Summary
CHALLENGE
- Acquired customers mainly through organic and paid channels, limited by their own team’s capacity.
- Wanted a scalable way to tap other people’s audiences and promotional skills.
- Needed a simple platform to run a large affiliate program without operational headaches.
SOLUTION
- Recruits affiliates openly through a simple registration form, with no follower requirements.
- Offers a 20% commission with weekly payouts.
- Lets affiliates run their own Google Ads.
- Uses coupon-commission feature to steer affiliates toward higher-converting links.
RESULTS
- Grew an organic network of over 2,000 affiliates.
- Affiliate marketing drives 10–15% of total sales.
- Runs as a low-maintenance, largely “passive” channel.
LESSONS
- Lower the barrier to entry to grow an affiliate network organically.
- Pair a high commission with fast, frequent payouts to retain affiliates.
- Let skilled affiliates run their own ads instead of restricting them.
JenniBag sells travel bags built to make trips easier. Their flagship is a versatile carry-on in tough, waterproof PU leather that fits airline standards worldwide.
The bag pairs a garment compartment that keeps clothes wrinkle-free with roomy storage for travel essentials. With over 99% of sales in the US, it has become a go-to for travelers who want quality without overspending.
JenniBag keeps improving based on customer feedback, rolling out upgraded versions with features like four-wheel rollers and better materials.
Why did JenniBag turn to affiliate marketing?
JenniBag had built their sales mainly through organic and paid channels. Affiliate marketing offered something those couldn’t: a scalable way to multiply their marketing through other people’s audiences and skills.
Instead of being capped by their own team’s capacity to create content and run campaigns, JenniBag could let affiliates do that work across many platforms.
Founder Jay Yap wanted a platform that wouldn’t create operational headaches, so he chose UpPromote.
I’ve been using UpPromote since last year. So far, so good. It’s a simple, user-friendly stuff
Jay Yap, Founder of JenniBag
Its Enterprise plan lets the brand manage thousands of affiliates and referrals without hitting limits as the program scales.
How does JenniBag recruit affiliates?
JenniBag keeps recruitment simple. They built a registration page on their site using UpPromote’s “Comfort” template and welcomes anyone who wants to join.
There are no requirements for social media followers or a website, just basic information. That no-barrier approach has grown the network organically to over 2,000 affiliates.
The base is strikingly diverse. While more than 99% of customers are in the US, Jay estimates that over half of affiliates come from countries like Vietnam, India, the Philippines, Thailand, Bangladesh, and Pakistan.
How does JenniBag keep affiliates motivated?
JenniBag motivates affiliates with a 20% commission rate, well above what’s typical in travel accessories. But the real differentiator is timing: affiliates get paid every single week.
I believe that our commission is very kind. Like I don’t see any other brand provide this type of 20% commission paid out every week
Jay Yap, Founder of JenniBag
High commissions plus fast, reliable payouts give JenniBag an edge. The quick weekly cycle keeps affiliates driving sales and loyal to the program, rather than switching to competitors.
Why does JenniBag let affiliates run their own ads?
Where many brands ban affiliates from running Google Ads, JenniBag does the opposite. Jay welcomes it, because affiliates often run ads better than the brand themselves.
He tried running Google Ads for JenniBag but found that experienced affiliates consistently outperformed his own efforts.
I found that those people who are helping me to run Google Ads, they have better performance. So I would just let them run
Jay Yap, Founder of JenniBag
By letting go, Jay taps a network of skilled marketers who invest their own money, test different approaches, and optimize campaigns without needing his team to manage them.
How did JenniBag turn a checkout problem into more conversions?
Jay found that coupon codes were quietly costing sales. Customers had to find where to enter a code at checkout, and he estimated that 5 of 10 would abandon their purchase when they couldn’t.
The fix came through UpPromote’s Coupon Code Commissioning feature, which let JenniBag set lower commission rates on sales made through coupon codes.
That gap nudges affiliates toward promoting direct links, which convert better, benefiting both sides.
I’m trying to influence our affiliate to use the affiliate link instead of coupon codes, because coupon codes have lower conversion rates.
Jay Yap, Founder of JenniBag
What results has JenniBag achieved?
JenniBag’s “passive” yet generous approach has turned affiliate marketing into a pillar of the business.
Using UpPromote to track and manage his partners, Jay has grown the channel to over 2,000 affiliates that now drive an estimated 10–15% of total sales.
So far, it has captured around like 10-15 percent for all my overall sales.
Jay Yap, Founder of JenniBag
That revenue comes in without Jay managing complex ad campaigns or hunting for new creators every day. The program grows organically on the strength of good products and competitive rewards.
Lower the barrier to grow organically. JenniBag’s open registration form, with no follower or website requirements, grew their network to over 2,000 affiliates.
Pair high commissions with fast payouts. JenniBag offers a 20% commission and pays affiliates every week.
Let skilled affiliates run ads. JenniBag allows affiliates to run their own Google Ads, which Jay found often outperform the brand’s own campaigns.
Steer affiliates to higher-converting links. JenniBag sets lower rates on coupon sales, nudging affiliates toward direct links.
