Chewy Affiliate Program
Are you a pet parent or simply love playing with animals? Joining the Chewy affiliate program is the perfect chance for you to turn your hobby into money.
Commission
4%
Cookie
15
Regions
Worldwide
Niche
Pet
Affiliate platform
Partnerize
About Chewy
Chewy is a leading American online retailer of pet food and other pet-related products. Founded in 2011 by Ryan Cohen and Michael Day, the company quickly disrupted the pet industry with its focus on exceptional customer service, including 24/7 support and personalized touches like handwritten holiday cards and pet portraits.
Acquired by PetSmart in 2017 for $3.35 billion (the largest e-commerce acquisition at the time), Chewy operates independently. It is known for its vast selection of over 2,000 brands, competitive pricing, and its convenient “Autoship” subscription service.
Affiliate Earnings Calculator
Estimate your affiliate income based on Traffic, CTR, AOV, and Commission rate. Drag the sliders below to explore different scenarios.
Estimated Results
These figures are for illustrative purposes – feel free to adjust them to fit your specific niche.
- Conversion Rate here is defined as the percentage of traffic that buys.
- Does not account for refunds, cancellations, or varying commission rates by product.
Chewy Affiliate Program Overview
Chewy’s affiliate program is a popular choice for pet influencers and content creators due to the brand’s high conversion rates and strong reputation.
| Factor | Description |
| Industry | Pet Care / E-commerce |
| Product Type | Pet food, supplies, toys, healthcare, and accessories (Dogs, Cats, Fish, Birds, Small Pets, Reptiles, Horses) |
| Affiliate Program Type | CPS (Cost Per Sale) / CPA (Cost Per Action) |
Chewy Affiliate Program Offers
The program provides a solid cookie duration compared to major competitors like Amazon, and supports a wide range of promotional methods.
| Factor | Description |
| Promotional Materials | Banners, text links, product feeds, newsletters, and creative assets. |
| Affiliate Cookie Duration | 15 Days (Commission is credited if a customer buys within 15 days of clicking). |
| Accepted Traffic Source | Blogs, Content Sites, Social Media (TikTok, YouTube, Instagram), Email Lists, User-Generated Content. |
| Accepted Countries | Global Affiliates Accepted, but traffic must be US-based (Chewy only ships within the US). |
| Explicit Content | Strictly Prohibited (No violence, sexually explicit material, or discrimination). |
| Religious or Political Content | Generally restricted if it is considered offensive or controversial; standard brand safety rules apply. |
Chewy Affiliate Commissions & Payments
Chewy’s commission model has evolved. While it historically offered a flat fee for new customers, the current standard through its main network (Partnerize) is a percentage-based commission on sales.
| Factor | Description |
| MLM | No (Single-tier affiliate program). |
| Commission Rate | 4% on new and existing customer orders. (Note: Some legacy offers or specific network campaigns may still offer a flat ~$15 for new customers). |
| Commission Structure | Pay Per Sale (Percentage of order value). |
| Payout Frequency | Monthly (Net 30). |
| Payout Methods | Direct Deposit (EFT) or Check. |
| Minimum Payout | $50 |
Suitable Affiliates for Chewy Affiliate
This program is ideal for creators who have an audience of pet owners or animal lovers.
- Bloggers: Writers focusing on pet care, dog training, cat breeds, or product reviews.
- TikTokers: Creators sharing funny pet videos, “day in the life” of pets, or training tips.
- KOC (Key Opinion Consumers): Everyday pet owners sharing honest reviews of food and toys.
- KOL (Key Opinion Leaders): Veterinarians or certified trainers with professional authority.
- Influencers: Lifestyle influencers who feature their pets as part of their daily content.
- YouTubers: Channels dedicated to pet adoption stories, unboxing pet supplies, or educational content.
- Video Editors: Curators of viral pet compilations (providing they own the rights or add transformative value).
- Livestreamers: Creators who host live Q&As about pet care or live feed their pets.
Chewy Affiliate Software
Chewy uses Partnerize as its primary third-party affiliate network to manage tracking, reporting, and payments. They previously used CJ Affiliate but have since migrated.
3 Alternatives for Chewy Affiliate Program
Here is a comparison of Chewy against its three biggest competitors: Petco, PetSmart, and Amazon Associates (Pet Category).
| Comparison Factor | Chewy | Petco | PetSmart | Amazon Associates |
| Average Bill (AOV) | ~$81 | ~$50 – $70 | ~$60 – $80 | Variable (High basket size potential) |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | $50 | $25 – $50 (Network dependent) | $25 – $50 (Network dependent) | $10 (Direct Deposit) |
| Payment Frequency | Monthly (Net 30) | Monthly | Monthly | Monthly (Net 60) |
| Commission | 4% (New & Existing) | 2% (Standard) | 2% – 8% (Varies by product) | 3% (Pet Products) |
| Conversion Rate | High (Strong Brand Loyalty) | Medium | Medium | Very High |
| Marketing Materials | Banners, Feeds, Links | Banners, Links | Banners, Links | SiteStripe, Banners, API |
| Cookie Duration | 15 Days | 7 Days | 14 – 30 Days | 24 Hours |
