UpPromote - Affiliate Marketing Software

About Stephen Do

Stephen Do

Co-founder of Secomapp, Product Director of Uppromote

Hobby: Reading books, sports (swimming, running, gym, kickboxing)

Interests: Entrepreneurship, investment, product development, accelerated business, leadership




2006 – 2011: Graduated from the University of Posts and Telecommunications with a major in Software Engineering.
2021 – 2022: Outstanding student in the Global MiniMBA program at FSB.
2009 – 2011: Senior Engineer at VCcorp, specializing in Data Mining and Big Data.
2012 – 2016: Developed and upgraded software management solutions for the National Bank of Malaysia.
2014 – Now: Co-founder of Secomapp, the driving force behind products such as Quick View, Store Locator, Store Pickup, and Promotion Popup. (In fact, in 2013, I was close to completing my master’s thesis, but I left it to start up with Secomapp).
2019 – Now: Product Director at Uppromote. Built the product from scratch and grew the team from zero to 40+ employees, achieving 7-figure annual revenue within three years.


With over a decade of experience in e-commerce, my expertise covers a wide spectrum. I’ve worked with Shopify for more than 10 years and was among the first partners in Vietnam to collaborate with Shopify. My background includes building and investing in e-commerce startups, particularly those focused on Shopify. An in-depth grasp of Affiliate Marketing and Affiliate Networks is also part of my skill set.

Proficient in practical methodologies like lean startup, lean analytics, Scrum, and OKRs, I bring a wealth of knowledge in marketing principles, encompassing aspects like Branding, omni-channel strategies, and effective sales funnel management.