Drizly Affiliate Program
The Drizly affiliate program pays publishers commissions by advertising its products. Check out now for more information.
Commission
1% - 3%
Cookie
30
Regions
United States
Niche
Airline
Affiliate platform
CJ Affiliate
About Drizly
Drizly was North America’s largest online alcohol marketplace and the leading on-demand alcohol delivery service. Founded in 2012, it did not hold its own inventory but rather partnered with thousands of local retailers to facilitate the delivery of beer, wine, and spirits to customers’ doorsteps in under 60 minutes.
It was often referred to as the “Amazon for liquor.” In 2021, Uber acquired Drizly for $1.1 billion, and in 2024, Uber dissolved the independent brand to consolidate alcohol delivery under the Uber Eats platform.
Affiliate Earnings Calculator
Estimate your affiliate income based on Traffic, CTR, AOV, and Commission rate. Drag the sliders below to explore different scenarios.
Estimated Results
These figures are for illustrative purposes – feel free to adjust them to fit your specific niche.
- Conversion Rate here is defined as the percentage of traffic that buys.
- Does not account for refunds, cancellations, or varying commission rates by product.
Drizly Affiliate Program Overview
The Drizly affiliate program allowed publishers to earn commissions by referring new customers to order alcohol delivery. It was popular among lifestyle and food bloggers due to the high demand for convenience in the alcohol sector.
| Feature | Description |
| Industry | Food & Beverage / Alcohol Delivery |
| Product Type | Beer, Wine, Spirits, Mixers, Party Supplies |
| Affiliate Program Type | CPA (Cost Per Action) / CPS (Cost Per Sale) |
Drizly Affiliate Program Offers
Drizly’s program was known for relatively short cookie durations but high conversion rates due to the “on-demand” nature of the service (people usually order alcohol when they want it immediately).
| Feature | Information |
| Promotional Materials | Banners, Text Links, Deep Linking, Product Feed |
| Affiliate Cookie Duration | 10 – 30 Days (Varied by network/offer) |
| Accepted Traffic Source | Blogs, Social Media, Email Marketing, Coupon Sites |
| Accepted Countries | USA and Canada (Specific states/provinces only) |
| Explicit Content | Not Allowed |
| Religious/Political Content | generally restricted if offensive |
Drizly Affiliate Commissions & Payments
Drizly typically paid a flat percentage on the sale value. As it was a low-margin business (acting as a middleman), commission rates were generally lower than direct-to-consumer wine clubs.
| Feature | Information |
| MLM | No |
| Commission Rate | ~3% on active orders (Rates varied up to 15% for special campaigns) |
| Commission Structure | Percentage of Sale (sometimes flat bounty for new users) |
| Payout Frequency | Monthly (Net 30 or Net 60 days) |
| Payout Methods | Direct Deposit, Check, PayPal (via network) |
| Minimum Payout | $50 (Standard network threshold) |
Suitable Affiliates for Drizly (and its Alternatives)
This program was best suited for creators in the lifestyle, entertainment, and food niches.
- Bloggers: Food & Drink recipe blogs, Party planning guides, “Best of” lists for local delivery.
- TikTokers: Party hosting tips, “Day in the life” vlogs, Cocktail recipe creators.
- KOC (Key Opinion Consumers): Everyday users reviewing the speed and ease of delivery.
- KOL (Key Opinion Leaders): Mixologists or Sommeliers recommending specific bottles available on the app.
- Influencers: Lifestyle influencers hosting events or gatherings.
- YouTubers: Tech reviewers (app reviews) or Cooking channels (pairing drinks with food).
- Video Editors: Creating compilation ads or social media shorts featuring the app.
- Livestreamers: Casual chatting streams involving social drinking or party prep.
Drizly Affiliate Software
Drizly utilized third-party affiliate networks rather than in-house software.
- Networks used: Impact Radius (Impact), Sovrn, and sometimes CJ Affiliate.
- Note: Since the merger, the program is now effectively part of the
3 Alternatives for Drizly Affiliate Program
Since Drizly is closed, you should look into these active competitors. Saucey and Minibar Delivery are direct equivalents (on-demand delivery), while WineExpress focuses on shipping fine wines (higher average bill).
| Comparison Factor | Saucey | Minibar Delivery | WineExpress |
| Description | On-demand alcohol delivery (30-min). | Marketplace connecting users to local liquor stores. | Exclusive partner of Wine Enthusiast, shipping boutique wines. |
| Average Bill (AOV) | ~$70 – $100 | ~$80 – $120 | ~$160 |
| Entry Fees | Free | Free | Free |
| Withdrawal Threshold | $50 | $50 | $50 |
| Payment Frequency | Monthly (Net 60) | Monthly (Net 60) | Monthly (Net 30) |
| Commission | 4% – 10% | Varies (often flat fee/bounty) | 6% |
| Conversion Rate | High (~10-12%) | Medium (~3-5%) | Medium (~2-4%) |
| Marketing Materials | Banners, Links | Banners, Text Links | Product Feed, Banners, Creatives |
