Performance-Driven Rewards: How Kuvings Deutschland Created a Winning Affiliate Program

For over 47 years, Kuvings Deutschland has been a pioneer in high-quality kitchen appliances. Their juicers, blenders, and extractors are backed by a 15-year motor warranty and built for home users and professionals alike.

The brand’s reputation is reinforced by international awards, including the iF Design Award, Red Dot Award, and the Kitchen Innovation Award.

But quality at a premium price brings their own challenge: convincing shoppers it’s worth more than the cheaper options.

What challenge did Kuvings Deutschland face selling premium juicers?

Kuvings Deutschland knew their products stood out for innovation and durability, but they also came with a high price tag. The challenge was proving that value against cheaper alternatives.

These weren’t impulse purchases. Customers often needed time to research, read reviews, and compare options first, which led the brand to work with influencers who could spread the word.

“It’s usually people who are interested in juicers… they look it up on Google, read positive reviews… Sometimes they start with a cheaper juicer but aren’t satisfied… In the end, they buy our product.” — Alex, Affiliate manager at Kuvings Deutschland

Rather than paying influencers upfront, Kuvings embraced affiliate marketing — commissions paid only when influencers brought in sales.

The brand first tried Awin and Bell Boon, but those platforms fell short on communication and management. Then it found UpPromote, which made it easier to motivate influencers, support them with tools, and strengthen those partnerships over time.

How does Kuvings Deutschland reward influencers based on performance?

The brand built a fair, performance-driven program that pays out on results and gives strong partners a clear reason to stay.

Two commission tiers: 10% standard, 15% premium

All influencers start with a standard 10% commission rate. Those who consistently perform well and generate significant sales are upgraded to a premium program at 15%.

With UpPromote, Kuvings could create and manage these separate programs. Influencers who bring in more sales earn more, which motivates them to stay loyal to the brand.

That tiered structure ties rewards directly to results, setting up the trial period that follows.

A three-month, commission-first trial

Some influencers ask for upfront payments, but Kuvings stays committed to a commission-based model for the first three months of collaboration.

This trial period lets the brand evaluate an influencer’s performance and see how their audience responds before making bigger commitments.

“If they’re not satisfied, or if we want to offer some incentives, we also give them a fixed monthly payment. Within the first three months, we don’t know how their community will react.” — Alex, Affiliate manager at Kuvings Deutschland

After three months, the brand reviews the results and decides whether to add incentives like a fixed monthly fee.

How does Kuvings Deutschland equip influencers to promote effectively?

Beyond commissions, the brand gives influencers the tools, products, and prep they need to create convincing content.

Personalized coupon codes for Instagram

Since most of Kuvings’ influencers are active on Instagram, the brand uses coupon codes as their primary tracking method.

With UpPromote, Kuvings automatically generates a unique code whenever an influencer joins. Each code gives a 10% discount and follows a naming rule, starting with the influencer’s first name, like “LILI10” for Lilli Drosdov.

“These influencers often create a story highlight, and the coupon code is always included. Even if browser cookies are deleted, they can still access the code through the highlight.” — Alex, Affiliate manager at Kuvings Deutschland

That consistency makes the codes easy to recognize, share, and find again.

Free products and discounts for the right influencers

Kuvings knows influencers promote best when they’ve used the product themselves. So the brand sends free products to influencers active in public selling who have proven they can promote effectively.

For micro-influencers with smaller audiences, around 10,000 followers, the brand takes a different route, offering the product at a 30% discount instead.

“If the influencer is doing public selling… we send them a free product. However, some of our customers with a smaller following, around 10,000 followers, can also purchase the product with a 30% discount.” — Alex, Affiliate manager at Kuvings Deutschland

Through UpPromote, the team manages these gifting options, switching between free and discounted products as needed.

Onboarding briefings and pre-promotion alerts

Kuvings prioritizes educating influencers so they feel confident representing the brand. Through UpPromote’s affiliate dashboard, the team uploads key resources that influencers can easily access.

New influencers receive a briefing covering product details, platform guidelines, and promotional strategies. Beyond onboarding, they can reach the affiliate manager by email or Instagram whenever they need help.

Before any promotion, Kuvings also sends timely notifications about special rates or campaigns, so influencers are always ready to promote.

What results has Kuvings Deutschland achieved with their affiliate program?

Kuvings Deutschland’s program has delivered strong results, especially during big shopping seasons like Black Friday and Christmas.

The combination of influencer partnerships and well-timed promotions contributed to a 20–30% increase in sales.

“The product itself was self-explaining. In the beginning, I used all the tutorials to get familiar with the platform, and it worked perfectly.” — Alex, Affiliate manager at Kuvings Deutschland

With onboarding handled and partnerships in place, Kuvings has a repeatable program it can lean on for each peak season.