About Asana

Asana is a leading work management platform designed to help teams organize, track, and manage their work. Founded in 2008 by Facebook co-founder Dustin Moskovitz and Justin Rosenstein, Asana provides a centralized hub where organizations can connect tasks to big-picture goals.

It is a B2B SaaS (Software as a Service) product used by millions of teams globally—from small startups to large enterprises—to streamline workflows, reduce “work about work,” and improve collaboration through features like Kanban boards, Gantt charts, and automated workflows.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Asana Affiliate Program Overview

Asana primarily operates a “Referral Partner Program” rather than a traditional open affiliate program. This means it is more selective and often requires you to be an existing customer or consultant.

FeatureDescription
IndustryB2B SaaS, Project Management, Productivity Software
Product TypeDigital Subscription (Cloud-based Work Management Tool)
Affiliate Program TypeReferral Partner Program / Solutions Partner Program

Asana Affiliate Program Offers

Asana provides its partners with resources to help close deals, though it is stricter than typical consumer affiliate programs.

FeatureDescription
Promotional MaterialsAccess to a “Partner Portal” with marketing assets, sales playbooks, and training materials.
Affiliate Cookie Duration40 Days (Referrals must close within this window to count).
Accepted Traffic SourceContent marketing, B2B consulting, direct client referrals, webinars, and professional blogs.
Accepted CountriesGlobal (Wherever Asana is available for purchase, typically no strict geographic restrictions).
Explicit ContentStrictly Prohibited.
Religious or Political ContentGenerally Prohibited (Brand maintains a neutral, professional B2B image).

Asana Affiliate Commissions & Payments

The program rewards partners who bring in new business, typically focusing on annual plan sales.

FeatureDescription
MLM (Multi-Level Marketing)No (Single-tier commission).
Commission Rate20% of the first year’s annual subscription.
Commission StructurePercentage-based (CPA) on closed deals for the first year only (not lifetime recurring).
Payout FrequencyMonthly (typically paid 45 days after invoice).
Payout MethodsBank Transfer (Wire/ACH), PayPal.
Minimum PayoutTypically $50 – $100 (varies by specific partner agreement).

Suitable Affiliates for Asana Affiliate

The Asana program is not designed for general entertainment influencers. It is best suited for professionals who can influence business software purchasing decisions.

  • B2B Bloggers: Writers focusing on productivity, remote work, or business software reviews.
  • Consultants & Agencies: Digital agencies that implement software for clients (Solutions Partners).
  • KOLs (Key Opinion Leaders): Productivity experts and “Work from Home” coaches.
  • YouTubers: Creators who make tutorials on “How to organize your business” or “Project Management tools.”
  • Video Editors/Creatives: Those managing teams who can recommend the tool to peers.
  • Note: Less suitable for random TikTokers, KOCs, or Livestreamers unless their content is strictly educational/business-focused.

Asana Affiliate Software

Asana does not use a public affiliate network like Impact or ShareASale for its main program. Instead, they use a customized Partner Portal (often built on PRM software like Impartner or Salesforce communities) where partners must apply, be vetted (often requiring a paid Asana subscription), and manage their leads.

3 Alternatives for Asana Affiliate Program

Below is a comparison of Asana with three major competitors in the project management space: Monday.comClickUp, and Wrike.

Comparison FactorAsana (Referral Partner)Monday.comClickUpWrike
Average BillHigh (Enterprise focus)Medium-HighLow-Medium (Value focus)High (Enterprise focus)
Entry FeesYes (Must often have a paid account)Free to joinFree to joinFree to join
Withdrawal Threshold~$100$25$20~$50
Payment FrequencyMonthly (Net-45)MonthlyMonthly (Net-15)Monthly
Commission20% (1st Year)Tiered: 25% – 100% (1st Year)20% (1st Year)$100 – $300 (Fixed CPA)
ConversionMedium (Requires sales touch)High (Visual/Viral product)High (Freemium model)Low-Medium (Niche B2B)
Marketing MaterialsPartner Portal (Strict access)Extensive (Banners, Videos)Extensive (Creative assets)Standard (Banners, Links)