Up to 30%
Affiliate marketing contribution
2800+
Number of affiliates
$5000-6000
Monthly commissions on average
Glow Collection is a 21-year-old thriving luxury candle brand based in Sydney. For over two decades, fragrance enthusiasts across Australia have known Glow Collection (formerly PartyLite Australia) as their go-to source for delightful scents.
In 2023, Glow Collection started a new chapter by introducing exciting, locally-made fragrances in addition to their well-loved PartyLite scents.
They primarily operate online via their website with a Direct-to-Customer approach and have already accumulated a sizable affiliate base. Yet, they face some obstacles when it comes to optimizing their affiliate marketing turnover.
Challenge: Need an intuitive affiliate system that integrated seamlessly into Shopify and is easy to use for our affiliates
Glow Collection needed an easy-to-use and friendly affiliate dashboard that helped their partners promote candles without prior tech or affiliate marketing knowledge.
“We needed a solution that could help us scale and provide accurate tracking and enable us to add bonus payments and eventually subscriptions that our affiliates could benefit from.“
Greg Smith – The CEO of Glow Collection –
Solution: A user-friendly affiliate software with seamless Shopify & Klaviyo integration
Glow Collection tried out other affiliate platforms yet “deleted them very quickly” because they were far too difficult to operate. The brand finally chose UpPromote as it has all the functions that work for them and their affiliates.
“Newer, more digital influencers and digital marketers are now using our platform. The platform is really good“
Greg Smith
The CEO of Glow Collection
UpPromote made it easy for Glow Collection to move their existing group of 2,800 affiliates to our system. We helped them build an affiliate program which has generated 30% of their total income.
Results: Winning with impressive growth
Luxury candle company Glow Collection has gained impressive results since partnering with UpPromote, a leading affiliate marketing platform. Our user-friendly interface and seamless integrations with Shopify and Klaviyo have empowered Glow Collection to grow a thriving affiliate program.
- Up to 30% of their total revenue from affiliate marketing
- 2800+ affiliates
- $5000-6000 monthly commissions on average
While there is still a long way to go, UpPromote is confident that our partnership will reach even higher goals for Glow Collection.
“We’ve gone from zero income to nearly 1.8 million in the last year and a bit, not even a year and a half. So we want to then turn this business into a much bigger business in the next financial year, and then a much, much bigger business then.”
Greg Smith – The CEO of Glow Collection –
