JenniBag sells travel bags designed to make journeys easier. Their flagship product is a versatile carry-on bag made from durable, waterproof PU leather that meets airline standards worldwide.
The bag combines a garment compartment to keep clothes wrinkle-free with spacious storage for all travel essentials.
With over 99% of sales coming from the United States, JenniBag has become a popular choice for travelers seeking quality without breaking the bank.
The brand continually improves their products based on customer feedback, releasing upgraded versions with better features like four-wheel rollers and improved materials.
Affiliate marketing made sense for JenniBag
Jenni Bag’s main focus has always been acquiring customers organically and through paid advertising. Affiliate marketing, however, provided a scalable way to multiply their marketing efforts.
The brand saw an opportunity to leverage other people’s audiences and promotional skills. Instead of being limited by their own team’s capacity to create content and run campaigns, affiliates could do that work independently across multiple platforms and channels.
The results validate the approach. Affiliate marketing now accounts for 10-15% of Jenni Bag’s total order volume. As Jay noted, “So far, it has captured around like 10-15 percent for all my overall sales.“
When it came to choosing an affiliate marketing platform, Jay wanted something straightforward that wouldn’t create operational headaches. That’s why they chose UpPromote to manage their affiliate program.
“I’ve been using UpPromote since last year. So far, so good. It’s a simple, user-friendly stuff.” Jay shared.
Jay Yap – Founder of JenniBag
The current Enterprise plan allows the brand to manage thousands of affiliates and referrals without hitting any limits, which is crucial as the program continues to scale.
Recruit affiliates organically through a registration form
JenniBag keeps their affiliate recruitment straightforward. They created a registration page on their website using UpPromote’s “Comfort” template.
The brand takes an open approach to affiliate approvals. They only require basic personal information and welcome anyone who wants to join. There are no requirements for social media followers or having a website.
This easy, no-barrier approach has helped the program grow organically to over 2,000 affiliates without any aggressive recruitment tactics.
Interestingly, while most of JenniBag’s customers are in the United States, their affiliate base is incredibly diverse.
Based on the names and information affiliates provide, Jay estimates that more than 50% come from countries like Vietnam, India, the Philippines, Thailand, Bangladesh, and Pakistan.
Offer competitive commission with weekly payouts
To motivate affiliates, JenniBag offers a generous 20% commission rate – significantly higher than what most brands in the travel accessories space typically offer.
But the real differentiator is their payment schedule: affiliates get paid every single week.
Jay noted, “I believe that our commission is very kind. Like I don’t see any other brand provide this type of 20% commission, but pure need and then sharp, you know, paid out every week.“
The combination of high commissions and reliable, frequent payments gives JenniBag a competitive edge.
When affiliates compare programs, JenniBag’s generous offer stands out.
The attractive terms draw more people to join the program, helping the brand build a larger affiliate network without spending money on recruitment.
Once affiliates join, the benefits keep them engaged. They earn substantial commissions from each sale and receive their money quickly every week.
Fast payout cycles encourage affiliates to keep driving sales and stay loyal to the program long-term, rather than jumping to competitors.
Give affiliates freedom to run ads
Unlike many brands, JenniBag doesn’t restrict affiliates from using Google Ads. Jay actually welcomes it.
The reason is simple: affiliates often do it better than the brand itself.
Jay tried running Google Ads campaigns for JenniBag but discovered that experienced affiliates consistently delivered stronger performance.
“I found that those people who are helping me to run Google Ads, they have better performance. So I would just let them run,” Jay explained.
By letting go of control, Jay tapped into a network of skilled marketers who already know how to optimize ad campaigns, target the right audiences, and maximize conversions.
These affiliates invest their own money into ads, test different approaches, and refine their strategies to drive sales without requiring management from JenniBag’s team.
For affiliates with advertising expertise, the freedom to run paid campaigns makes JenniBag’s program even more attractive. They can leverage their skills to scale their earnings without worrying about not getting credit for referrals.
Boost conversion rates with a focus on affiliate links
Jay discovered a problem that was costing JenniBag sales: coupon codes hurt conversion rates.
Customers have to find where to enter the code at checkout, and many can’t figure it out. He estimated that 5 out of 10 potential customers abandon their purchase when they can’t find the coupon code field.
The solution came through UpPromote’s Coupon Code Commissioning feature. The app allowed JenniBag to set lower commission rates for sales made through coupon codes.
The differentiated commission structure created a clear incentive for affiliates to promote direct links rather than coupon codes.
Lower earnings from coupon sales naturally guide affiliates toward the method that converts better – benefiting both parties.
As Jay noted, “I’m trying to influence our affiliate to use the affiliate link instead of coupon codes, because coupon codes have lower conversion rates.“
Results
The results of this “passive” yet generous strategy are clear.
By using UpPromote to track and manage his partners, Jay has turned affiliate marketing into a pillar of his business. Currently, the affiliate program accounts for 15% to 20% of JenniBag’s total order volume.
This revenue comes in without Jay having to manage complex ad campaigns or hunt for new creators every day. The program grows “organically” thanks to excellent products and competitive affiliate rewards.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
