Yoga Affiliate Programs: 23 Best Choices and A Complete Guide for Merchants in 2025

According to Statista, over 10% of the US population has practiced yoga to seek relaxation. Therefore, you’ll always have a broad audience to promote your yoga-related content and earn money.

We’ve made a list of 23 top yoga affiliate programs to help you consider more easily. Read through every program’s highlighted information to find the most suitable one.

TL;DR

Sharing your favorite yoga training center or gear store to earn money? Check out some of the top yoga affiliate programs below.

• Lululemon (Commission: 5%, Cookie: 30 days)
• Alo Yoga (Commission: 16%, Cookie: 30 days)
• Gaiam (Commission: 8%, Cookie: 7 days)
• prAna (Commission: 5%, Cookie: 4 days)
• Beyond Yoga (Commission: 5%, Cookie: 30 days)
• Yoga Download (Commission: 12-30%, Cookie: 90 days)
• Body by Yoga (Commission: 15%, Cookie: 30 days)
• Barefoot Yoga Co (Commission: 10%, Cookie: 60 days)
• Mukha Yoga (Commission: 8%, Cookie: 60 days)
• Everyday Yoga (Commission: 8-10%, Cookie: 60 days)

Recommended for every Shopify merchant, UpPromote affiliate software helps you create programs, set commissions, and manage tracking and payments. We cover everything you need to run successful affiliate campaigns.

23 Best Yoga Affiliate Programs for Health & Fitness Bloggers

Want to know which yoga brand offers the most amazing benefits? Take a look at some top choices in the table below

 

1. Lululemon

Lululemon produces activewear and lifestyle apparel, focusing mainly on yoga, running, and training. They use exclusive in-house fabrics like Luon, Nulu, and Luxtreme to enhance clothes’ durability.

Managed by Awin, the Lululemon affiliate program offers affiliates a 5% commission rate on every sale. You can easily earn $5 for each successful sale via your affiliate link with an average order value of $100.

The cookie duration lasts for 30 days from customers’ first click on your unique link. If they purchase within a month, you can get a credit.

2. Alo Yoga

Alo Yoga is among the top choices for yoga clothing, with high-quality fabrics and diverse sizes. Their clothing collection is trusted by top celebrities like Taylor Swift, Gigi Hadid, Kendall Jenner, and more.

You can join the Alo Yoga affiliate program via FlexOffers and enjoy up to 16% commission rate per sale. You’ll get credit for purchases within 30 days from customers’ first click on your link.

After creating a FlexOffers account, you can apply for the Alo Yoga affiliate program. You should wait for 5 days to get your approval for their program.

3. Gaiam

Gaiam develops a wide range of yoga clothes and gear with innovative features and unique designs. They also offer recovery products to help users relax ​​contracted muscles and improve blood circulation.

After joining the Gaiam affiliate program, you can earn an 8% commission rate on each successful order. The cookie duration is 7 days, starting from the moment customers click on your affiliate link.

Gaiam offers various links and banners to help you create engaging and appealing content. Plus, you can ask their dedicated affiliate team for any tips and advice on boosting marketing efforts. You’ll also receive newsletters and announcements on offers and new launches from the brand.

4. prAna

prAna designs yoga and training activewear and accessories with a nature-inspired style. Their famous Stretch Zion pants can last up to 10 years, even in harsh outdoor terrains.

prAna runs their yoga affiliate program via CJ Affiliate, offering a 5% commission rate across all product sales. The cookie duration remains active for only 4 days, beginning from the first click of customers on your link.

You can choose to promote any suitable products for your target audience from their data feed Moreover, you’ll get support anytime from their affiliate manager team on boosting product sales.

5. Beyond Yoga

Beyond Yoga sells soft-focused yoga and athletics activewear for all body types. They design products with a minimalist style and comfortable materials to boost yogis’s performance.

Once you join their affiliate program, you’ll earn a 5% commission on all qualified sales made via your affiliate link. You can get your commission if customers purchase within 30 days of their first click.

The Beyond Yoga affiliate team provides support for you to enhance your performance. Plus, you should check their newsletters to stay updated with new promotions, upcoming sales, and affiliate contests.

6. Yoga Download

Yoga Download creates thousands of online yoga classes at all levels for beginners and professional yogis. Their courses are taught by world-class yoga teachers and high-profile instructors with years of experience.

Affiliates can earn a base 12% commission when joining the Yoga Download affiliate program. If you’re their partnered studio or teacher, you’ll earn up to a 30% commission per sale. You can also earn a $20 bonus for creating an introductory article to attract new partners.

The cookie duration lasts for 90 days from customers’ first click. Therefore, any purchases within those 3 months will be counted toward your account balance.

Yoga Download updates various effective marketing tools and high-converting landing pages for affiliates. If you have any problem using these tools, you can immediately ask their dedicated affiliate team for solutions and tips.

7. Body by Yoga

Body by Yoga creates different levels of online yoga classes for both beginners and advanced practitioners. They teach the unique “Slow Burn Power Yoga” method to help users boost physical strength and cure mental illnesses.

You can join their affiliate program for free and earn up to 15% commission rate on each sale. If you promote their products on Amazon, you can earn a 20% commission for a qualified order.

You’ll have 30 days from customers’ first click to benefit from their purchases. Body by Yoga pays affiliates via PayPal only, so you must provide your account when applying to receive earnings.

To drive more sales, you can use their exclusive 10% coupon code for all audiences. If you have any trouble, you can ask their team anytime for immediate support.

8. Barefoot Yoga Co

Barefoot Yoga Co was among the first to produce high-quality yoga mat bags and blocks. They design mats with alignment lines to help users position their bodies correctly.

Managed by ShareASale, the Barefoot Yoga Co affiliate program allows affiliates to earn a 10% commission on each product order. The cookie duration remains active for 30 days, counting once customers click on your link.

You can select suitable products for your audience from their extensive collections. You should also put their pre-made banner ads on websites or social media platforms to boost clicks and conversions.

9. Mukha Yoga

Mukha Yoga sells high-performance yoga gear from renowned brands like Manduka, Halfmoon, Glyder, and more. Additionally, they create yoga beats for meditation and fitness practice.

Their affiliate program provides an 8% commission rate on every successful sale made through your affiliate link. A 60-day cookie duration allows you to earn credit for purchases within this time only.

You can use any suitable banners and text links to boost your campaign’s efficiency. The brand will send newsletters with promotions and tips to help you increase sales.

10. Everyday Yoga

Everyday Yoga is a top yoga retailer with a large collection of gear from top brands such as Alo Yoga, Chirp, Gaiam, and more. Additionally, they offer various free online classes for all yoga styles and levels.

You can choose between receiving an 8% cash commission or a 10% store credit commission on each sale. If customers purchase via your link within a 60-day cookie duration, you’ll earn a commission.

Everyday Yoga only uses PayPal as their payment method to pay affiliates. You must reach a $15 payment threshold to withdraw your earnings.

You can place digital banners on your marketing channels to boost engagement. You’ll have early access to new promotions, affiliate contests, and sales tips to enhance your performance.

11. Manduka

• Commission rate: 10%
• Cookie duration: 14 days

Manduka ranks among the leading brands in the yoga niche for their renowned PRO yoga mats. They have expanded their product line with high-performance towels, bags, props, and apparel.

12. Electric Yoga

• Commission rate: 10%
• Cookie duration: 45 days

Electric Yoga produces stylish and on-trend yoga and fitness activewear with bright colors. The brand only uses natural rubber with high elasticity to enhance users’ comfort and performance.

13. Yoga Burn

• Commission rate: 30%
• Cookie duration: Not mentioned

Yoga Burn designs a fitness program combining yoga and bodyweight practices for women. In addition, the brand sells in-house nutritional products and accessories for yogis.

14. Jade Yoga

• Commission rate: 10%
• Cookie duration: Not mentioned

Jade Yoga makes high-quality yoga mats with natural rubber to enhance grip and comfort. Their yoga kits for beginners include a yoga mat, blocks, straps, and mat wash.

15. Uplift Active

• Commission rate: 10%
• Cookie duration: Not mentioned

Uplift Active provides aerial fitness products like aerial yoga hammocks, aerial silks, rigging accessories, and more. They also customize equipment to match users’ styles and yoga lessons.

16. Wai Lana Yoga

• Commission rate: 15%
• Cookie duration: Not mentioned

Wai Lana Yoga offers everything a yogi needs to start their yoga practice with various TV series. Besides educational resources, they also sell nutrition snacks and yoga clothes.

17. Mother Trucker Yoga

• Commission rate: 15%
• Cookie duration: Not mentioned

Mother Trucker Yoga creates exclusive yoga lessons for truck drivers to enhance their overall health and fitness. They use simple techniques to help drivers practice in less than 15 minutes per day.

18. Yoga Design Lab

• Commission rate: 10%
• Cookie duration: Not mentioned

Yoga Design Lab designs their yoga gear in an aesthetic style with colorful elements. Most of their products use eco-friendly materials to absorb sweat and enhance yogis’ comfort.

19. BookYogaRetreats

• Commission rate: 35-50%
• Cookie duration: Not mentioned

BookYogaRetreats is a leading booking platform for discovering yoga retreats globally. They offer different types of retreats based on users’ levels and favorite destinations.

20. CRZ YOGA

• Commission rate: 10%
• Cookie duration: Not mentioned

CRZ YOGA develops activewear for yogis with innovative fabrics and new construction techniques. Their gear enhances softness and comfort for practitioners to enhance their performance.

21. Loka Yoga School

• Commission rate: 40%
• Cookie duration: Not mentioned

Loka Yoga School is a top yoga training center for teachers and experts who want to achieve qualified teaching certifications. They combine traditional yoga teachings and modern techniques in both online and in-person classes.

22. Yoga Class Plan

• Commission rate: 15-20%
• Cookie duration: Not mentioned

Yoga Class Plan helps yoga teachers reach more students for their instruction classes. Teachers can build their lessons using customizable templates and pre-designed class plans.

23. Bulldog Online

• Commission rate: $2
• Cookie duration: Not mentioned

Bulldog Online’s diverse yoga lessons suit every yogi’s goal of building strength, losing weight, or seeking relaxation. The classes mainly use upbeat playlists to boost yogis’ energy while doing yoga alone.

How to Create an Affiliate Program for Your Yoga Brand on Shopify

Let’s start with a number that might surprise you: the global yoga market is valued at over $100 billion and is still growing fast (Grand View Research).

With millions of people starting their practice every year, the opportunity for your Shopify brand is huge.

But here’s the problem: a massive market is also a crowded one. In a space built on authenticity, a new practitioner isn’t just Googling “best yoga mat.”

They’re asking their favorite teacher, taking advice from a wellness blogger they trust, or buying what they see their favorite Instagram yogi using in their morning flow.

Trust is the most valuable currency here.

So how do you earn it? The answer is to start using affiliate marketing.

An affiliate program allows you to partner directly with the yoga teachers, studio owners, and influencers who have already earned their community’s trust.

They share the products they genuinely use, and their audience listens.

Best of all, it’s a performance-based model with no upfront cost; you only pay when they successfully bring you a sale.

In this guide, we’ll walk you through creating a yoga affiliate program for your Shopify store, from defining your goals to finding the right partners and driving real growth.

Choose the right affiliate management app

You can manage your affiliate program manually, but it’ll eat up hours every week, tracking links, calculating commissions, and processing payouts.

An affiliate management app automates all of this, freeing you to focus on growth.

But with so many options out there, what should you look for?

First, the app needs a clean, intuitive dashboard so you and your affiliates can use it easily, even without technical skills.

Next, it’s better that the app can automate the entire payout process to ensure your partners are paid accurately and on time.

Additionally, it should provide you with a reliable analytics dashboard where both you and your affiliates can track every click, referral, and sale in real-time.

The app should also offer straightforward pricing plans that can scale with your business.

Affiliate software like UpPromote can meet all the above criteria and more.

Moreover, our app offers many advanced features to maximize your affiliates’ performance, like auto-tier commissions and bonuses.

With an outstanding 4.9 out of 5-star rating on the Shopify App Store, UpPromote has earned the trust of thousands of merchants.

What people talk about most is the customer service.

The support team replies quickly, they’re friendly, and they really help solve problems. If something goes wrong, they’ll be there to fix it fast.

Another piece of good news is that you can try UpPromote at no cost with the 14-day free trial. You can test out all available plans to see if our app matches your needs before committing.

Craft a competitive commission rate for your yoga products

Setting the commission rate is one of the most important steps in building your program.

Affiliates need to know how much they earn from one sale before joining your program.

So, you should have a smart commission strategy that both attracts affiliates and keeps the program profitable.

You might find it hard to find the sweet spot. But don’t worry, we’re here to help.

We’ve analyzed over 128 brands in the industry to help you make the right decision.

For yoga essentials like apparel, mats, props, and eco-friendly products, the commission can range from 5% to 10%. 

Customers buy these products frequently thanks to their low price range ($30-150).

Most yoga brands also set the same commission range for their products.

For example, CRZ YOGA offers a 10% commission on their yoga mats, while Mukha Yoga offers an 8% commission.

If your Shopify store sells specialized aerial yoga equipment or premium kits, set the commission rate to 10-15%.

These are high-priced items ($200-700), so a higher commission rate is still reasonable.

Customers need confidence and reassurance before making a purchase.

The affiliate’s job is to build that trust by answering questions and showing how the product works through a review or a video.

Finally, for digital products and subscriptions like online classes or memberships, we suggest a commission of 25-50%.

There are no manufacturing costs, no inventory, and no shipping, so you can be generous.

Setting a high commission can be a direct investment in Customer Acquisition Cost (CAC).

For example, for a $30/month membership, a 40% commission means you pay your affiliate a one-time fee of $12.

In return, you get a customer who could pay you $30 every single month.

Identify your ideal affiliate partners

As you start looking for partners, it’s crucial to focus on the quality rather than quantity.

You should work with the right people who connect with the same yoga audience that you’re targeting.

Let’s look at the three core affiliate profiles you should be seeking out:

First, it’s a great idea to work with certified yoga instructors.

They’ll be your expert partners with professional knowledge about yoga practices.

Their audience, often their own students, trusts them not just because they like them, but because they respect their knowledge.

Plus, they excel at creating in-depth content that answers the “how” and “why”.

For example, they can create detailed tutorials on using blocks to get into a difficult pose, or side-by-side product comparisons, like reviewing your cork blocks with others.

Next, you can also consider working with the wellness & lifestyle bloggers.

They often place your product in a broader context. They don’t just talk about yoga; they talk about mindfulness, nutrition, and a balanced life.

They build trust by sharing personal experiences and vetting the best products for their community.

They may feature your leggings in a “Favorite Wellness Products of the Month” post or showcase your travel mat in a “Gift Guide for the Yoga Lover.”

Finally, don’t forget a potential type of partners – the “Yogini” YouTubers.

Sometimes, a customer just needs to see a product in a real-world setting before they feel confident enough to buy.

That’s the exact value these YouTubers provide.

Instead of just listing features, they roll out your mat in their own space, do a practice on it, and show how it fits perfectly in their lessons.

For example, Jaime Tan – Enlightened Spoon shares her own experience of using the Complete Unity yoga eco mat and adds her affiliate link with a 15% discount.

Her video attracted various yoga lovers and earned their trust. You can see in the video comment section, a lot of learners actually bought the mat.

Invite potential affiliates to your affiliate program

Knowing your right affiliates is only the first step. Next, you need to reach out and turn them into your dedicated partners.

Connect manually via email

Sending affiliates personalized emails can truly show your dedication to working with your ideal affiliates.

Before you even think about writing, you need to do a little homework.

This takes five minutes, but it makes all the difference. Go to their profile and find one specific video, blog post, or Instagram reel that you genuinely enjoyed.

Your email needs to show them you’re a fan of their work, not just a marketer trying to use their audience.

Here is a simple template you can adapt. Remember to make it your own!

Set up a customer referral program

Your happiest customers are your most authentic marketers. But unlike professional affiliates, they need an exclusive and incredibly simple way to join your program.

You can easily turn customers into promoters with a referral program that benefits both them and their friends.

For example, a customer successfully refers their friends to buy your yoga online courses.

Their friend gets an exclusive 10% discount on that course since they purchased via the customer’s referral link. In the meantime, that customer earns 10% of that purchase.

With UpPromote, you can showcase this offer by adding a Refer widget to your Shopify store website.

Your customers can join the program without filling in any long form or waiting for approval. All they need is to provide their email address.

Then, our system will instantly create a referral link, and customers can start sharing it with their friends.

Or, UpPromote lets you embed a post-purchase signup in your Thank-you page. That means your offer will appear at your customers’ most exciting moment.

Empower affiliates with high-quality resources

Affiliates can produce better promotional content quality if they get high-quality marketing materials. Plus, you can build long-term relationships with dedicated communication.

Provide a full marketing asset kit

It would be amazing for affiliates to receive a complete creative toolkit to build proper promotional campaigns.

This toolkit should start with a diverse photo library. You need to provide high-resolution images of your products, such as a mat in a sun-drenched studio or leggings in a challenging balancing pose.

Beyond static images, short video is king on social media platforms today.

That’s why you should also arm them with engaging 15-second reels that showcase a mat’s grip or a quick clip of someone flowing in your apparel.

But it’s not all visual, you also need to give them the right words by providing “swipe copy content”.

The copy should include key talking points for a YouTube review or short, punchy captions for Instagram.

Having these great assets is useless if your partners can’t easily find them.

A chaotic mess of email attachments and expired Dropbox links only creates frustration.

But everything can be organized in one centralized library with the UpPromote Media Gallery.

You can simply upload everything: your photo folders, video clips, and PDF documents.

Then, when your affiliates log into their accounts, they can easily find what they want.

They can download a photo for an Instagram post, grab a video clip for their story, and reference the spec sheet.

Maintain regular communication

You need to show your consistent support to keep your affiliates engaged in the long term through regular newsletters.

However, sending those emails one by one manually becomes impossible if you partner with dozens of affiliates.

But with UpPromote’s Bulk Email, you only need to craft one, and within a click, our system will automatically send the newsletter to all affiliates.

Moreover, the good news is that our app provides email templates. All you have to do is add new updates to the promotional campaigns or product launches.

For example, you could announce your upcoming Summer Solstice sale, share details about your new meditation cushions, and give them a creative prompt to get them started.

You could add a simple note like, “This month’s theme is balance. Why not create a short video showing how our cork blocks provide stability in your favorite balancing poses?”

Motivate affiliates for better sales performance

Your affiliates can work harder to bring more sales if they get rewards. The best ways to motivate them are to use a tiered commission structure or add a cash bonus.

Drive sales with tiered commissions

A tiered commission structure can be one of your most powerful long-term motivators. The more an affiliate sells, the higher their commission rate.

The app UpPromote lets you easily set up your own tiered structure in minutes.

You can set up the commission tier based on the affiliates’ total sales revenue, number of referrals, or total earned commissions.

Then, the system tracks every affiliate’s performance in real-time and automatically upgrades them to the next level right after they hit the goal.

For example, u want to build a 3-tiered structure to help boost your yoga mat sales.

The tiers are based on affiliates’ overall sales revenue and you can start with a 5% commission per sale:

• Beginner ($0-500): 5% commission
• Intermediate ($501-2000): 7% commission
• Advanced ($2000+): 10% commission

Create instant excitement with bonuses

Sometimes, you need to offer a surprise reward to boost affiliates’ sales performance.

With the UpPromote app, you can create a limited-time bonus for your affiliates.

You can set the target type, amount, and the bonus period (one-time, monthly, quarterly, or yearly).  Then, you need to choose the bonus type and the bonus rate.

For example, you can create a “Yoga Day Bonus”, rewarding $100 to any affiliate who successfully generates 20 sales during the International Yoga Day month.

That means you should set the target amount at 20 sales and the bonus rate at $100. The bonus period is one-time and starts from June 1st.

Our app will start tracking affiliates’ progress and give $100 bonus to the one who reaches the milestone.

Conclusion

We hope that this guide has provided everything you need to know about building an affiliate program. It’s your right time to start your affiliate marketing journey to scale your Shopify yoga brand success.

The key to a successful affiliate program is to build strong relationships with affiliates and manage real-time data carefully.

With the help of UpPromote, you can handle these tasks seamlessly and effectively.

Let’s explore our pricing plans to see which plan best suits your program!

FAQs

What is a Yoga Affiliate Program?

It’s a referral arrangement where a yoga-related business (studio, online course, product retailer) pays a commission to an external partner (the affiliate) for sales or leads generated from their unique referral links.

What kind of products or services can I promote?

Yoga mats, props, apparel, online class subscriptions, yoga teacher trainings, retreats, meditation courses, and even in-studio memberships are common affiliate products in the yoga niche.

What is a typical commission rate for a yoga affiliate program?

Commission rates vary widely. They can range from 5-10% for physical products (like mats or apparel) to as high as 40-50% for digital products (like online courses or retreats).

Which affiliate networks are popular for the yoga niche?

Common networks include ShareASale, Awin, FlexOffers, and Commission Junction (CJ). Many large yoga brands also run in-house, independent programs.

How do I get approved to join a yoga affiliate program?

Most programs require you to apply with an active website, blog, or social media presence that features relevant content (fitness, wellness, yoga). Approval is usually subject to review to ensure brand alignment.

What resources do yoga merchants typically provide to affiliates?

Merchants often provide unique tracking links, banner ads, creative assets (images, videos), product feeds, and regular newsletters with promotion updates.

Are there any restrictions on how I can promote yoga products?

Yes. Common restrictions include no trademark bidding (using the brand name in paid search ads), no spam email, and no incentivized traffic (offering money/rewards just for clicking).

What type of software do I need to run a Yoga Affiliate Program?

You need Affiliate Tracking Software (like Refersion, Post Affiliate Pro, or integrated features in platforms like PartnerStack) to generate unique links, track sales, and manage payouts.

Can my Yoga Studio Management Software handle an affiliate program?

Some comprehensive studio management systems (like Mindbody, WellnessLiving, or Exercise.com) may offer basic referral or marketing tools, but a dedicated Affiliate Tracking Software is generally needed for robust external affiliate management, detailed tracking, and mass payouts.

What is the cost of implementing affiliate software for a yoga business?

Costs vary based on features, platform integration (e.g., Shopify, custom website), and volume of affiliates/sales. Entry-level tools might be $29-$99/month, while enterprise solutions can be significantly higher.

Who are the best affiliates to recruit for a yoga business?

Ideal affiliates include: Yoga instructors with their own following, Wellness/Fitness bloggers, Vloggers/Influencers with engaged audiences, and existing happy customers who want to share your products/studio.