program set commission tiers for affiliates based on their monthly sales, ranging from 8% to 14% per sale:
- Tier 1 (1-19 sales): 8% commission
- Tier 2 (10-29 sales): 10% commission
- Tier 3 (30+ sales): 14% commission
You can earn a commission for orders made within a 30-day cookie duration, counting from customers’ first click.
You’ll have full assets of marketing tools, including banners and text links. Plus, you should access their data feed to select suitable products for your audience.
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10. Optics Planet

Optics Planet is among the biggest retailers of survival products in the US with over 20 years in the industry. Their gear collection comes from top brands like Holosun, Pulsar, FliR, EOTech, Aimpoint, and more.
You can join their affiliate program via both ShareASale and Avantlink. The program offers up to a 20% commission rate for every sale made through your affiliate link. The cookie duration lasts 14 days, so you’ll earn a commission if customers buy within 2 weeks of their first click.
You can select quality banners and text ads from their library to make your promotions look better. Plus, you can browse through their product feed and choose the most suitable items. In case you have any problem, their dedicated affiliate manager is always available.
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11. Legacy Food Storage
- Commission rate: 8-15%
- Cookie duration: 30 days
Legacy Food Storage sells freeze-dried food storage in family-sized for emergency situations. Additionally, their premier gourmet food storage line has high-quality food at affordable prices compared to the market.
12. Crate Club
- Commission rate: 7%
- Cookie duration: 30 days
Crate Club provides a subscription box service for tactical and survival gear. Their four types of boxes include Lieutenant, Captain, Major, and General.
13. Blade City
- Commission rate: 8-12%
- Cookie duration: 28 days
Blade City is a trustworthy knife store for collectors and outdoor enthusiasts. Their diverse product line includes various types, from pocket, tactical, and survival knives to regular kitchen cutting tools.
14. Hooyman
- Commission rate: 7%
- Cookie duration: 7 days
Hooyman develops innovative tools for outdoor activities and survival situations. They use high-carbon steel in all products to ensure durability and suitability for emergency preparedness.
15. Concealment Express
- Commission rate: 15%
- Cookie duration: 30 days
Concealment Express gained popularity in the survival niche with their high-quality KYDEX holsters designed for concealed carry. These holsters are made of tough materials to withstand all extreme situations.
16. 221B Tactical
- Commission rate: 15%
- Cookie duration: 30 days
221B Tactical manufactures tactical gear and daily carry items with functional and safety materials. Additionally, they have an exclusive product line for police with Maxx-Dri Vests and other ultra items.
17. Pitbull Tactical
- Commission rate: 15%
- Cookie duration: 30 days
Pitbull Tactical ranks among the top choices for firearm accessories and gun parts. Their famous collection includes Universal Mag Carrier, Universal Double Mag Holder, lock, swag, and more.
18. 1800Prepare
- Commission rate: 10%
- Cookie duration: 120 days
1800Prepare has a large selection of survival kits for home, workplace, and individual preparedness. Besides, they update educational resources for users when planning for emergency situations.
19. Survival Filter
- Commission rate: 10%
- Cookie duration: 30 days
Survival Filter helps users with water filtration solutions even in the most difficult environments. Their filters are lightweight, reusable, and require no external power sources.
20. Vivos Shelters
- Commission rate: 5%
- Cookie duration: Not mentioned
Vivos Shelters specializes in building underground shelters to tackle any catastrophe. Their luxurious and durable shelters have all the essential supplies for long-term safety during disasters.
21. First Aid Mart
- Commission rate: 5%
- Cookie duration: Not mentioned
First Aid Mart develops first-aid kits and safety products for disaster situations. Every kit includes bandages, antiseptics, CPR equipment, and survival gear.
22. American Family Safety
- Commission rate: 5%
- Cookie duration: Not mentioned
American Family Safety tailors their survival kits for each specific situation to suit the family’s needs. Their government-recommended kit contains food, water, clothing, lighting, and other necessary supplies.
23. H.E.A.T Survival Training
- Commission rate: 37%
- Cookie duration: Not mentioned
H.E.A.T Survival Training creates multiple courses to train people to survive in hostile environments. Their courses teach various skills, including anti-kidnapping methods, first-aid techniques, self-defense, and more.
What Types of Security Products Should You Promote as an Affiliate?
Choosing the right gear is the secret to making more sales in the security niche. You can promote small items like smart cameras or larger setups with professional monitoring.
This section breaks down the best products to help you earn a steady income.
Personal Defense Products: Non-Lethal Protection (AOV $28-$45)
Personal defense products are the “bread and butter” of the security niche.
They are affordable and easy to buy on impulse. Therefore, you can encourage your readers to buy several items at once.
There are several popular tools you can promote to different audiences.
- Pepper Spray ($8-$25): The volume seller.
- Stun Guns ($20-$80): Higher perceived value and deterrence.
- Personal Alarms ($10-$30): Excellent for elderly or student demographics.
- Tactical Pens ($15-$50): A favorite among the “gray man” survivalist crowd.
- Keychain Tools ($12-$35): The ultimate impulse buy at checkout.
However, you should be careful with the legal rules for these products. Laws change depending on where the buyer lives.
For instance, pepper spray is legal in all 50 states, but some places like New York have rules about how large the bottle can be. Stun guns are even stricter and are completely illegal in some major cities and states.
The tip is to always include a bold disclaimer: “Check state and local laws before purchasing. Restrictions apply in HI, RI, NY, and IL.”
This way helps protect your credibility and reduces returns from customers who can’t legally receive the shipment.

Home Security Systems: DIY vs. Professional Monitoring ($280-$450 AOV)
Personal defense is an easy buy, but home security is a major investment.
These systems pay much more per sale, but your readers will need more information before they decide to buy.
The good news is that most people now prefer wireless systems they can install themselves. People can order a system online, receive it in two days, and set it up in under an hour.
You can earn money from three different types of security products.
| Product category | Price | Commission & Strategy |
| DIY Wireless Bundles | $150–$500 (SimpliSafe) | 8–12% on full cart; paid upfront. High-value “sweet spot.” |
| Smart Locks | $80–$300 (August) | 8% commission. Ideal entry-point for new customers. |
| Pro-Monitored Systems | $300–$800+ (ADT) | $75–$150 bounty + 5–10% recurring. Harder sell; long-term wealth. |
The initial sale is rarely the end. Data suggests that 30-40% of buyers add components within 90 days – extra window sensors, panic buttons, or outdoor cameras.
To close these high-ticket sales, you need to answer the technical questions upfront:
- WiFi Specs: Does it require 2.4GHz or 5GHz? (Most require 2.4GHz).
- Smartphone Needs: Is the app iOS/Android compatible?
- Smart Home Integration: Does it talk to Alexa or Google Home?
Surveillance Cameras: Specifications That Drive Decisions ($185-$350 AOV)
Security cameras help stop crime and gather evidence.
For an affiliate, this is a very profitable niche because people often buy more than one camera at a time.
A typical order usually includes several cameras and recording gear, which pushes the total price over $300.
To suggest the right hardware, you need to clearly understand each use case.
Wireless WiFi Cameras ($40-$200): Easiest to sell but rely on signal strength.
Battery-Powered Outdoor Cams ($80-$180): Perfect for renters or spots without power outlets.
NVR/DVR Systems ($150-$600): The “pro-sumer” choice. Wired, reliable, and records 24/7 locally.
PTZ (Pan-Tilt-Zoom) Cameras ($120-$400): High-ticket items for covering large properties.
Moreover, you should focus on technical details to convince your readers to buy.
You can use a comparison table to show the real power of each device.
For example, you explain that 4K resolution is needed to read a car’s license plate from a distance. Meanwhile, you highlight night vision features and weather resistance to prove the gear can handle any situation.
Door and Window Reinforcement: The DIY Security Category ($85-$160 AOV)
Physical reinforcement is about pure strength. It solves a scary problem – forced entry – for a much lower price than a full alarm system.
This category is perfect for people who want to fix a problem once and never worry about it again.
Most buyers like to build a “basket” of different tools to harden their homes. That means you can promote a variety of products, such as:
🚪 Door Security Bars ($25-$80): Simple, visible deterrents.
🔩 Door Frame Reinforcement ($40-$120): Steel plates that prevent the door jamb from splitting during a kick-in.
🪟💪 Window Security Films ($50-$200): Makes glass shatter-resistant, delaying entry.
🔐Deadbolts & Jamb Armor ($30-$150): Upgrading standard builder-grade locks.
However, the biggest thing stopping people from buying is the fear of installation.
You can increase your sales by explaining exactly how much effort each tool requires. When people know a job is easy, they are much more likely to buy the product.
- Low effort (Door Bars): Install in under 5 minutes with no tools. Emphasize “renter-friendly.”
- Medium effort (Reinforcement Kits): Require 30-45 minutes and basic tools (drill, screwdriver).

Vehicle Security: Seasonal Demand Patterns ($95-$180 AOV)
Vehicle security is often an afterthought until it is too late.
For affiliates, this is one of the easiest sales to make. You are simply asking your reader to spend $100 to protect a $25,000 investment.
You should organize your products into two groups based on how they work.
The first group is Deterrence, which includes visible tools that scare thieves away before they even touch the car.
The second group is Recovery, which uses hidden technology to help you find your vehicle if it actually gets stolen.
Steering Wheel Locks ($25-$80)
The classic “Club.” Demand has surged recently due to theft flaws in Hyundai and Kia models. It’s a low-tech, visible deterrent that stops thieves before they break the glass.
GPS Trackers ($30-$120)
These offer the highest affiliate potential. Many manufacturers pay 8-12% upfront plus recurring commissions on the monthly subscription.
Dashcams ($80-$250)
While mostly used for accidents, “parking mode” features make them powerful security tools.
Kill Switches ($20-$80)
A favorite for the DIY mechanic crowd. Low cost, but requires “how-to” content to convert.
You should also watch for seasonal patterns to time your promotions.
In the spring, when the weather gets warm, people park their cars outside more often. This is the perfect time to promote visible locks and deterrents.
Moreover, GPS trackers are among the most popular gifts in December. Parents often buy them to track teen drivers or monitor the family car during holiday travel.
How to Choose the Right Survival Affiliate Programs?
You now know what products to sell, from pepper spray to high-tech cameras. But knowing what to sell is only half the battle. The other half is choosing who to partner with.
In the following section, we’ll show you how to select the most suitable program to join.
Evaluate Commission Structure Beyond the Headline Rate
A high commission rate sounds great, but it can be misleading.
A company might offer you 20%, but that percentage does not tell the whole story. You need to know how much money you actually take home after all the math is done.
You can see how this works by comparing two different programs.
| Metric | Program A (High Comm Trap) | Program B (Conversion Winner) |
| Commission | 15% | 10% |
| AOV | $150 | $200 |
| Conv. rate | 2% (Weak sales page) | 4% (High-converting) |
| Sales (per 100 clicks) | 2 sales | 4 sales |
| Total earnings | $4.50 | $8.00 |
In this case, the “lower” program pays you nearly double. To win, you must always balance three things: the Rate, the Average Order Value, and the Conversion Rate.
What’s more, you should watch out for hidden traps:
📦 The shipping deduction: Many stores only pay you for the product price. They exclude shipping and taxes. This can shrink your actual paycheck by 15%.
🔄 One-time vs. Recurring: A small 5% commission on a monthly subscription is often worth more than a one-time 20% payout. Monthly payments add up over time.
🚩 The “Too good to be true” rate: Be careful with physical products offering 30% commissions. When customers get angry and return the item, the company will “claw back” your commission weeks later.
Match Cookie Duration to Your Content Type and Sales Cycle
A “cookie” is a digital timer. It starts the moment a reader clicks your link. This timer tells the company how long they should give you credit for a sale. If the cookie expires before the reader buys, you get paid nothing.
People do not buy a $2,000 generator or a $500 food supply on a whim. They need to do research for days or even weeks.
If your cookie duration is too short, you will lose the sale while the reader is still thinking.
Short cookies (24 hours – 15 days): Programs like Amazon (24 hours) or REI (15 days) are risky for high-ticket reviews. If the user “sleeps on it,” you lose the commission.
Long cookies (30-90 days): Programs like Emergency Essentials (45 days), 4Patriots (60 days), and Survival Frog (30 days) are built for the survival sales cycle.
You should also match the program’s cookie to your content strategy:
🔍For “Quick Buy” Content
If you share flash sales or limited-time deals, a short cookie is acceptable. These readers already have their credit cards out and are ready to act fast.
📚 For “Research” Content
If you write deep reviews or “how-to” guides, you must have a long cookie. These readers are still in the learning phase and will likely wait several weeks before making a final decision.

Assess Payment Terms, Thresholds, and Reliability
Bad payment rules can ruin your business even if you are a great writer.
You need to review the terms of service before sending any traffic to a brand. Understanding when and how you get paid is the only way to keep your business running smoothly.
The first thing to look for is the payment threshold.
This is the minimum amount of money you must earn before the company sends your check. A limit of $25 to $50 is best for beginners because you can reach it in just a few sales.
If the limit is $100 or higher, your money might stay trapped for a long time while you wait to reach that goal.
The second factor is the payment schedule, which determines your waiting time.
Net 30 is the industry standard. This means if you earn $100 in January, you will see that money at the end of February.
You should generally avoid programs that make you wait 60 days unless the pay is much higher. Waiting too long for your cash makes it hard to pay for your website or ads.
Finally, you should check how the company actually sends your money.
Direct deposit is the best choice because it is free and usually arrives in just a few days. PayPal is also fast, but it often charges a small fee per dollar you earn.
You should try to avoid paper checks because they are slow and can easily get lost in the mail.
Evaluate Promotional Materials and Affiliate Support Quality
Your time is your most valuable asset. A good program provides tools that save you hours of work. If a company offers no help, you will have to create everything on your own.
You should check whether the brand provides these essential tools:
- High-Res Product Images: Essential for your reviews. You shouldn’t have to scrape blurry JPEGs from their website.
- Data Feeds (XML/CSV): Critical if you plan to build comparison tables or price widgets.
- Swipe Copy: Pre-written emails you can tweak. (Warning: Always customize these to match your voice; never paste them raw).
In addition, you’ll need an affiliate manager to answer your technical questions or share upcoming sales dates.
You can also contact this person to ask for exclusive codes. People love a good deal, and a code makes them more likely to buy from you.
Furthermore, you can ask for a “review unit” to test for free. It is much easier to write an honest review when you have actually held the gear in your hands.
What Are the Best Traffic Sources for Survival Affiliates?
Having the perfect product and the best affiliate partner means nothing if no one sees your offer.
Traffic is the lifeblood of your business, but not all traffic is created equal. A thousand visitors from a viral TikTok video might generate zero sales, while fifty visitors from a targeted Google search could generate five.
In this section, we rank the highest-converting traffic sources specifically for the survival niche.
Google Organic Search
Google search is the best way to build a steady income. Your visitors will continue to grow as more people find your helpful guides over time. 🔍📈
You can win by focusing on “long-tail” keywords.
Many beginners fail because they try to rank for broad words like “survival gear.”
These words are much too competitive for a new site. The real money is in specific phrases that solve a particular problem. 🎯💰
You should follow a simple pattern for your articles.
Instead of just writing about “water filters,” you can try writing about the “best portable water filter for backpacking.”
These specific terms are easier to rank for and convert significantly better because they match the user’s exact problem.
Data shows that comprehensive guides ranging from 2,000 to 3,500 words perform best. Google wants to see that you have covered the topic exhaustively – safety features, weight, durability, and usage scenarios.

YouTube Video Content
If a picture is worth a thousand words, a video is worth a thousand clicks. YouTube is a powerful tool for making sales because it provides “proof of life.” People want to see how gear actually works before they spend their money.
This visual proof builds immense trust, leading to conversion rates of 5-8%—often double that of text-based content.
Videos filmed in real field conditions (mud, rain, woods) generate 3-5x more engagement than sterile studio reviews.
You should focus on three simple video formats that get results.
Field Tests: “Will this tent actually survive a storm?”
Skill Tutorials: “How to start a fire with a ferro rod (and the rod I use).”
Loadout Videos: “What’s in my Bug Out Bag for 2024?” (These are affiliate link goldmines).
Also, you can make your videos more profitable with a few simple steps.
Adding “chapter markers” helps people find specific products quickly. You can your viewers exactly where to find the links in the description.

Pinterest Visual Marketing
Many people in the survival niche ignore Pinterest, but that is a big mistake. Users go there to plan for the future, looking for checklists, storage ideas, and DIY tips.
Pinterest is 60%+ female and family-focused. This makes it the premier channel for “soft survival” topics: food preservation, family emergency plans, and first aid kits.
If you are promoting freeze-dried food or medical supplies, this is your goldmine.
You don’t need a camera crew, just good design.
- Format: Vertical pins (2:3 ratio) dominate the feed.
- Content: Infographics work best. Think “10 Items for Your Car Kit” or “How to Store Rice for 20 Years.”
If you post five to ten pins every day, you can reach thousands of visitors every month. This process takes a bit of time, but it can lead to a steady stream of traffic within a year.
Email List Building
Google and YouTube help people find you, but your email list is where you actually close the sale. It is the only channel that you truly own and control.
A random visitor to your website might be skeptical of your advice. However, an email subscriber has already decided that they like your content.
As you have built a relationship with them, they are much more likely to click your links and make a purchase.
People rarely sign up for a newsletter just because you ask them to.
You need to offer them a high-quality gift in return. This could be a “72-Hour Bag Checklist” or a guide on “Foods That Last 25 Years.”
The key is to stay helpful rather than just sell.
You can send a weekly newsletter that shares free tips along with your product suggestions. By providing value first, you keep your readers interested and happy to hear from you.
What’s more, you should group your subscribers based on their specific interests.
If someone wants to learn about “Wilderness Survival,” do not send them emails about “City Security.” Targeted emails turn more readers into customers, while generic messages just annoy people
Conclusion
Having an affiliate program is a powerful way to scale your Shopify survival brand’s business in the industry.
However, it also comes with challenging tasks to manage your program properly over time. That’s why using UpPromote can help you handle everything seamlessly and effectively.
You can check out our pricing plans and start your affiliate program now!