Hims Affiliate Program
This affiliate program offers an opportunity to earn commissions by promoting relevant products or services online.
Commission
$10 - $30 per sale
Cookie
30
Regions
United Kingdom, United States
Website
hims.com
Niche
Health, Wellness
Affiliate platform
Impact, ShareASale
About Hims
Hims is a multi-specialty telehealth platform that has revolutionized the way men access healthcare. Launched in 2017, the brand focuses on destigmatizing “embarrassing” health concerns such as hair loss, erectile dysfunction, skincare, and mental health.
Hims provides a seamless digital experience where customers can consult with licensed medical professionals online and receive prescription or over-the-counter treatments delivered directly to their door in discreet packaging.
Affiliate Earnings Calculator
Estimate your affiliate income based on Traffic, CTR, AOV, and Commission rate. Drag the sliders below to explore different scenarios.
Estimated Results
These figures are for illustrative purposes – feel free to adjust them to fit your specific niche.
- Conversion Rate here is defined as the percentage of traffic that buys.
- Does not account for refunds, cancellations, or varying commission rates by product.
Hims Affiliate Program Overview
The Hims affiliate program is designed for content creators and marketers in the health, wellness, and lifestyle niches. It allows partners to earn commissions by driving new customers to their platform for consultations and product purchases.
| Factor | Information |
| Industry | Telehealth, Health & Wellness, Personal Care |
| Product Type | Physical products (Prescriptions/Supplements) & Digital Services |
| Affiliate Program Type | CPA (Cost Per Action) / CPS (Cost Per Sale) |
Hims Affiliate Program Offers
The program provides affiliates with the necessary tools to promote their high-converting landing pages. Hims is strict about brand image and medical compliance.
| Factor | Information |
| Promotional Materials | Banners, Text Links, Deep Linking, and Seasonal Creative Assets |
| Affiliate Cookie Duration | 30 Days |
| Accepted Traffic Source | Content sites, Social Media, Search (SEO), Email Marketing |
| Accepted Countries | United States and United Kingdom (Mainly) |
| Explicit Content | Not Allowed |
| Religious or Political Content | Generally restricted to maintain a neutral brand image |
Hims Affiliate Commissions & Payments
Hims offers a competitive payout structure, typically rewarding affiliates for the acquisition of new customers rather than a recurring percentage of lifetime spend.
| Factor | Information |
| MLM | No (This is a traditional affiliate program) |
| Commission Rate | $15 – $40+ per new customer sale (varies by network) |
| Commission Structure | Flat-fee CPA for the first purchase |
| Payout Frequency | Net 30 or Net 60 (depending on the network) |
| Payout Methods | ACH, Check, Wire Transfer, or PayPal |
| Minimum Payout | Typically $50 (set by the affiliate network) |
Suitable Affiliates for Hims
Hims is a lifestyle brand as much as a medical one, making it suitable for a wide range of creators:
- Bloggers: Specifically those in men’s grooming, biohacking, mental health, or fitness.
- TikTokers/Influencers/KOLs: Creators who focus on self-improvement, confidence-building, and “Get Ready With Me” (GRWM) content.
- KOC (Key Opinion Consumers): Real users sharing their success stories with hair regrowth or skin clarity.
- YouTubers: Reviewers who do deep dives into the efficacy of telehealth vs. traditional doctor visits.
- Video Editors: Skilled creators who can make high-engagement “problem/solution” video ads.
- Livestreamers: Creators who discuss lifestyle habits and personal maintenance with an engaged audience.
Hims Affiliate Software
Hims does not use a proprietary in-house software for its main public program. Instead, they utilize established third-party affiliate management networks. Currently, the Hims affiliate program is primarily hosted on Impact Radius and ShareASale. This allows for transparent tracking, third-party verification of sales, and reliable payment processing.
3 Alternatives for Hims Affiliate Program
| Factor | Hims | Keeps | Roman (Ro) | BlueChew |
| Average Bill | $30 – $60 | $20 – $50 | $30 – $80 | $20 – $90 |
| Entry Fees | $0 (Free) | $0 (Free) | $0 (Free) | $0 (Free) |
| Withdrawal Threshold | $50 | $50 | $50 | $100 |
| Payment Frequency | Net 30 | Net 30 | Net 30 | Weekly/Monthly |
| Commission | $15 – $40 CPA | $15 – $30 CPA | Variable CPA | $15 – $50 CPA |
| Conversion | High (Strong Brand) | High (Niche) | Moderate/High | Very High |
| Marketing Materials | Excellent | Good | Professional | Edgy/Social-focused |
