About Flippa

Flippa is the #1 global online marketplace for buying and selling online businesses and digital assets. Founded in 2009, it has grown to become the go-to platform for entrepreneurs, investors, and side-hustlers looking to acquire or sell revenue-generating digital properties.

Assets traded on Flippa include:

  • Websites (content sites, blogs, niche sites)
  • eCommerce Businesses (Shopify stores, Amazon FBA, dropshipping)
  • SaaS Businesses (Software as a Service)
  • Mobile Apps
  • Domain Names
  • Newsletters and Social Media Accounts

Flippa’s platform offers tools for listing, matching with vetted buyers, negotiating, and secure transfer, making it a complete ecosystem for digital M&A (Mergers and Acquisitions).

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Flippa Affiliate Program Overview

The Flippa Affiliate Program (also referred to as their Referral Program) allows publishers and partners to earn commissions by referring both buyers and sellers to the platform. Since the transactions often involve high-value assets, the commission per sale can be substantial.

AttributeDescription
IndustryOnline Business/Digital Asset Brokerage/Marketplace
Product TypeDigital Asset Listings and Sales (High-Ticket Items)
Affiliate Program TypeCost Per Sale (CPS) / Commission on Fees

Flippa Affiliate Program Offers

This section details the program mechanics, based on general information available for their partner programs.

AttributeDetails
Promotional MaterialsCreative assets, custom referral links, professional support, and sometimes a dedicated affiliate manager.
Affiliate Cookie Duration120 days (a long window, increasing the chance of conversion).
Accepted Traffic SourceGenerally: Blogs, websites, email newsletters, YouTube channels, and social media platforms discussing entrepreneurship, investing, and digital business.
Accepted CountriesGlobal (as Flippa is a global marketplace). Specific restrictions would be outlined in the full program terms.
Explicit ContentNot accepted (Standard affiliate network policy to maintain brand safety).
Religious or political contentNot accepted for promotion (Standard affiliate network policy).

Flippa Affiliate Commissions & Payments

Flippa offers a generous commission structure based on a percentage of the fees they collect from the referred transaction.

AttributeDetails
MLMNo (It is a standard affiliate/referral program).
Commission Rate20% to 30% of Flippa’s collected fees (listing fees or success fees) when a referral buys, sells, or lists an online business.
Commission StructurePercentage of fees (e.g., 20% on the fees paid by your referral for their transaction). This is a CPS structure.
Payout FrequencyMonthly (typically around the 13th of each month).
Payout MethodsCheck, ACH (Direct Deposit), or Payoneer.
Minimum Payout$50 (for direct deposit/Payoneer) or $100 (for check).

Suitable Affiliates for Flippa Affiliate

The Flippa affiliate program is an excellent fit for affiliates who have an audience interested in entrepreneurship, investing, and digital business creation/acquisition.

Affiliate TypeSuitabilityWhy?
BloggersHighIdeal for blogs on finance, investing, SEO, side hustles, and digital entrepreneurship.
TikTokersMediumSuitable if the content focuses on micro-business, finance, or “how to make money online” niches, but must drive high-quality traffic.
KOC/KOL/InfluencersHighStrong fit for key opinion leaders/influencers in the business, startup, and investing spaces with an audience interested in buying or selling assets.
YouTubersHighGreat for channels covering passive income, website flipping, business reviews, and asset investing.
Video editorsLowNot a primary target, but could promote to clients/network if they work in the online business niche.
LivestreamersMediumIf the streams focus on business, finance, or “build-in-public” content.
Overall NicheBest suited for finance and business-focused content creators.Their audience is directly involved in buying and selling digital assets.

Flippa Affiliate Software

Flippa utilizes a dedicated affiliate management solution for its program.

Software TypeDetails
Primary PlatformPartnerstack (for their Referral Program) or CJ Affiliate (Commission Junction) (for their main Affiliate Program).
ManagementThey utilize a third-party platform, indicating a professional, well-tracked system rather than purely in-house management.

3 Alternatives for Flippa Affiliate Program

Here are three alternatives in the digital business brokerage and marketplace space. Note that program details for these competitors can change, and some focus more on referrals or high-value brokered deals rather than a mass-market affiliate program.

Comparison FactorFlippa Affiliate ProgramEmpire Flippers Affiliate ProgramInvestors Club Referral ProgramAcquire.com Partner Program
Target Audience/NicheWide range of digital assets (from small domains to large SaaS).Mid-to-high ticket, vetted content, e-commerce, and SaaS businesses.Curated content, e-commerce, and Amazon FBA sites (requires membership to buy).Startups, SaaS, and e-commerce businesses.
Average Deal ValueVaries widely, but has high-ticket sales.Typically higher, focusing on mid-market to high-end deals.Mid-market, generally under $1M.Startups and smaller acquisitions.
Commission20% – 30% of Flippa’s collected fees.20% of Empire Flippers’ commission from the seller.25% of the buyer’s annual membership fee.Success fee (likely a flat fee or percentage of deal closing fee).
Entry FeesFree to join.Free to join.Free to join as a referrer.Free to join as a partner.
Payment FrequencyMonthly.Monthly.Monthly.Variable (usually upon successful deal closing).
Withdrawal Threshold$50 – $100.Varies, usually a fixed amount like $100.Varies.Variable.
Conversion FocusDriving users to list, buy, or upgrade services.High-quality leads for buying/selling vetted businesses.Driving buyer memberships and high-quality leads.Generating qualified leads for their marketplace.
Marketing MaterialsCreative assets, custom links, support.Banners, custom links, content guides.Unique referral link.Dedicated partner dashboard.