bet365: The Brand Behind the Program
bet365 launched in 2000 in the UK and has grown into a well-established name in online gambling.
The company pioneered features like live betting and in-play betting options that changed how people engage with sports betting. They sponsor major sports teams and events worldwide, giving the brand serious visibility and credibility.
Key stats:
- Over 90 million customers globally
- Licensed in regulated markets including the UK, Malta, Denmark, Spain, and Bulgaria
- State-of-the-art technology platform
- Known for competitive odds and extensive sports coverage
How the bet365 Affiliate Program Works
You sign up, get approved, and receive a unique affiliate referral link with tracking built in.
When someone clicks your link and signs up for a bet365 account, you earn commissions on their betting activity. Simple as that.
The program provides useful tools including improved analytics for monitoring performance and optimizing conversions. You can access rich analytics from any device, making it easy to track traffic trends, visitor activity, and key metrics that matter.
Who should join?
This program works best if you’re in the gambling, sports, casino, poker, or financial niches. The good news? There’s no minimum traffic requirement, so newer affiliates can start right away.
Commission Structure: The 30% Lifetime Deal
Here’s what catches most people’s attention: bet365 offers a 30% lifetime commission on net revenue across all products—sports, casinos, poker, and bingo.
That “lifetime” part is key. You earn commissions for as long as your referred players remain active with bet365. Not just for one month. Not for one year. For the lifetime of that customer relationship.
Cookie duration: 45 days
This means you’ll earn commissions from players for 45 days after their initial click. If they sign up within that window, you own that referral going forward.
Payment details:
- Minimum payout: €60
- Payment schedule: Request payouts on the 15th of each month
- Payment methods: Bank wire, e-wallet, or paper check
- Processing speed: Fast (typically within a few business days)
Key insight: That 30% rate is competitive. Many gambling affiliate programs offer 20-25%, so bet365’s rate gives you a solid edge—especially combined with lifetime commissions.
The Honest Pros and Cons
Let’s be real about both sides.
What Works in Your Favor
Global brand recognition: bet365 is a household name in sports betting. Your promotional efforts convert better because people already trust the brand. Their sports betting products consistently rank among the top-rated in the industry.
Strong commission rate: That 30% across all products is genuinely competitive. You’re not leaving money on the table here.
Marketing resources: You get access to a wide range of effective marketing materials, plus tracking and analytics tools that actually help you refine your strategy.
The Challenges
High minimum payout: That €60 threshold means you need to accumulate at least €60 in earnings before receiving your first payout. If you’re just starting out with low traffic, this can feel slow.
My take: If you’re working in the betting niche with even moderate traffic, the brand strength and commission rate make this worth serious consideration. The €60 minimum is a hurdle, but not a dealbreaker once you start generating consistent referrals.
How to Join: Step-by-Step Process
Ready to apply? Here’s exactly what to do.
Step 1: Visit the affiliate program page
Go to the bet365 affiliate program website and read through the program rules. Yes, actually read them—you need to understand the terms.
Step 2: Click “Apply Now”
Find the application button on the affiliate page and click it.
Step 3: Fill out the application form
You’ll need to provide:
- Your personal details (name, email, address)
- Website information
- Payment information for receiving commissions
Be thorough. Incomplete applications get rejected or delayed.
Step 4: Wait for approval
The review process typically takes 2-3 business days. bet365 manually reviews applications, so expect a short wait.
Step 5: Start promoting
Once approved, you’ll get access to your unique affiliate links and marketing materials. Time to start promoting.
Maximizing Your Earnings: What Actually Works
So how do you make real money with this program?
Create in-depth content: Write detailed reviews and guides about bet365 products. Surface-level content won’t cut it—you need to add genuine value that attracts visitors and builds trust.
Promote during key moments: Focus on sports betting offers, odds, and unique features, especially during product launches and promotional periods. Major sporting events? That’s your time to shine.
Strategic placement matters: Use bet365 banners and text links smartly. Place them in content about sports, casinos, poker, and bingo where they make contextual sense. Random placements don’t convert.
Email and social media: Don’t ignore these channels. Use email marketing and social media to spread the word about bet365 effectively. Just make sure you’re compliant with platform rules about gambling promotions.
Analyze everything: The bet365 affiliate dashboard gives you data on traffic sources and campaign performance. Use it. This data-driven approach lets you identify high-performing channels and refine your efforts for better results.
Pattern we see repeatedly: Affiliates who treat this like a business—tracking metrics, testing approaches, and optimizing based on data—consistently outperform those who just throw up links and hope for the best.
Is It Worth Joining?
Here’s the bottom line.
The bet365 affiliate program offers a legitimate opportunity for publishers in the right niches. Depending on your audience and traffic levels, you could realistically earn hundreds or even thousands per month.
The competitive advantages:
- 30% commission across all verticals (higher than many competitors)
- Lifetime commissions (ongoing revenue stream)
- Strong brand recognition (better conversion rates)
- Solid marketing tools and analytics
The reality check: You need an established presence in the online gambling space. If you’re just starting out with a brand-new blog and minimal traffic, you’ll face a slow ramp-up period before hitting that €60 minimum payout consistently.
But if you have an audience that fits this niche and you can promote bet365 products consistently? The program can be genuinely rewarding.
Frequently Asked Questions
Does bet365 have a referral program?
Yes, bet365 offers an affiliate program where you earn commissions when referring people to its products.
Who should join the bet365 affiliate program?
Marketers and publishers in the betting, sports, casino, and gambling niches. You’ll see the best results if your audience is already interested in these topics.
How much does it cost to join?
Nothing. The bet365 affiliate program is free to sign up and start promoting.
How do bet365 affiliates get paid?
You earn a 30% commission on net revenue from referred players. Payments go out monthly via check, bank transfer, or e-wallet.
Can you combine bet365 with other affiliate programs?
Yes. There are no exclusivity requirements, so you can promote bet365 alongside other affiliate programs.
Best bet365 Affiliate Program Alternatives
Not sure bet365 is the right fit? Here are five solid alternatives worth considering.
1. 22Bet Partners
22Bet’s affiliate program serves both sports betting and casino verticals with flexible commission structures.
You can choose revenue share, CPA (cost per acquisition), or hybrid models. They offer sub-affiliate options, multilingual support, and global reach—making them a strong choice if you’re targeting diverse international markets.
2. Betsson Affiliates
This program covers multiple brands including Betsson, Betsafe, and NordicBet.
Key feature: Affiliates can earn up to 50% revenue share with no negative carryover. That means if a player loses money one month, it doesn’t affect your future commissions.
They provide robust marketing tools, reliable payments, and good player retention—ideal for long-term affiliate partnerships.
3. V.Partners
V.Partners is an iGaming affiliate network offering multiple commission models: revenue share up to 50%, CPA, or hybrid.
They support lifetime commissions, weekly payouts, real-time statistics, and multilingual promotional assets. They accept traffic from many countries, giving you flexibility if you have an international audience.
4. PIN-UP Partners
PIN-UP Partners lets you promote both their betting and casino verticals.
Choose among CPA, revenue share, or hybrid plans depending on your strategy. The program supports many geographies, gives you marketing creatives, and offers a transparent dashboard to track performance.
5. 1xBet / Partners 1xBet
The affiliate program for 1xBet is known for transparency, broad international presence, and flexible offerings.
You get solid marketing support, a variety of commission models, and tools to manage campaigns globally. If you’re working with audiences outside traditional Western markets, 1xBet’s reach could be valuable.
