UpPromote - Affiliate Marketing Software

30% of Glow Collection’s Revenue Come From Affiliate Marketing with UpPromote

Glow Collection is a 21-year-old thriving luxury candle brand based in Sydney. For over two decades, fragrance enthusiasts across Australia have known Glow Collection (formerly PartyLite Australia) as their go-to source for delightful scents.  In 2023, ...

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Glow Collection

Up to 30%

Affiliate marketing contribution

3000+

Number of affiliates 

$5000-6000

Monthly commissions on average

Glow Collection is a 21-year-old thriving luxury candle brand based in Sydney. For over two decades, fragrance enthusiasts across Australia have known Glow Collection (formerly PartyLite Australia) as their go-to source for delightful scents. 

In 2023, Glow Collection started a new chapter by introducing exciting, locally-made fragrances in addition to their well-loved PartyLite scents. 

They primarily operate online via their website with a Direct-to-Customer approach and have already accumulated a sizable affiliate base. Yet, they face some obstacles when it comes to optimizing their affiliate marketing turnover.

Challenge: Need an intuitive affiliate system for their “old-school” ladies

Most Glow Collection customers are “old-school” women who have little understanding of commissions and cookies. The brand needed an easy-to-use and friendly affiliate dashboard that helped their partners promote candles without prior tech or affiliate marketing knowledge. 

“We pay the grandfathered affiliates a 22% commission, while new affiliates earn 15% based on the final cookie value (we have a 30-day cookie window). Most of these ladies don’t get it. They don’t understand how the whole concept of affiliate marketing works.”

Gregg Smith

The CEO of Glow Collection

Additionally, they encountered problems with the upcoming Klaviyo API changes and expected a smooth integration with this email marketing tool. 

Solution: A user-friendly affiliate software with seamless Shopify & Klaviyo integrations

Glow Collection tried out other affiliate platforms yet “deleted them very quickly” because they were far too difficult to operate. The brand finally chose UpPromote as it has all the functions that work for them and their affiliates. 

Newer, more digital influencers and digital marketers are now using our platform. The platform is really good

Gregg Smith

The CEO of Glow Collection

UpPromote made it easy for Glow Collection to move their existing group of 3,500 to 3,600 affiliates to our system. We helped them build an affiliate program with 15-22% commissions based on affiliate performance and seniority, which has generated 20% of their total income. 

Results: Winning with impressive growth

Luxury candle company Glow Collection has gained impressive results since partnering with UpPromote, a leading affiliate marketing platform. Our user-friendly interface and seamless integrations with Shopify and Klaviyo have empowered Glow Collection to grow a thriving affiliate program.

  • Up to 30% of their total revenue from affiliate marketing 
  • 3000+ affiliates
  • $5000-6000 monthly commissions on average

While there is still a long way to go, UpPromote is confident that our partnership will reach even higher goals for Glow Collection. 

We’ve gone from zero income to nearly 1.8 million in the last year and a bit, not even a year and a half. So we want to then turn this business into a much bigger business in the next financial year, and then a much, much bigger business then.

Gregg Smith – The CEO of Glow Collection –

Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.

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