About Lufthansa

Lufthansa is the flag carrier of Germany and one of the world’s leading airlines, serving over 410 destinations in more than 100 countries. It is the major and founding subsidiary airline of the Lufthansa Group, a global aviation group that also includes other network airlines like SWISS, Austrian Airlines, and Brussels Airlines.

Founded in 1953, Lufthansa is a founding member of the Star Alliance, the world’s largest airline alliance. The brand is recognized for its high standards of quality, safety, and reliability in passenger transport, logistics, and MRO (Maintenance, Repair, and Overhaul) services.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Lufthansa Affiliate Program Overview

The Lufthansa Affiliate Program allows partners to earn commission by promoting Lufthansa flights. Affiliates benefit from the brand’s high recognition and the extensive route network offered by Lufthansa and the Star Alliance. The program is generally managed through established affiliate marketing networks.

CategoryDetails
IndustryTravel / Aviation / Passenger Airlines
Product TypeFlight Bookings (Passenger Air Travel)
Affiliate Program TypePay-per-Sale (PPS) or Cost-per-Sale (CPS)

Lufthansa Affiliate Program Offers

The program provides affiliates with necessary marketing resources and a standard cookie duration to ensure tracking of referred sales. However, it maintains strict rules regarding the type of content and promotional methods that affiliates can use.

CategoryDetails
Promotional MaterialsAttractive banners, text links, and regular special deals on selected routes.
Affiliate Cookie Duration14 days
Accepted Traffic SourceRequires an appropriate website; pure email registrations, layer/banner networks, and paid-mail/paid-click programs are typically not permitted.
Accepted CountriesThe program is available for multiple countries, often managed via different networks (e.g., Germany, Great Britain, France, Italy, USA).
Explicit ContentSites that promote pornographic content are not allowed to participate.
Religious or political contentThe affiliate’s website is not allowed to publish political content in any way. Sites discriminating based on religion are also not allowed.

Lufthansa Affiliate Commissions & Payments

The commission structure for the Lufthansa Affiliate Program is generally a percentage of the net fare of the booked flight. Payment details are typically handled by the third-party affiliate network the program operates on (e.g., Awin, Commission Junction, Tradedoubler).

CategoryDetails
MLM (Multi-Level Marketing)No (It is a standard airline affiliate program).
Commission Rate1.5% on the net fare (less taxes and charges).
Commission StructurePercentage-based, calculated on the flight’s net ticket price.
Payout FrequencyDependent on the managing affiliate network (often monthly, following validation).
Payout MethodsDependent on the managing affiliate network (typically bank transfer, Payoneer, etc.).
Minimum PayoutDependent on the managing affiliate network.

Suitable Affiliates for Lufthansa Affiliate

The Lufthansa Affiliate Program is best suited for publishers who focus on travel-related content, can attract a high-value audience, and adhere strictly to brand and legal guidelines, particularly avoiding sensitive or prohibited content.

  • Bloggers: Highly suitable, especially travel, luxury, business travel, or location-specific travel guide bloggers.
  • TikTokers/YouTubers/Video Editors/Livestreamers: Suitable, provided their content is primarily focused on travel, luxury lifestyle, or destination reviews and they can direct traffic to an approved website or utilize approved tracking links.
  • KOC (Key Opinion Consumers) / KOL (Key Opinion Leaders) / Influencers: Highly suitable, particularly those in the travel and luxury niche who can drive high-value flight bookings.

Summary: Affiliates with a strong, established audience interested in high-quality international or long-haul travel, often with a professional website, are ideal. Direct brand bidding on search engines is strictly prohibited.

Lufthansa Affiliate Software

Lufthansa utilizes third-party affiliate management software or networks to run its affiliate program.

The Lufthansa Affiliate Program can be found on major affiliate networks such as:

  • Commission Junction (CJ)
  • Tradedoubler
  • Awin

The use of these external platforms handles the tracking, reporting, and payment infrastructure, providing an industry-standard solution for affiliate management.

3 Alternatives for Lufthansa Affiliate Program

Here is a comparison of the Lufthansa Affiliate Program with three major airline or travel affiliate alternatives. Since specific, universally published data for “Average Bill,” “Entry Fees,” and “Withdrawal Threshold” can vary based on the network and individual affiliate terms, industry-typical or available information is used for comparison.

Comparison FactorLufthansa Affiliate ProgramQatar Airways Affiliate ProgramTravelocity Affiliate ProgramKLM Royal Dutch Airlines Affiliate Program
Industry NicheFlag Carrier (Global)Premium Air Travel (Global)Online Travel Agency (Flights/Hotels/Cars)Flag Carrier (International/Long-haul)
Average Bill (AOV)High (Premium Carrier)High (Premium Carrier)Medium-High (Includes package options)High (International Focus)
Entry FeesTypically None (Free to join via network)Typically None (Free to join via network)Typically None (Free to join via network)Typically None (Free to join via network)
Commission Rate1.5% on net fare2% on successful flight bookingUp to 4% on qualified bookings (Varies by product)1% – 1.5%
Withdrawal ThresholdVaries by network (e.g., $50-100)Varies by network (e.g., $50-100)Varies by network (e.g., $50-100)Varies by network (e.g., $50-100)
Payment FrequencyVaries by network (Often Monthly)Varies by network (Often Monthly)Varies by network (Often Monthly)Varies by network (Often Monthly)
Cookie Duration14 days30 days7 days30 days
Marketing MaterialsAttractive banners, text links, dealsBanners, text links, regular promotionsExclusive discounts, banners, text linksBanners, text links, product feeds