About KLM Royal Dutch Airlines

KLM, or Koninklijke Luchtvaart Maatschappij N.V. (Royal Aviation Company), is the national flag carrier of the Netherlands and one of the world’s oldest continuously operating scheduled airlines, founded in 1919. KLM is a major player in the global aviation industry, serving a vast network of destinations across Europe, the Americas, Asia, Africa, and the Caribbean.

Since 2004, it has been part of the Air France-KLM Group, playing a pioneering role in European air transport. KLM is known for its focus on offering customers a memorable experience and is a key member of the SkyTeam Alliance.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

KLM Affiliate Program Overview

The KLM Affiliate Program offers an opportunity for affiliates to earn commissions by promoting KLM flights booked via KLM.com. It is primarily designed for partners who can drive relevant traffic to flight bookings.

FeatureDescription
IndustryTravel, Airline
Product TypeFlight Bookings (Services)
Affiliate Program TypeCost Per Sale (CPS)

KLM Affiliate Program Offers

KLM provides affiliates with essential resources and operates with clear terms regarding cookie duration and accepted traffic. The program is generally managed through affiliate networks.

FactorDescription
Promotional MaterialsHigh-quality graphics and text banners, link maker, product feed, custom made mobile banners, and flight search widgets.
Affiliate Cookie Duration30 days
Accepted Traffic SourcesTravel-related websites, blogs, and comparison sites/apps.
Accepted CountriesGlobal (tracking is cross-country and supports all bookings on KLM.com irrespective of the country website, departure airport, language, or currency).
Explicit ContentNot accepted (standard for a major corporate brand).
Religious or Political ContentNot accepted (standard for a major corporate brand).

KLM Affiliate Commissions & Payments

The commission structure is revenue-share based and tiered by flight type. Payments are typically handled by the affiliate network used by KLM.

FactorDescription
MLMNo (This is a standard affiliate program, not Multi-Level Marketing).
Commission Rate1% of revenue for medium-haul flights; 1.5% of revenue for long-haul flights.
Commission StructurePercentage of revenue, tiered based on flight type (medium-haul vs. long-haul).
Payout FrequencyTypically monthly (paid by the affiliate network).
Payout MethodsDirect Deposit or wire transfer (through the affiliate network).
Minimum PayoutVaries by the affiliate network managing the program. Specific information is not publicly detailed by KLM.

Suitable Affiliates for KLM Affiliate

The KLM Affiliate Program is best suited for established partners who can generate a high volume of quality traffic focused on flight bookings and travel planning, as the commission rate is low but the average order value (flight price) is high.

Affiliate TypeSuitability
BloggersHigh Suitability (Especially those focused on travel reviews, destination guides, and ‘how-to book flights’ content).
TikTokersModerate Suitability (Can be effective for driving traffic if content is focused on detailed travel planning/links, but difficult for direct conversion).
KOC/KOL/InfluencersModerate to High Suitability (Those with an audience interested in premium or long-haul travel experiences are best suited).
YouTubersHigh Suitability (Travel vloggers and reviewers with detailed affiliate links in descriptions are ideal).
Video EditorsLow Suitability (Unless they run their own high-traffic travel channels/sites).
LivestreamersLow Suitability (Not an ideal medium for the long-form consideration required for flight booking).

KLM Affiliate Software

KLM generally utilizes a third-party affiliate network to manage its program.

KLM’s Affiliate Program is often managed through a large-scale affiliate network such as Partnerize or TradeDoubler, rather than using in-house affiliate management software. Partners gain access to their tracking links, promotional materials, and performance reports via the chosen network’s dashboard.

3 Alternatives for KLM Affiliate Program Comparison

Here are three major airline/travel affiliate programs that serve as good alternatives to KLM, focusing on other established global carriers: Qatar Airways, Emirates, and British Airways.

Comparison FactorKLM Royal Dutch AirlinesQatar AirwaysEmiratesBritish Airways
Commission Rate1% (Medium-haul) to 1.5% (Long-haul)Typically 1.2% to 1.8%Up to 2% (Varies by product and network)Up to 1.5% (Varies by cabin and route)
Average BillHigh (Major international airline)High (Premium global airline)High (Premium global airline)High (Major international airline)
Entry FeesNone (Free to join)None (Free to join)None (Free to join)None (Free to join)
Withdrawal ThresholdVaries by Network (e.g., ~$50-$100)Varies by NetworkVaries by NetworkVaries by Network
Payment FrequencyTypically Monthly (Via Network)Typically Monthly (Via Network)Typically Monthly (Via Network)Typically Monthly (Via Network)
ConversionStrong brand recognition, global reachStrong brand, focus on luxury and Middle East hubStrong brand, focus on premium and Middle East hubStrong brand, focus on UK/Europe/Transatlantic
Marketing MaterialsBanners, links, widgets, product feed, APIBanners, text links, dedicated supportBanners, links, data feedsBanners, text links, flight search widgets